Imports Dragon inc

What Imports Dragon inc does

Imports Dragon inc is a Canadian-based privately held toy designer and distributor founded in 1998 by Stephan Tétreault and headquartered in Boisbriand, Quebec. The company operates as a Global Master Toy licensee for multiple leading entertainment brands, distributing licensed product lines including McFarlane Toys action figures (DC Multiverse, Marvel, Spawn, sports leagues), Disney plush, Paramount plush (Garfield, SpongeBob, TMNT, Blues Clues), World's Softest Plush collections, and Science4You STEM kits. Its proprietary offering centers on Dragon Blok, a line of architectural building sets, with newer additions including the Imagix Crystal Balls AI-powered interactive toy line. Revenue is generated through wholesale hardware sales to major retail partners and licensing royalties, with no publicly disclosed pricing or revenue figures.

The company's go-to-market is a B2B distribution model anchored by named retail accounts including Amazon (one of its largest clients), Toys R' Us Canada, EB Games Canada, Mastermind Toys, and GameStop Canada, supplemented by a consumer-engagement layer through the Dragon Club magazine, monthly contests, and active social media channels. Operations span four offices in Boisbriand (HQ with 100,000 sqft warehouse), Toronto, Deerfield Beach (Florida), and Shenzhen (China), supporting both Canadian dominance and US expansion. The company holds over 100 employees and has received multiple Toys R' Us Vendor of the Year awards (2012, 2015, 2019) and global Toy of the Year recognitions (Trash Pack 2013, Shopkins 2014). Recent founder-led strategic moves include investments in Mastermind Toys (April 2025), acquisition of GameStop Canada to rebrand as EB Games (May 2025), and the nationwide launch of the Starlight Plush charitable program (November 2025).

Name

Imports Dragon inc

Legal name

Imports Dragon

Website

http://www.importsdragon.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Imports Dragon inc is a Canadian toy designer and distributor founded in 1998, holding Global Master Toy licenses for Disney, Paramount, and McFarlane franchises, and distributing licensed plush, action figures, and proprietary Dragon Blok building sets to major retailers across Canada with US expansion underway.

Ownership category

akta.pro rank

Product category

Toy Manufacturing and Distribution

NAICS

Doll, Toy, and Game Manufacturing (339930), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (459120)

SIC

Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Traditional Toys Distribution (CRAOAMAA)

akta.pro secondary industries

Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ), Dolls, Plush & Action Figures Retail (CRALAFAD), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Toy design manufacturing
• Licensed plush toys
• Action figure distribution
• Building block sets
• Toy wholesale distribution

Headquarters

HQ city

Boisbriand

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Toy Manufacturing and Distribution: Imports Dragon designs and distributes toys globally, holding Global Master Toy licenses for multiple leading brands and ancillary rights for additional licenses across core and proprietary product lines.
2. Licensing Royalties: The company generates revenue through licensing agreements, holding Global Master Toy licenses for multiple leading brands.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Imports Dragon designs, sources, and distributes licensed and proprietary toy lines for retail sale across Canada and the US. Its portfolio spans action figures and collectibles (McFarlane Toys), plush toys (Disney, Paramount, World's Softest), building sets (Dragon Blok), and STEM kits (Science4You), marketed through major retailers and the Dragon Club community engagement platform.

Product overview

Imports Dragon is a Canadian-based global toy manufacturer and distributor founded in 1998, holding Global Master Toy licenses for multiple leading brands. The company's product portfolio centers on licensed toy lines including McFarlane Toys action figures (DC Multiverse, Marvel, Spawn, sports leagues), Disney and Paramount plush toys, and proprietary Dragon Blok architectural building sets. The portfolio also includes Science4You educational STEM kits, World's Softest Plush collections, and specialty lines like the Imagix AI-powered crystal balls. The company operates marketing engagement programs including the Dragon Club Magazine and monthly contests. Imports Dragon distributes across Canada through major retail partners and maintains operations in Boisbriand (Quebec), Toronto (Ontario), Deerfield Beach (Florida), and Shenzhen (China).

Differentiator

Problem solved

Functional benefit

Brands

• Dragon Blok: A line of building sets based on the world's greatest architectural designs, featuring historical landmarks like the Eiffel Tower, Taj Mahal, Burj Al Arab, Empire State Building, and others. Each set includes historical information and detailed building instructions.

