Mövenpick Fine Food

Name

Mövenpick Fine Food

Legal name

Mövenpick Holding AG

Website

https://moevenpick-finefood.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Consumer Foods

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Premium food products
• Specialty coffee beans
• Consumer packaged goods
• Dairy and desserts
• Fruit spreads and jams

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Mövenpick Fine Food generates revenue through the sale of branded food and beverage products including coffee, dairy products, fruit spreads, hazelnut creams, cakes, fish products, and fruit juices. Products are sold through retail channels and direct-to-consumer online shops.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mövenpick Fine Food manufactures and distributes a portfolio of premium Swiss-branded food and beverage products sold under the "Geschmackswelt" (World of Taste) umbrella. The range spans roasted coffee (whole bean, ground, capsules, instant, pads), dairy products (yogurt, quark snacks, desserts, ready-to-drink iced coffee), plant-based yogurt alternatives (GenussVoll), sweet products (fruit spreads, hazelnut crème, cakes and baked goods), savory items (smoked salmon, beef tartare), and fruit juices. Products are produced by licensees in Switzerland and Germany and sold through retail grocery chains and partner e-commerce platforms.

Product overview

Mövenpick Fine Food is a Swiss food and beverage company offering a diverse portfolio of premium consumer products organized under the 'Geschmackswelt' (World of Taste) umbrella. The product range spans six main categories: Dairy products (yogurt in Greek Style and Feinjoghurt formats, quark snacks, desserts including mousse and pudding, chilled/iced coffee drinks), Roasted coffee (whole bean, ground, capsule, pad, and instant formats under the Der Himmlische and other lines), Plant-based alternatives (coconut milk yogurt alternatives under the GenussVoll sub-brand), Sweet products (fruit spreads/Gourmet-Frühstück, hazelnut cream spreads, cakes/baked goods), Savory products (smoked salmon, beef tartare), and Fruit juices (newly launched in 2025). The company's heritage dates to 1948 with the Mövenpick restaurant brand, with the first retail product being Mövenpick Kaffee in 1963. The company operates through Mövenpick Holding AG in Switzerland and distributes products primarily in Switzerland, Germany, and other European markets.

Differentiator

Problem solved

Functional benefit

Brands

• GenussVoll: Plant-based yogurt alternative sub-brand made from coconut milk, including variants such as Natur, Stracciatella, and Vanille.
• Mövenpick Geschmackswelt

Products and services

• Röstkaffee (Roast and Ground Coffee) Whole bean and ground roast coffee sold to premium home consumers seeking restaurant-quality coffee. Includes Der Himmlische, Caffè Crema, Espresso, Morning Coffee, and specialty roasts, with some Rainforest Alliance certified variants.
• Kapseln (Coffee Capsules)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MLL EU-GDPR GmbHminorOthersEU representative for Mövenpick Holding AG for GDPR compliance purposes. Located at Ganghoferstrasse 33, DE-80339 München, Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emmi Group: Swiss premium dairy company offering yogurt, desserts, cheese, and ice cream under multiple sub-brands. Emmi is the most direct comparison to Mövenpick's dairy, yogurt, quark snack, and dessert categories with a shared Swiss heritage and DACH-anchored retail distribution.
• Hero Group: Swiss-headquartered food company with leadership positions in fruit spreads/jams (Hero, Schwartau) plus adjacent branded food categories. Direct overlap with Mövenpick's fruit spread and hazelnut cream spread lines and similar European mid-market premium positioning.
• Tchibo: German coffee-led branded food company offering roast coffee, capsules, and a broad range of branded food and non-food items through retail and D2C. Comparable to Mövenpick's coffee-led Geschmackswelt, multi-category branded food approach and German retail penetration.
• Bonne Maman: French premium fruit preserves/jam brand competing head-to-head with Mövenpick's Gourmet-Frühstück fruit spreads in European retail. Same heritage-baked positioning, sweet spreads channel, and SKU/format approach.
• Darbo: Austrian premium fruit spread/preserve manufacturer with deep heritage and DACH retail presence. Direct head-to-head competition with Mövenpick Fruchtaufstrich on grocery shelves in Germany, Austria, and Switzerland.
• Lavazza: Italian premium coffee roaster offering roast, ground, capsule, and espresso formats across Europe. Directly comparable to Mövenpick Kaffee's full-format coffee portfolio (beans, capsules, pads, instant) within the European premium coffee category.

Broad incumbents

• Lindt & Sprüngli: Swiss premium chocolate/confectionery multinational with global distribution. Comparable to Mövenpick on Swiss quality heritage, premium pricing, and European/global retail scale, but operates a much larger and more global confectionery-focused portfolio.
• Müller (Unternehmensgruppe Theo Müller): German-headquartered dairy and branded food conglomerate whose Müller Yogurt and Müller Corner lines directly contest Mövenpick's yogurt and quark snack SKUs in German retail. Larger, broader category portfolio makes it a comparable incumbent rather than a pure peer.
• Danone: Global dairy and plant-based leader whose Activia, Danone, and Alpro brands compete with Mövenpick Joghurt and GenussVoll plant-based SKUs in European grocery. Much larger scale and a broad incumbency rather than direct specialization in Mövenpick's specific Swiss-premium niche.

Regional players

• Zweifel Pomy-Chips: Swiss heritage snack brand (chips, salty snacks) operating primarily in the Swiss market with premium positioning. Comparable to Mövenpick as a Swiss heritage CPG brand in the salty/savory set, although Mövenpick's savory line is salmon-led rather than chips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/movenpickfinefood.de
• LinkedInlinkedin.com/company/moevenpick-holding-ag
• Instagraminstagram.com/movenpickfinefood_de
• Pinterestch.pinterest.com/movenpickfinefood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mövenpick Fine Food