Viberg
Viberg is a privately held, fifth-generation Canadian bootmaker (founded 1931) that handcrafts leather boots using Stitchdown and Goodyear Welt construction in Victoria, BC. It sells to luxury heritage footwear enthusiasts globally through its Shopify storefront, a New York flagship, and a curated international stockist network, with footwear priced $835-$2,240.
- Company typePrivate
- Founded1931
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Viberg does
Viberg is a privately held, family-owned Canadian bootmaker founded in 1931 by Edwin Viberg and currently operating under its fifth generation of family ownership as Viberg Boot Mfg Ltd, incorporated in British Columbia. All footwear is handcrafted at the company's manufacturing facility in Victoria, BC, using either Stitchdown Construction (introduced in the 1970s) or the Channelled Insole Goodyear Welt method (introduced in the late 1960s), both built on a 100% natural leather chassis with 5-5.5mm solid leather insoles. The product portfolio centers on the Service Boot® (available across multiple proprietary last shapes including the 2030, 2040, 1035, 310, and others) and spans the Icons, Classic, Refined, City, Terrain, Shell Cordovan®, and Limited Release collections, with footwear priced from approximately $835 to $2,240 and accessories/care products from $9 to $30.
The business operates a direct-to-consumer go-to-market model anchored by the viberg.com Shopify storefront, supported by an owned flagship store at 262 Mott Street in New York and a curated, global network of authorized stockists spanning the U.S., Canada, the U.K., Germany, Spain, France, Switzerland, the Czech Republic, China, Australia, Japan, South Korea, Taiwan, Thailand, the Philippines, and Indonesia. Distribution is intentionally constrained to preserve exclusivity; products are produced in limited batches, with pre-orders requiring 6-8 weeks of production time. Viberg's customer base comprises luxury heritage footwear enthusiasts across use cases including formal events, urban professional wear, and outdoor terrain, and the brand monetizes exclusivity through limited releases, named collaborations (David Coggins, Garmsville), and partnerships with premier tanneries (Horween, C.F. Stead, Conceria Opera).
Revenue mechanics are one-time purchases with no subscription component; ancillary streams include accessories, care products, and digital gift cards (denominations of $100-$2,000 USD). The Service Boot® design carries a USPTO-registered trade dress trademark granted in 2020, providing legal protection as the first-to-market product of this type. The company explicitly markets products as fully recraftable and resolable for multi-year to lifetime use, reinforcing a durable-goods economic model in contrast to disposable footwear.
Viberg firmographics
Firmographics- Name
- Viberg
- Legal name
- Viberg Boot Mfg Ltd
- Website
- https://viberg.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viberg is a privately held, fifth-generation Canadian bootmaker (founded 1931) that handcrafts leather boots using Stitchdown and Goodyear Welt construction in Victoria, BC. It sells to luxury heritage footwear enthusiasts globally through its Shopify storefront, a New York flagship, and a curated international stockist network, with footwear priced $835-$2,240.
- Ownership category
- akta.pro rank
Viberg industry classification
Industry- Product category
- Heritage Hand-Crafted Footwear
- NAICS
- Footwear Manufacturing (3162), Leather and Allied Product Manufacturing (316)
- SIC
- Footwear, (No Rubber) (3140), Leather & Leather Products (3100)
- akta.pro primary industry
- Footwear Repair, Refurbishment & Remanufacturing (IMAOAIAL)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Shoe & Leather Care (Polishes, Protectants, Cleaners) (CRADAKAL)
Keywords
Where Viberg is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Viberg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Footwear Sales: Primary revenue from direct sale of hand-crafted boots, shoes, and limited release collaborations. Products range from $835-$2,240+ for footwear. One-time purchase model with no subscription component.
- Accessories and Care Products: Secondary revenue stream from shoe care products (creams, brushes, soaps), laces, shoe horns, and accessories. Prices range from $9-$30 for care items.
- Gift Cards: Digital gift cards sold in denominations of $100, $200, $500, $1000, and $2000 USD. Gift cards are issued in USD but can be paid for and redeemed in local currency at checkout for international customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Limited Release Footwear - Cuoio Horsebutt Collection |
| One time/ perpetual license | Pay-as-you-go | Spring/Summer '26 Collection - Unlined Suede Edit |
| One time/ perpetual license | Pay-as-you-go | Shell Cordovan Collection |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Care Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Viberg product offering
Product offeringCore offering
Viberg manufactures and sells hand-crafted leather boots, shoes, and loafers produced in limited quantities at its Victoria, BC facility using signature Stitchdown Construction and Channelled Insole Goodyear Welt construction methods on a 100% natural leather chassis. The portfolio spans the foundational Service Boot® line (multiple last variants), Icons, Shell Cordovan®, Classic, Refined, City, and Terrain collections, plus limited-release collaborations (David Coggins Outsider, Garmsville, Cuoio Horsebutt) and supporting accessories and shoe care products. Footwear is fully resoleable and recraftable for lifelong use.
