What Raaak Personeel does

Raaak Personeel is a Dutch staffing and recruitment agency founded in 2009 and headquartered in Alblasserdam, Netherlands. The company operates a multi-service workforce-solutions platform built around three core offerings: temporary staffing (Uitzenden), longer-term contracting (Detacheren), and direct-hire recruitment & selection (Werving & Selectie). It serves both individual job seekers (branded 'RaaakKrachten') - who access vacancies across administration, technology, logistics, production, transport, finance, sales, procurement, IT, HR, and marketing - and employer clients across South Holland, North Brabant, and Utrecht provinces through 17 physical branch offices. Specialized sub-brands include RAAAK Select (premium direct-hire placements), RAAAK Personeel Overheid (government sector), and Raaak Talent (training and development). Reported placement outcomes include a 70% conversion rate of placed candidates to permanent positions and over 14,500-15,000 lifetime placements.

The company generates revenue through transaction-based fees on temporary staffing (markup on worker hourly rates), contracting (longer-term placement fees), and direct-hire recruitment (success-based 'no cure, no pay' or risk-sharing Flex Fee models with 7-installment billing). Its technology stack centers on the 'Mijn RAAAK' self-service portal (powered by KentroKonnekt) for candidate profile management, payslips, and hours submission, plus the 'Emma' AI-powered chatbot for initial candidate engagement. Distribution relies entirely on direct, branch-based field sales - no third-party resellers or online marketplaces - and is reinforced by a content marketing engine including the RAAAK Praaat podcast, editorial blog, HR events, and a sports partnership with FC Dordrecht. The company holds industry-standard Dutch staffing certifications (ABU, SEU, ISO, SNA/NEN 4400-1, PSO) but discloses no revenue, headcount, or ownership information.

The business operates exclusively in the Netherlands (NLD) within a market context of 380,000 open vacancies per CBS data (end of 2025), supporting sector-wide demand for staffing services. The company positions itself as a human-centered, regionally embedded alternative to larger national staffing chains.

Name

Raaak Personeel

Legal name

Raaak Personeel

Website

https://raaakpersoneel.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Raaak Personeel is a privately held Dutch staffing agency founded in 2009 that places temporary, contract, and permanent candidates across 17 branches in South Holland, North Brabant, and Utrecht via uitzenden, detacheren, and werving & selectie services, with over 14,500 lifetime placements.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Temporary staffing services
• Recruitment and selection
• Contract staffing solutions
• Workforce placement agency
• Payroll and HR services

Headquarters

HQ city

Alblasserdam

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Uitzenden (Temporary Staffing): Placement of temporary workers with client companies. Workers are employed by Raaak and assigned to client sites. Revenue generated through mark-up on worker wages.
2. Detacheren (Contracting): Longer-term contracting arrangements where workers remain employed by Raaak but work at client organizations. Contracts can continue even if specific assignments end.
3. Werving & Selectie (Recruitment & Selection): Direct hire placement services with 'no cure, no pay' model - clients pay only when a candidate is successfully hired. Part of the Flex Fee model includes payment terms and guarantees.
4. RAAAK Select: Premium recruitment service focused on direct hire placements with personalized candidate matching and follow-up support.
5. Flex Fee: Alternative pricing model for werving & selectie where payment stops if candidate leaves within 6 months, and payments can be paused during long-term illness. Spreads risk between agency and client.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Raaak Personeel is a Dutch staffing agency offering temporary staffing (uitzenden), contracting (detacheren), and recruitment & selection (werving & selectie) services. The company places candidates with client companies across sectors including administration, technology, logistics, production, transport, finance, sales, HR, IT, and government, operating through 17 branch offices across South Holland, North Brabant, and Utrecht provinces.

