iTOOLco

What iTOOLco does

iTOOLco is a US-based specialty manufacturer of professional-grade mechanical tools for electrical contractors, founded in 1999 (corporate filings list 2001) by electricians David Jordan (President) and Mike Jordan (Executive Vice President) and headquartered in a 100,000 sq ft facility in Clinton, Tennessee. Its product portfolio spans four categories: cable pulling (Cannon wire pullers ranging from 1,000 lb to 20,000 lb capacity, sheaves, rollers, and pulling accessories), material handling (jack stands, wire and pipe carts, warehouse solutions), holemaking and crimping (Gear Punch knockout kits, crimpers, pulling socks), and bending (the B2 Rapid Fire Bender with Touch Control). The company's core technology centers on patented dual-capstan wire pulling systems, sealed-bearing jack stands, and the B2's electronic touch control that auto-calculates springback and stores 125+ preset bend angles. iTOOLco has 25+ patented products, a 6-year industry-leading warranty, and three NECA Showstopper Awards (2018, 2019, 2023).

iTOOLco operates an exclusive distributor-only go-to-market model, with no direct-to-consumer online purchasing. Customers build a package on the website and submit quotes that are routed to authorized US distributors for fulfillment and pricing; named channel partners include Kendall Electric and GLESCO. The company supplements this channel with an in-house sales team, on-site live demo trailers, NECA trade show presence, a Learning Center, video library, and product certification training. Revenue is generated through hardware sales of professional tools, with pricing not publicly disclosed and contract terms described as multi-year.

The company is privately held with no disclosed funding rounds, no parent company, and no institutional investment structure. End customers are electrical contractors, professional electricians, and data center contractors performing wire pulling, material handling, conduit bending, holemaking, and crimping operations, with a value proposition built on time savings (18x faster wire pulls, 4x faster bending) and labor reduction (cutting crew size from 4 to 2 on standard pulls).

Name

iTOOLco

Legal name

iTOOLco

Website

https://itoolco.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

iTOOLco is a US manufacturer of patented heavy-duty mechanical tools — including Cannon wire pullers, jack stands, benders, and material handling equipment — sold exclusively through authorized electrical distributors to professional electrical contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tool Sales: iTOOLco generates revenue through the direct sale of professional tools for electricians, including wire pullers, material handling equipment, holemaking tools, and bending equipment. Products are sold through an authorized distributor network with a quote-based ordering system.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

iTOOLco designs, manufactures, and sells professional-grade specialty tools for electrical contractors, organized into four product families: Cable Pulling (Cannon series of dual-capstan wire pullers from 1K to 20K lb, sheaves, rollers, rope, and pulling accessories), Material Handling (MC/Flex Wire/Freedom carts, Real Jacks sealed-bearing reel stands, warehouse solutions), Holemaking/Crimping (Gear Punch Knockout Kits, dieless crimpers, pulling socks), and Bending (B2 Rapid Fire Bender with Touch Control). All products are sold exclusively through an authorized US distributor network via a quote-based Build-a-Package process, and are engineered in Clinton, TN with many components made in the USA.

