Charlotte Pediatric Dentistry

What Charlotte Pediatric Dentistry does

Charlotte Pediatric Dentistry, founded in 2013, merged in 2024 with Burrow Welchel & Culp Orthodontics to form Lume Pediatric Dentistry & Orthodontics, a locally and doctor-owned multi-location dental practice group operating 14 offices across North and South Carolina. The company runs two integrated clinical service lines: pediatric dentistry (preventive cleanings, fluoride treatments, sealants, fillings, crowns, pulpotomies, frenectomies, extractions, oral surgery, sedation dentistry with nitrous oxide, emergency dentistry, space maintainers, and special-needs dentistry in sensory-aware environments) and orthodontics (traditional braces, 3M clear aligners, early interceptive treatment, teen and adult orthodontics, airway orthodontics, and retainers).

The underlying technology is standard pediatric dental and orthodontic clinical equipment rather than proprietary platforms; the differentiated operating technology is a unified, location-specific online scheduling infrastructure built on Jarvis Analytics that routes pediatric and orthodontic booking requests to the appropriate office. Patient acquisition is direct-to-consumer through a website with per-location booking links, local community event sponsorship (100+ events annually including school fundraisers and charity 5Ks), and word-of-mouth referrals rather than insurance network intermediation.

Revenue is generated on a fee-for-service basis with flexible monthly payment plans that spread the cost of higher-ticket orthodontic cases; pricing is quote-based and not publicly disclosed. Customer segments are families with children from toddlerhood through adolescence, orthodontic patients of all ages including adults, and children with special healthcare needs requiring sensory-aware care. The practice explicitly differentiates from corporate dental support organizations (DSOs) by emphasizing doctor ownership and local community presence.

Name

Charlotte Pediatric Dentistry

Legal name

Lume Pediatric Dentistry & Orthodontics

Website

https://cltpediatricdentistry.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lume Pediatric Dentistry & Orthodontics (formerly Charlotte Pediatric Dentistry) is a doctor-owned, 14-location pediatric dental and orthodontic practice group serving families across North and South Carolina with preventive, restorative, sedation, special-needs, and orthodontic care from toddlerhood through adulthood.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry & Orthodontics Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Orthodontics (HLABABAB), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dentistry
• Orthodontic treatment
• Preventive dental care
• Special needs dentistry
• Clear aligners

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including preventive cleanings, fluoride treatments, dental sealants, fillings, crowns, pulpotomies, extractions, oral surgery, and emergency dentistry. Also includes special needs dentistry and sedation dentistry options.
2. Orthodontic Services: Orthodontic treatment including traditional braces, clear aligners (3M), early orthodontic treatment, teen and adult orthodontics, airway orthodontics, and retainers. Provided with flexible scheduling options.
3. Payment Plans and Financing: Affordable monthly payment plans offered to patients to make dental and orthodontic care accessible. Transparent upfront pricing with clear financial options from day one.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Charlotte Pediatric Dentistry provides preventive, restorative, sedation, emergency, and special-needs dental care for children, plus orthodontic services including braces, clear aligners (3M), early/teen/adult orthodontics, airway orthodontics, and retainers. Care is delivered through 13+ physical clinic locations across North and South Carolina, now operating under the unified Lume Pediatric Dentistry & Orthodontics brand following a 2024 combination with Burrow Welchel & Culp Orthodontics.

