Victoria General Hospital

What Victoria General Hospital does

Victoria General Hospital is a 431-bed community hospital in south Winnipeg, Manitoba, operating as an operating division of the Winnipeg Regional Health Authority (WRHA) and serving the Winnipeg-Churchill Health Region of over 700,000 residents. Founded in 1911 by Dr. Thomas Beath and relocated to its current Pembina Highway campus in 1972, the hospital was absorbed into WRHA in April 2013. Its service portfolio spans 24-hour Urgent Care, Day Surgery and Endoscopy, Low Acuity Units, a 30-bed Geriatric Rehabilitation program, Mental Health Services (75 adult and senior beds), Family Medicine (89 beds across three low-acuity units), Pharmacy, Allied Health (diagnostic imaging, lab, physiotherapy, respiratory therapy), and the Buhler Cancer Centre for oncology. It also operates specialized programs in Metabolic and Bariatric Surgery on behalf of the WRHA, and runs ACCESS Fort Garry, an integrated community health centre combining primary care, walk-in, home care, mental health, and public health services with provincial social services.

The hospital's revenue model is essentially fully public: clinical services are funded through Manitoba Health via the WRHA on a global budget basis, with services delivered at no direct charge to insured Manitoba residents. Ancillary revenue streams are minor and include private room upgrades, the Volunteer Guild gift shop, parking (hangTag), bedside TV rental (LOC Medical), donations managed through the Victoria Hospital Foundation, and the affiliated Victoria Lifeline personal emergency response service. Headcount is approximately 1,200 staff plus 350+ active volunteers contributing 30,000+ hours annually. Technology stack is operationally conventional: an Electronic Medical Records system for clinical documentation, Medinav for online appointment booking at the Extended Hours Primary Care Clinic, Volgistics for volunteer management, Google Analytics for web analytics, and the OneTap accessibility toolbar. Distribution is exclusively physical and regional — the main Pembina Highway campus and the ACCESS Fort Garry satellite at 135 Plaza Drive — with no digital or telehealth delivery channels disclosed.

Victoria General Hospital is currently executing three identifiable growth/capacity initiatives: a redevelopment of the Urgent Care Department to add treatment spaces and clinical capacity, the May 2025 launch of an Extended Hours Primary Care Clinic operating weekday evenings and weekends, and a planned February 3, 2026 cutover to a new VoIP phone system. It is not a commercial enterprise — it has no private ownership, no investors, and operates as a government state entity under provincial healthcare governance.

Name

Victoria General Hospital

Legal name

Victoria General Hospital (operating as division of Winnipeg Regional Health Authority)

Website

https://vgh.mb.ca

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Victoria General Hospital is a 431-bed public community hospital in south Winnipeg, Manitoba, operating as a division of the Winnipeg Regional Health Authority and serving the Winnipeg-Churchill Health Region of over 700,000 residents with inpatient, outpatient, urgent care, mental health, oncology, and rehabilitation services funded by Manitoba Health.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Hospital-Operated Urgent Care Centers (HLAFADAC), Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Community hospital services
• Urgent care services
• Geriatric rehabilitation programs
• Mental health inpatient care
• Oncology treatment programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Public Healthcare Funding: Government-funded healthcare services through Manitoba Health and the Winnipeg Regional Health Authority (WRHA). Services are covered under provincial health insurance for eligible residents.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Victoria General Hospital is a 431-bed community hospital delivering publicly funded acute, rehabilitation, and long-term care to residents of south Winnipeg and the broader Winnipeg-Churchill Health Region. The hospital provides 24-hour Urgent Care, Day Surgery and Endoscopy, Low Acuity Units, Geriatric Rehabilitation, Adult and Senior Mental Health, Oncology (Buhler Cancer Centre), Family Medicine, Pharmacy, Allied Health (diagnostic imaging, physiotherapy, respiratory therapy, etc.), and Metabolic and Bariatric Surgical Care.

