AROLLA

What AROLLA does

AROLLA is a privately held French software craftsmanship consultancy and training organization, structured as a SAS and headquartered at 25 rue du Louvre, Paris. Founded in 2009 by Cyrille Martraire, the company operates as the first and largest Software Craft community in France, employing roughly 150 senior practitioners (Arolliens) with an average of 13 years of professional experience. Its core methodology centers on TDD, BDD, DDD, Clean Code, and Hexagonal Architecture, applied to consulting, coaching, and embedded technical assistance for large French enterprises.

The company operates a three-tier commercial portfolio. First, technical consulting and audit services anchored by its proprietary Craft Radar assessment (priced from €4,000), which scores clients against six craft-maturity criteria and serves as an entry point to longer-term engagements. Second, custom accompaniment offerings — technical assistance, studio work, and coaching — sold on a quote basis and structured as multi-year engagements. Third, a Qualiopi-certified training catalog of 17+ specialized courses (TDD, BDD, DDD, Java/Python/.NET Craft, GenAI, Green IT, ML, Security, etc.) priced from €2,000 per participant. Recent product launches in 2025 — the IA & CRAFT Impact Calculator and the Fruggr website carbon diagnostic — extend the offering beyond pure services into proprietary diagnostic tools, and partnerships with Microsoft (Gold Partner), AWS, and Google Cloud broaden channel reach. Disclosed enterprise customers include Decathlon, ALD Automotive, Crédit Agricole CIB, ING Direct, and Monoprix. Revenue is generated entirely through professional services and training, with no disclosed external investors, parent company, or public listing.

Name

AROLLA

Legal name

Arolla

Website

https://arolla.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

AROLLA is a privately held French software craftsmanship consultancy founded in 2009, employing ~150 senior crafters to deliver TDD/BDD/DDD consulting, coaching, and Qualiopi-certified training to large French enterprises across banking, insurance, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technical Consulting & Assistance: Bespoke technical consulting engagements including assistance technique, coaching studios, and short-to-long-term embedded support within client teams. Priced on a custom quote basis. Revenue recognized as services are delivered.
2. Training Programs: Arolla's own training center delivers craft-oriented courses (Software Craft, TDD, BDD, DDD, Java Craft, Python Craft, .NET Craft, Green IT, GenAI, etc.) priced from €2,000 per session. Training is offered in-person in Paris or remotely. The company holds Qualiopi certification for its training center.
3. Craft Radar Audit: A structured technical audit service starting at €4,000, delivering a diagnostic radar across 6 craft maturity criteria to guide subsequent consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Arolla is a French software craftsmanship consultancy (ESN) that delivers three integrated service lines: (1) technical audits via the proprietary Craft Radar framework assessing 6 maturity criteria, (2) hands-on accompaniments (assistance technique, studio, coaching, multi-year training parcours) embedded in client teams, and (3) a Qualiopi-certified training catalog of 17+ courses covering Software Craft, TDD, BDD, DDD, Clean Code, Java, Python, .NET, Green IT, and GenAI. All services are delivered by ~150 senior practitioners averaging 13 years of professional experience.

Product overview

AROLLA is a French software craftsmanship consulting and training company (ESN) offering a unified portfolio of professional services and training programs. The core offerings include technical consulting and audit services (Craft Radar), hands-on technical accompaniment (assistance, studio, coaching), and a comprehensive training curriculum spanning 17+ specialized courses covering software craft fundamentals, methodology (TDD, BDD, DDD), specific technologies (Java, Python, .NET, Spring Boot), and emerging topics (GenAI, Green IT, ML). The company recently launched the IA & CRAFT Impact Calculator, a diagnostic tool for measuring code quality impacts. All services are delivered by practitioners with 15+ years of experience and emphasize practical, hands-on learning with 50%+ workshops and katas.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil et Audit Technique (Craft Radar)

Quantifiable outcome

• 23 to 42% of developer time is lost to technical debt and poor code quality; improving code quality reduces defects by 15x and doubles development velocity (CodeScene research)
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2024Arolla is an AWS Partner, leveraging and reselling AWS cloud services as part of its consulting and training engagements. The partnership supports Arolla's cloud-native development and DevOps practices, and Arolla team members pursue AWS certifications (e.g., AWS Developer Associate).
• Google Cloud Platform (GCP)coreTechnology or Integration · 1 January 2024Arolla is a Google Cloud Partner, integrating GCP services into its consulting engagements and training offerings around cloud-native architecture and DevOps.
• MicrosoftcoreTechnology or Integration · 1 January 2024Arolla holds Microsoft Gold Partner status, reflecting deep expertise in Microsoft technologies (.NET, Azure, Visual Studio) and providing access to Microsoft tools and resources for consulting and training delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenika: French ESN historically dedicated to software craftsmanship, agile and open-source technologies. Closely comparable to Arolla in size, craft-first positioning, training catalog and blue-chip French enterprise client base.
• Xebia: International consulting and training firm with strong roots in software craft, agile, DevOps and cloud (AWS Premier Partner). Comparable to Arolla in combining training academies with enterprise craft/DevOps consulting across multiple geographies.
• OCTO Technology: French technology consulting firm (now part of Accenture) specializing in software craftsmanship, cloud, data and AI. Overlaps directly with Arolla on craft, architecture and training offerings for large French enterprises.
• Cellenza: French IT consultancy and training organization focused on software craftsmanship, agile, Microsoft (.NET/Azure) and DevOps. Closely comparable boutique ESN with craft-led culture and enterprise training catalog similar to Arolla's.
• Ippon Technologies: French consulting firm specialized in Java, cloud, data and digital transformation with an in-house training center. Similar ESN-plus-training model and comparable French enterprise client base.

Broad incumbents

• Devoteam: Large European IT consultancy with deep partnerships across AWS, Google Cloud and Microsoft. Comparable as a broader-scale provider of cloud, DevOps and digital-skills training, with a craft/quality narrative overlapping Arolla's value proposition but at materially greater scale.
• Talan: Major French and international consulting group delivering technology, data and innovation services. Comparable as a French enterprise consulting incumbent with adjacent training and software quality offerings, though far broader in scope than Arolla.
• Onepoint: Large French consulting and technology firm with digital, cloud and architecture practices. Comparable as a French incumbent serving major corporates on architecture and transformation, though less craft-specialized than Arolla.
• Alten: European engineering and technology consulting leader with significant French presence. Comparable as a broad ESN serving large French enterprises on software development, though Arolla's craft positioning is narrower and more premium.

Emerging players

• Wemanity: European management and tech consultancy focused on agile, product and craft transformations. Overlaps with Arolla on agile/craft coaching and large-enterprise transformation programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arollafr
• LinkedInlinkedin.com/company/arolla

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROLLA