Memorial Medical Center

What Memorial Medical Center does

Memorial Medical Center (MMC) is a non-profit, privately held acute care hospital headquartered at 2450 S Telshor Blvd in Las Cruces, New Mexico, operating as the primary regional referral center for Southern New Mexico. Founded in 1953 and employing 1,001–5,000 staff, the hospital runs 30-plus clinical service lines organized around Emergency Services, Heart Care, Orthopedics, Surgical Services, Cancer Care, Women's Services, Children's Services, and Rehabilitation. Distinctive capabilities include the only pediatric inpatient unit in Southern New Mexico, a Level II NICU with a regional transport team, advanced cardiology (TAVR, WATCHMAN, electrophysiology), orthopedic surgery featuring the Persona IQ smart knee implant (the only program of its kind including El Paso), robotic-assisted gynecological surgery, PSMA-PET imaging with Illuccix, and Stereotactic Body Radiotherapy for prostate cancer. Supplementary facilities include the HealthPlex Outpatient Surgical Center, Family Medicine Center, and specialty clinics (Memorial ENT Institute, Memorial Urology).

MMC generates revenue primarily through patient services across inpatient and outpatient settings, billed through insurance, Medicare, Medicaid, and self-pay arrangements with financial assistance and payment plan options; pricing is supported by a publicly accessible cost estimator covering 70 CMS-designated services plus approximately 230 of the hospital's most-utilized services. Distribution is regional and direct-to-consumer, accessed through the 24/7 emergency department, the Find a Provider online directory, a network of affiliated physician practices, and community classes and events. Quality credentials include the American Heart Association Get With The Guidelines Stroke Gold Plus Award (2026) and the Joint Commission Gold Seal of Approval for hip and knee joint replacement. Recent strategic emphasis has been on recruiting sub-specialty physicians, adopting advanced medical technology, and integrating third-party digital tools (PocketHealth imaging records, online patient portal, cost estimator) to retain patients locally that would otherwise out-migrate to tertiary centers.

Name

Memorial Medical Center

Legal name

Memorial Medical Center

Website

https://mmclc.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Memorial Medical Center is a non-profit acute care hospital in Las Cruces, New Mexico, serving as the primary regional referral center for Southern New Mexico with comprehensive services spanning emergency, cardiac, orthopedic, oncology, women's, and pediatric care.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Acute care hospital providing medical services to patients with insurance, Medicare, Medicaid, and uninsured patients. Services include emergency care, surgeries, diagnostic imaging, laboratory services, and inpatient/outpatient care.
2. Financial Assistance Programs: The hospital offers financial assistance and resources for both insured and uninsured patients, including coverage options, assistance program applications, and payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Memorial Medical Center is a full-service acute care hospital providing diagnostic, therapeutic, and rehabilitative services on both inpatient and outpatient bases across service lines including Emergency Care, Cardiology, Orthopedics, Cancer Care, Women's Services, Children's Services, Surgical Services, Imaging, Rehabilitation, and Behavioral Health. The hospital operates as the primary healthcare provider for Southern New Mexico, offering the only pediatric inpatient unit in the region and a Level II NICU with regional transport coverage. Advanced technology offerings include Smart Knee (Persona IQ) implants, PSMA-PET imaging, robotic-assisted surgery, and Stereotactic Body Radiotherapy.

Product overview

Memorial Medical Center is a comprehensive acute care hospital in Las Cruces, New Mexico, offering a broad portfolio of clinical services organized around key service lines including Emergency Services, Heart Care, Orthopedics, Surgical Services, Cancer Care, Women's Services, Children's Services, and Rehabilitation. The center operates as a single unified hospital facility with specialized departments and programs, supplemented by outpatient facilities such as the HealthPlex Outpatient Surgical Center and Family Medicine Center. Advanced technology offerings include Smart Knee Technology (Persona IQ) for orthopedic patients, robotic-assisted surgery capabilities, PSMA PET scans for prostate cancer diagnosis, and Stereotactic Body Radiotherapy for cancer treatment. Digital patient services include an online Patient Portal for medical records access, a Cost Estimator Calculator for financial planning, and PocketHealth integration for digital imaging records access. The hospital also operates specialized programs like the Special Delivery Program for postpartum support and a dedicated Neonatal Intensive Care Unit serving Southern New Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• The BirthPlace at Memorial: The hospital's labor and delivery unit offering childbirth services, prenatal care, and breastfeeding support.
• HealthPlex Outpatient Surgical Center
• Family Medicine Center
• Memorial Ear, Nose and Throat Institute
• Memorial Urology

