What goodboybob does

goodboybob is a privately held specialty coffee roastery founded in 2017 by artist Erich Joiner, headquartered in Manhattan Beach, California and operating two company-owned cafés in Southern California (Santa Monica and Manhattan Beach). The company sources green coffee through direct trade relationships with named growers and cooperatives (e.g., La Bendición in Honduras, Elevación Amaz in Peru, Harsu Haro Muda in Ethiopia, Nyaruguru cooperative in Rwanda) and roasts in small batches on a Loring Smart Roaster, emphasizing energy-efficient equipment and weekly roast-to-ship cadence. Its catalog is organized into three tiers — Classic Blends (House Blend, Marine Layer Dark Roast, Decaf Blend, Ascent Blend), Single Origin (8 SKUs across Latin America, Africa, and a Costa Rican Rainforest Alliance lot), and Rare (auction-grade offerings such as Panama La Cabra Geisha and Kenya Othaya Cooperative) — supported by Coffee in Tea Bags ("Brew Bags"), branded merchandise, gift cards, and a Single-Origin Variety 4-Pack sampler.

The business model blends direct-to-consumer e-commerce through a Shopify storefront, including a subscription program (2-week or 4-week cadences with a 5% subscriber discount) and a $75/month Rare tier, with a B2B wholesale channel (staff training, branded signage, collaborative menu development) and a premium mobile espresso catering service from a Sprinter van (Signature Espresso Bar Package starting at $2,800 per event for up to 200 guests). Pricing on retail coffee ranges from $18 for a Brew Bag box up to $75 for a 6oz Rare lot, with free standard shipping on orders above $50.

Goodboybob monetizes brand equity built on award recognition (2024 Good Food Awards top honors for Panama La Fortuna; Bronze Medal and Elite Category honors at the Golden Bean Awards in the world's largest coffee roasting competition), named press features (LA Times, Timeout LA, The Infatuation, Tasting Table), and a lifestyle-integrated marketing strategy that ties the brand to Southern California car culture (Luftgekühlt, Cars in the Wild, Porsche Experience Center LA events). Operations are concentrated domestically — the company does not ship internationally — and the company is independently owned with no disclosed external funding or parent company.

Name

goodboybob

Legal name

goodboybob

Website

https://goodboybob.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

goodboybob is a privately held specialty coffee roastery operating two Southern California cafés and a Shopify DTC storefront, selling small-batch single-origin, classic, and rare roasted coffee, subscriptions, merchandise, and wholesale coffee to lifestyle-driven specialty consumers and regional B2B accounts.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Coffee subscriptions
• Wholesale coffee supply
• Mobile espresso catering
• Single origin coffee

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail coffee and merchandise sales: Direct-to-consumer sales of whole bean and ground coffee across Classic, Single Origin, and Rare tiers, plus merchandise (Adventure Series mugs). Sold via company website (Shopify) and in-café. Price points range from $18–$75 per item.
2. Coffee subscriptions: Recurring 2-week or 4-week delivery of single-origin, classic blend, or rare coffee subscriptions. Subscribers receive 5% discount. Subscribers can switch blends and customize cadence from their account dashboard.
3. Wholesale coffee program: B2B wholesale supply of goodboybob coffee to cafes, restaurants, offices, and retailers. Includes professional staff training, signage, equipment, and collaborative seasonal menu development. Inquiries via wholesale contact form.
4. Mobile espresso bar and event catering: Signature Espresso Bar Package from a mobile Sprinter van for events. Includes full-service mobile espresso bar, 1–2 baristas, service ware, and 4 hours of service for up to 200 guests. Starting at $2,800 per event. Travel fee of $20/mile outside Hawthorne, CA.
5. Gift cards (online and in-store): Online gift cards (denominations: $50, $100, $200) for website purchases only. In-store gift cards via Square for café purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

goodboybob is a specialty coffee roastery that hand-roasts coffee in small batches on environmentally friendly Loring roasters. It sells roasted whole bean and ground coffee across Classic, Single Origin, and Rare tiers through a direct-to-consumer e-commerce store, two company-owned cafés in Southern California, recurring subscriptions, a wholesale program for cafes and offices, and a mobile Sprinter-van espresso bar for event catering.

