Advanced Marketing International

What Advanced Marketing International does

Advanced Marketing International, Inc. ("Admark") is a privately held, family-owned specialty chemical distributor and contract sales representative founded in November 1989 in Wilmington, North Carolina by Jim Haas and Jim McGee, both former Eastman Chemical executives with more than 20 years of chemical, plastics, and fiber sales experience. The company represents multiple international and domestic chemical manufacturers in the US market, primarily serving the Coatings, Adhesives, Sealants, and Elastomers (CASE) industry, with its product portfolio spanning resins and binders (acrylic, alkyd, epoxy, silicone, nitrocellulose, polyamide, rosin ester, hydrocarbon, cellulose acetate), additives (surfactants/emulsifiers, plasticizers, tackifiers, rheology modifiers), pigments and fillers (aluminum, fumed silica, iron oxides, pearlescent pigments), and chemical intermediates (acid chlorides). A sister company, Admark International Inc. operated by Tom McGee, extends the platform into the plastics industry with glass fiber reinforcements, fillers, and additives, in partnership with NEG Fiberglass for chopped, opened, and needled mat products.

The business operates a sales-led, commission-based revenue model: Admark contracts with chemical principals and earns transaction-based fees on direct or commissioned sales into the US market. Go-to-market combines direct field engagement with CASE and ink customers and indirect coverage through key USA distributors, supported by a domestic logistics stack of four warehouses, dedicated ocean carriers, customs brokers, national truckers, freight brokers, and 3PLs with annually negotiated freight pricing agreements that enable LTL and FTL fulfillment and freight cost pass-through to FOB customers. Order intake remains manual (phone, fax, email) and pricing is quote-based rather than publicly disclosed.

Differentiators are relationship- and infrastructure-driven rather than technology-driven: a proprietary global supplier evaluation team that performs on-site principal audits before onboarding; transparent supplier-customer engagement (including joint contract negotiation and material stocking); and 100+ years of combined commercial and technical experience across the leadership team. The firm has no disclosed funding events, M&A activity, product launches, or AI/data capabilities, and operates entirely in the US market while sourcing internationally.

Name

Advanced Marketing International

Legal name

Advanced Marketing International, Inc.

Website

https://admarkintl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Marketing International is a privately held, family-owned specialty chemical distributor and contract sales representative founded in 1989, serving the CASE (coatings, adhesives, sealants, elastomers) and plastics industries across the United States through direct sales, distributor partnerships, and a four-warehouse logistics network.

Ownership category

akta.pro rank

Product category

Specialty Chemical Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)

Keywords

• Specialty chemicals distribution
• Chemical sales representation
• CASE industry chemicals
• Plastics compounding materials
• Coatings industry chemicals

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commission-based Chemical Sales: Admark operates as a contract representative company selling various chemicals for multiple international and domestic suppliers on a direct or commissioned basis. Revenue is generated through commissions from supplier relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Advanced Marketing International (Admark) acts as a contract representative for multiple international and domestic chemical manufacturers, distributing specialty chemicals — including resins, binders, additives, pigments, fillers, and intermediates — into the US CASE (Coatings, Adhesives, Sealants, Elastomers) and plastics markets. The company supplements chemical sales with supplier evaluation, logistics coordination (ocean shipping, customs brokerage, trucking), warehousing across four US locations, and freight rate negotiation on behalf of customers.

Product overview

Advanced Marketing International (Admark) is a family-owned global distributor and contract representative for specialty chemicals serving the CASE (Coatings, Adhesives, Sealants, and Elastomers) and Plastic Markets. The company operates two divisions: Admark handles CASE market chemicals including resins/binders (acrylic, alkyd, epoxy, silicone), additives (surfactants, plasticizers, tackifiers, rheology modifiers), pigments/fillers (aluminum, fumed silica, iron oxides, pearlescent pigments), and intermediates (acid chlorides). Admark International Inc., a sister company operated by Tom McGee, focuses on plastics industry products including glass fiber reinforcements, fillers, and additives for plastics compounding and processing. The company also provides logistics services including ocean shipping, customs brokerage, trucking, and warehousing through partnerships with carriers and distributors across the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Chemicals for the CASE Market Distribution of specialty chemicals — including resins and binders (acrylic, alkyd, cellulose acetate, epoxy, hydrocarbon, nitrocellulose, polyamide, rosin ester, silicone), additives (surfactants/emulsifiers, plasticizers, tackifiers, rheology modifiers), pigments and fillers (aluminum, fumed silica, iron oxides, pearlescent pigments), and intermediates (acid chlorides) — for US coatings, adhesives, sealants, and elastomers formulators, sourced from multiple international and domestic manufacturers.
• Specialty Chemicals for the Plastics Market Distribution of glass fiber reinforcements, fillers, and additives for US plastics compounders and processors, offered through the sister company Admark International Inc. and alongside partners such as NEG Fiberglass for chopped, opened, and needled mat products.
• Logistics and Distribution Services Integrated logistics coordination including dedicated ocean carriers, customs brokers, truckers, and 3PLs, supported by four US warehouses and dedicated distributors, with less-than-truckload and full-truckload capabilities and annually negotiated freight pricing that can be passed to FOB customers.
• Supplier Evaluation Services Proprietary global evaluation process in which an internal team travels worldwide to assess chemical suppliers from the ground up for quality and consistency, after which customers are invited to engage openly with evaluated suppliers to support contract negotiations, logistical needs, and material stocking.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Admark International Inc.coreOthersSister company operated by Tom McGee focusing on sales of products for the Plastics Industry including glass fiber reinforcements, fillers, and additives for plastics compounding and processing.
• NEG FiberglassminorStrategic or Co-development PartnerAdmark International Inc. works alongside NEG Fiberglass to offer chopped, opened, and needled mat products into the US market.
• National Freight CarriersminorChannel Partner/ Reseller/ DistributorMultiple national freight carriers and freight brokers used for logistics operations with annual negotiated pricing agreements.
• Ocean CarriersminorChannel Partner/ Reseller/ DistributorDedicated group of ocean carriers used for international shipping of materials.
• Customs BrokersminorChannel Partner/ Reseller/ DistributorCustoms brokers that work with Admark to facilitate international logistics and delivery.
• 3PLs (Third-Party Logistics)minorChannel Partner/ Reseller/ DistributorThird-party logistics providers used to meet individual customer needs for material delivery.
• US Warehouses and DistributorscoreChannel Partner/ Reseller/ DistributorSeries of warehouses and dedicated distributors across the United States used to meet routine and urgent material needs for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ChemPoint: Digital specialty chemicals distributor (a Univar Solutions company) focused on CASE and related chemistries; competes for the same suppliers and customers as Admark but through an e-commerce model.
• Palmer Holland: North American specialty chemicals distributor focused on CASE, plastics, and related end markets, with a sales-rep model closely comparable to Admark's contract representative approach.
• Chemsolv: Specialty chemicals distributor serving CASE, inks, and related industrial customers in the US Mid-Atlantic, with a comparable sales-rep and warehousing footprint to Admark.
• Koda Distribution: US-based specialty chemicals distributor serving CASE, personal care, and industrial markets, with a comparable rep-based go-to-market and supplier-representation model.
• Callahan Chemical: Specialty chemical sales representative and distributor serving coatings, adhesives, plastics, and rubber end markets in North America with a relationship-driven model similar to Admark.

Broad incumbents

• Brenntag SE: World's largest chemical distribution company, offering industrial and specialty chemicals including CASE and plastics materials to a global customer base.
• Barentz: Global specialty ingredients and chemicals distributor (including through the acquired Maroon Group) serving CASE, plastics, and personal care end markets across North America and Europe.
• Azelis: Global specialty chemicals and food ingredients distributor serving CASE, personal care, and industrial markets with an application-focused model that overlaps with Admark's specialty chemicals portfolio.
• Univar Solutions: Major North American and global chemical distributor with deep specialty chemicals coverage, including a CASE and coatings portfolio that overlaps with Admark's focus.
• IMCD N.V. Global market leader in specialty chemicals and ingredients distribution, serving CASE, plastics, and personal care with a much larger portfolio and geographic reach than Admark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-marketing-international-inc-
• Xx.com/admarkintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Marketing International