Products and services

• Dragon Blok A proprietary line of building sets based on the world's greatest architectural designs including Burj Al Arab Hotel, Parliament Building of Ottawa, The White House, Empire State Building, Elizabeth Tower (Big Ben), Tower Bridge, CN Tower, Eiffel Tower, Taj Mahal, and The Colosseum of Rome. Also includes military/vehicle sets such as F-15 Eagle Fighter, SR-71 Blackbird, Gunship Helicopter, and Destroyer warships. Compatible with other building sets. Sold to retail partners and through the company's website.
• Disney Plush High-quality plush toys featuring Disney characters including Mickey Mouse, Winnie the Pooh, Stitch, Toy Story characters, Star Wars classic trio, and Disney Princess. Meticulously crafted with innovative design and finest materials for children and families, sold through Canadian and US retail partners.
• Paramount Plush Plush toys featuring Paramount franchises including Garfield, Odie, SpongeBob, Gary, Teenage Mutant Ninja Turtles, and Blues Clues & You. Designed to be visually appealing, safe, and durable for children, sold through Canadian retail partners.
• McFarlane Toys Products Action figures and collectibles featuring McFarlane's licensed properties including DC Multiverse, DC Direct, DC Super Powers, Marvel, Spawn, MLB, NHL, NFL, Star Wars, Teenage Mutant Ninja Turtles, Demon Slayer, Bleach, Fallout, House of the Dragon, The Walking Dead, Warhammer, and more. Targeted at collectors and children.
• Imagix Crystal Balls Interactive AI-powered crystal ball toys combining artificial intelligence and hands-on play. Designed to spark curiosity and support learning, featuring characters Ember the Baby Dragon and Ellie the Fairy with their own personalities. Targeted at children and families.
• Science4You Kits Educational STEM-focused hands-on learning kits offering creative themes from colourful crafts to edible experiments and sensory-based activities. Designed for kids to experiment, create, and explore through guided interactive experiences.
• World's Softest Plush Ultra-soft plush toys featuring collections including Chubbees, Chunka Dunkas, Feathers, Fluffees, Shimmers, Wubbees, Lushees, Classics, and Duckees. Broad assortment with variety of builds, textures, and personalities for children and collectors.
• Starlight Plush Program Charitable plush program where each plush includes a scratch-off code that allows supporters to contribute toward wish-list gifts for seriously ill children through Starlight Canada. National launch in November 2025.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Starlight CanadacoreStrategic or Co-development Partner · 4 November 2025Starlight Plush Program - each plush includes a scratch-off code allowing supporters to fund wish-list gifts for seriously ill children through Starlight Canada. The program launched nationwide in November 2025.
• GameStop CanadacoreStrategic or Co-development Partner · 5 May 2025Founder of Imports Dragon and co-owner of McFarlane Toys acquiring GameStop Canada, rebranding back to EB Games identity. Signals renewed focus on Canadian gaming and collector community.
• Mastermind ToyscoreStrategic or Co-development Partner · 30 April 2025Imports Dragon founder became major investor and partner in Mastermind Toys. Combines Imports Dragon's toy development and distribution strength with Mastermind's specialty retail reach.
• LAJOUÉminorChannel Partner/ Reseller/ DistributorMontréal toy retailer opened November 2025. Imports Dragon supported the grand opening with giveaways for families.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playmates Toys: Hong Kong-headquartered action figure and toy company holding master toy licenses for Teenage Mutant Ninja Turtles, Miraculous, and Godzilla — IP that overlaps directly with Imports Dragon's Paramount and McFarlane ranges.
• Moose Toys: Australian-headquartered global toy company behind Shopkins, Trash Pack, and Magic Mixies — both award-winning lines that Imports Dragon previously distributed in Canada. Directly comparable on category mix (collectibles, novelty, plush) and global licensing approach.
• Funko, Inc. Pop-culture collectibles and action figure company built on licensed IP (DC, Marvel, Disney, Paramount). Directly comparable to Imports Dragon's McFarlane/DC/Spawn collectibles business and competes for the same collector retail channels.
• Spin Master Corp. Toronto-based global toy designer, manufacturer and licensor (PAW Patrol, Hatchimals, Kinetic Sand). Closest direct peer to Imports Dragon as a Canadian-headquartered toy company operating across proprietary and licensed IP, with a similar breadth of categories including games, plush and action figures.
• McFarlane Toys: Action figure and collectibles manufacturer whose products Imports Dragon distributes in Canada under license. Functions both as partner and direct peer in the DC Multiverse, Marvel, and Spawn action figure categories.
• Jazwares: US-based toy and collectibles company holding licenses across Minecraft, Pokemon, Squishmallows, and others. Comparable to Imports Dragon as a mid-sized licensed-toy distributor with strong retail relationships and a growing proprietary portfolio.

Broad incumbents

• Mattel, Inc. Global toy incumbent owning Barbie, Hot Wheels, Fisher-Price and master toy rights to major entertainment IP. Competes with Imports Dragon for the same retail shelf-space in Canada and increasingly in the US, and competes for the same licensor relationships.
• Hasbro, Inc. Global toy and games incumbent (NERF, Transformers, Magic: The Gathering, Play-Doh). Competes with Imports Dragon in the action figure and games categories (Hasbro owns Marvel/Star Wars master toy rights alongside Mattel) and shares the same big-box and specialty retail customers.
• LEGO Group: Global leader in building sets. Directly comparable to Imports Dragon's proprietary Dragon Blok architectural building sets and competes for the same construction-toy shelf at Toys R' Us, Amazon, and Mastermind Toys.
• Bandai Namco Holdings: Global toy and entertainment conglomerate with licensed lines (Dragon Ball, Naruto, Power Rangers). Comparable as a global licensor/licensed toy manufacturer whose products often sit alongside Imports Dragon's portfolio on retailer shelves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Imports_Dragon
• YouTubeyoutube.com/user/2515id
• Facebookfacebook.com/ImportsDragon
• LinkedInlinkedin.com/company/imports-dragon
• Instagraminstagram.com/imports_dragon
• TikToktiktok.com/@imports_dragon

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imports Dragon inc