Products and services

• Emergency Room 24/7 emergency department providing emergency medical care to patients in Southern New Mexico, with real-time ER wait times displayed publicly on the hospital website.
• Cardiology Advanced cardiology service offering the full continuum of heart care including Chest Pain Center, General Cardiology, Interventional Cardiology, Electrophysiology, Heart Surgery, and Vascular Care, including TAVR and WATCHMAN procedures for patients in Southern New Mexico.
• Orthopedics Orthopedic service line including Total Joint Replacement (hip and knee) with Joint Commission Gold Seal approval, Spine Care, Hand Surgery, and Smart Knee Technology with Persona IQ implants for remote patient monitoring during recovery.
• Cancer Care Comprehensive cancer treatment including medical oncology, hematology, radiation oncology, and dedicated programs for breast, colon, lung, bladder, and prostate cancers.
• Imaging Services Advanced imaging including CT scan, digital mammography, MRI, nuclear medicine, ultrasound, X-ray, low-dose CT lung cancer screening, PSMA-PET scans, and fluoroscopy. Patients can access imaging records digitally via PocketHealth.
• Labor and Delivery Childbirth services at The BirthPlace at Memorial including labor suites, Cesarean sections, VBAC support, with pain management options including epidural, nitrous oxide, and birthing tub, plus a Neonatal Intensive Care Unit (NICU) for premature or sick babies.
• Women's Health Women's healthcare including gynecological surgery (hysterectomy, myomectomy, oophorectomy), pelvic health, perimenopause and menopause care, and routine gynecology and preventive care, with robotic-assisted surgery capability.
• Surgical Services Comprehensive surgical services including inpatient and outpatient procedures, with advanced robotic-assisted surgery capabilities for complex procedures.
• Rehabilitation Center Inpatient rehabilitation program providing physical therapy, occupational therapy, and speech therapy to help patients recover after hospital stays due to illness or injury.
• Behavioral Health Mental health services including adult inpatient services, emergency mental health services, and intensive outpatient program.
• Urology Urological care including bladder cancer treatment and prostate cancer treatment with advanced options like Stereotactic Body Radiotherapy (SBRT).
• Wound Care Wound care and hyperbaric medicine services for chronic, non-healing wounds, with advanced therapies to promote healing.
• Primary Care Primary care services for patients of all ages, providing routine medical care and referrals to specialists as needed.
• Children's Services Pediatric care including the only pediatric inpatient unit in Southern New Mexico, providing specialized children's care close to home.
• Neonatal Intensive Care Unit (NICU) Level II NICU providing advanced care for premature or sick newborns with specialized transport team serving Southern New Mexico hospitals.
• HealthPlex Outpatient Surgical Center Outpatient surgical center providing same-day surgical procedures outside of the hospital setting.
• Family Medicine Center Family medicine center providing comprehensive primary care for patients of all ages.
• Smart Knee Technology (Persona IQ)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• New Mexico State University (NMSU) Aggie AthleticsflagshipStrategic or Co-development PartnerMemorial Medical Center is proud to be the Official Healthcare Partner of Aggie Athletics, providing healthcare services to NMSU student-athletes and supporting the university's athletic program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sierra Medical Center: Sierra Medical Center is a Tenet Healthcare-operated acute care hospital in El Paso, TX, with comparable service lines including cardiac and surgical care. It competes with MMC for patients in the greater Southern New Mexico / West Texas border region.
• Del Sol Medical Center: Del Sol Medical Center is an HCA-affiliated acute care hospital in El Paso, TX, providing a comparable comprehensive service portfolio including cardiac, orthopedic, and women's services. It is a direct competitor for patients in the Las Cruces catchment who are willing to travel across the state line for care.
• MountainView Regional Medical Center: MountainView Regional Medical Center is the other acute care hospital in Las Cruces, NM, offering a similar portfolio of emergency, cardiac, orthopedic, women's, and surgical services. It is MMC's most direct head-to-head competitor in the same primary catchment area.
• Las Palmas Medical Center: Las Palmas Medical Center is an HCA-affiliated acute care hospital in El Paso, TX, ~45 miles from Las Cruces, offering comparable cardiac, orthopedic, and women's services. It is one of the primary out-migration destinations for Southern New Mexico patients seeking specialty or tertiary care.

Broad incumbents

• Ardent Health Partners: Ardent Health Partners is a Nashville-based health system operating acute care hospitals across multiple states, including community and mid-sized hospitals with service portfolios closely comparable to MMC. It represents the type of well-capitalized, multi-state operator that could be a future strategic partner, acquirer, or competitive benchmark for MMC.
• CHRISTUS Health: CHRISTUS Health is a large Catholic non-profit health system with a strong footprint in Texas, New Mexico, and Louisiana, operating community acute care hospitals. Its mission-driven, non-profit, regional hospital operating model and southern US geographic presence are closely comparable to MMC.
• UNM Hospital: UNM Hospital is New Mexico's academic medical center and level I trauma center in Albuquerque, offering deeper tertiary and quaternary care. It competes with MMC for complex cases that might otherwise out-migrate from Southern New Mexico, and it sets the quality/clinical benchmark for specialty services in the state.
• LifePoint Health: LifePoint Health is a Brentwood, TN-based system that operates community acute care hospitals and associated provider networks, often in non-urban and mid-sized markets. Its operating model (community hospital focus, regional referral patterns, mixed rural-urban payer mix) closely resembles MMC's structural profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MMCLC

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Medical Center