Emmy London
Emmy London is a founder-owned British luxury footwear and accessories brand designing handcrafted bridal and occasion shoes, bags, and accessories made in Portugal, sold direct-to-consumer via a London boutique, global e-commerce, and virtual appointments.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emmy London does
Emmy London is a private, founder-owned British luxury footwear and accessories brand founded by Emmy Scarterfield in 2004 after designing roles at Giorgio Armani and Bottega Veneta in Milan. The company designs, produces, and sells handcrafted women's occasion shoes, bridal shoes, clutch bags, handbags, and accessories, with all shoes made in Portugal using Italian suede and leather. The collection spans 174 core products, a dedicated 53-product bridal range, and a 54-style wide fit (EEE equivalent) range, with signature features including a concealed crystal on the sole and a memory foam comfort padding system. The brand targets brides, wedding guests, mothers of the bride/groom, race day attendees, and professional women seeking elegant, comfortable occasion footwear.
Emmy London operates exclusively through direct-to-consumer channels: a flagship boutique at 3 New Quebec Street in Marylebone, London, a global e-commerce storefront shipping to the UK, EU, US, Canada, Japan, Singapore, Australia, the UAE, South Africa, and a virtual video appointment service. Pricing is at the luxury tier, with ready-to-wear shoes ranging from approximately $495 to $1,725, bags from $395 to $945, accessories from $135 to $225, and a bespoke custom service starting at £625 with a 6–8 week lead time. The company is led by Emmy Scarterfield as Creative Director and Founder alongside co-owner Dickie Scarterfield, with a reported team of 1–10 employees. No external funding, parent company, or institutional backing is disclosed, and the Scarterfield family maintains direct operational control. The brand is sustained through editorial press coverage, celebrity and royal endorsements (including Zara Tindall and Carole Middleton at Royal Ascot), and an organic social presence across Instagram, Pinterest, Facebook, YouTube, and Twitter.
Emmy London firmographics
Firmographics- Name
- Emmy London
- Legal name
- Emmy London
- Website
- https://emmylondon.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emmy London is a founder-owned British luxury footwear and accessories brand designing handcrafted bridal and occasion shoes, bags, and accessories made in Portugal, sold direct-to-consumer via a London boutique, global e-commerce, and virtual appointments.
- Ownership category
- akta.pro rank
Emmy London industry classification
Industry- Product category
- Luxury Designer Bridal and Occasion Footwear
- NAICS
- Shoe Retailers (4582), Footwear Manufacturing (3162), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Luxury & Designer Footwear (CRAAACAI)
- akta.pro secondary industries
- Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Handbags & Leather Goods (CRAAAFAD), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Emmy London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Emmy London business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Ready-to-Wear Product Sales: Direct retail sales of handcrafted luxury shoes, bags, and accessories through e-commerce and boutique. One-time purchase model with prices ranging from approximately $495 to $1,725 for shoes, $395 to $945 for bags, and $135 to $225 for accessories.
- Bespoke Custom Orders: Fully customised shoe creation service starting at £625, taking 6-8 weeks. Customers choose shape, heel, size (including half sizes, wide fit, split sizes), colour, materials, and embellishments. Available in-person or via virtual appointment.
- Made-to-Order: Made-to-order styles with 4-6 week delivery window, allowing for wider size range and colour customisation beyond standard offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury flat shoes |
| Unit Pricing | Pay-as-you-go | Designer block heel shoes |
| Unit Pricing | Pay-as-you-go | Bridal block heel shoes |
| Unit Pricing | Pay-as-you-go | Luxury handbags |
| Unit Pricing | Pay-as-you-go | Embellished bridal shoes |
| Unit Pricing | Multi-year contract | Bespoke custom service |
| Unit Pricing | Pay-as-you-go | Shoe accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Emmy London product offering
Product offeringCore offering
Emmy London designs, handcrafts (in Portugal), and sells luxury women's designer shoes, handbags, and accessories, with a strong focus on bridal and occasion footwear. The portfolio includes ready-to-wear shoes, made-to-order styles, a bespoke custom service, shoe clips, clutch bags and handbags, complemented by in-person and virtual styling appointments. Pricing for ready-to-wear shoes ranges roughly from $495 to $1,725, with bespoke custom orders starting at £625 (approximately $795) and a 6-8 week lead time.
