The Willows at Red Oak Recovery
The Willows at Red Oak Recovery is a private, women-only residential addiction treatment center on a 38-acre campus in Fletcher, North Carolina, serving adult women with substance use disorders and co-occurring mental health conditions through 90+ day trauma-informed programs integrated with holistic and evidence-based therapies, operating within the Red Oak Recovery network.
- Company typePrivate
- Founded2015
- HeadquartersAsheville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Willows at Red Oak Recovery does
The Willows at Red Oak Recovery is a women-only residential addiction treatment center operating on a 38-acre campus in Fletcher, North Carolina, within the Asheville metropolitan area. Founded in 2015 as part of the Red Oak Recovery network, the facility delivers trauma-informed, gender-specific treatment to adult women (18+) with substance use disorders and co-occurring mental health conditions, offering 90+ day residential programs, extended care, family therapy, alumni support, and substance-specific tracks covering alcohol, opioids, fentanyl, cocaine, heroin, meth, marijuana, benzodiazepines, prescription stimulants, and painkillers. The clinical model integrates evidence-based modalities (CBT, DBT, EMDR, MAT with Vivitrol) with holistic and experiential therapies (yoga, acupuncture, equine therapy, adventure therapy) on a single coordinated continuum rather than discrete products.
Revenue is generated through residential treatment services billed via insurance reimbursement, private pay, or a hybrid model, with pricing not publicly disclosed and specific terms handled case-by-case through an admissions team and insurance verification process. The go-to-market motion is sales-led and direct-to-consumer, centered on a 24/7 admissions phone line, online contact forms, insurance verification workflows, and a dedicated referring-professionals channel for clinicians, therapists, and physicians. The organization is privately held by Red Oak Recovery, employs 51-100 staff, and operates with no disclosed external funding, acquisitions, or geographic expansion beyond its single Fletcher, NC facility.
The Willows at Red Oak Recovery firmographics
Firmographics- Name
- The Willows at Red Oak Recovery
- Legal name
- The Willows at Red Oak Recovery
- Website
- https://thewillowsatredoak.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Willows at Red Oak Recovery is a private, women-only residential addiction treatment center on a 38-acre campus in Fletcher, North Carolina, serving adult women with substance use disorders and co-occurring mental health conditions through 90+ day trauma-informed programs integrated with holistic and evidence-based therapies, operating within the Red Oak Recovery network.
- Ownership category
- akta.pro rank
Where The Willows at Red Oak Recovery is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Willows at Red Oak Recovery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Residential Treatment Services: The primary revenue stream comes from residential addiction treatment programs. The facility accepts insurance and offers verification of benefits. Treatment programs include 90+ day residential stays, extended care, and aftercare planning. Revenue is generated through insurance reimbursement, private pay, or a combination thereof based on client coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Residential Treatment Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Willows at Red Oak Recovery product offering
Product offeringCore offering
The Willows at Red Oak Recovery operates a women-only, clinician-run residential addiction treatment and mental health facility on a 38-acre campus in Fletcher, North Carolina. It delivers 90+ day immersive substance use disorder treatment, co-occurring mental health care, and trauma-informed therapy through evidence-based modalities (CBT, DBT, EMDR) integrated with holistic and experiential therapies. Services also include family therapy, a 12-step program, medication-assisted treatment, and a lifelong alumni program.
Product overview
The Willows at Red Oak Recovery operates as a single-facility healthcare provider offering a coordinated suite of residential addiction treatment and mental health services for women. The core offering is the Women's Residential Treatment Program—a 90+ day immersive, clinician-run inpatient experience in Fletcher, NC. This is supplemented by an Extended Care Program for continued therapeutic support, a structured 12-Step Program integrating peer recovery principles with clinical care, and specialized Mental Health Treatment for co-occurring disorders. Treatment spans substance-specific programs (Alcohol Addiction Treatment, Drug Addiction Treatment addressing cocaine, fentanyl, heroin, marijuana, meth, opioids, and prescription medications) and therapeutic modalities (CBT, DBT, EMDR, Trauma Therapy, Family Therapy, Individual/Group Therapy, Holistic Healing, Experiential Therapy, and Medication-Assisted Treatment). An Alumni Program provides post-treatment ongoing support. The program architecture functions as an integrated clinical continuum rather than discrete modular products, with all services unified under the same facility and clinical leadership.