Product overview

Lume Pediatric Dentistry & Orthodontics (formerly Charlotte Pediatric Dentistry and Burrow Welchel & Culp Orthodontics) is a locally-owned, multi-location dental and orthodontic practice offering a unified platform of pediatric dentistry and orthodontic services across 14+ locations in North and South Carolina. The core product portfolio consists of two integrated service lines: pediatric dentistry services (preventive dentistry, restorative dentistry, sedation dentistry, emergency dentistry, special needs dentistry, oral surgery, and specialized procedures like pulpotomies, frenectomies, space maintainers, and dental crowns) and orthodontic services (braces, clear aligners, early orthodontic treatment, teen orthodontics, adult orthodontics, airway orthodontics, and retainers). The practice combines these specialized services to provide comprehensive oral healthcare from early childhood through adulthood, with flexible scheduling options including early mornings, evenings, and select Saturdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Gentle cleanings, fluoride treatments, and dental sealants designed to maintain oral health in children.
• Pulpotomies (Nerve Treatment) Nerve treatment procedures for decayed or infected primary teeth in pediatric patients.
• Restorative Dentistry Fillings, crowns, and other restorative treatments using kid-friendly tools and techniques for pediatric patients.
• Frenectomies Surgical release of restrictive frenulum tissue for improved oral function in pediatric patients.
• Dental Fillings Tooth-colored or metal fillings to restore teeth affected by cavities in pediatric patients.
• Sedation Dentistry Nitrous oxide ("laughing gas") sedation available for children who need extra comfort during dental procedures.
• Pediatric Dental Crowns Custom crowns designed to restore severely decayed or damaged primary teeth in children.
• Emergency Dentistry Urgent dental care services for pediatric patients experiencing acute oral health issues.
• Space Maintainers Appliances that preserve space for permanent teeth when primary teeth are lost prematurely.
• Special Needs Dentistry Sensory-aware dental environment and specialized care for children with special healthcare needs.
• Extractions Tooth extraction services for pediatric patients when necessary for oral health.
• Oral Surgery Surgical procedures for pediatric dental conditions requiring specialized intervention.
• Braces Traditional to lingual braces with flexible scheduling including early mornings, evenings, and some weekends.
• Clear Aligners 3M clear aligners providing discreet, comfortable teeth straightening for teens and adults.
• Early Orthodontic Treatment Interceptive orthodontic intervention for young children to address developmental issues early.
• Teen Orthodontics Orthodontic treatments specifically designed for adolescent patients.
• Adult Orthodontics Orthodontic solutions including clear aligners and traditional braces for adult patients.
• Airway Orthodontics Orthodontic treatment that screens for airway and breathing issues to support whole-body health.
• Retainers Post-orthodontic retention appliances to maintain teeth alignment results.

Quantifiable outcome

• 1,000+ 5-star reviews from patients
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smiles Change LivescoreStrategic or Co-development PartnerCharitable orthodontic care program providing free orthodontic treatment to children in need. Lume participates by providing free orthodontic care through this program as part of community giving back initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smile Doctors: Largest ortho-focused DSO in the US with hundreds of affiliated locations. Directly comparable to Lume on the orthodontic service line, multi-site operations, and doctor-affiliated ownership model.
• Benevis (Kool Smiles / Pediatric Dental Sunbelt): PE-backed DSO focused on pediatric and family dental practices, primarily Medicaid. Comparable to Lume on pediatric dentistry focus and multi-location DSO-style operations.
• Just Kids Dental: Pediatric dental practice group operating multiple locations with similar preventive, restorative, and special-needs focus. Closest direct competitor on pediatric-only specialty positioning.
• Pediatric Dental Associates: Multi-location pediatric dental group offering preventive, restorative, and orthodontic care for children. Directly comparable on pediatric-only focus and multi-site operations.

Broad incumbents

• Heartland Dental: Largest US dental support organization supporting thousands of doctor offices. Broad incumbent that competes for talent and patients in the same Carolinas geographies, though not exclusively pediatric.
• Pacific Dental Services: Major DSO with hundreds of supported practices including pediatric specialty brands. Overlaps with Lume on multi-site operational scale and patient acquisition sophistication.
• Aspen Dental Management: Large dental practice group with nationwide footprint and active in ortho via clear aligners. Comparable on multi-site delivery, marketing intensity, and DSO-style back-office model.
• Western Dental & Orthodontics: Multi-state dental and orthodontic group with significant pediatric exposure. Comparable to Lume on combined peds-plus-ortho service delivery at scale and insurance participation.
• Mortenson Dental Partners: 100% doctor-owned dental partnership group operating across multiple states with pediatric and ortho service lines. Highly comparable on doctor-ownership structure and multi-location model.

Emerging players

• Tend: Newer venture-backed dental group emphasizing modern patient experience and technology-led operations. Comparable as an emerging multi-site operator, though general dentistry rather than pediatric-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cltpeddentistry
• Facebookfacebook.com/CharlottePediatricDentistry
• LinkedInlinkedin.com/company/charlotte-pediatric-dentistry-and-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Pediatric Dentistry