Orkla House Care

What Orkla House Care does

Orkla House Care is one of Europe's largest producers of painting tools and accessories, headquartered in Oslo, Norway, and wholly owned by the publicly listed Norwegian conglomerate Orkla ASA. The company manufactures and sells brushes, rollers, filling knives, sanding products, tapes, protection gear, and cleaning equipment through a portfolio of six core brands — Jordan, Anza, Hamilton, Harris, Spekter, and SAM — augmented by sub-brands targeting specific segments such as Jordan Håndverk and Anza Pro for professional painters, Harris Trade for tradespeople, Anza Industrial & Coatings for industrial applications, and R7 for casual DIYers in Benelux. End-customers span two primary personas: DIY consumers undertaking home decoration projects and professional painters/decorators requiring durable, high-performance tools.

The company operates three production facilities — Bankeryd, Sweden (operating since 1946, current factory built 1973, producing roughly 30 million painting tools annually with an in-house development department), Bromsgrove, United Kingdom (60-acre site producing Hamilton and Harris products with heritage stretching back 250+ years), and Zhaoqing, China (30,000 sqm facility established 2002) — supported by regional sales/marketing offices in Oslo, Vallensbæk Strand (Denmark), and Wommelgem (Belgium). Core technology is mechanical and materials-oriented: continuous in-house development of bristle blends, roller fabrics, ergonomic handle designs, and hybrid tools for casual DIYers. Sales are predominantly wholesale-led through traditional paint shops and trade merchants in the Nordic region, Benelux, and the United Kingdom, with secondary online/e-commerce channels and additional geographic reach beyond the three home markets.

Revenue is generated primarily through hardware sales of painting tools and accessories, with total turnover reported at approximately 1.5 billion Norwegian kroner and a workforce of roughly 637–750 employees distributed across the production and commercial entities in Norway, Sweden, the UK, Belgium, and Denmark. The company has invested in sustainability and ethical-trade infrastructure, becoming a member of the Ethical Trade Initiative in 2022, achieving 'Basis' level that year, completing its first UNGP/OECD-aligned impact assessment at end-2023, and reaching 'Implementer' level in 2025, while also operating under the Norwegian Transparency Act compliance regime.

Name

Orkla House Care

Legal name

Orkla House Care AS

Website

https://orklahousecare.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Orkla House Care is a European manufacturer of painting tools and accessories, wholly owned by Orkla ASA, selling brushes, rollers, and related products through the Jordan, Anza, Hamilton, Harris, Spekter, and SAM brands to DIY consumers and professional painters across the Nordic region, Benelux, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Painting Tools

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industry

Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH)

Keywords

• Painting tools
• Paint brushes
• Paint rollers
• DIY decorating tools
• Professional painting equipment

Headquarters

HQ city

Bankeryd

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Painting Tools and Accessories Sales: Revenue from manufacturing and selling painting tools including brushes, rollers, and accessories. Products are sold through traditional paint shops and trade merchants. Total turnover approximately 1.5 billion Norwegian kroner.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Orkla House Care manufactures and sells painting tools and accessories — including brushes, rollers, filling knives, sanding products, tape, protection gear, and cleaning equipment — under six leading heritage brands (Jordan, Anza, Hamilton, Spekter, SAM, and Harris) plus dedicated trade and DIY sub-brands. Products are sold to DIY consumers and professional painters through traditional paint shops, trade merchants, and retailers, with home markets in the Nordic region, Benelux, and the United Kingdom.

