Professional Wealth Advisors

What Professional Wealth Advisors does

Professional Wealth Advisors, LLC (PWA) is an independent, privately-held wealth management firm headquartered in Downers Grove, Illinois, operating as a Hybrid Registered Investment Advisor (RIA) on LPL Financial's broker/dealer platform. The firm provides comprehensive, holistic financial planning and wealth management services to individuals, families, business owners, executives, and high-net-worth professionals across six offices in Illinois, Wisconsin, and Kentucky. Core service lines include Investment Planning, Retirement Planning, Estate Planning & Charitable Giving, Risk Management & Insurance, Cash Flow & Budget Management, Income Tax Planning, and Concierge Services, supported by an approximately 60-person team split across managing partners, ~25 producing advisors, and ~25 administrative staff.

The firm's underlying technology stack is built entirely on third-party, industry-standard vendor platforms rather than proprietary systems: LPL Financial for custody, brokerage, compliance, and research; eMoney (delivered via 'Wealth Vision') for client financial planning, account aggregation, and projections; and Riskalyze for interactive risk tolerance assessment. Client engagement is driven primarily through face-to-face advisory meetings at physical office locations, augmented by content marketing (weekly market commentary, blog, resource library, financial calculators), community involvement, and a brand-ambassador relationship with PGA Tour professional Aaron Baddeley.

PWA generates revenue through three primary streams: recurring fee-based advisory fees (AUM-based or flat-fee financial planning engagements), securities commissions on investment and insurance products distributed through LPL, and insurance product commissions from licensed insurance professionals. The firm has no publicly disclosed pricing and no disclosed revenue or AUM figures. Growth has been executed primarily through inorganic means — mergers with Planners Financial Group (Milwaukee) and The Hannon Financial Group (Oak Brook), new office openings driven by acquisition and advisor recruitment, and the development of two sub-brands: PWA Tax Services (a wholly-owned tax preparation/planning affiliate) and HighPoint Advisor Group (an entrepreneurial platform for recruiting independent advisors onto LPL's Hybrid RIA infrastructure). Ownership is founder/partner-held with no identified venture capital, private equity, or institutional parent.

Name

Professional Wealth Advisors

Legal name

Professional Wealth Advisors, LLC

Website

https://professionalwealthadvisors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Professional Wealth Advisors is an Illinois-based independent wealth management firm operating as a Hybrid RIA on LPL Financial, delivering holistic financial planning, investment, retirement, estate, tax, and insurance services to individuals, families, and business owners across Illinois, Wisconsin, and Kentucky.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement planning
• Investment advisory
• Estate planning services

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory Fees: Fee-based advisory services for comprehensive wealth management, investment planning, retirement planning, estate planning, and other financial planning services. Operating as an independent RIA through the LPL Financial Hybrid RIA platform.
2. Securities Commissions: Commissions on investment products including stocks, bonds, mutual funds, and insurance products sold through LPL Financial, the nation's largest independent broker/dealer.
3. Insurance Products: Risk management and insurance services including life insurance, long-term care insurance, disability insurance, and health insurance through licensed insurance professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Professional Wealth Advisors is an independent, fiduciary wealth management firm delivering comprehensive financial planning services spanning investment planning, retirement planning, estate planning and charitable giving, risk management and insurance, cash flow and budgeting, and income tax planning. The firm serves individual investors, families, business owners, and professionals across the Midwest through six offices, operating on the LPL Financial Hybrid RIA platform with Wealth Vision (eMoney) and Riskalyze tools.

Product overview

Professional Wealth Advisors operates as an independent wealth management firm offering a comprehensive suite of financial planning services. The core offering consists of wealth management and financial planning services including Investment Planning, Retirement Planning, Estate Planning & Charitable Giving, Risk Management & Insurance, Cash Flow & Budget, Income Tax Planning, and Concierge Services. The firm also operates two sub-brands: PWA Tax Services for tax preparation and planning, and HighPoint Advisor Group providing an entrepreneurial platform for financial advisors on LPL Financial's Hybrid RIA platform. Additional resources include Weekly Market Commentary from LPL Research, financial calculators, and an extensive content library covering various financial topics.

Differentiator

Problem solved

Functional benefit

Brands

• HighPoint Advisor Group: Home for financial advisors seeking independence and entrepreneurial environment, built on LPL Financial Hybrid RIA platform.