Product overview

Goodboybob is a specialty coffee roaster with two Southern California café locations (Santa Monica and Manhattan Beach). The company offers a unified portfolio centered on roasted coffee products across three main tiers: Classic Blends (House Blend, Marine Layer Dark Roast, Decaf Blend, Ascent Blend), Single Origin coffees (Honduras Angela Dominguez, Costa Rica Rio Negro, Ethiopia Goro Muda, Peru Amaz, Rwanda Nyampinga), and Rare/exclusive offerings (Panama La Cabra, Kenya Othaya Cooperative). Supporting products include Coffee in Tea Bags for travel, subscription services for single-origin and rare coffees, merchandise mugs, gift cards, and a wholesale program for businesses. The company also provides mobile espresso bar catering for events. All coffee is roasted in small batches on environmentally friendly Loring roasters.

Differentiator

Problem solved

Functional benefit

Products and services

• House Blend Award-winning medium roast blend with flavors of dark chocolate, lightly roasted nuts, red apple, and butterscotch. Bronze Medal Winner of the Golden Bean Award. Available in 12 oz and 5 lb sizes for at-home brewing.
• Marine Layer Dark Roast Darker roast coffee with toffee sweetness, bigger body, and caramelized character balanced by roasted nuts. Anaerobic Natural process with notes of dark chocolate, toffee, and molasses.
• Decaf Blend Decaffeinated coffee using Sugarcane Ethyl Acetate (EA) process. Medium roast with vanilla, gingersnap, and simple syrup notes plus milk chocolate, blackberry, and caramel undertones.
• Ascent Blend Light roast blend favoring intrinsic coffee flavors with honey, orange, and marzipan notes. Honey Maceration process yielding almond, honey, and marzipan tasting notes.
• Honduras Angela Dominguez Single origin from Angela Dominguez's La Bendición farm in Santa Barbara, Honduras. Washed process with dominant black cherry flavor, dark chocolate, and roasted almonds. Grown at 2,750 meters elevation.
• Costa Rica Rio Negro Single origin from a sustainable 1800-acre farm in Coto Brus Costa Rica bordering Parque Nacional La Amistad. Washed process with cherry, marzipan, panella, and pear notes. Rainforest Alliance certified.
• Ethiopia Goro Muda Single origin from the Harsu Haro Muda highlands in Ethiopia's Guji region, grown by 432 smallholder farmers. Meyer lemon brightness, juicy peach sweetness, and almond finish at 2,050-2,300 meters altitude.
• Peru Amaz Washed single origin from 763 smallholder families across Northern Peruvian highlands. Supports Elevación AMAZ association's NUAM education program with baked apple, citrus, cocoa powder, malt, and marshmallow notes.
• Rwanda Nyampinga Women's cooperative coffee from the Nyaruguru region bordering Nyungwe Forest National Park. Medium roast with black currant, hazelnut, and dark chocolate notes. Name means 'beautiful women, inside and out' in Kinyarwanda.

