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NeoLife International

Full company profile

uuid000ev1a

Namestring
NeoLife International
Legal namestring
NeoLife International (Pty) Ltd
Websiteurl
shopneolife.com
Company typeenum
Private
Founded yearint
1958
Descriptiontext

NeoLife International (Pty) Ltd is a privately held, South Africa-incorporated wellness company founded in 1958 that sells whole food nutritional supplements, weight management solutions, sports nutrition, and personal care items through a direct-to-consumer and multi-level marketing model. Its product catalog spans more than 20 health categories — including immunity, heart health, digestive health, men's and women's health, prenatal, children's health, cognitive support, bone and joint health, and respiratory health — supported by sub-brands NeoLife Sport and the NeoFit90 90-day challenge program. Core technology is positioned around whole food-derived nutritional supplementation rather than synthetic alternatives, with a Scientific Advisory Board providing formulation oversight.

The company monetizes through a tiered membership structure: free Retail Members (10% off all orders or 20% off NeoShip auto-delivery), and paid Business Promoters who save 25% on all orders and earn through product promotion and sponsor-referral recruitment under an MLM compensation model. The NeoShip subscription adds 10-20% incremental savings on recurring monthly orders and functions as the primary recurring revenue mechanism. Distribution runs through shopneolife.com e-commerce and a global network of independent business promoters operating in 30+ countries across North America, Latin America, Europe, Africa, and Asia Pacific. The company is a member of the Direct Sellers Association and adheres to its Code of Ethics.

Corporate operations are lean, with 11-50 employees on record, indicating an asset-light model in which field sales, fulfillment logistics, and customer acquisition are largely outsourced to the distributor network. No external funding rounds, M&A activity, public listing, app, or public API are disclosed. Pricing is not publicly available and requires membership enrollment, which is itself gated by a sponsor referral — reinforcing the MLM-driven customer acquisition mechanic.

Short descriptiontext

NeoLife International is a privately held, South Africa-incorporated wellness company founded in 1958 that sells whole food nutritional supplements, sports nutrition, weight management, and personal care products directly to consumers and through a global MLM distributor network spanning 30+ countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSanta Clara, United States
HQ citystring
Santa Clara
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
whole food supplements, nutritional supplements, direct selling wellness, weight management products, sports nutrition
Industry3 codes
PRIMARYCRADAGAE
Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAG
Weight Management & Metabolic Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAM
Healthy Aging & Cognitive Support Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
NAICS code3 codes
  • Food (Health) Supplement Retailers456191
  • Diet and Weight Reducing Centers812191
  • Cosmetics, Beauty Supplies, and Perfume Retailers456120
SIC code1 code
  • Wholesale-Drugs, Proprietaries & Druggists' Sundries5122
Product category
Nutritional Supplements
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Product Sales
TypeSubscription Recurring
Description

Direct sales of whole food nutritional supplements to retail members and business promoters. Revenue generated through product markup with tiered member discounts (10-25% savings for members).

shopneolife.com
2NeoShip Subscription
TypeSubscription Recurring
Description

Monthly auto-delivery subscription service offering additional 10-20% savings on recurring product orders. Customers can change or cancel anytime with no penalties.

shopneolife.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Personnel, Marketing or Sales, Operations
Pricing details2 tiers
1Retail Member (Free)
ModelFreemiumBilling cadenceMonthly
Notes

Free membership with minimum purchase of 1PV. Members save 10% on all orders OR 20% on NeoShip auto-delivery orders.

shopneolife.com
2Business Promoter
ModelSubscriptionBilling cadenceMonthly
Notes

Enrollment fee applies. Members save 25% on all orders and can earn through product promotion and sponsor referrals.

shopneolife.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 2 records shown
1NeoFit90
Description

Weight management and fitness challenge program

shopneolife.com
+1 more record
Core offering1 text field

NeoLife International sells whole food-based nutritional supplements, weight management solutions, sports nutrition, personal care, and skincare products through a direct-selling / multi-level marketing model. Customers enroll as retail members (free), preferred members (free with minimum 1PV purchase), or business promoters (with enrollment fee) to receive tiered discounts of 10–25% and earn income through sponsor referrals. The company also operates the NeoFit90 fitness challenge program and a NeoShip monthly auto-delivery subscription service.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

NeoLife International is a direct-selling whole food nutritional supplement company established in 1958. The company offers a comprehensive portfolio of health and wellness products organized into multiple categories including Health Solutions (Protein, Weight Management, Heart Health, Digestive Health, Immunity, Bone & Joint Health, Respiratory Health), specialized health categories (Men's Health, Women's Health, Prenatal, Children's Health, Sharper Mind), fitness products (NeoLife Sport under Energy & Fitness with Performance, Energy & Endurance, Flexibility, Recovery subcategories), personal/home care (Personal Care, Skin care, Home Care), vitamins and minerals, specialty products, and bundled Stack-On Packs. The company also operates NeoFit90 challenge program, Literature & Sales Aids support materials, and NeoShip subscription delivery service. Products are available through a multi-tiered membership structure with retail, preferred member, and distributor options.

