What Rainmaker Group does

Rainmaker Information Pty Ltd, trading as Rainmaker Group within Institutional Shareholder Services' Market Intelligence (ISS MI) division, is an Australian financial services information company founded in 1992 in Sydney. It provides data, research and intelligence products to superannuation funds, institutional and wholesale investment managers, AFSL-holders and financial advisers, life insurers, platform providers, and family offices across Australia and New Zealand. Its remit spans the world's fourth-largest pension market and includes KiwiSaver, ETFs, managed funds, platforms and retirement solutions.

The company's core technology is the Rainmaker MarketPro integrated knowledge-management terminal, available in three variants—Institutional, Wholesale and Superannuation—which combine proprietary datasets (mandate pipelines, adviser/AFSL registers, platform funds-under-advice, life insurance flows), benchmarking tools (including the RMetrics risk-adjusted performance analytics), research reports and CRM functionality. Adjacent technology products include Rainmaker MarketLink data feeds with native Salesforce and HubSpot CRM integration, the CompareOnline full-service superannuation comparator, and the Rainmaker MarketPro CPD professional-development module mandated for AFSL holders. Revenue is generated primarily through recurring subscriptions to MarketPro terminals, individual and bundled research-report subscriptions (Institutional Roundup, Financial Adviser Report, Wholesale Advantage Report, Superannuation Benchmarking, Mandate Chaser, ETP Reports, RMetrics, Plan For Life), data and CRM integration fees, professional-services revenue from the AAA Quality Rating, ESG Leader Awards, Investment Leadership Awards and Money magazine Best of the Best assessment programmes, and consumer advertising through Money magazine across print, newsletters, podcast and digital. The go-to-market is predominantly direct enterprise sales led by a Business Development team supported by webinar-based demand generation and content marketing.

Name

Rainmaker Group

Legal name

Rainmaker Information Pty Ltd

Website

https://rainmaker.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainmaker Group (Rainmaker Information) is a Sydney-based financial services data and research firm providing subscription terminals, benchmarking tools, research reports and ratings to Australian and New Zealand wealth-management clients, including superannuation funds, investment managers, advisers, insurers and family offices, operating as a unit within ISS Market Intelligence.

Ownership category

akta.pro rank

Product category

Financial Services Data and Research

NAICS

Directory and Mailing List Publishers (51314), Software Publishers (513210)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Financial services data
• Wealth management research
• Superannuation market intelligence
• Investment research platform
• Managed funds benchmarking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Rainmaker MarketPro Terminals: Recurring subscription revenue from Rainmaker MarketPro terminals (Institutional, Wholesale, Superannuation versions). Subscriptions are tailored to suit business goals and provide access to integrated data, research, benchmarking tools, and CRM functionality.
2. Research Reports and Market Data: Sale of individual research reports and market data products covering superannuation, managed funds, ETFs, platforms, life insurance, retirement solutions, and financial advice. Reports include Institutional Roundup, Financial Adviser Report, Wholesale Advantage Report, Super Benchmarking, Mandate Chaser, ETP Reports, and Plan For Life publications.
3. Data and CRM Solutions: Revenue from data feeds, CRM integrations, platform sales and FUM reports, and Share of Wallet functionality. Bespoke data solutions tailored to client needs for data cleansing, enrichment and CRM interconnectivity.
4. Ratings and Awards Programs: Revenue generated through AAA Quality Ratings assessment, ESG Leader Awards, Investment Leadership Awards, and Money magazine awards programs. Organisations submit data for assessment to be eligible for ratings and awards.
5. Rainmaker MarketPro CPD: Continuing Professional Development subscription providing content for investment managers, superannuation funds, and financial services professionals. Mandated for AFSL holders. Content delivered through Rainmaker MarketPro terminal alongside business intelligence.
6. Money Magazine: Consumer-facing publication generating revenue through advertising placements across print magazine, newsletters, podcast ('Friends with Money'), video and website. Also through profile placements and The Good Super Guide publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rainmaker Information sells subscription-based data, research, and technology solutions to the Australian and New Zealand wealth management industry through its Rainmaker MarketPro integrated terminal (Institutional, Wholesale and Superannuation editions). The offering is augmented by MarketLink data feeds and CRM integrations, a research report library, RMetrics risk-adjusted analysis, CPD content, ratings and awards programs, and the consumer-facing Money Magazine publication.