Quantifiable outcome

• Bronze Medal Winner and Elite Category top honors at the Golden Bean Awards (world's largest coffee roasting competition with 700+ entries)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cars in the WildminorGTM or Marketing Partner · 14 February 2026goodboybob partners with Cars in the Wild for joint events, including a Valentine's Day car enthusiast gathering at the Santa Monica café. The event features showcased vehicles, coffee service, food vendors, and brand pop-ups, targeting the car community and broader LA public.
• Porsche Experience Center Los AngelesminorGTM or Marketing Partnergoodboybob provides coffee service at Porsche Experience Center Los Angeles events (e.g., Morning Shift PECLA), positioning the brand at a premium automotive lifestyle venue and reaching car enthusiast audiences.
• LuftgekühltminorGTM or Marketing Partnergoodboybob served as the coffee partner at Luftgekühlt 10 (October 5, 2024), a vintage Porsche car show, bringing its mobile Sprinter van espresso bar to the event for the car enthusiast community.
• Alliance for Coffee ExcellencecoreOthersgoodboybob is a member of the Alliance for Coffee Excellence, enabling participation in global coffee auctions to source the world's rarest coffees for its Rare Coffee Subscription program.
• DomestiqueminorChannel Partner/ Reseller/ DistributorWholesale partner café/restaurant serving goodboybob coffee. Featured among partner logos on the company homepage.
• PorscheExperienceminorChannel Partner/ Reseller/ DistributorWholesale partner serving goodboybob coffee at the Porsche Experience Center Los Angeles. Featured among partner logos on the company homepage.
• EndorminorChannel Partner/ Reseller/ DistributorWholesale partner serving goodboybob coffee. Featured among partner logos on the company homepage.
• PECLA (Porsche Experience Center Los Angeles Car Club)minorGTM or Marketing Partnergoodboybob provides coffee service at PECLA's Morning Shift events at the Porsche Experience Center Los Angeles. The relationship connects the brand with the Southern California Porsche enthusiast community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verve Coffee Roasters: Verve is a California-based specialty coffee roaster with cafés in Santa Cruz, Los Angeles, and San Francisco, plus a DTC subscription business. It is a near-direct peer to goodboybob in product mix (single-origins, blends, subscriptions), geography (LA presence), and lifestyle-brand positioning.
• Ritual Coffee Roasters: Ritual is a San Francisco-based specialty roaster with multiple cafés and a strong wholesale presence, focused on direct-trade sourcing and quality. It is a comparable independent specialty competitor to goodboybob with similar ethos and a more developed California footprint.
• Heart Coffee Roasters: Heart is a Portland-based specialty coffee roaster with cafés, single-origin direct-trade sourcing, and a clean design-forward brand aesthetic. It is comparable to goodboybob in product philosophy, scale, and lifestyle brand integration, though concentrated in the Pacific Northwest.
• Equator Coffees: Equator is a San Francisco Bay Area specialty roaster with cafés, a wholesale program, and direct-trade single-origin sourcing. It is comparable to goodboybob in product mix, business model, and values-driven positioning, though with a more Northern California geographic focus.
• Go Get Em Tiger: Go Get Em Tiger is a Los Angeles-based specialty coffee roaster and café operator with multiple locations, direct-trade sourcing, and a strong local brand. It directly competes with goodboybob in the LA specialty café scene and shares the lifestyle-integrated brand positioning.
• Counter Culture Coffee: Counter Culture is a Durham, NC-based specialty roaster focused on direct-trade single-origin coffees, sustainability, and barista education. It competes with goodboybob in the same quality-driven, education-oriented specialty segment with a wholesale-first model.

Broad incumbents

• Intelligentsia Coffee: Intelligentsia is a Chicago-based specialty roaster with direct-trade sourcing, multiple cafés, and a national wholesale program. Like goodboybob, it competes on single-origin quality and barista craft, but operates at greater scale with established wholesale relationships across the US.
• La Colombe Coffee Roasters: La Colombe is a Philadelphia-based specialty roaster with cafés in multiple US cities, national DTC distribution, and a draft latte canned-beverage line. It overlaps with goodboybob in cafés, subscriptions, and specialty wholesale but operates with significantly greater scale and capital.
• Stumptown Coffee Roasters: Stumptown is a Portland-based specialty coffee roaster with cafés, wholesale accounts, and DTC subscriptions. Owned by Peet's Coffee (and ultimately Keurig Dr Pepper), it competes in the same premium single-origin and direct-trade space that goodboybob occupies, but with national distribution and substantially more capital.
• Blue Bottle Coffee: Blue Bottle is a leading specialty coffee roaster with cafés across multiple US cities, a national DTC platform, and institutional backing (acquired by Nestlé). It directly competes with goodboybob in the premium specialty coffee segment with similar award-quality single-origin offerings and subscription programs at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goodboybobcoffee
• TikToktiktok.com/@goodboybobcoffee
• Facebookfacebook.com/goodboybobcoffee
• LinkedInlinkedin.com/company/goodboybob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goodboybob