Rogan's Shoes

Footwear Retailrogansshoes.com

Company typePrivate
Founded1971
HeadquartersOshkosh, United States
Headcount501–1,000
GTM typeB2C
OfferingServices

Rogan's Shoes firmographics

Firmographics

Name: Rogan's Shoes
Legal name: Shoe Station Group, Inc.
Website: https://rogansshoes.com
Company type: Private
Founded year: 1971
Operating status: Acquired
Headcount range: 501–1,000 employees
Ownership category
akta.pro rank

Rogan's Shoes industry classification

Industry

Product category: Footwear Retail
NAICS: Shoe Retailers (45821)
SIC: Retail-Shoe Stores (5661)
akta.pro primary industry: Riding Boots & Foot Protection Retail (CRAMANAD)

Keywords

Footwear retail
Work safety shoes
Athletic footwear
Family shoe store
Work boots

Where Rogan's Shoes is headquartered

Location

Headquarters

HQ city: Oshkosh
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Rogan's Shoes business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Retail Store Sales: Rogan's Shoes generates revenue through physical retail store locations selling footwear and accessories directly to consumers. Following acquisition, stores are being integrated into Shoe Station banner.
E-commerce Sales: Rogan's Shoes products are available through the Shoe Station e-commerce platform, offering online shopping with options for home delivery and in-store pickup.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Standard retail pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Rogan's Shoes product offering

Product offering

Core offering

Rogan's Shoes is a multi-state footwear retailer selling branded athletic, casual, work, and safety footwear, plus accessories, for women, men, and kids across physical stores and an e-commerce storefront. Following its February 2024 acquisition by Shoe Carnival, Rogan's stores are being converted to the Shoe Station banner while preserving the Rogan's Work Safety Footwear Program and Shoe Perks loyalty rewards.

Product overview

Rogan's Shoes is a footwear retailer that was acquired by Shoe Carnival in February 2024 for $45 million and is being transitioned to operate under the Shoe Station retail banner. The company offers a diverse portfolio of footwear and accessories across multiple categories including work safety footwear, women's, men's, and kids' shoes. The brand carries an extensive selection of athletic and casual footwear brands including HOKA, Nike, Timberland Pro, Birkenstock, Skechers, Brooks, Crocs, New Balance, HEYDUDE, and OOFOS. Services include buy online pickup in store, free shipping for members, and the Shoe Perks rewards loyalty program. The acquisition is part of Shoe Carnival's strategic transformation to expand its Shoe Station format, with Rogan's Shoes customers being welcomed to the Shoe Station platform.

Differentiator

Problem solved

Functional benefit

Products and services

Rogan's Work Safety Footwear Program A dedicated specialty program offering work and safety footwear, including work boots, to industrial and professional workers and the businesses that outfit them. Customers access the program through an Info-Form sign-up (accounts.rogansshoes.com/Info-Form) and a dedicated Rogan Safety Footwear Program contact page on the Shoe Station site.

Companies that use Rogan's Shoes

Customer profile

Segments3 records

Ideal customer profiles3 records

Rogan's Shoes technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rogan's Shoes partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Shoe CarnivalcoreOthers · 1 February 2024Shoe Carnival acquired Rogan's Shoes for $45 million in February 2024 as part of its multi-billion dollar growth strategy. This acquisition integrated Rogan's Shoes into Shoe Carnival's retail network, with plans to convert stores to the Shoe Station banner format.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Rogan's Shoes competitors and assessment

Company assessment

Direct peers

Shoe Carnival: Shoe Carnival is the publicly traded parent (NASDAQ:SCVL) that acquired Rogan's Shoes for $45M. It operates a 429-store family footwear retail chain across 36 states and Puerto Rico, making it the closest comparable in footprint, customer base, and product mix.
DSW (Designer Brands): DSW is a multi-brand off-price footwear retailer selling casual, dress, athletic, and work footwear to value- and mid-income consumers. Highly comparable to Rogan's in assortment breadth and family/casual customer demographic.
Famous Footwear (Caleres): Famous Footwear is a family footwear chain owned by Caleres (NYSE:CAL) selling similar brand assortments (Nike, Skechers, Crocs, Timberland) at comparable price points. Directly comparable in product mix and target customer.
Rack Room Shoes: Rack Room Shoes is a privately held family footwear retailer operating stores across the US Southeast and Midwest, with overlapping customer demographics and product mix to Rogan's including name-brand athletic and casual footwear.
Boot Barn: Boot Barn (NYSE:BOOT) is a specialty retailer of western and work footwear. Comparable to Rogan's specifically on the Rogan's Safety Footwear Program side, serving occupational and industrial footwear customers.
Red Wing Shoes: Red Wing is a heritage work and safety footwear brand with a national retail footprint, including work accounts and employee-fitting programs. Closely comparable to Rogan's Safety Footwear Program in customer use case and B2B model.

Broad incumbents

Foot Locker: Foot Locker (NYSE:FL) is a much larger specialty athletic footwear retailer. Comparable on athletic-brand assortment (Nike, HOKA, Brooks) but operates at national scale with a more athletic-only focus than Rogan's generalist mix.
Academy Sports + Outdoors: Academy (NYSE:ASO) is a sporting goods and outdoor retailer with a meaningful footwear department including work and outdoor boots. Comparable on the work/boot category but not a footwear specialist.
Finish Line (JD Sports Fashion): Finish Line, owned by JD Sports Fashion, is an athletic-lifestyle footwear retailer. Overlaps with Rogan's on athletic brands but is more narrowly focused than Rogan's generalist and work-safety mix.
Nordstrom Rack: Nordstrom Rack sells footwear within a broader off-price apparel assortment. Overlaps on casual and brand-name footwear but is not a footwear-specialist chain, placing it as a broader incumbent competitor for the same discretionary footwear dollar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Rogan's Shoes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rogan's Shoes leadership team

Management profile

Number of profiles

Rogan's Shoes funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rogan's Shoes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogan's Shoes

What does Rogan's Shoes do?

Is Rogan's Shoes a public or private company?

Rogan's Shoes is a private company. It is classified as corporate owned and is currently acquired.

When was Rogan's Shoes founded?

Rogan's Shoes was founded in 1971. It employs 501 to 1,000 people.

Where is Rogan's Shoes based?

Rogan's Shoes is headquartered in Oshkosh, United States, in the North America region.

How does Rogan's Shoes make money?

Two revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales.

Who are Rogan's Shoes's main competitors?

Direct peers on record are Shoe Carnival, DSW (Designer Brands), Famous Footwear (Caleres), Rack Room Shoes, Boot Barn and Red Wing Shoes. Broad incumbents are Foot Locker, Academy Sports + Outdoors, Finish Line (JD Sports Fashion) and Nordstrom Rack.

Does Rogan's Shoes have an API?

No public API is recorded for Rogan's Shoes.

What industry is Rogan's Shoes in?

Rogan's Shoes's product category is Footwear Retail. Its primary akta.pro industry code is CRAMANAD, Riding Boots & Foot Protection Retail. Its NAICS code is 45821 and its SIC code is 5661.