What Sherwood Equities does

Sherwood Equities, Inc. is a privately-held New York City real estate investment and development firm founded in 1950 and owned by CEO Jeffrey Katz. The company invests in, develops, and manages properties across the New York metropolitan area, with a portfolio valued at over $5 billion and spanning more than 5 million square feet. Sherwood has been an early-mover in transformative Manhattan neighborhoods including Times Square (where it owned 1 and 2 Times Square and 1600 Broadway), Hudson Yards, and the High Line corridor, and has recently extended capital deployment into New Jersey, Florida, and Brooklyn. Core activities span luxury condominium development, commercial property ownership, dormitory and student housing via long-term net leases, Times Square outdoor advertising signage, and a portfolio of landmarked Brooklyn townhouses.

The firm operates through three functional pillars: direct real estate ownership and development; Sherwood Capital, a mezzanine lending, preferred equity, and joint venture equity platform serving other developers; and Sherwood Residential, an in-house full-service brokerage representing both company-owned and third-party properties. Revenue streams include development gains on condo sell-outs, recurring rental and signage lease income, property management fees, and interest/equity returns from the Sherwood Capital platform. Notable enterprise tenants include The New School, Marymount Manhattan College, Coca-Cola, M&M's World, the Renaissance Hotel, and Roche Bobois.

Sherwood maintains a deliberately lean organization of approximately ten senior executives and principals, drawing leadership from Wharton, Harvard Business School, Cornell Law, Princeton, and Price Waterhouse backgrounds. The firm is vertically integrated across the deal lifecycle—acquisition, financing, construction, leasing, and disposition—and has executed multi-decade holds on trophy assets (1 Times Square for 25 years; 2 Times Square for nearly 40 years) alongside opportunistic dispositions. Recent activity indicates a deliberate portfolio rotation: divesting Long Island industrial ($76M, 2022), 1 Times Square (2019), and 2 Times Square hotel and retail ($165M and $90M, 2023-2024), while advancing a 42-story Hudson Yards condo tower at 460 10th Avenue and expanding Sherwood Capital's geographic footprint.

Name

Sherwood Equities

Legal name

Sherwood Equities

Website

https://sherwoodequities.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherwood Equities is a privately-held New York real estate investment and development firm that owns, develops, finances, and manages over 5 million square feet of residential, commercial, signage, and mixed-use properties across the NY metro, with a $5B+ portfolio and a dedicated mezzanine lending platform.

Ownership category

akta.pro rank

Product category

Real Estate Development and Investment

NAICS

Lessors of Real Estate (5311), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)

akta.pro primary industry

Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate development
• Property management
• Mezzanine financing
• Luxury condominiums
• Outdoor advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Real Estate Development and Sales: Sherwood develops residential condominiums, commercial buildings, and mixed-use properties for sale. Revenue is generated through the sale of developed units at market peak prices. Key projects include luxury condominiums in Manhattan (Flatiron, Upper West Side, Chelsea) and Brooklyn.
2. Property Management: The company manages its own portfolio of commercial and residential properties including office buildings, retail spaces, and rentals, generating recurring management fees and lease income.
3. Mezzanine Lending and Preferred Equity: Sherwood provides mezzanine financing, preferred equity, and joint venture equity to other developers. Returns come from interest income, equity participation, and profit sharing on development projects across New York, New Jersey, and Florida.
4. Outdoor Advertising (Times Square): Sherwood owns and leases exterior signage locations in Times Square, including the iconic Coca-Cola sign at 2 Times Square and digital billboards, generating lease income from major advertisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sherwood Equities invests in, develops, and manages commercial and residential real estate across the New York metropolitan area, with select activity in New Jersey and Florida. Its in-house Sherwood Residential brokerage handles sales and leasing for both Sherwood properties and outside clients, while Sherwood Capital deploys mezzanine financing, preferred equity, and joint venture equity to other real estate developers. The firm also owns and leases iconic Times Square outdoor signage, including the historic Coca-Cola sign at 2 Times Square.

Product overview

Sherwood Equities is a privately-held real estate investment and development firm with over 70 years of experience managing over five million square feet in the New York Metropolitan area. The company operates across two primary divisions: Sherwood Capital, which provides mezzanine financing, preferred equity, and joint venture equity for development projects, and Sherwood Residential, a full-service residential brokerage. The firm maintains a diversified portfolio spanning commercial properties (office, retail, industrial, hotel, signage, mixed-use) and residential properties (condominiums, rentals, dormitories), including notable holdings in Times Square, Hudson Yards, and Brooklyn. The portfolio includes both owned/operated properties and capital deployment through lending and equity investments.

Differentiator

Problem solved

Functional benefit

Brands

• Sherwood Residential: Premier full-service residential brokerage representing Sherwood properties and outside clients, providing services for over four decades.

