IUSA GROUP

What IUSA GROUP does

IUSA GROUP (also doing business as Grupo IUSA) is a privately held Mexican industrial conglomerate founded in 1939 and headquartered in Jocotitlán, Estado de México. The company manufactures and distributes more than 6,000 products across electrical conduction, control, measurement, fluid handling, and energy categories — including copper tubing, PVC/PEX/PPR/CPVC piping systems, electrical conductors and conduit, LED lighting, water heaters, pumps, water storage tanks, gas regulators, electrical fixtures, tools, and air conditioning. Its portfolio is marketed through approximately two dozen sub-brands (IUSACobre, IUSACondroit, IUSAFlow, IUSAGas, IUSAPlus, IUSAPVC, IUSATek, IUSASol, Primo, Enerhit, Kronius, Baro, Precimex, Masterfriz, IUSA Leo, IUSA Noark, IUSAWire, Scudetto Prime, Tradizione, Zynch, Total Herramientas, Carbon Eat) and supported by wholly owned subsidiaries including IUSASol (solar panels), Cambridge Lee Industries (US copper tubing, Pennsylvania), Tanjore (US import/export logistics, Laredo, Texas), and Zynch (electric motorcycles with battery-swap technology).

The group's technology base spans copper and plastic extrusion, photovoltaic cell manufacturing (the IUSASol plant in Estado de México was, at inauguration, the largest in the Americas, with $200 million USD invested and capacity for 2 million panels / 500 megawatts annually), and an emerging IoT-enabled "IUSA Smart System" product line (smart pumps, smart plugs, smart pressure systems) controlled via a mobile application. Manufacturing is concentrated in the Ciudad Industrial de Alejo Peralta y Díaz Ceballos complex in Pastejé, which spans over 1,000 hectares. The company operates from a 100% Mexican-capital, family-controlled structure led by Carlos Peralta Quintero (President and Director General) and Juan Carlos Peralta (Vice President).

IUSA makes money primarily through wholesale hardware sales: manufactured building products are sold to an extensive distributor network of ferreterías (hardware stores) and specialized distributors covering all 32 Mexican states, complemented by a direct-to-consumer e-commerce storefront (tiendaiusa.com) launched in 2020 with 3–5 day delivery and same-day delivery for credit-approved orders. Pricing is quote-based and customized per distributor rather than publicly listed. The customer base is heavily fragmented across professional contractors, electricians, plumbers, end-consumer homeowners, and hardware retailers — with no disclosed large enterprise anchor customers. The company is ISO 9001 certified, with publicly stated targets of ≥92% customer satisfaction, ≥90% process efficiency, and ≥80% training-program completion.

Name

IUSA GROUP

Legal name

IUSA

Website

https://ws.iusa.com.mx

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IUSA GROUP is a privately held Mexican industrial conglomerate founded in 1939 that manufactures and distributes over 6,000 electrical, plumbing, and energy products through a nationwide distributor network, its own e-commerce store, and US-based subsidiaries serving construction and energy sectors.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Electrical Equipment Manufacturing (33531), All Other Electrical Equipment and Component Manufacturing (33599), Other Electrical Equipment and Component Manufacturing (3359), Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK)

akta.pro secondary industries

Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Renewable Manufacturing Materials & Subcomponents (Glass, EVA/Backsheet, Composites, Magnets) (EUAMAHAL)

Keywords

• Construction materials manufacturing
• Electrical conductors and conduit
• Plumbing and piping systems
• Solar photovoltaic panels
• Water heating and pumping

Headquarters

HQ city

Jocotitlán

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware and Manufacturing Products: Sale of manufactured products including electrical conductors, copper tubing, plumbing systems, water heaters, solar panels, tools, and over 6,000 diversified products for the construction industry.
2. E-commerce Retail: Direct-to-consumer sales through online store tiendaiusa.com, offering products ranging from small fittings to large construction materials.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IUSA GROUP manufactures and distributes over 6,000 products for the construction and energy sectors, including copper and plastic piping systems, electrical conductors and conduit, solar photovoltaic panels, water heaters, pumping systems, LED lighting, electrical fixtures, tools, and electric mobility solutions. The company sells its products through a nationwide distributor and hardware store network in Mexico, complemented by direct-to-consumer e-commerce.