Product and service4 records
1NeoFit90
CategoryWellness Program
2NeoLife Sport
CategorySports Nutrition
3NeoShip
CategorySubscription Service
4Whole Food Nutritional Supplements
CategoryNutritional Supplements
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Direct Sellers Association (DSA)
Strategic tierMinorTypeOthers
Description

NeoLife International is a proud member of the DSA, adhering to the Code of Ethics established by the Direct Sellers Association. They comply with DSA standards and provide a mechanism for customers to file complaints through the DSA Code of Conduct.

shopneolife.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NeoLife International

Nutritional Supplementsshopneolife.com

NeoLife International is a privately held, South Africa-incorporated wellness company founded in 1958 that sells whole food nutritional supplements, sports nutrition, weight management, and personal care products directly to consumers and through a global MLM distributor network spanning 30+ countries.

What NeoLife International does

NeoLife International (Pty) Ltd is a privately held, South Africa-incorporated wellness company founded in 1958 that sells whole food nutritional supplements, weight management solutions, sports nutrition, and personal care items through a direct-to-consumer and multi-level marketing model. Its product catalog spans more than 20 health categories — including immunity, heart health, digestive health, men's and women's health, prenatal, children's health, cognitive support, bone and joint health, and respiratory health — supported by sub-brands NeoLife Sport and the NeoFit90 90-day challenge program. Core technology is positioned around whole food-derived nutritional supplementation rather than synthetic alternatives, with a Scientific Advisory Board providing formulation oversight.

The company monetizes through a tiered membership structure: free Retail Members (10% off all orders or 20% off NeoShip auto-delivery), and paid Business Promoters who save 25% on all orders and earn through product promotion and sponsor-referral recruitment under an MLM compensation model. The NeoShip subscription adds 10-20% incremental savings on recurring monthly orders and functions as the primary recurring revenue mechanism. Distribution runs through shopneolife.com e-commerce and a global network of independent business promoters operating in 30+ countries across North America, Latin America, Europe, Africa, and Asia Pacific. The company is a member of the Direct Sellers Association and adheres to its Code of Ethics.

Corporate operations are lean, with 11-50 employees on record, indicating an asset-light model in which field sales, fulfillment logistics, and customer acquisition are largely outsourced to the distributor network. No external funding rounds, M&A activity, public listing, app, or public API are disclosed. Pricing is not publicly available and requires membership enrollment, which is itself gated by a sponsor referral — reinforcing the MLM-driven customer acquisition mechanic.

NeoLife International firmographics

Firmographics
Name
NeoLife International
Legal name
NeoLife International (Pty) Ltd
Website
https://shopneolife.com
Company type
Private
Founded year
1958
Operating status
Operating
Headcount range
51–100 employees
Short description
NeoLife International is a privately held, South Africa-incorporated wellness company founded in 1958 that sells whole food nutritional supplements, sports nutrition, weight management, and personal care products directly to consumers and through a global MLM distributor network spanning 30+ countries.
Ownership category
akta.pro rank

NeoLife International industry classification

Industry
Product category
Nutritional Supplements
NAICS
Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC
Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
akta.pro industry
PRIMARYCRADAGAE
Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAG
Weight Management & Metabolic Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition
SECONDARYCRADAGAM
Healthy Aging & Cognitive Support Supplements
Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

  • Whole food supplements
  • Nutritional supplements
  • Direct selling wellness
  • Weight management products
  • Sports nutrition

Where NeoLife International is headquartered

Location

Headquarters

HQ city
Santa Clara
HQ country
United States
HQ region
North America

Offices1 record

Markets served

NeoLife International business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

  1. Product Sales: Direct sales of whole food nutritional supplements to retail members and business promoters. Revenue generated through product markup with tiered member discounts (10-25% savings for members).
  2. NeoShip Subscription: Monthly auto-delivery subscription service offering additional 10-20% savings on recurring product orders. Customers can change or cancel anytime with no penalties.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyRetail Member (Free)
SubscriptionMonthlyBusiness Promoter

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

NeoLife International product offering

Product offering

Core offering

NeoLife International sells whole food-based nutritional supplements, weight management solutions, sports nutrition, personal care, and skincare products through a direct-selling / multi-level marketing model. Customers enroll as retail members (free), preferred members (free with minimum 1PV purchase), or business promoters (with enrollment fee) to receive tiered discounts of 10–25% and earn income through sponsor referrals. The company also operates the NeoFit90 fitness challenge program and a NeoShip monthly auto-delivery subscription service.