Products and services

• 460 10th Avenue Hudson Yards Condo Tower 42-story residential condominium tower planned in Hudson Yards with over 200 units and approximately 300,000 square feet including retail space.
• Landmark Brooklyn Townhouse Portfolio Collection of nearly a dozen premium landmarked Brooklyn townhouses acquired, renovated, and restored for long-term appreciation.
• Sherwood Capital (Mezzanine & Preferred Equity) Capital investment platform providing mezzanine financing, preferred equity, joint venture equity, and construction financing for real estate development projects across New York, New Jersey, and Florida.
• Sherwood Residential Brokerage Premier full-service residential brokerage representing Sherwood properties and outside clients in residential sales and leasing, operating for over four decades.
• Commercial Property Management Management services for commercial properties including office, retail, industrial, mixed-use, parking, hotel, and signage properties.
• Residential Property Management Management services for residential properties including rentals, condominiums, and dormitories.
• Times Square Outdoor Signage Leasing Outdoor advertising signage assets in Times Square including the historic Coca-Cola sign at 2 Times Square and digital super signs at 1600 Broadway, leased to major national and international advertisers.

Quantifiable outcome

• Achieved full sell-out of luxury condominiums in under 9 months (The Saratoga, 1985)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Bhatia DevelopmentcoreStrategic or Co-development Partner · 1 January 2008Long-standing joint venture partner with Sherwood Equities on multiple major projects including the acquisition and renovation of Stuyvesant Park Residence (640-bed New School dormitory), 35 Cooper Square (Marymount Manhattan College dormitory), 10 West 17th Street (Flatiron condo), and the SoHo 18-unit luxury condominium project.
• Long Wharf Real Estate PartnersminorStrategic or Co-development PartnerJoint venture partner in 2011 for acquisition of 360 10th Avenue development site out of foreclosure. Site was assembled for 800,000 SF mixed-use tower and sold 18 months later to an investment group.
• Paramount GroupminorStrategic or Co-development PartnerJoint partnership with Paramount Group to purchase 440 Ninth Avenue in 2008. The 18-story, 400,000 SF building was sold to a Japanese real estate firm in 2013.
• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ DistributorJLL is marketing the Sherwood development site at 460 10th Avenue in Hudson Yards, listed for sale at over $100 million. This represents Sherwood's engagement of a major commercial real estate brokerage for disposition.
• Lehman Brothers / JamestowncoreStrategic or Co-development PartnerIn 1994, Sherwood partnered with Lehman Brothers to acquire 1 Times Square out of bankruptcy. Sherwood led the redevelopment, repositioning the property with new partner Jamestown for long-term hold. Sherwood divested its stake in July 2019.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Related Companies: One of the largest privately-held real estate development firms in the US, headquartered in NYC. Related is the master developer of Hudson Yards (directly overlapping with Sherwood's 460 10th Avenue project) and operates across affordable housing, luxury condos, commercial, and mixed-use assets — closely comparable to Sherwood's diversified NYC development platform.
• Tishman Speyer: Global real estate developer and investor with deep NYC presence including Rockefeller Center, The Spiral (where Sherwood sold 509 West 34th Street), and Hudson Yards. Tishman Speyer's mixed-use development, office repositioning, and JV-based model directly mirrors Sherwood's approach to transformative NYC neighborhoods.
• LeFrak: Privately-held, family-owned NYC real estate developer and investment firm with diversified portfolio across residential, commercial, hospitality, and mixed-use. LeFrak's vertically integrated family-controlled structure and long NYC heritage most closely mirrors Sherwood's business model and operating philosophy.
• Kushner Companies: Private NYC real estate firm with portfolio spanning office (666 Fifth Avenue), multifamily, and mixed-use development. Kushner's focus on prime Manhattan repositioning and JV-driven development is directly comparable to Sherwood's approach to transformative NYC projects.
• Jamestown: Real estate investment and management company that partnered with Sherwood on 1 Times Square after Sherwood's 1994 bankruptcy acquisition. Jamestown specializes in mixed-use and creative-office repositioning (Industry City, One Times Square), making it a directly comparable development partner and peer.
• Paramount Group: Public REIT and former JV partner with Sherwood on 440 Ninth Avenue. Paramount's focus on Class A Manhattan office assets (Hudson Yards, Times Square, Midtown) directly overlaps with Sherwood's commercial and mixed-use development activity.
• Macklowe Properties: NYC-focused real estate developer led by Harry Macklowe, known for trophy acquisitions (432 Park Avenue, 1 Wall Street) and luxury condominium development. Macklowe's prime-Manhattan development focus and large-scale repositioning approach is closely comparable to Sherwood's luxury condo and mixed-use development.
• Taconic Investment Partners: NYC-focused real estate investment and development firm active in office repositioning, mixed-use, and life-science conversions. Taconic's neighborhood-focused NYC development strategy and partnership-driven model overlap with Sherwood's Hudson Yards and Brooklyn development activity.

Broad incumbents

• Vornado Realty Trust: Public REIT focused on NYC office and retail real estate, with major holdings in Times Square, Penn District, and along the High Line. Vornado's Manhattan concentration and trophy-asset strategy overlap with Sherwood's prime-Manhattan portfolio, but as a much larger public incumbent with broader geographic reach.
• SL Green Realty: Manhattan's largest office landlord with concentrated midtown exposure. SL Green's focus on office leasing, capital markets, and asset management overlaps with Sherwood's commercial and Times Square holdings, but at substantially larger scale and with a public REIT structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Equities