Random Acts of Kindness Foundation

Name

Random Acts of Kindness Foundation

Legal name

The Random Acts of Kindness Foundation

Website

https://randomactsofkindness.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Resources

NAICS

Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Social-emotional learning
• Kindness education
• Nonprofit resources
• School curriculum
• Workplace culture

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Endowment-Based Operations: The foundation is privately endowed, meaning it operates on returns from an investment endowment rather than active fundraising. This allows the organization to maintain its mission focus without donor dependency. The foundation does not accept monetary donations from third parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

The Random Acts of Kindness Foundation provides free, evidence-based kindness education resources through a digital platform serving three audience segments: schools (Kindness in the Classroom K-12 SEL curriculum), workplaces (Kindness at Work resources and assessments), and homes (Kindness at Home family activities). It also runs the global RAKtivist ambassador community and annual signature events including Random Acts of Kindness Day. All resources are provided at no cost, with the foundation operating on returns from a private endowment.

Product overview

The Random Acts of Kindness Foundation operates a digital platform providing free, evidence-based kindness education resources across three focus areas: Schools (Kindness in the Classroom with K-8 curriculum and Pre-K to High School lesson plans), Workplaces (Kindness at Work with assessments and programs), and Homes (Kindness at Home with family activities). The platform includes community programs like the RAKtivist movement, signature events (Random Acts of Kindness Day on February 17, RAK Week, World Kindness Day), digital content (Daily Dose of Kindness emails, Kind Blog, Kindness Videos, Kindness Stories, Kindness Quotes), and free downloadable resources (posters, calendars, coloring pages, bingo cards). Programs include Distinguished Kindness Schools and Workplaces Challenges that provide official recognition for completing kindness-focused actions.

Differentiator

Problem solved

Functional benefit

Brands

• RAKtivist: An international community of kindness ambassadors, grassroots kindness activists who share monthly kindness missions, stories, and ideas.
• RAK Day
• RAK Week
• Kindness in the Classroom
• Daily Dose of Kindness
• Distinguished Kindness Schools Challenge
• Distinguished Kindness Workplaces Challenge

Products and services

• Kindness in the Classroom Free K-12 social-emotional learning curriculum with Pre-K lessons, K-8 lesson plans, and high school curriculum that helps students develop kindness competencies. Includes Kindness Beyond The Classroom elementary program, free training materials, and evidence-based research backing. For schools, educators, and teachers globally.
• Kindness at Home Free family-focused kindness resources including home lesson plans, kindness challenge booklets, the 2026 Kindness Calendar, kindness posters, coloring pages, bingo cards, RAK Tag Cards, award certificates, bookmarks, and the 50 Ways to be Kind Poster. Designed for households, parents, and caregivers engaging children in kindness activities.
• Kindness at Work Free workplace kindness resources and programs including a Workplace Assessment tool, Free Kindness at Work Calendar, 7 Steps to Create Kindness at Work guide, workplace posters, award certificates, and RAK Tag Cards. Designed for businesses and organizations seeking to cultivate healthier, more connected work environments.
• Distinguished Kindness Schools Challenge Recognition program launched September 2024 where K-12 schools complete a checklist of kindness-focused actions to earn official Distinguished Kindness School recognition. Tracks 322 schools across 36 U.S. states and 18 countries with 156,393 educators and students engaged. For schools seeking to formalize their kindness culture and earn third-party recognition.
• Distinguished Kindness Workplaces Challenge Recognition program launched January 2025 enabling businesses and organizations to earn official Distinguished Kindness Workplace or Department status through completing kindness-focused team actions. Tracks 59 workplaces in 19 U.S. states and 5 countries with 2,349 employees engaged. For HR leaders and culture teams seeking structured workplace kindness initiatives.
• RAKtivist Community Global grassroots kindness ambassadors network launched in 2014, connecting passionate individuals who share monthly kindness missions, stories, and ideas. Includes 228,679 active members across all 50 U.S. states and 89 countries. Members receive monthly missions, access RAKtivities, and participate in story sharing as part of the RAKtivist movement.
• Daily Dose of Kindness Free weekday inspirational email newsletter delivering kindness quotes, stories, and prompts to subscribers. Provides ongoing motivation and ideas for practicing kindness, with free subscription available through email sign-up. Designed for individuals, educators, and workplaces seeking daily inspiration.
• Random Acts of Kindness Week Annual week-long celebration observed internationally each year in mid-February (Feb 14-20) filled with kindness challenges, curriculum tie-ins, workplace engagement strategies, and community activities. Provides resources for participation across schools, workplaces, and homes during the celebration period.
• World Kindness Day International observance on November 13 each year in alignment with The World Kindness Movement. Supports the universal value of kindness with free digital campaigns, challenges, and educational content distributed through the foundation's platform.