Product overview

Raaak Personeel is a Dutch staffing and recruitment agency offering a portfolio of services including temporary staffing (Uitzenden), contracting (Detacheren), and direct recruitment (Werving & Selectie). The company operates specialized sub-brands including RAAAK Select for premium recruitment with deeper candidate engagement, and Raaak Talent for candidate development and training. Their Flex Fee model provides risk-sharing with employers through conditional payment terms. The company also offers an AI-powered digital recruiter called Emma and produces the RAAAK Praaat podcast. With 17 branches across South Holland, North Brabant, and Utrecht provinces, the agency focuses on sectors including administration, technology, logistics, production, transport, finance, sales, procurement, IT, HR, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• RAAAK Select: Specialized recruitment and selection service for direct permanent hires, focusing on matching candidates to roles based on fit and long-term potential
• Raaak Talent
• RaaakKrachten
• Emma
• Talentroute
• RAAAK Praaat

Products and services

• Uitzenden (Temporary Staffing) Temporary staffing service connecting employers with candidates for flexible work arrangements, operating under the ABU CAO framework. Workers are employed by Raaak and assigned to client sites.
• Detacheren (Contracting) Contracting service where employees work on assignment at client organizations, with employment contracts continuing even when specific assignments end.
• Werving & Selectie (Recruitment & Selection) Direct hire recruitment service where Raaak actively searches, screens, and presents candidates for permanent positions with no cure no pay terms.
• RAAAK Select Premium specialized recruitment service with deeper candidate engagement, offering 30-60 minute consultations and focus on cultural and personal fit for mid-to-senior level permanent placements.
• Raaak Talent Talent development division offering training, language courses, career advice, and education funding to help candidates grow in their careers.

Quantifiable outcome

• 70% of placed candidates transition to permanent positions with clients
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• TarkettcoreStrategic or Co-development Partner · 12 March 2026Co-organized HR event at Tarkett's Waalwijk facility on March 12, 2026. The event featured sessions on AI in HR and workplace conduct, with facility tours. Key participants from Raaak included Melanie van Esch-Netten; from Tarkett included Joyce Josen and Esther Brand. Demonstrates collaborative approach to HR professional development and client relationship building.
• FC DordrechtcoreStrategic or Co-development PartnerSports partnership with FC Dordrecht football club featuring the 'Dichtbij Talent' (Close to Talent) program. The collaboration highlights parallel themes between sports development and workplace talent development, showcasing stories of players overcoming setbacks and growing through challenges. Raaak Personeel sponsors and co-creates content with the club to reinforce their employer brand and community presence.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Olympia Uitzendbureau: Dutch regional generalist staffing agency operating through a multi-branch network. Closest functional comparison to Raaak Personeel given shared focus on generalist uitzenden and detacheren across multiple sectors in the Netherlands.
• Tempo-Team: Major Dutch staffing brand under Randstad providing temporary staffing, inhouse services, and recruitment & selection across the Netherlands, with comparable product portfolio to Raaak.
• Unique (USG People): Dutch staffing specialist brand under RGF Staffing, offering uitzenden, detacheren, and werving & selectie with multi-sector coverage very similar to Raaak's structure.
• Brunel International: Dutch-headquartered specialist in secondment (detachering) of technical and engineering professionals — overlaps with Raaak's Detacheren offering and technical segment focus.
• Yacht (Randstad): Randstad subsidiary specializing in professional and executive recruitment, conceptually similar to RAAAK Select's premium direct-hire positioning for mid-senior placements.

Broad incumbents

• Manpower Nederland: Global staffing giant with established Dutch operations across permanent, temporary, and specialty staffing. Provides competitive context on national-scale operations in the same sectors Raaak serves.
• Randstad Nederland: Largest staffing firm in the Netherlands offering full-suite workforce solutions across all major sectors. Dominant incumbent whose multi-brand strategy parallels Raaak's portfolio approach.
• Adecco Nederland: Global staffing leader with a national Dutch network across generalist and professional staffing. Comparable competitor across the same generalist uitzenden and recruitment & selection segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RaaakPersoneel
• Facebookfacebook.com/raaakpersoneel
• LinkedInlinkedin.com/company/raaak-personeel
• Xx.com/raaakpersoneel

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raaak Personeel