Product overview
Emmy London is a luxury British designer footwear and accessories brand founded by Emmy Scarterfield, specializing in occasion shoes, bridal footwear, and handcrafted bags. The core product line centers on women's designer shoes offered across multiple heel heights (high, mid, low, and flat) and styles (block heels, court shoes, sandals, ballet flats, loafers). Key shoe models include Josie, Rebecca, Claudia, Lulu, Harriet, Florence, Cece, and Penny, complemented by the Natasha clutch bag and Mabel handbag collections. The brand also offers Shoe Clips as versatile accessories. Beyond ready-to-wear, Emmy London provides Bespoke customization services, Virtual Appointment styling consultations, shoe dyeing services, and Gift Cards. The product portfolio is organized by occasion (Races, Wedding Guest, Working Week, Day to Day), heel type, and color, with dedicated bridal sub-collections. All products are handmade in Portugal using Italian suedes and leathers, with emphasis on comfort engineering including memory foam padding.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridal Collection Complete collection of bridal shoes, bags, and accessories including 53 products across closed toe, open toe, sandals, embellished, simple silhouettes, block heels, high heels, mid heels, low heels, flats, sash & bow, and colour options (blue, green, pink, ivory). For brides seeking luxury wedding footwear combining style and all-day comfort.
- Designer Occasion Shoes Collection Core ready-to-wear collection of 174 handcrafted designer shoes including Josie, Rebecca, Claudia, Lulu, Harriet, Florence, and Cece styles. Available in block heels, high heels, mid heels, low heels, flats, court shoes, sandals, and muls. For women seeking elegant occasion and everyday luxury footwear.
- Wide Fit Collection Collection of 54 styles available in EEE-equivalent wide fit, engineered to ensure elegant heels without compromising on comfort across the core collection. Handmade to order with 4-week delivery. For customers requiring wider footwear in luxury designer styles.
- Handbag and Clutch Bag Collection Designer handbags including the Mabel handbag (chain detail, textured leather, multiple colorways) and the Natasha clutch bag in various suede colors. For occasion wear pairing with shoes from the collection.
- Shoe Clips and Anklets Interchangeable accessory clips that attach to shoes for versatility, including designs like Golden Dome, Jewel Circle Emerald & Gold, Crystal & Gold Cluster Lotus, and Bronte Bow Pearl & Crystal. Priced $135-$225. For customers wanting to customise or refresh their footwear look.
- Bespoke Custom Shoe Service Fully customised shoe creation service starting at £625 (approximately $795 USD) with a 6-8 week lead time. Customers choose shape, heel, size (including half sizes, wide fit, split sizes), colour, materials, and embellishments. Available in-person at the London boutique or via virtual appointment. For brides and occasion shoppers wanting personalised designer footwear.
- Made-to-Order Shoes Made-to-order styles with a 4-6 week delivery window, allowing for wider size range and colour customisation beyond standard ready-to-wear offerings. For customers seeking customised sizing or colours not available in standard stock.
- Dyeing Service Shoe dyeing service that allows customers to transform their Emmy London shoes into new colours for post-wedding or refreshed occasions. For brides wanting to re-wear their shoes and customers seeking refreshed colourways.
- Virtual Styling Appointment Personalised video consultation with a stylist to explore the collection, receive expert advice, product exploration, and sizing guidance. Bookable via Calendly. For global customers who cannot visit the London boutique.
- Emmy London Gift Card Digital gift card delivered by email for gifting purposes. For customers seeking a gift option for the Emmy London brand.
Quantifiable outcome
- Wide fit available in 54 styles across the collection
- +2 more outcomes
Companies that use Emmy London
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Emmy London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Emmy London partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Emmy London competitors and assessment
Company assessmentDirect peers
- Jimmy Choo: Global luxury footwear brand specialising in occasion, bridal, and evening shoes at comparable premium price points. Directly competes for the same affluent bride and special-occasion customer that Emmy London targets, with stronger brand awareness and broader wholesale distribution.