Product overview

NeoLife International is a direct-selling whole food nutritional supplement company established in 1958. The company offers a comprehensive portfolio of health and wellness products organized into multiple categories including Health Solutions (Protein, Weight Management, Heart Health, Digestive Health, Immunity, Bone & Joint Health, Respiratory Health), specialized health categories (Men's Health, Women's Health, Prenatal, Children's Health, Sharper Mind), fitness products (NeoLife Sport under Energy & Fitness with Performance, Energy & Endurance, Flexibility, Recovery subcategories), personal/home care (Personal Care, Skin care, Home Care), vitamins and minerals, specialty products, and bundled Stack-On Packs. The company also operates NeoFit90 challenge program, Literature & Sales Aids support materials, and NeoShip subscription delivery service. Products are available through a multi-tiered membership structure with retail, preferred member, and distributor options.

Differentiator

Problem solved

Functional benefit

Brands

  • NeoFit90: Weight management and fitness challenge program
  • NeoLife Sport

Products and services

  • NeoFit90
  • NeoLife Sport
  • NeoShip
  • Whole Food Nutritional Supplements

Companies that use NeoLife International

Customer profile

Segments4 records

Ideal customer profiles3 records

NeoLife International technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

NeoLife International partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Direct Sellers Association (DSA)minorOthersNeoLife International is a proud member of the DSA, adhering to the Code of Ethics established by the Direct Sellers Association. They comply with DSA standards and provide a mechanism for customers to file complaints through the DSA Code of Conduct.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

NeoLife International competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

NeoLife International social profiles

Digital presence

NeoLife International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NeoLife International leadership team

Management profile

Number of profiles

Profiles3 records

NeoLife International funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NeoLife International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoLife International

What does NeoLife International do?

NeoLife International sells whole food-based nutritional supplements, weight management solutions, sports nutrition, personal care, and skincare products through a direct-selling / multi-level marketing model. Customers enroll as retail members (free), preferred members (free with minimum 1PV purchase), or business promoters (with enrollment fee) to receive tiered discounts of 10–25% and earn income through sponsor referrals. The company also operates the NeoFit90 fitness challenge program and a NeoShip monthly auto-delivery subscription service.

Is NeoLife International a public or private company?

NeoLife International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NeoLife International founded?

NeoLife International was founded in 1958. It employs 51 to 100 people.

Where is NeoLife International based?

NeoLife International is headquartered in Santa Clara, United States, in the North America region.

How does NeoLife International make money?

Two revenue lines are on record. Product Sales are the primary driver. The others are neoShip Subscription.

Does NeoLife International have an API?

No public API is recorded for NeoLife International.

What industry is NeoLife International in?

NeoLife International's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 5122.

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Live signals
PR NewswireNutriance Organic - a Breakthrough in Age-Defying Skin CareNeoLife International announced the launch of Nutriance Organic, a new marine-based organic skin care line described as the first of its kind in the direct selling industry. The products feature marine botanicals sourced from a protected biosphere off the coast of Brittany, France, and incorporate an Age-Defying Cell Activating System with a three-step skincare regimen targeting normal to dry and combination to oily skin types. The company positioned the launch as addressing consumer demand for products without harsh chemicals, while also promoting its direct selling business model as a low-barrier entrepreneurial opportunity.PR NewswireA New Breakthrough in Supporting Glucose BalanceNeoLife International has announced the launch of Glucose Balance, a new dietary supplement designed to support healthy blood glucose levels using a proprietary blend of botanicals and nutrients. The product combines ingredients such as cinnamon, turmeric, chromium, and alpha-lipoic acid to offer holistic support for glucose management.PR NewswireNaturally Sourced CoQ10 Breakthrough is AnnouncedNeoLife International announced the launch of NeoLife CoQ10, a new supplement product using advanced biogenic technology to source natural pharmaceutical grade CoQ10 in a highly bioavailable form. The company's Scientific Advisory Board Director John Miller stated the company had been tracking CoQ10 science for decades but could only bring the product to market now that a sustainable natural source had been developed. NeoLife is positioning the product as part of its 'based in nature, backed by science' philosophy, targeting heart health and cellular energy benefits.PR NewswireNew Detox Based on Scientific Breakthrough from One of the 'Fathers of Modern Toxicology' is RevealedNeoLife International, a nutrition supplement company founded in 1958, announced the launch of NeoLife 3-Day Detox, a new wellness product featuring formulations developed by Dr. Arthur Furst, described as one of the 'Fathers of Modern Toxicology.' The product includes a 3-day cleanse program with supplements, probiotics, protein shakes, and tea, backed by the company's Scientific Advisory Board seal of approval. The announcement targets health-conscious consumers and prospective entrepreneurs interested in the company's direct-sales business model.PR NewswireNeoLife's Newest Game Changer Hits the Market With NeoLife SPORT: Designed to Fuel YOUR Performance!NeoLife International unveiled NeoLife SPORT, a new line of whole-food-based sports supplements designed for athletes and active individuals. The product lineup includes Performance Protein, Performance Pack, Enersine, Endurance, and Bio-Tone, all formulated to be free of artificial ingredients and banned substances.