Product overview

Rainmaker Information operates a platform-plus-modules architecture centered on the Rainmaker MarketPro terminal, an integrated knowledge management platform providing data and research for Australia's wealth management industry. The core platform is available in three variants: Rainmaker MarketPro Institutional (for institutional fund managers), Rainmaker MarketPro Wholesale (for wholesale market insights), and Rainmaker MarketPro Superannuation (for superannuation benchmarking and SPS 515 compliance). These are supplemented by Rainmaker MarketLink Data and CRM Solutions for data feeds and CRM integration, a comprehensive suite of Research Reports covering superannuation, managed funds, ETFs, financial advice, life insurance, and retirement solutions, Rainmaker MarketPro CPD for professional development, Ratings and Awards programs (including AAA Quality Ratings), Money Magazine as a consumer-facing publication, and Training and Support services. The products work together as an integrated ecosystem where the MarketPro terminal serves as the central hub, with data solutions feeding into client systems, research reports providing analytical depth, and awards programs recognizing industry excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Rainmaker MarketPro Institutional: An integrated data and research terminal assisting institutional fund managers and financial services providers to broaden their distribution network, providing mandate reporting, distribution opportunities, and competitive insights.
• Rainmaker MarketPro Wholesale
• Rainmaker MarketPro Superannuation
• Rainmaker MarketLink
• Money Magazine

Products and services

• Rainmaker MarketPro Institutional Integrated data and research terminal for institutional fund managers and financial services providers, delivering mandate reporting, distribution opportunity intelligence and competitive market share/FUM flow insights across super funds, custodians, asset consultants and life offices.
• Rainmaker MarketPro Wholesale Wholesale data and research terminal enhancing business development activities for fund managers, covering financial advice and AFSL groups, high net worth practices, platforms and research houses.
• Rainmaker MarketPro Superannuation Integrated superannuation terminal providing benchmarking, competitive intelligence, SPS 515 compliance tools, member outcomes reporting, comparators and pioneering risk-adjusted analysis.
• Rainmaker MarketLink Data and CRM Solutions Professional data and CRM solutions connecting Rainmaker's verified datasets of advisers, practices and AFSLs to client CRMs, with automated data feeds, platform sales reports and share of wallet functionality for wealth managers.
• Research Reports and Market Data Suite of research reports providing strategic insights across Australia and New Zealand's wealth management sectors, covering superannuation, KiwiSaver, managed funds, ETFs, platforms, life insurance, retirement solutions and financial advice.
• Ratings and Awards Programs Independent assessment and award programs including the AAA Quality Rating for superannuation, ESG Leader Award, Investment Leadership Awards and Money magazine Best of the Best Awards.
• Money Magazine Consumer-facing personal finance publication providing independent information on superannuation, investments and budgeting, including annual Best of the Best Awards across superannuation, managed funds, ETFs, banking, lending, insurance and household expenses.
• Rainmaker MarketPro CPD Continuing professional development subscription delivering Financial Standard-derived CPD content for AFSL-holding investment managers, superannuation funds and financial services professionals via the MarketPro terminal.
• Training and Client Support Dedicated client success team providing training sessions on Rainmaker MarketPro features, data and CRM solutions, and research and ratings to help subscribers maximise value from their subscriptions.

Quantifiable outcome

• Research covers hundreds of superannuation products and thousands of investment options
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Institutional Shareholder Services (ISS) Market IntelligencecoreOthersRainmaker Information is part of ISS Market Intelligence (ISS MI) business unit. Through its combination of proprietary and integrated datasets, in-depth global research, and trusted executive engagement, ISS MI delivers solutions for market sizing, competitor benchmarking, product strategy, and opportunity identification. This provides Rainmaker with global resources and institutional backing.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Chant West: Leading Australian superannuation research and consulting firm providing performance comparisons, league tables, and benchmarking analysis. Directly comparable to Rainmaker's MarketPro Superannuation terminal and superannuation benchmarking research.
• Lonsec: Australian investment research and ratings provider serving financial advisers, licensees, and institutional clients. Comparable to Rainmaker's research reports, investment ratings, and managed fund analysis offerings.
• Rice Warner: Australian actuarial and wealth management consulting firm with research and benchmarking practices. Provides comparable superannuation, investment, and insurance market data products similar to Rainmaker's research suite.
• Zenith Investment Research: Australian investment research and ratings house serving financial advisers and institutional clients. Directly competes with Rainmaker's investment manager research, model portfolios, and wholesale market intelligence offerings.

Broad incumbents

• Morningstar: Global investment research and data provider with significant Australian operations. Overlaps with Rainmaker across managed fund research, fund ratings, and portfolio analytics, but operates at much broader global scale.
• S&P Global Market Intelligence: Global provider of financial data, analytics, and research including institutional asset management intelligence. Competes with Rainmaker in cross-border institutional research and analytics for large asset managers, though its Australian-specific depth is narrower.
• Bloomberg Intelligence: Bloomberg's research arm providing global investment research, data analytics, and market intelligence. Serves overlapping institutional client base in Australia and competes for large fund manager mandates, though with less Australia-specific depth.
• LSEG (Refinitiv): Global financial markets data and infrastructure provider including Lipper fund research. Overlaps with Rainmaker in managed fund data, performance analytics, and institutional data feeds, operating at vastly larger global scale.
• Mercer: Global consulting firm with deep Australian investment consulting and research operations. Comparable to Rainmaker for asset consulting mandates, institutional market analysis, and superannuation benchmarking.

Regional players

• Iress: Australian-listed financial technology provider of trading, portfolio management, and market data software. While more focused on trading and wealth platforms than research, it serves overlapping Australian financial services clients and competes for similar IT budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rainmaker-information
• Xx.com/Rainmaker_Info

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainmaker Group