Quantifiable outcome

• 322 schools have earned Distinguished Kindness Schools recognition across 36 U.S. states and 18 countries with 156,393 educators and students engaged
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The World Kindness MovementminorStrategic or Co-development PartnerRAK Foundation aligns with and supports the international World Kindness Movement, participating in World Kindness Day on November 13 each year. This is a symbolic alignment rather than formal partnership, as RAK's partnership guidelines prohibit formal co-branding or joint programs with third parties.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Peace First: Nonprofit that empowers young people to lead kindness-and-justice projects through a digital platform and grants, with strong school and youth focus. Overlaps with RAK's youth kindness and school curriculum missions but operates a grantmaking model.
• DoSomething.org: Youth-activism nonprofit driving large-scale social-impact campaigns through a digital volunteer platform with significant social-media reach. Comparable in mission (mobilizing young people around values-driven action) and digital distribution model.

Direct peers

• Character.org: National nonprofit that promotes character and SEL education in K-12 schools through schools-of-character recognition programs and a free curriculum framework. Directly comparable to RAK's Distinguished Kindness Schools Challenge model and free resource library.
• World Kindness Movement: International umbrella organization promoting World Kindness Day (Nov 13) and coordinating kind acts globally across 100+ countries. Direct peer in event-driven kindness education and international coalition work; RAK explicitly aligns with this body.
• Greater Good Science Center (UC Berkeley): Research-and-education center producing evidence-based content on kindness, gratitude, and prosocial behavior for educators, parents, and workplaces. Overlaps with RAK's Science of Kindness content stream and educational mission.

Broad incumbents

• EVERFI: Established EdTech/social-impact business providing digital SEL, character education, and workforce-readiness curricula to K-12 schools and workplaces. Comparable to RAK's curriculum and workplace programs but as a broader commercial platform with paid licensing.
• Ashoka: Global nonprofit network investing in leading social entrepreneurs and promoting empathy/change-maker education in schools via the Start Empathy / Ashoka Young Changemakers programs. Comparable to RAK's education-sector kindness programs at global scale.
• Second Step (Committee for Children): One of the most widely adopted SEL curricula in K-12 schools in the U.S. and globally, evidence-based and licensed to districts. A direct substitute for RAK's Kindness in the Classroom curriculum if schools seek paid, research-validated SEL programs.
• Points of Light: Large civic-engagement nonprofit that mobilizes volunteerism and service, including in workplaces and schools, with global programming. Comparable mission scope (kindness/service promotion) but far larger resource base and corporate partnerships.

Regional players

• The Random Acts of Kindness Foundation (Canada/UK equivalent: Kindness Foundation): Canadian/U.S. nonprofit promoting kindness education and observation of Random Acts of Kindness Day with similar curriculum and event-driven programming. Direct competitor in the same niche but operating in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RAKFoundation
• YouTubeyoutube.com/user/randomactsofkindness
• Facebookfacebook.com/therandomactsofkindnessfoundation
• LinkedInlinkedin.com/company/the-random-acts-of-kindness-foundation
• Instagraminstagram.com/rakfoundation
• Pinterestpinterest.com/rakfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random Acts of Kindness Foundation