Product overview
Viberg is a Canadian bootmaker since 1931 offering a unified portfolio of hand-crafted footwear products centered on the Service Boot® as the foundational product. The portfolio spans multiple collections including the Icons Collection (five generations of family tradition), Shell Cordovan® Collection (premium Horween leather), Limited Release Collection (unique leathers in small batches), and seasonal collections (Classic, Refined, City, Terrain). Key product lines include Service Boot® variants on different lasts (2030, 2040, 1035, 310), Navvy Boot™, Chelsea Boot, Bristol Loafer, Savoy Shoe, and Uplands Boot. The company also offers collaborations such as The David Coggins Outsider Boot and Viberg x Garmsville, plus accessories and care products. Footwear is crafted using Stitchdown construction or Channelled Insole Goodyear Welt construction on 100% natural leather chassis, with products built to be recraftable and resolable for lifelong use.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Boot®
- Icons Collection
- Shell Cordovan® Collection
- Classic Collection
- Refined Collection
- City Collection
- Terrain Collection
- Limited Release Collection
- David Coggins x Viberg The Outsider Boot
- Spring/Summer '26 Unlined Suede Edit
- Navvy Boot™
- Chelsea Boot
- Bristol Loafer
- Savoy Shoe
- Accessories
- Care Products
- Digital Gift Card
Quantifiable outcome
- Up to 30-day break-in period before leather chassis takes shape of feet
- +2 more outcomes
Companies that use Viberg
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Viberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Viberg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- David CogginsflagshipCollaboration on The Outsider boot collection - a limited release collaboration conceived as a versatile companion for a life between city and outdoors. Combines practical utility with understated refinement. Four iterations (Outsider I-IV) have been released, featuring custom details like rear pull tabs, sock liners, and co-branded dust bags.
- Garmsville (Jason Jules / Black Ivy)flagshipFirst collaboration with London-based creative Jason Jules, whose work explores menswear, culture, and lived history. Created Brogue Navvy Boot with inspiration from vintage boots from Jason's archive. Refined proportion and adjusted line while preserving original integrity. Offered in Peanut Papillon Suede and Parisian Brown Janus Suede.
- Horween LeathercoreLeather supplier for Shell Cordovan collection. Horween is a legacy leather tanning company whose Shell Cordovan is vegetable-tanned equine leather from the rump area of horses. Viberg's Shell Cordovan collection represents the pinnacle of craftsmanship combining Viberg's hand-crafted tradition with Horween's tanning expertise.
- C.F. SteadcoreSupplier of Janus Calf Suede for the Spring/Summer '26 Unlined Suede Edit collection. C.F. Stead is a renowned English tannery producing high-quality suedes.
- Conceria Opera (Italy)coreItalian tannery supplying Tobacco full-grain calfskin suede for The Outsider II. Opera's calf skin suede is known for rich texture, durability, and exceptional resilience to diverse weather conditions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Viberg competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Viberg social profiles
Digital presenceViberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viberg leadership team
Management profileNumber of profiles
Viberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viberg
What does Viberg do?
Viberg manufactures and sells hand-crafted leather boots, shoes, and loafers produced in limited quantities at its Victoria, BC facility using signature Stitchdown Construction and Channelled Insole Goodyear Welt construction methods on a 100% natural leather chassis. The portfolio spans the foundational Service Boot® line (multiple last variants), Icons, Shell Cordovan®, Classic, Refined, City, and Terrain collections, plus limited-release collaborations (David Coggins Outsider, Garmsville, Cuoio Horsebutt) and supporting accessories and shoe care products. Footwear is fully resoleable and recraftable for lifelong use.
Is Viberg a public or private company?
Viberg is a private company. It is classified as family owned and is currently operating.
When was Viberg founded?
Viberg was founded in 1931. It employs 11 to 50 people.
Where is Viberg based?
Viberg is headquartered in Victoria, Canada, in the North America region.
How does Viberg make money?
Three revenue lines are on record. Footwear Sales are the primary driver. The others are accessories and Care Products and gift Cards.
Does Viberg have an API?
No public API is recorded for Viberg.
What industry is Viberg in?
Viberg's product category is Heritage Hand-Crafted Footwear. Its primary akta.pro industry code is IMAOAIAL, Footwear Repair, Refurbishment & Remanufacturing, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 3162 and its SIC code is 3140.