Product overview

Victoria General Hospital is a community hospital operating as a division of the Winnipeg Regional Health Authority (WRHA) in south Winnipeg, Manitoba. It is a progressive 431-bed long-term care and rehabilitation facility providing a variety of inpatient, outpatient, and outreach programs. The hospital offers a wide range of services including Urgent Care, Day Surgery/Endoscopy, Low Acuity Units, Geriatric Rehabilitation, Mental Health Services, Oncology (Buhler Cancer Centre), Family Medicine, Pharmacy, and Allied Health Services. The hospital also operates ACCESS Fort Garry as a satellite community health center, and is affiliated with Victoria Lifeline (personal emergency response) and the Victoria Hospital Foundation (fundraising). The Volunteer Guild supports hospital operations through the Gift Shop and Clothing Closet Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care 24-hour urgent care facility for non-life-threatening health issues, with patients triaged by medical priority rather than arrival order; serves south Winnipeg residents and broader regional patients.
• Day Surgery / Endoscopy Outpatient surgical procedures and endoscopic services with pre-operative assessment clinic and short stays (maximum 23-hour admission); for patients requiring same-day procedures.
• Geriatric Rehabilitation Multidisciplinary 30-bed program providing care for geriatric patients requiring hospitalization during transition to home, community, or long-term care.
• Mental Health Services Adult and senior psychiatric care with 48 adult beds and 27 geriatric mental health beds, including inpatient units, outpatient clinics, and community mental health support.
• Oncology Program (Buhler Cancer Centre) Cancer and blood disease consultation, treatment, and palliative care delivered at the Buhler Cancer Centre within Victoria Hospital.
• Family Medicine (Low Acuity Units) Inpatient and outpatient family medicine service with 89 beds across three low acuity units; community family physicians support their admitted patients alongside hospitalist physicians.
• Pharmacy Services Comprehensive pharmacy services with pharmacists, pharmacy technicians, and assistants providing medication management, patient education, and safe medication administration.
• Allied Health Services Supporting services including diagnostic imaging, clinical nutrition, laboratory services, occupational therapy, physiotherapy, respiratory therapy, and social work.
• Metabolic and Bariatric Surgery Program WRHA program offering surgical weight loss procedures to eligible Manitoba adults; staffed by surgeons, nurses, dietitians, psychologists, and exercise specialists, and operated at Victoria Hospital.
• ACCESS Fort Garry Community Health Centre Satellite one-stop centre at 135 Plaza Drive, Winnipeg, combining WRHA community health services with Department of Families and Department of Health services including primary care, walk-in connected care, home care, mental health, and public health services for the Fort Garry/River Heights community.
• Victoria Lifeline Personal emergency response service affiliated with Victoria Hospital, allowing patients to call for help in emergencies at home; supports rapid emergency access and home safety monitoring.
• Extended Hours Primary Care Clinic Primary care clinic operating evenings and weekends on the Victoria Hospital campus, with appointment booking facilitated through the Medinav online platform; serves patients needing care outside regular clinic hours.

Quantifiable outcome

• 431-bed facility serving a region of over 700,000 people

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Winnipeg Regional Health Authority (WRHA)coreStrategic or Co-development PartnerVictoria Hospital is an operating division of the Winnipeg Regional Health Authority. WRHA is responsible for providing health services to meet the health needs of the Winnipeg-Churchill Health Region, serving over 700,000 people.
• Victoria Hospital FoundationcoreGTM or Marketing PartnerThe Foundation raises funds to improve patient care and services at Victoria Hospital, accepting donations and managing fundraising initiatives.
• Victoria LifelineminorChannel Partner/ Reseller/ DistributorPersonal emergency response system offered to patients for home safety monitoring and quick access to emergency services.
• Guild of Victoria HospitalcoreGTM or Marketing PartnerRegistered charity organization that fundraises to improve patient care and services. Manages the hospital gift shop and organizes fundraising activities including book sales, cookie walks, and monthly draws. Has donated over $5 million to the hospital over 50 years.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Thunder Bay Regional Health Sciences Centre: Regional acute care hospital in northwestern Ontario serving a large catchment. Comparable as a Canadian publicly funded community/regional hospital with broad inpatient and outpatient services.
• Brandon Regional Health Centre: Major regional acute care hospital in western Manitoba. Comparable as a non-Winnipeg Manitoba community/regional hospital with inpatient, emergency, and specialty services funded by the province.

Direct peers

• Grace Hospital: Winnipeg community hospital within WRHA offering urgent care, inpatient, and outpatient services. Closely comparable community hospital model with overlapping services and patient population.
• Seven Oaks General Hospital: WRHA community hospital in north Winnipeg providing emergency, inpatient, and rehabilitation services. Directly comparable community hospital serving a defined district of the Winnipeg region.
• Concordia Hospital: WRHA community hospital in Winnipeg with inpatient, emergency, and rehabilitation programs. Directly comparable as a community-based WRHA facility with a similar service mix.

Broad incumbents

• St. Boniface Hospital: Major Winnipeg acute care and teaching hospital within WRHA offering inpatient, surgical, and specialty services. Comparable as a fellow WRHA community/acute hospital serving the same regional population.
• Surrey Memorial Hospital: Large community and academic hospital in British Columbia. Comparable as a publicly funded Canadian hospital offering urgent care, geriatrics, mental health, oncology, and surgical services to a large regional population.
• Foothills Medical Centre: Large Calgary-based academic and acute care hospital within Alberta Health Services. Comparable as a major Canadian publicly funded hospital providing oncology, mental health, surgery, and rehabilitation.
• Royal University Hospital: Large Saskatoon-based academic and acute care hospital. Comparable as a Canadian community/academic hospital providing inpatient, oncology, mental health, and surgical services within a publicly funded system.
• Health Sciences Centre Winnipeg: Manitoba's largest tertiary and academic health sciences centre, also operating under WRHA. Comparable as the dominant regional inpatient and specialty provider overlapping Victoria General's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheVicWinnipeg
• YouTubeyoutube.com/channel/UCZwBhYGCF7T8tbZSjbiUSpg
• Facebookfacebook.com/TheVicWinnipeg
• LinkedInlinkedin.com/company/victoria-general-hospital-winnipeg
• Instagraminstagram.com/thevicwinnipeg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria General Hospital