Product overview

IUSA GROUP is a diversified Mexican manufacturing conglomerate offering over 6,000 products primarily in the construction, electrical, and plumbing sectors. The portfolio includes copper and plastic piping systems (IUSACobre, IUSAPVC, IUSAFlow, IUSAGas, IUSAPlus PPR, IUSATek PEX), electrical conductors and conduit (IUSAConduit), LED lighting solutions, water storage tanks and cisternas, pumping systems (centrifugal, jet, submersible, and smart pumps), solar photovoltaic systems (IUSASol), water heaters (Primo, Enerhit brands), electric mobility solutions (Zynch electric motorcycles), and tools (TOTAL Tools brand). The company also offers air conditioning, gas controls, electrical fixtures, and wastewater treatment systems (BIOHIDRO). Products are sold through an extensive distributor network across Mexico and a direct-to-consumer online store.

Differentiator

Problem solved

Functional benefit

Brands

• IUSACobre: Copper products brand
• IUSAConduit
• IUSAFlow
• IUSAGas
• IUSAPlus
• IUSAPVC
• IUSATek
• IUSASol
• Primo
• Enerhit
• Kronius
• Baro
• Precimex
• Masterfriz
• IUSA Leo
• IUSA Noark
• IUSAWire
• Scudetto Prime
• Tradizione
• Zynch
• Total Herramientas
• Carbon Eat

Products and services

• IUSACobre Copper Tubing and Piping Copper tubing and piping products manufactured for plumbing applications in residential and commercial construction. Produced domestically and via US subsidiary Cambridge Lee Industries.
• IUSAConduit Electrical Conduit Systems Electrical conduit systems for cable management and protection in residential, commercial, and industrial installations.
• IUSAFlow CPVC Piping System CPVC (chlorinated polyvinyl chloride) piping system for hot and cold water distribution in residential and commercial applications.
• IUSAGas PE-AL-PE Gas Piping System PE-AL-PE (polyethylene-aluminum-polyethylene) piping system for natural gas and LP gas distribution.
• IUSAPlus PPR Piping System PPR (Polypropylene Random) piping system for hot and cold water distribution in residential and commercial buildings.
• IUSAPVC PVC Products PVC piping and conduit products for construction applications.
• IUSATek PEX Piping System PEX (cross-linked polyethylene) piping system for water distribution and heating applications.
• IUSASol Solar Photovoltaic Panels and Systems Solar photovoltaic panels and systems for energy generation, manufactured domestically in Mexico by the IUSASOL subsidiary with capacity of 2 million panels and 500 MW per year.
• Primo Water Heaters Water heaters including instant, solar, and gas models for residential and commercial use.
• Enerhit Instant Water Heaters High-recovery instant water heaters for residential and commercial use.
• Zynch Electric Motorcycles Electric motorcycles with battery swap technology for urban mobility, the first battery-swap system in Latin America.
• TOTAL Herramientas Tools Hand tools, power tools, and electrical generators for construction and maintenance applications.
• Electrical Conductors and Wires (IUSAWire) Copper and aluminum electrical wires and cables for power transmission in residential, commercial, and industrial applications.
• LED Lighting (IUSA Leo) LED lighting solutions for residential, commercial, and industrial applications including street lighting and industrial fixtures.
• Water Storage Systems (Tinacos and Cisternas) Tinacos (above-ground water tanks) and cisternas (underground water storage tanks) for residential and commercial water storage.
• Pumping Systems Water pumps including centrifugal, jet, peripheral, submersible, and pressurizing pumps for residential, commercial, and industrial water management.
• Smart Press Pressure System IoT-connected smart water pressure management system for residential and commercial buildings, controlled via the IUSA Smart mobile application.
• Gas Controls and Regulators (Baro) Gas pressure regulators and control valves for LP and natural gas systems.
• Electrical Fixtures and Protection (IUSA Noark) Electrical protection equipment and fixtures including switches, outlets, and circuit breakers for residential, commercial, and industrial applications.
• Air Conditioning (Masterfriz) Mini-split air conditioning units and portable air conditioners for residential and commercial cooling.
• BIOHIDRO Wastewater Treatment Systems Wastewater treatment systems for residential use processing human or animal waste.
• Tienda IUSA Online Store Direct-to-consumer e-commerce platform (tiendaiusa.com) selling IUSA's full product range from small fittings to large construction materials to end consumers across Mexico, with 3-5 day delivery and same-day delivery for credit-approved orders.