Product overview

Orkla House Care is one of Europe's largest producers of painting tools, operating as a portfolio of leading brands offering brushes, rollers, and other painting tools to both DIYers and professional painters. The company comprises six core brands (Jordan, Anza, Hamilton, Harris, Spekter, and SAM) with specialized sub-brands including Jordan Håndverk and Anza Pro for professionals, Harris Trade for tradespeople, Anza Industrial & Coatings for industrial applications, and R7 for casual DIYers. Products include painting tools, accessories, and consumables such as sanding, tape, protection gear and cleaning equipment. Production facilities are located in Bankeryd, Sweden and Bromsgrove, UK, with additional operations in Zhaoqing, China. Main markets are the Nordic countries, Benelux, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan: Renowned market leader in Norway within both painting tools and cleaning equipment with high quality and user friendliness.
• Anza
• Hamilton
• Spekter
• SAM
• Harris
• Jordan Håndverk
• Anza Pro
• Harris Trade
• R7
• Anza Industrial & Coatings

Products and services

• Jordan Painting tools and cleaning equipment marketed as the renowned market leader in Norway, known for high quality and user friendliness, sold to DIY consumers.
• Anza Sweden-based market leader developing reliable painting tools for DIY consumers, providing advice and guidance both in store and digitally to help users succeed with painting projects.
• Hamilton

Quantifiable outcome

• ~30 million painting tools produced annually

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PGZ International/Feeder OneminorOthersThird-party logistics (3PL) service provider co-located with Orkla House Care Benelux office in Wommelgem, Belgium. Handles warehousing and distribution services for the Benelux region.
• SonneveldminorOthersCo-housed office partner in Papendrecht, Netherlands, where Orkla House Care shares office space with Sonneveld colleagues from Orkla.
• Ethical Trade NorwaycoreStrategic or Co-development PartnerOrkla House Care became a member of Ethical Trade Initiative in 2022. Achieved 'Basis' level from ETi in first reporting year and 'Implementer' level in 2025 report, demonstrating improved maturity in ethical trade and sustainability due diligence.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProDec: UK-based manufacturer and supplier of paint brushes, rollers, and decorating tools serving trade professionals. Comparable as a regional direct competitor in the UK and European decorating tools market.
• Bendtools (Roller/Broom brand): European manufacturer of paint rollers and accessories, comparable as a direct competitor in the roller and applicator segment of the painting tools category.
• Purdy (owned by Sherwin-Williams): One of the largest US manufacturers of paint brushes, rollers, and painting tools, comparable as a direct competitor in premium professional painting tools. Now owned by Sherwin-Williams, paralleling Orkla House Care's role within Orkla ASA.
• Hamilton Brush (UK heritage brand): Note: Hamilton is a brand owned by Orkla House Care, but the Hamilton name has 270+ years of heritage in the UK. Comparable as one of the oldest paint brush brands serving professional decorators—representing a peer reference for heritage brand strength in the same category.
• The Wooster Brush Company: US-based leading manufacturer of paint applicators including brushes, rollers, and frames. Comparable as a specialty painting tools producer serving both professional and DIY segments with branded, quality-positioned products.

Broad incumbents

• Stanley Black & Decker (Painting Tools): Global tools conglomerate whose painting accessories portfolio competes broadly in brushes and rollers. Comparable as a broader incumbent with overlapping product lines, though painting tools are a small fraction of total revenue.
• Shur-Line (owned by Newell Brands): US paint applicator brand owned by Newell Brands, competing in brushes, rollers, and painting accessories. Comparable as a peer within a diversified consumer products group, similar to Orkla House Care's position within Orkla ASA.
• Sherwin-Williams: Global paint and coatings leader that also owns Purdy paint tools. Comparable as a parent of a major painting tools competitor, illustrating vertical integration between paint and applicators across the same value chain.

Emerging players

• Liberon / Rustins (wood finishing & painting accessories): UK-based manufacturer of wood finishing products and painting accessories. Comparable as a regional specialist in surface treatment and applicator products, with overlapping distribution in DIY and trade channels.

Others

• PGZ International / Feeder One: 3PL logistics provider co-located with Orkla House Care Benelux operations. Comparable as a distribution ecosystem partner that supports Orkla House Care's Benelux warehousing and fulfillment, illustrating the channel infrastructure layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orkla-house-care-sverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkla House Care