ROAK

ROAK Brewing Co. is an independent craft brewery in Marshall, Michigan, operating a 30-barrel brewhouse, taproom, and beer garden with wholesale distribution across Michigan and Ohio, serving craft beer enthusiasts through a diversified portfolio of IPAs, stouts, sours, and seasonal beers.

Company typePrivate
Founded2015
HeadquartersRoyal Oak, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What ROAK does

ROAK Brewing Co. is an independent craft brewery headquartered in Marshall, Michigan, that operates a 30-barrel brewhouse, a taproom and beer garden for on-site direct-to-consumer sales, and a wholesale distribution footprint across Michigan and Ohio. Founded in 2015 and led by CEO John Leone, the company produces beer using conventional craft-brewing techniques including kettle souring, dry-hopping, and barrel-aging, with a diversified SKU portfolio organized into Perennial, Fresh, Kettle Sour, Limited, and Variant series spanning IPAs, stouts, sours, Goses, pilsners, and Marzens — at least 14 distinct products are listed on the company website.

The business model is straightforward for a regional craft brewery: revenue is generated through one-time sales of packaged product (4-packs of 16oz cans, 6-packs of 12oz cans/bottles) and draught beer distributed via wholesale into bars, restaurants, and retail shelves across two states, supplemented by on-premise revenue at the Marshall, MI beer garden. Pricing is not publicly disclosed; products are sold through independent retail and on-tap channels rather than via subscription, licensing, or direct-to-consumer e-commerce at scale. The company also runs a cause-marketing initiative tied to its Devil Dog Oatmeal Stout, donating a portion of sales to Detroit-area VA hospitals.

ROAK holds the Brewers Association Independent Craft Brewer Seal, operates with 11-50 employees, is privately held with no disclosed outside investors or M&A activity, and relies on a small social media and content footprint (Facebook, branded website) for top-of-funnel engagement. There is no indication of AI/ML capabilities, software products, third-party distribution partnerships beyond standard wholesale, or recurring-revenue contracts — the underlying technology is the physical brewing process and the brand, not a software platform.

ROAK firmographics

Firmographics

Name: ROAK
Legal name: ROAK Brewing Co.
Website: https://roakbrewing.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: ROAK Brewing Co. is an independent craft brewery in Marshall, Michigan, operating a 30-barrel brewhouse, taproom, and beer garden with wholesale distribution across Michigan and Ohio, serving craft beer enthusiasts through a diversified portfolio of IPAs, stouts, sours, and seasonal beers.
Ownership category
akta.pro rank

ROAK industry classification

Industry

Product category: Craft Beer
NAICS: Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
SIC: Malt Beverages (2082)
akta.pro primary industry: Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
akta.pro secondary industries: Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)

Keywords

Craft beer brewing
Craft brewery operations
Beer distribution
Taproom sales
Craft beer products

Where ROAK is headquartered

Location

Headquarters

HQ city: Royal Oak
HQ country: United States
HQ region: North America

Offices1 record

Markets served

ROAK business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

Beer Sales: ROAK generates revenue through direct beer sales at its taproom and beer garden, as well as through distribution of canned and bottled beer to retail locations and bars/restaurants across Michigan and Ohio. Products are sold in various formats including 4-pack 16oz cans, 6-pack 12oz bottles/cans, and draught.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

ROAK product offering

Product offering

Core offering

ROAK Brewing Co. is an independent craft brewery that produces a diverse portfolio of beer styles including IPAs, stouts, kettle sours, pilsners, goses, and seasonal marzens. The company sells beer directly to consumers through its taproom and beer garden in Marshall, MI, and distributes packaged and draught products across Michigan and Ohio via retail stores, bars, and restaurants.

Product overview

ROAK Brewing Co. is an independent craft brewery based in Marshall, MI, producing a diverse portfolio of beers across multiple styles. Their product lineup includes the Perennial Series core offerings such as Hopgazer (N.E. Style IPA), Devil Dog (Oatmeal Stout), and Live Wire (American IPA); the Kettle Sour Series featuring Ice Cream Man, Watusi Moonshot, Cent'Anni, and Little Saint Nick; the Variant Series with chocolate and French toast versions of Devil Dog; the Fresh Series with Blow Your Face Out (Double IPA); and seasonal offerings including Roaktoberfest (Marzen) and Rosé. The brewery emphasizes hoppy, sour, juicy, dark, malted, and barrel-aged beer styles, with products available in cans, bottles, and draught formats across Michigan and Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

P.L.P. Pink Lemonade Pilsner

Quantifiable outcome

Portion of every Devil Dog Oatmeal Stout sold is donated to local VA hospitals in Detroit

Companies that use ROAK

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

ROAK technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ROAK partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Local VA Hospitals in DetroitminorOthersDevil Dog Oatmeal Stout includes charitable giving where a portion of every drop sold is donated to local VA hospitals in Detroit. This is a cause-marketing partnership supporting veteran organizations rather than a commercial business partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

ROAK competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

ROAK compliance and trust

Trust signal

Compliance1 record

ROAK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ROAK leadership team

Management profile

Number of profiles

Profiles1 record

ROAK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ROAK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROAK

What does ROAK do?

Is ROAK a public or private company?

ROAK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ROAK founded?

ROAK was founded in 2015. It employs 11 to 50 people.

Where is ROAK based?

ROAK is headquartered in Royal Oak, United States, in the North America region.

How does ROAK make money?

One revenue line is on record: beer Sales.

Does ROAK have an API?

No public API is recorded for ROAK.

What industry is ROAK in?

ROAK's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.