Differentiator
Problem solved
Functional benefit
Companies that use The Willows at Red Oak Recovery
Customer profileSegments3 records
Ideal customer profiles3 records
The Willows at Red Oak Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Willows at Red Oak Recovery partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
The Willows at Red Oak Recovery competitors and assessment
Company assessmentDirect peers
- Caron Treatment Centers: Caron operates residential and extended care addiction programs including dedicated women's programming, with a similarly long-stay, trauma-informed clinical model. Directly comparable to The Willows in target population, modality mix, and length-of-stay economics.
- Ashley Addiction Treatment: Residential SUD provider with extended-stay programming, primary treatment, and recovery support services for adults. Comparable to The Willows in clinical model, length of stay, and insurance-driven revenue mix.
- Talbott Recovery: Specialty residential addiction treatment program in Georgia with extended-care and alumni components, serving professionals and adults with co-occurring disorders. Similar clinical continuum and length-of-stay economics to The Willows.
- Mountainside Treatment Center: Residential and outpatient addiction treatment provider in the Northeast with extended-care programming and holistic modalities. Comparable to The Willows in care continuum, modality mix, and reliance on insurance reimbursement.
- Cottonwood Tucson: Residential SUD and mental health treatment provider with extended-stay programming, dual-diagnosis capability, and integrated experiential/holistic therapies. Directly comparable to The Willows in clinical model and patient experience positioning.
- Harmony Foundation: Residential addiction treatment center in Colorado offering extended-stay primary treatment, dual diagnosis, and alumni services. Comparable to The Willows on length-of-stay model and continuum-of-care structure.
- Ranch at Dove Tree: Residential addiction treatment facility in Texas offering medical detox, primary residential, and extended-care programming with dual-diagnosis focus. Comparable to The Willows in modality stack and payer-driven revenue model.
- Sundown M Ranch: Residential SUD treatment center in Washington state with adult, adolescent, and gender-specific tracks including extended care. Comparable to The Willows in offering a women's residential track and an integrated clinical continuum.
Broad incumbents
- Hazelden Betty Ford Foundation: Large national addiction treatment provider offering residential, extended care, and outpatient programming including gender-specific tracks. Overlaps with The Willows on residential SUD and women's care but operates at much greater scale and geographic breadth.
- Promises Behavioral Health: Multi-state residential and outpatient addiction treatment operator with luxury, gender-specific, and dual-diagnosis programs. Overlaps with The Willows on women-focused residential care but operates broader facilities and national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Willows at Red Oak Recovery social profiles
Digital presenceThe Willows at Red Oak Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Willows at Red Oak Recovery leadership team
Management profileNumber of profiles
Profiles12 records
The Willows at Red Oak Recovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Willows at Red Oak Recovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Willows at Red Oak Recovery
What does The Willows at Red Oak Recovery do?
The Willows at Red Oak Recovery operates a women-only, clinician-run residential addiction treatment and mental health facility on a 38-acre campus in Fletcher, North Carolina. It delivers 90+ day immersive substance use disorder treatment, co-occurring mental health care, and trauma-informed therapy through evidence-based modalities (CBT, DBT, EMDR) integrated with holistic and experiential therapies. Services also include family therapy, a 12-step program, medication-assisted treatment, and a lifelong alumni program.
Is The Willows at Red Oak Recovery a public or private company?
The Willows at Red Oak Recovery is a private company. It is classified as corporate owned and is currently operating.
When was The Willows at Red Oak Recovery founded?
The Willows at Red Oak Recovery was founded in 2015. It employs 51 to 100 people.
Where is The Willows at Red Oak Recovery based?
The Willows at Red Oak Recovery is headquartered in Asheville, United States, in the North America region.
How does The Willows at Red Oak Recovery make money?
One revenue line is on record: residential Treatment Services.
Who are The Willows at Red Oak Recovery's main competitors?
Direct peers on record are Caron Treatment Centers, Ashley Addiction Treatment, Talbott Recovery, Mountainside Treatment Center, Cottonwood Tucson, Harmony Foundation, Ranch at Dove Tree and Sundown M Ranch. Broad incumbents are Hazelden Betty Ford Foundation and Promises Behavioral Health.
Does The Willows at Red Oak Recovery have an API?
No public API is recorded for The Willows at Red Oak Recovery.