Wine Industry Network

What Wine Industry Network does

Wine Industry Network (WIN) is a privately held B2B media and marketplace platform serving the US wine industry, headquartered in Healdsburg, California, and founded in 2012. The company operates six interconnected sub-brands: WIN Advisor (industry news and analysis), WIN Marketplace (B2B supplier directory), WIN Careers (job board), WIN Data (market intelligence), WIN Expo (trade show), and the Wine Sales Symposium (annual conference). Its core function is connecting wineries and vineyards with suppliers and service providers across eight operational categories: Marketing, Operations, Packaging, Production, Sales, Tasting Room, Vineyard, and Winemaking. The platform lists 141+ supplier companies and hosts 2,176+ news articles, functioning as both a discovery resource for buyers and a visibility channel for suppliers.

The company generates revenue through three primary streams: recurring supplier membership subscriptions, event marketing and sponsorships (Wine Sales Symposium, WIN Expo), and advertising including newsletter banners, supplier spotlights, and promoted content. Pricing is not publicly disclosed, and the platform offers a mix of top-of-funnel content marketing, mid-funnel webinars and supplier features, and in-person events. Marketing and distribution channels are anchored by the WIN Advisor publication, the central marketplace website with category-based search, and event-based engagement. WIN serves both wineries and vineyards (demand-side) and wine industry suppliers and vendors (supply-side), with particular depth in California-focused content and partnerships such as Sonoma County Winegrowers, Scott Laboratories, and ATPGroup.

Wine Industry Network operates without disclosed external institutional funding and appears to be independently held. Its technology stack is not described as proprietary; the platform functions primarily as a content, marketplace, and events business rather than a technology company. There is no evidence of AI/ML capability, public APIs, or significant geographic expansion beyond California and the broader US wine industry.

Name

Wine Industry Network

Legal name

Wine Industry Network

Website

https://wineindustrynetwork.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Wine Industry Network is a privately held B2B media and marketplace platform connecting wineries and vineyards with suppliers across the US wine industry through six sub-brands: WIN Advisor, WIN Marketplace, WIN Careers, WIN Data, WIN Expo, and the Wine Sales Symposium.

Ownership category

akta.pro rank

Product category

Wine Industry B2B Marketplace

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• B2B wine marketplace
• Winery supplier directory
• Wine industry networking
• Wine trade media
• Wine industry events

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Supplier Network Membership: Wine Industry Network operates a supplier membership program where wine industry vendors and service providers join the network to gain visibility among winery and vineyard professionals.
2. Event Marketing: The company organizes and hosts events including Wine Sales Symposium and webinars, generating revenue through event participation and sponsorship.
3. Advertising & Promoted Content: WIN offers newsletter advertising, banner advertising, supplier spotlights, and promoted content opportunities for wine industry suppliers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wine Industry Network operates the Wine Industry Supplier Network, a B2B digital marketplace and content platform connecting wineries and vineyards with vetted suppliers and service providers across categories such as Marketing, Operations, Packaging, Production, Sales, Tasting Room, Vineyard, and Winemaking. The company generates revenue through supplier memberships, advertising and promoted content, and event-based services including the Wine Sales Symposium and WIN Expo trade show.

Product overview

Wine Industry Network is a multi-platform B2B network serving the wine industry, comprising six interconnected sub-brands: WIN Advisor (news and analysis), WIN Marketplace (supplier marketplace/e-commerce), WIN Careers (job board), WIN Data (market data), WIN Expo (trade events), and Sales Symposium (annual conference). The platform enables winery and vineyard professionals to discover, research, and connect with trusted suppliers and service providers across the wine industry supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• WIN Advisor: Wine industry news and advisory platform publishing daily news, analysis, and webinars for winery professionals
• WIN Marketplace
• WIN Careers
• WIN Data
• WIN Expo
• Wine Sales Symposium

