What WTVY News 4 does

WTVY News 4 is a local broadcast television station headquartered at 285 N Foster Street in Dothan, Alabama, serving the Wiregrass region encompassing Southeast Alabama, the Florida Panhandle, and Southwest Georgia. Operated as a subsidiary of Gray Television, Inc. (NYSE: GTN), a publicly traded broadcast company headquartered in Atlanta, Georgia, the station produces and distributes hyperlocal news, weather, and sports content. It has been operating since at least 1955 and employs between 101 and 250 staff. Content is delivered across multiple platforms including over-the-air broadcast, cable/satellite carriage, a dedicated website (wtvy.com), mobile applications for iOS and Android (WTVY News 4 app and 4WARN Weather app), and streaming applications on Apple TV, Roku, and Amazon Fire TV. The station also deploys NextGen TV (ATSC 3.0) broadcast technology.

The station's product portfolio centers on its primary broadcast feed and is complemented by specialized digital products and content verticals. Core offerings include the 4WARN Weather severe weather alerting service, News4Now community programming (Morning Mingle, Church Chat, On The Record, Paws and Claws, The Playbook, Wiregrass Weekends), Friday Night Football high school sports coverage, We the People veterans-focused content, Wiregrass Open House local business features, and Telemundo Dothan Spanish-language coverage. The station also operates the related Telemundo Dothan property, extending reach into Spanish-speaking audiences within the market.

WTVY generates revenue predominantly through local broadcast and digital advertising sales to small and medium businesses in the Dothan/Wiregrass market, supplemented by retransmission consent fees from cable and satellite carriage. Pricing is quote-based and not publicly disclosed; the consumer product is free over-the-air and via free mobile apps, funded entirely through advertising. The station leverages parent-company resources including Gray Digital Media for digital marketing services sold to local advertisers. No subscription, e-commerce, or direct consumer monetization streams exist, and revenue figures are not separately disclosed, being reported only at the consolidated Gray Television parent level.

Name

WTVY News 4

Legal name

Gray Local Media, Inc. (WTVY)

Website

https://wtvy.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Local broadcast television station in Dothan, Alabama, owned by Gray Television (NYSE: GTN), delivering hyperlocal news, weather, and sports across broadcast, mobile, and streaming platforms to Wiregrass-region audiences and advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting services
• Local sports coverage
• Community programming

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local broadcast and digital advertising sales to businesses in the Dothan and Wiregrass region market

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

WTVY News 4 is a local broadcast television station serving Dothan, Alabama and the surrounding Wiregrass region (Southeast Alabama, Florida Panhandle, Southwest Georgia). The station delivers local news, weather, sports, and community-focused programming over-the-air and through companion digital platforms including mobile applications and streaming apps.

Product overview

WTVY News 4 is a local broadcast television station serving Dothan, Alabama and the Wiregrass region. The station operates as part of a unified media platform consisting of a primary broadcast TV station with companion digital products. The core broadcast provides local news, weather, and sports programming, complemented by dedicated mobile applications (WTVY News 4 App and WTVY 4 WARN Weather App), streaming applications for Apple TV/Roku/Amazon Fire TV, and specialized content sections including News4Now (community programming), We the People (veterans/patriotic content), Wiregrass Open House (local business features), and Friday Night Football (high school sports). The station also provides NextGen TV broadcast technology. The product portfolio centers on the main broadcast station augmented by multi-platform digital distribution through mobile apps and streaming services.

Differentiator

Problem solved

Functional benefit

Brands

• 4WARN Weather Team: The weather forecasting and severe weather alert team for WTVY News 4, providing local radar, hour-by-hour forecasts, and 10-day outlooks.

Products and services

• WTVY News 4 Broadcast Television Station Local broadcast television station serving Dothan, Alabama and the Wiregrass region, providing local news, weather, sports, community content, and live streaming video to regional viewers.
• WTVY News 4 Mobile App Mobile application for iOS and Android devices providing breaking news alerts, live newscasts, on-demand replays, and user-submitted photo sharing capabilities.
• WTVY 4 WARN Weather App Dedicated weather application providing lightning and severe weather alerts, live local radar with customizable conditions and overlays, video forecasts, hourly and 10-day outlooks.
• WTVY News 4 Streaming Apps Streaming applications for Apple TV, Roku, and Amazon Fire TV providing live streaming, on-demand news stories, and 4WARN Weather Team forecasts.
• 4WARN Weather Service Local weather forecasting and severe weather alert service providing radar, forecasts, weather cams, interactive maps, closings and delays notifications.
• Friday Night Football Coverage High school football coverage including Friday Night Football broadcasts and FNF Scoreboard for local team results.
• NextGen TV Broadcast Service ATSC 3.0 next-generation broadcast television technology providing enhanced digital television service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sinclair Broadcast Group: One of the largest US local TV station operators, owning numerous network-affiliated stations nationwide including in the Southeast. Comparable as a portfolio-level competitor to Gray for local ad dollars, retransmission fees, and broadcast talent.
• Nexstar Media Group: Largest US local TV station operator, owner of CW and other affiliates nationally. Comparable as a competing publicly traded broadcast group whose stations overlap or compete with WTVY's regional audience for national ad dollars.
• WSB-TV (Cox Media Group): ABC-affiliated local TV station in Atlanta, GA, owned by Cox Media Group. Comparable as a leading Southeast regional broadcaster with overlapping Wiregrass coverage spillover and similar local-news product strategy.

Direct peers

• WFLA News Channel 8 (Gray Television): NBC-affiliated local TV station in Tampa, FL, owned by Gray Television. Comparable as a Florida Gray local broadcaster with the same shared technology and product stack, though serving a much larger market.
• WKRG News 5 (Gray Television): CBS-affiliated local TV station in Mobile, AL, also owned by Gray Television. Closest geographic peer operating under the same parent with directly overlapping Wiregrass/Florida Panhandle coverage area.
• WJHG-TV (Gray Television): NBC-affiliated local TV station in Panama City, FL, owned by Gray Television. Directly comparable as a Florida Panhandle Gray local broadcaster serving an adjacent market to WTVY's Wiregrass footprint.
• WTOC 11 (Gray Television): CBS-affiliated local TV station in Savannah, GA, owned by Gray Television. Directly comparable as a Gray-owned Southeast regional broadcaster covering an adjacent Georgia market to WTVY's Wiregrass region.
• WBRC (Gray Television): Fox-affiliated local TV station in Birmingham, AL, also owned by Gray Television. Directly comparable as a Gray-owned network-affiliated local broadcaster operating in Alabama with the same corporate sales, news-sharing, and digital product stack.
• WALA FOX10 (Gray Television): Fox-affiliated local TV station in Mobile, AL, owned by Gray Television. Closely comparable as a Gray network-affiliated local broadcaster in the same Alabama/Gulf Coast regional cluster as WTVY.
• WSFA 12 News (Gray Television): NBC-affiliated local TV station in Montgomery, AL, also owned by Gray Television. Closely comparable small/medium-market Gray local news operation with similar product portfolio, advertising model, and Gray Digital Media support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wtvynews4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTVY News 4