Quantifiable outcome

• 92% minimum customer satisfaction target
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Lee IndustriescoreOEM/ Whitelabel/ Licensing PartnerUS-based manufacturing plant in Pennsylvania producing copper tubing for IUSA's product portfolio.
• Tanjore (Laredo, Texas)coreImplementation/ SI/ Consulting PartnerImport/export company handling IUSA's cross-border logistics and providing customs and logistics services to third parties.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Legrand: Legrand is a global leader in electrical and digital building infrastructures (wiring devices, cable management, lighting, data centers) with a major Mexican presence — overlapping with IUSA's switches, outlets, circuit breakers (IUSA Noark), conduit, and IUSA Leo LED lighting categories at a broader portfolio level.
• Schneider Electric: Schneider Electric is a global specialist in energy management and automation with substantial Mexican operations across electrical distribution, industrial automation, and smart-home/building — overlapping broadly with IUSA's electrical fixtures, smart plugs, smart pressure, and energy/solar offerings.
• First Solar: First Solar is a US-headquartered thin-film solar module manufacturer with utility-scale projects across the Americas — competing with IUSASol in Mexican and Latin American utility-scale and distributed-generation PV markets where IUSA's $200M IUSASol plant and 36-project pipeline are positioned.

Direct peers

• Viakon (Prysmian Group): Viakon is Prysmian Group's Mexican brand manufacturing electrical conductors, power cables, and building wires — the same core product categories as IUSA's IUSAWire and IUSAConduit lines, serving the same Mexican utility, industrial, and construction customers.
• Uponor: Uponor is a global manufacturer of PEX, PP-R, and CPVC plumbing and heating pipe systems — comparable to IUSA's IUSATek (PEX), IUSAPlus (PPR), IUSAFlow (CPVC), and Primo/Enerhit water-heater lines for residential and light-commercial water distribution.
• Watts Water Technologies: Watts Water manufactures water-quality, plumbing, flow-control, and water-management products including pumps and smart pressure systems — directly comparable to IUSA's Smart Press system, Kronius water treatment line, BIOHIDRO wastewater systems, and submersible/centrifugal pumps portfolio.
• Trina Solar: Trina Solar is one of the world's largest PV module manufacturers selling into Mexico and Latin America — directly competing with IUSA's IUSASol brand, which operates the largest solar panel plant in the Americas (500 MW annual capacity).
• Jinko Solar: JinkoSolar is a leading global Tier-1 PV module manufacturer with significant shipments into Mexico and distributed-generation projects — a direct module-manufacturing peer to IUSASol competing for the same installer, rooftop, and utility-scale customers.
• Southwire Company: Southwire is North America's largest manufacturer of wire and cable (building wire, utility cable, electronics wire) — directly comparable to IUSA's IUSAWire conductor business and competing for cross-border OEM, electrical distributor, and contractor customers across the USMCA region.
• Orbia Advance Corporation (formerly Mexichem): Orbia/Mexichem is the largest Mexican industrial conglomerate producing PVC, polyethylene, and fluorinated specialties used in pipes, conduits, and construction materials — directly comparable to IUSA's IUSAPVC, IUSAFlow, IUSAPlus, IUSAGas, and conduit offerings and its diversified Mexican manufacturing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iusamexico
• Facebookfacebook.com/IusaMexico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IUSA GROUP