- Manolo Blahnik: Iconic luxury designer footwear brand known for elegant heels, handcrafted construction, and celebrity-driven demand. Highly comparable in product (premium occasion/bridal heels), pricing tier, and craft-led positioning, though at a higher price ceiling and with global wholesale presence.
- Charlotte Mills: British luxury bridal footwear brand offering handcrafted wedding shoes with signature details (blue or ivory soles) and bespoke options. Direct competitor in the UK bridal shoe market, with similar price points, made-to-order model, and DTC focus.
- Freya Rose: London-based luxury designer specialising in bridal and occasion footwear with embellishment, bespoke service, and similar Italian material sourcing. Closely overlaps with Emmy London on bridal positioning, customisation, and high-end craft credentials.
- Badgley Mischka: US-based luxury designer footwear and bridal brand offering embellished heels, bridal collections, and evening shoes at comparable price points. Direct competitor for the bride and occasion customer with a stronger American wholesale footprint.
- Sophia Webster: British luxury designer footwear brand known for playful occasion heels, bridal shoes, and distinctive embellishments. Comparable on category (occasion/bridal), price tier, and British luxury positioning, with broader international wholesale distribution.
Broad incumbents
- L.K. Bennett: Established British luxury footwear and womenswear brand with broader product range including occasion shoes and bags. Comparable as a UK-based luxury footwear incumbent serving similar occasion and professional-wear use cases, though at lower price points and wider assortment.
- Kurt Geiger: Major UK luxury footwear retailer with multi-brand portfolio including occasion, bridal-adjacent, and designer heels. Comparable as a broader UK luxury footwear incumbent targeting similar occasion-driven customers, though with multi-brand positioning rather than single-designer focus.
- Valentino Garavani: Italian luxury maison with strong occasion, bridal, and Rockstud footwear lines at higher price points. Comparable on luxury occasion footwear category, though operates as a broad multi-category fashion house rather than a footwear specialist.
- Dune London: UK-based occasion and bridal footwear brand with wide assortment and high-street positioning. Comparable on occasion and bridal footwear category targeting similar wedding and event customers, though at lower price points and with broader mass-premium distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Emmy London social profiles
Digital presenceEmmy London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmy London leadership team
Management profileNumber of profiles
Profiles2 records
Emmy London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmy London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmy London
What does Emmy London do?
Emmy London designs, handcrafts (in Portugal), and sells luxury women's designer shoes, handbags, and accessories, with a strong focus on bridal and occasion footwear. The portfolio includes ready-to-wear shoes, made-to-order styles, a bespoke custom service, shoe clips, clutch bags and handbags, complemented by in-person and virtual styling appointments. Pricing for ready-to-wear shoes ranges roughly from $495 to $1,725, with bespoke custom orders starting at £625 (approximately $795) and a 6-8 week lead time.
Is Emmy London a public or private company?
Emmy London is a private company. It is classified as family owned and is currently operating.
When was Emmy London founded?
Emmy London was founded in 2004. It employs 1 to 10 people.
Where is Emmy London based?
Emmy London is headquartered in London, United Kingdom, in the Europe region.
How does Emmy London make money?
Three revenue lines are on record. Ready-to-Wear Product Sales are the primary driver. The others are bespoke Custom Orders and made-to-Order.
Who are Emmy London's main competitors?
Direct peers on record are Jimmy Choo, Manolo Blahnik, Charlotte Mills, Freya Rose, Badgley Mischka and Sophia Webster. Broad incumbents are L.K. Bennett, Kurt Geiger, Valentino Garavani and Dune London.
Does Emmy London have an API?
No public API is recorded for Emmy London.
What industry is Emmy London in?
Emmy London's product category is Luxury Designer Bridal and Occasion Footwear. Its primary akta.pro industry code is CRAAACAI, Luxury & Designer Footwear, with a secondary code of CRAKAFAB, Luxury Leather Goods & Handbags. Its NAICS code is 4582 and its SIC code is 5661.