What VITROMED does

VITROMED GmbH is a Jena, Germany-based medical device manufacturer founded in 2011 that supplies microtools, culture media, IVF labware, vitrification kits, and quality-control products to fertility clinics worldwide. The company operates a 39-SKU portfolio across six categories — VITROMEDia (culture media), Microtools (denudation/ICSI/biopsy pipettes), IVD & Accessories, Vitrification & Warming, IVF Labware, and V-CARE — manufactured at two ISO 13485:2016-certified facilities in Jena and Langenfeld. Key products include V-ONESTEP single-step embryo culture medium, V-DENUPET polymer denudation pipettes, V-ICSIPET borosilicate glass ICSI pipettes, V-VITWARM/V-VITFREEZE kits, V-GRAD sperm gradient, and the V-CARE line covering sterility, pH, and cleaning validation. Most flagship products carry both CE marking and FDA 510(k) clearance (seven 510(k) clearances secured between 2021 and 2024).

The company sells directly to IVF clinics and fertility centers through wholly-owned sales entities in Germany (DACH/EU), Spain, Greece, and the United States, and through an international distributor network reaching 50+ countries across five continents. A Malaysian sales office is being established in 2025 to extend Asia-Pacific coverage, supported by active recruiting for a Sales Manager and Administration Manager. Revenue is generated primarily through catalog hardware/consumable sales on a quote-based B2B pricing model with no publicly disclosed pricing. The company runs clinical and product education via the VITROMED Academy, ESHRE and MEFS conference presence, and a multi-channel scientific support team led by four PhD-level embryologists and a scientific advisory panel that includes the developer of HTF medium.

VITROMED is a privately held German GmbH with no disclosed external investors, venture funding, or public listing; Deepesh Changat is the managing director. The ownership structure appears founder-/management-driven. No revenue figures are publicly disclosed, and operating data are limited to headcount (11-50), two German manufacturing facilities, five regional sales offices, distributor breadth across 50+ countries, and a 39-product catalogue, suggesting a small-to-mid-sized European medical device company in active expansion mode.

Name

VITROMED

Legal name

VITROMED GmbH

Website

https://vitromed.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

VITROMED is a German medical device manufacturer (founded 2011) that supplies IVF clinics worldwide with culture media, microtools, labware, vitrification kits, and V-CARE quality control products across a 39-SKU portfolio, selling direct in DACH, Spain, Greece, and the USA and through distributors in 50+ countries.

Ownership category

akta.pro rank

Product category

IVF Medical Devices and ART Consumables

NAICS

Surgical Appliance and Supplies Manufacturing (339113), In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

IVD Reagents, Assay Kits & Consumables (Non-instrument) (HLAHAAAM)

akta.pro secondary industry

Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI)

Keywords

• IVF medical devices
• Assisted reproductive technology
• Embryo culture media
• Cryopreservation vitrification kits
• ICSI micromanipulation tools

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Sales: VITROMED generates revenue through the manufacture and sale of high-quality medical devices for assisted reproductive technology. The product portfolio includes culture media, cryopreservation solutions, micromanipulation tools (pipettes), IVF labware, and quality control products. Products are sold directly to IVF clinics and through a global distributor network.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

VITROMED manufactures and sells high-quality medical devices and reagents specifically for the fertility treatment industry, covering every stage of an IVF cycle. The portfolio includes embryo culture media (V-ONESTEP, V-OIL, V-GRAD, V-SPERM series, V-HEPES PLUS), micromanipulation tools (V-DENUPET polymer pipettes, V-ICSIPET glass pipettes, V-GLASSPET), IVF labware consumables (culture dishes, tubes, cryovials, pipette tips), IVD accessories (sperm morphology slides, marker pens, vitrification storage devices), vitrification and warming kits (V-VITWARM, V-VITFREEZE), and V-CARE quality control products. Products are sold directly to IVF clinics and through a global distributor network serving more than 50 countries.

Product overview

VITROMED is a German medical device manufacturer specializing in high-quality fertility products for assisted reproductive technology (ART). The company offers a comprehensive portfolio organized into six main product categories: VITROMEDia (culture media including embryo culture media, sperm preparation media, and specialized reagents), Microtools (precision instruments including denudation pipettes, ICSI pipettes, and biopsy tools), IVF Labware (laboratory consumables including culture dishes, tubes, pipettes, and cryopreservation vials), IVD & Accessories (diagnostic slides and markers), Quality Control products under the V-CARE line (sterility monitoring, pH measurement, and cleaning verification), and Vitrification & Warming systems for cryopreservation. Founded in 2011 and ISO 13485-certified, VITROMED serves IVF clinics in over 50 countries worldwide with products designed to support all stages of fertility treatment from oocyte collection through embryo transfer and cryopreservation.

Differentiator

Problem solved

Functional benefit

Brands

• VITROMEDia: Advanced IVF culture media solutions including V-ONESTEP embryo culture medium, V-OIL light paraffin oil, and related culture media products for fertility treatment procedures.
• V-CARE

Products and services

• V-ONESTEP Single-step embryo culture medium developed for culturing human embryos from the 1-cell stage to the blastocyst stage during ART procedures, with endotoxin testing and 120-hour MEA validation.
• V-OIL Light Paraffin Oil Pharmaceutical-grade light paraffin oil used to overlay culture media during culturing and micromanipulation of human gametes and embryos, with LAL-tested sterility.
• V-GRAD Sterile colloidal suspension of silica particles used for sperm purification via density gradient separation in IVF/ART.
• V-SPERM FREEZE Ready-to-use HEPES-buffered medium with HSA for cryopreservation of human sperm in ART.
• V-SPERM WASH HEPES-buffered HTF medium with HSA for washing spermatozoa, isolating motile sperm via swim-up, and holding sperm for IUI procedures.
• V-HEPES PLUS Medium for oocyte collection, ICSI fertilization, and oocyte and embryo washing and handling procedures, including embryo transfer to the uterine cavity.
• V-PVP Medium for sperm immobilization and isolation of individual sperm cells prior to intracytoplasmic sperm injection (ICSI) procedures.
• V-HYADASE Enzymatic medium for the removal of cumulus and corona radiata cells from oocytes prior to ICSI procedures.
• V-PENTOXIFYLLINE HEPES-buffered HTF medium enriched with pentoxifylline to increase short-term motility of sperm cells, supporting differentiation between dead and immotile sperm in TESE or necrozoospermic samples.
• V-Ca-IONOPHORE Calcium-dependent oocyte activation agent designed to improve fertilization outcomes in ICSI cases with prior fertilization failures; supplied for research use only.
• V-PURE Sterile water for cell and tissue culture applications in IVF procedures.
• V-DENUPET Micropipettes manufactured from high-quality medical polymer under cleanroom conditions with gamma sterilization, used for denuding and pipetting of oocytes and embryos; available in multiple inner diameters (125-600 µm) with unique color coding.
• V-ICSIPET Holding and Injection Pipettes Specially cleaned borosilicate glass pipettes manufactured under cleanroom conditions for cell manipulation with micromanipulators during ICSI procedures, available in holding and injection variants with various dimensions and angles.
• V-ICSIPET BIOPSY Micropipettes used for collecting cells for preimplantation genetic diagnosis (PGD/PGT) during embryo biopsy procedures.
• V-GLASSPET Borosilicate glass pipettes designed for easy liquid handling in IVF laboratory procedures.
• V-DENUPET HANDLE Adjustable handle for denuding and pipetting pipettes offering precise volume control up to 3 µL for daily IVF laboratory routines.
• V-DENUPET ErgoGrip Ergonomic accessory for the V-DENUPET HANDLE, made of medical-grade ABS, designed to reduce finger stress during extended pipetting sessions in the IVF lab.
• V-SPERM MORPHO SLIDE Pre-stained slides for staining human sperm and qualitative assessment of sperm morphology for in vitro diagnostic use in IVF/ART.
• V-MARKER PEN Ultra-fine tip markers for marking dishes, cryovials, and straws in the IVF lab, supplied in black, red and blue.
• VITRILOCK Storage device with a triangular shape for stable storage of vitrified human oocytes and embryos, color-coded for identification.
• V-CARE STERICONTROL Quality control product enabling control of the aseptic working environment and medium handling in ART procedures.
• V-CARE INCU CHECK CO2-dependent buffered solution for high-volume pH measurement directly linked to incubator CO2 levels in the IVF lab.
• V-CARE CLEAN CHECK Product for evaluating thoroughness of cleaning on embryology, andrology and other critical laboratory surfaces using a human sperm survival assay.
• V-CARE UV-Flashlight USB-rechargeable 365 nm UV flashlight used in combination with V-CARE CleanCheck to detect traces on surfaces after improper cleaning.
• V-CULTUREDISH (35, 60, 90 mm) Single-well culture dishes in 35, 60 and 90 mm sizes for cultivation of cells, searching for cumulus-oocyte-complexes, and observation of cell growth under the microscope.
• V-ICSIDISH-50 50 x 10 mm low-rim dish for examining sample quality under an ICSI microscope with enhanced optical properties.
• V-CENTERWELL-60 60 x 15 mm dish with a round center well (up to 4 mL volume) for preparing, examining and observing cells under consistent conditions.
• V-4WELLDISH 4-well dish with flat bottom for handling gametes and observation of cell growth, featuring stamped numbering and hydrophobic properties.
• V-6WELLDISH 6-well dish for laboratory use with a flat bottom and specific well dimensions for IVF procedures.
• V-ROUNDTUBE (5 and 14 mL) Round bottom tubes in 5 mL and 14 mL sizes for andrological application, examination, and diagnosis of infertility.
• V-CONICALTUBE-15 15 mL conical centrifuge tubes for centrifuging samples and examining them after centrifugation.
• V-SEROLOGICAL PIPET (1, 5, 10 mL) Sterile single-use serological pipettes in 1, 5 and 10 mL sizes with color coding for volume identification.
• V-TRANSFER PIPET 3 mL transfer pipet for manual aspiration and dispensing of liquids in IVF workflows.
• V-TIP (200 and 1000 µL) Color-coded sterile pipette tips in 200 µL and 1000 µL sizes for single-use liquid transfer in the IVF lab.
• V-CRYOVIAL 2 mL cryotubes with screw cap for cryopreservation of cells and tissues for in vitro diagnostic purposes.
• V-SAMPLECONTAINER Sterile 100 mL sample cup for storing sperm samples for further in vitro diagnostic procedures.
• V-GLASSPET Bulbs Silicone pipette bulbs for use with any pipette to enable easy liquid handling, available in five colour variants.
• V-HANDPET Handheld pipette for liquid handling in IVF procedures, constructed from a polycarbonate tube with PP+TPE hub.
• V-VITWARM Ready-to-use kit designed to thaw human oocytes and embryos (up to blastocyst stage) cryopreserved in ART procedures.
• V-VITFREEZE Ready-to-use kit designed to cryopreserve human oocytes and embryos (up to blastocyst stage) in Assisted Reproduction Technology (ART).