Products and services

• WIN Marketplace Online B2B marketplace connecting wineries and vineyards with wine industry suppliers, vendors, and service providers, organized into categories including Marketing, Operations, Packaging, Production, Sales, Tasting Room, Vineyard, and Winemaking. Designed for winery procurement professionals seeking vetted suppliers.
• WIN Advisor Industry news and analysis platform providing wine industry professionals with news, market insights, regulatory updates, afternoon briefs, and expert commentary on wine sales, marketing, and industry trends.
• WIN Careers Job board and career resources platform for the wine industry, connecting employers with job seekers in winery, vineyard, and related positions.
• WIN Data Wine industry data and analytics platform providing market intelligence and data-driven insights for industry professionals.
• WIN Expo Wine industry trade show and exhibition platform featuring events for networking and discovering wine industry suppliers and products.
• Wine Sales Symposium Annual wine sales symposium event hosting industry experts to discuss strategies for navigating wine market challenges, declining tasting room visitation, and direct-to-consumer innovation. Held in Rohnert Park, California.
• Wine Industry Supplier Network Membership Recurring subscription membership program where wine industry vendors and service providers join the supplier network to gain visibility among winery and vineyard professionals across the WIN platform.
• Advertising and Promoted Content Advertising products offered to wine industry suppliers, including newsletter advertising, banner advertising, supplier spotlights, and promoted content opportunities across WIN's owned marketing channels.

Quantifiable outcome

• 141 companies listed on the platform
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sonoma County WinegrowerscoreStrategic or Co-development Partner · 24 June 2026Sonoma County Winegrowers publishes educational content through the WIN platform, including articles about Sonoma County vineyards, winegrowing practices, and industry trends. Their content covers topics such as vineyard history, soil health, generational farming, and wine region characteristics.
• Scott LaboratoriesminorChannel Partner/ Reseller/ Distributor · 22 June 2026Scott Laboratories became exclusive distributor of Sentia Wine Analyzer for North American markets. Previously represented Willmes and Armbruster brands in North America for over forty years before the new direct venture was launched.
• Wine Industry AdvisorcoreOthers · 19 June 2026Wine Industry Advisor is the news arm of Wine Industry Network, providing industry news, afternoon briefs, and webinar content. Located at the same address (155 Foss Creek Circle, Healdsburg, CA), the publication covers wine market trends, regulatory issues, and industry innovations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VinePair: VinePair is a digital drinks media company covering wine, beer, and spirits for industry and consumers. Comparable to WIN as a wine-adjacent media platform with B2B content monetization, though it skews consumer rather than supplier-trade focused.
• The Drinks Business: The Drinks Business is an international B2B trade media brand covering wine, beer, and spirits with news, supplier directories, and events. Comparable to WIN Advisor as a wine-industry B2B content/news outlet, though broader in beverage scope and geographically international.
• Thomas Publishing / ThomasNet: ThomasNet is a long-established B2B industrial supplier marketplace and directory serving manufacturers and buyers. Comparable to WIN Marketplace as a vertical supplier-discovery platform, though at vastly larger scale and across industrial categories rather than wine specifically.
• Wine Enthusiast Companies: Wine Enthusiast is a large multi-channel wine media brand spanning consumer reviews, trade content, events, and a B2B supplier directory (WineEnthusiastCommerce). Comparable to WIN as a wine-industry media and commerce platform, though it skews more consumer-facing and has broader brand reach.
• Beverage Daily: Beverage Daily is a B2B trade publication covering the global beverage industry, including wine production and supply chains. Comparable to WIN as a vertical B2B media brand serving beverage producers and suppliers, though international and broader in beverage category.

Direct peers

• Wine Business Monthly (WBM): Wine Business Monthly is a leading wine industry trade publication and online platform serving wineries and growers with news, supplier directories, and data. Directly comparable to Wine Industry Network as both are B2B media/marketplace platforms targeting the same wine industry buyer and supplier base.
• BevNet: BevNet is a B2B media and events brand covering the beverage industry with a focus on emerging/non-alcoholic categories. Comparable to WIN Advisor and WIN Expo as a beverage-industry B2B media + events + supplier discovery platform.
• Unified Wine & Grape Symposium: The Unified Wine & Grape Symposium is one of the largest annual wine industry trade events in North America, hosted in Sacramento. Directly comparable to WIN Expo and the Wine Sales Symposium as a wine-industry B2B event and conference platform.

Emerging players

• Brewers Association: The Brewers Association is a not-for-profit trade group operating B2B media, events (Craft Brewers Conference), and supplier resources for the US craft beer industry. Comparable to WIN as a vertical B2B trade body combining news, events, and supplier discovery for a specific alcoholic beverage industry.

Regional players

• Sonoma County Vintners / Regional Wine Associations: Sonoma County Vintners and similar regional wine industry associations (e.g., Napa Valley Vintners, Oregon Wine Board) provide member services, events, and supplier connections for their regional wineries. Comparable to WIN Marketplace as a regional B2B platform serving wineries and suppliers, though geographically constrained and association rather than commercial in structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WineIndustry
• Facebookfacebook.com/WineIndustryNetwork

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Industry Network