Products and services

• Investment Planning Individual investment portfolio design services including portfolio review, asset allocation, time horizon analysis, withdrawal strategies, and stock concentration review for individual investors and families.
• Retirement Planning Retirement income strategy development including goal setting, Social Security optimization, Medicare planning, business succession, IRA management, employer-sponsored plans, annuities, and self-employed retirement plans.
• Risk Management & Insurance Insurance review and needs analysis covering life insurance, long-term care, disability, health, and property & casualty insurance to protect families from financial consequences of unexpected events.
• Estate Planning & Charitable Giving Legacy planning and charitable giving strategies including will reviews, power of attorney, trusts, irrevocable life insurance trusts, estate tax reduction, and charitable trusts.
• Income Tax Planning Tax optimization services including cost basis review, gain/loss analysis, tax loss harvesting, Roth conversion opportunities, and health savings account planning.
• Cash Flow & Budget Cash flow tracking and budgeting services including income source analysis, expense management, debt management, emergency funding, dollar cost averaging strategies, gifting strategies, education planning, 529 college savings plans, Roth IRA accounts for children, and UTMA accounts.
• Concierge Services Advisor coordination and concierge services including liaison with attorneys and accountants, regular meeting coordination, and document management for insurance policies, estate planning, and tax returns.
• PWA Tax Services Tax preparation and planning services offered as a subsidiary of Professional Wealth Advisors, operated through HighPoint Advisors Group.
• HighPoint Advisor Group Entrepreneurial platform for financial advisors seeking independence, built on LPL Financial's Hybrid RIA platform with broker/dealer relationship and fee-based advisory access, including transition services, compliance support, business reviews, and succession planning opportunities.

Quantifiable outcome

• LPL Financial ranked as nation's largest independent broker/dealer by revenue (Financial Planning magazine, 1996-2020)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LPL FinancialcoreTechnology or IntegrationLPL Financial is the nation's largest independent broker/dealer and powers PWA's operations as an RIA and OSJ (office of supervisory jurisdiction). PWA operates on LPL's Hybrid RIA platform providing brokerage, custody, technology, and compliance support. LPL does not offer proprietary investment products, allowing advisors to provide objective guidance.
• HighPoint Advisor GroupminorStrategic or Co-development PartnerHighPoint Advisor Group provides a platform for financial advisors seeking an entrepreneurial environment with access to LPL Financial's Hybrid RIA platform. Offers transition services, compliance support, business reviews, and succession planning opportunities. Professional Wealth Advisors partners with HighPoint for advisor recruitment.
• PWA Tax ServicesminorOthersRelated entity providing tax preparation and planning services, operated separately under HighPoint Advisors Group.
• Aaron BaddeleyminorGTM or Marketing PartnerPGA Tour professional Aaron Baddeley serves as Brand Ambassador for Professional Wealth Advisors, representing the firm in marketing and promotional activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mariner Wealth Advisors: National RIA offering comprehensive financial planning, investment management, tax, estate, and insurance services. Mariner's full-service wealth management focus, M&A-driven growth, and broad service suite closely mirror PWA's positioning and strategic trajectory.
• Mercer Advisors: National RIA providing comprehensive wealth management including investment, tax, estate, and retirement planning. Mercer's M&A-driven roll-up strategy and full-service positioning parallel PWA's approach.
• Dynasty Financial Partners: Platform provider for independent wealth management firms offering technology, operations, and M&A transition support. Dynasty's turnkey platform for breakaway advisors parallels PWA's HighPoint Advisor Group model for attracting independent talent.
• Focus Financial Partners: Leading RIA consolidator partnering with independent, fiduciary wealth management firms. Focus's partnership model is highly comparable to PWA's positioning, providing infrastructure, capital, and M&A support to independent RIAs — though Focus operates at vastly greater scale.
• Hightower Advisors: Wealth management platform supporting independent RIAs and advisor teams. Hightower's hybrid RIA/employee-advisor structure and Chicago-area Midwest presence make it a close comparable to PWA in both business model and geography.
• Private Advisor Group: Hybrid RIA platform supporting independent financial advisors with LPL Financial custody. Direct platform peer to PWA, with similar advisor-recruitment focus and Hybrid RIA structure.
• Creative Planning: Large independent RIA offering holistic financial planning, investment management, tax, and estate services. Creative Planning's comprehensive service suite, Midwest origin, and rapid growth via advisor recruitment make it a directly comparable peer to PWA.
• Carson Group: Wealth management firm supporting independent financial advisors with coaching, technology, and back-office infrastructure. Carson's advisor-centric platform approach is structurally similar to PWA's HighPoint model.

Broad incumbents

• Edelman Financial Engines: Large-scale independent RIA providing comprehensive financial planning across investment, retirement, tax, and estate services. A much larger incumbent with similar comprehensive wealth management positioning.
• Cetera Financial Group: Multi-channel independent broker-dealer and Hybrid RIA platform supporting thousands of advisors. Comparable to PWA's LPL-affiliated Hybrid RIA structure, though operating at significantly larger scale as a B/D platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProfessionalWealthAdvisors
• LinkedInlinkedin.com/company/professional-wealth-advisors-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Wealth Advisors