Quantifiable outcome

• MEA (Mouse Embryo Assay) ≥ 80% for culture media and key products ensuringembryo safety
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• ReprolabminorChannel Partner/ Reseller/ Distributor · 1 December 2025Distributor partner collaboration at MEFS 2025 conference. Reprolab participated as a valued partner at VITROMED's booth during the Middle East Fertility Society annual meeting.
• Labtech ScientificminorChannel Partner/ Reseller/ Distributor · 1 December 2025Distributor partner collaboration at MEFS 2025 conference. Labtech Scientific participated as a valued partner at VITROMED's booth during the Middle East Fertility Society annual meeting.
• Future Generation Trading ESTminorChannel Partner/ Reseller/ Distributor · 1 December 2025Distributor partner collaboration at MEFS 2025 conference. Future Generation Trading EST participated as a valued partner at VITROMED's booth during the Middle East Fertility Society annual meeting.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hamilton Thorne: US-listed ART devices company (laser systems for embryo biopsy, sperm analysis, cryopreservation). Competes in adjacent IVF microtool/device categories and serves the same clinic customer base.
• Vitrolife: Swedish-headquartered global leader in IVF media, consumables and time-lapse incubation systems. Directly comparable to VITROMED in culture media (G-Series, Gx-Series), microtools and labware, and competes for the same IVF clinic customers worldwide.
• CooperSurgical (Wallace / Origio): Part of CooperCompanies; Wallace and Origio brands sell ICSI pipettes, denudation pipettes, culture media and microtools. Directly comparable product catalog and customer base to VITROMED's Microtools and IVF Labware lines.
• Genea Biomedx: Australian ART devices and consumables business (part of Genea), offering Gems micromanipulation pipettes, culture media and benchtop incubators. Competes in the same microtools and media categories as VITROMED.
• FUJIFILM Irvine Scientific: Acquired by FUJIFILM from JX Holdings; supplies a broad line of ART/IVF culture media, cryopreservation solutions and continuous single-culture media. Head-to-head competitor in culture media and vitrification kits.
• Rocket Medical: UK-based medical device manufacturer with a dedicated ART/IVF range including catheter systems for embryo transfer and follicle aspiration. Comparable as a specialty device supplier into fertility clinics.
• Kitazato Corporation: Japanese manufacturer best known for Cryotop vitrification devices and IVF media. Direct overlap with VITROMED's V-VITWARM / V-VITFREEZE cryopreservation kit line and culture media portfolio.

Emerging players

• Esco Medical: Danish ART/IVF equipment manufacturer (MIRI benchtop incubators, time-lapse systems, laminar flow). Smaller peer focused on capital equipment and consumables for IVF labs, overlapping with VITROMED on labware and culture.

Broad incumbents

• Corning Life Sciences: Major labware manufacturer supplying plastic culture dishes, plates and tubes used in IVF labs. Overlaps with VITROMED's IVF Labware category and competes broadly for the same plastic consumables spend.
• Cook Medical: Large, privately held medical device company with a reproductive health portfolio (Sydney IVF catheters, gamete/embryo transfer devices). Broader incumbent with overlapping fertility products sold to similar clinic customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VITROMEDonline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITROMED