Fonehouse
- Company typePrivate
- Founded1994
- HeadquartersBracknell, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fonehouse firmographics
Firmographics- Name
- Fonehouse
- Legal name
- KTM Online Limited
- Website
- https://fonehouse.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Fonehouse is headquartered
LocationHeadquarters
- HQ city
- Bracknell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fonehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Mobile Contract Commissions: Fonehouse earns commissions from mobile network operators (Vodafone, Three, Talkmobile) for each customer contract sold through their platform and retail stores.
- SIM Free Phone Sales: One-time revenue from selling unlocked handsets outright to customers who want to own their device without a contract or who already have a SIM only deal.
- Accessory Sales: Revenue from selling mobile phone accessories including cases, screen protectors, cables, chargers, headphones, and gaming accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Budget contracts from £12/month |
| Subscription | Monthly | Mid-range contracts £25-45/month |
| Subscription | Monthly | Premium contracts £50-65/month |
| Subscription | Monthly | SIM Only deals from £15/month |
| One time/ perpetual license | Monthly | SIM Free handsets from £8.83/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fonehouse product offering
Product offeringCore offering
Fonehouse is a UK mobile phone retailer that sells pay-monthly mobile phone contracts bundled with handsets from Apple, Samsung, Google, Honor, Doro, JCB, and TCL across Three, Vodafone, Talkmobile, and VOXI networks. It also offers SIM only deals, SIM free unlocked handsets, refurbished phones, mobile upgrades, phone repairs, accessories, gaming products, and a trade-in service across 60+ UK retail stores and an e-commerce platform.
Product overview
Fonehouse is a UK mobile phone retailer offering a comprehensive portfolio of mobile products and services. The core offering consists of mobile phone contracts (bundled handsets from Apple, Samsung, Google, Honor, Doro, JCB, TCL across Three, Vodafone, Talkmobile, and VOXI networks), SIM only deals, and SIM free unlocked phones. The product line extends to refurbished phones, mobile upgrades (including 30-day early upgrades for Three and 75-day for Vodafone), phone repairs, accessories (cases, chargers, headphones), and gaming products (digital codes, subscriptions, consoles). The company operates as a subsidiary of KTM Online Limited which also owns the Metrofone brand, and offers franchise opportunities. Services include a trade-in program (Sell My Mobile), refer-a-friend rewards (up to £50), and dedicated business mobile solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Metrofone: A mobile phone retail brand owned by KTM Online Limited alongside Fonehouse.
Products and services
- Mobile Phone Contracts
Quantifiable outcome
- Free next day delivery on in-stock handsets
- +2 more outcomes
Companies that use Fonehouse
Customer profileSegments2 records
Ideal customer profiles2 records
Fonehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fonehouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VodafoneThreecoreThree-year partnership announced in November 2025 between VodafoneThree and Fonehouse. Fonehouse sells Vodafone and Three mobile brands through its retail and online channels. This partnership supports VodafoneThree's £11 billion investment in network expansion targeting 99% 5G population coverage by 2030. Fonehouse received Partner of the Year Award from VodafoneThree in 2026.
Scale indicators4 records
Recent moves6 records
Fonehouse competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Fonehouse social profiles
Digital presenceFonehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fonehouse leadership team
Management profileNumber of profiles
Profiles1 record
Fonehouse subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fonehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fonehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fonehouse
What does Fonehouse do?
Fonehouse is a UK mobile phone retailer that sells pay-monthly mobile phone contracts bundled with handsets from Apple, Samsung, Google, Honor, Doro, JCB, and TCL across Three, Vodafone, Talkmobile, and VOXI networks. It also offers SIM only deals, SIM free unlocked handsets, refurbished phones, mobile upgrades, phone repairs, accessories, gaming products, and a trade-in service across 60+ UK retail stores and an e-commerce platform.
Is Fonehouse a public or private company?
Fonehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fonehouse founded?
Fonehouse was founded in 1994. It employs 11 to 50 people.
Where is Fonehouse based?
Fonehouse is headquartered in Bracknell, United Kingdom, in the Europe region.
How does Fonehouse make money?
Three revenue lines are on record. Mobile Contract Commissions are the primary driver. The others are SIM Free Phone Sales and accessory Sales.
Does Fonehouse have an API?
No public API is recorded for Fonehouse.