Product overview

iTOOLco is a manufacturer of professional-grade tools for electricians and electrical contractors. The product portfolio is organized into several categories: Cable Pulling (wire pullers ranging from 1K to 20K lb capacity including Cannon series, sheaves, rollers, cable tray rollers, and pulling accessories), Material Handling (carts for wire/spools including MC Cart, Flex Wire Cart, Freedom Cart; jack stands including Real Jacks, Real Big Jacks, Roll Jacks; warehouse solutions), Holemaking/Crimping (Gear Punch Knockout Kits, crimpers, pulling socks), and Bending (B2 Rapid Fire Bender with Touch Control). The company emphasizes time-saving, safety, and durability with a 6-year warranty. Products are engineered and built in Clinton, TN, with many featuring patented designs. The core value proposition centers on wire pulling systems that reduce labor costs and improve jobsite efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannon 12K Wire Puller 12,000 lb capacity wire puller with 6-speed dual-capstan and reverse gear, 5-36 ft/min speed range, 15 lb design, for electrical contractors performing heavy commercial wire pulls.
• Cannon 10K Wire Puller 10,000 lb capacity wire puller with 4-speed dual-capstan, 9-40 ft/min speeds, attaches to truck receiver hitch with no anchoring required.
• Cannon MVP20K Wire Puller Flagship 20,000 lb capacity wire puller designed for the heaviest and most demanding jobsite pulls.
• Cannon 6K Wire Puller 6,000 lb capacity wire puller with 4-speed motor and dual capstans, 8-70 ft/min speed range, fits truck receiver hitch.
• 120V Cannon 3K Wire Puller 3,000 lb capacity wire puller with dual capstans, 16-85 ft/min speeds, lightweight and portable for electrical contractors.
• Cordless Cannon 3K Wire Puller Cordless 3,000 lb wire puller with high-capacity rechargeable battery and built-in capstan switch for automatic start/stop operation, for remote jobsite pulling.
• Cordless Utility Puller 3K Cordless utility puller with articulating 180-degree receiver adapter, 18-108 ft/min speeds, for dynamic performance and unique setup challenges.
• Real Jacks Jack Stands Reel jack stands with four 20,000 lb sealed bearings and closed head design that prevents axle travel, 6,000 lb capacity, for safe wire spool handling during pulls.
• Real Big Jacks Jack Stands Heavy duty jack stands for spools up to 8ft tall, 6ft wide, with 20,000 lb capacity and fork slots for easy lifting, built for large-scale data center and industrial pulls.
• Roll Jacks 3072 Roll jacks designed for 30-72 inch diameter spools, raises and lowers with a wrench, 6,500 lb rated capacity, axle-less under 3,000 lb.
• B2 Rapid Fire Bender with Touch Control Fastest 2 inch bender at 4x conventional speed, with one shoe for EMT, IMC, Rigid, and Aluminum conduit; Touch Control calculates springback and recalls 125+ preset bend angles; 2023 NECA Showstopper Award winner.
• MC Cart Cable cart for transporting up to two 1000ft spools and one 250ft coil of MC Cable, all-welded steel construction, 300 lb capacity, for jobsite wire handling.
• Flex Wire Cart Wire cart carrying 10-2,500ft spools, 20-500ft spools, or up to 8 packs of wire; 2019 NECA Showstopper Award winner.
• Real Tender Rope Tender Rope tender with patented axle-less technology (US Patent 8727361 B2), 300 lb capacity, handles 12-32 inch spool diameters, multidirectional capability, keeps rope elevated from ground.
• Swivel Lifting Coupling Conduit lifting device with built-in lifting eye that keeps conduit level during installation, available in 3-6 inch sizes, 2018 NECA Showstopper Award winner.
• Gear Punch Knockout Kit Conduit hole punching kit using SLICK-CUT technology for fast holemaking with standard corded or cordless drills, eliminates leaking hydraulics and worn seals, available in 1/2 inch to 6 inch sizes.
• Adjustable Cable Tray Roller Adjustable cable tray roller that fits rung spaces from 10 to 20-1/4 inches and installs 10x faster than conventional rollers, secured with wing nuts.
• Multi-Roller 24 and 36 Inch Multi-Rollers in 24 inch and 36 inch sizes with adjustable picking arms, 5 inch wide phenolic rollers on rated bearings, for cable pulling guidance.
• iTOOLco Pulling Socks Cable pulling socks available in Junior, Regular, Light Duty, Split Mesh, and Swiveling varieties for cable diameters from 0.19 to 3.5 inches, for indoor and outdoor jobs.
• PPE Stand Mobile storage station for masks, hand sanitizer, wipes, and gloves to support jobsite compliance and hygiene.
• Tool Management System System for keeping tools and material at accessible working level in lifts and scaffolds, telescoping design that fits various applications.
• Material Management System Modular cart system with innovative base design allowing contractors to swap out upright brackets to accommodate various materials, stackable and couplable for longer materials.
• Swivel Sleeve Patented storage sleeve for line swivels that attaches to the Real Tender, holds 1-5/8 and 1-1/4 inch swivels.
• Strut Mount Mounting system for keeping standing platforms clear of materials and tools while working in lifts and on scaffolds.
• SPRLT36 Mount Mount for attaching the Safe Pull Running Line Tension Meter inline with 3K and 6K wire pullers.

Quantifiable outcome

• Wire pulling speed increased from 6 ft/min to 109 ft/min with Cannon 3K (18x faster)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kendall ElectriccoreChannel Partner/ Reseller/ DistributorKendall Electric is an authorized distributor of iTOOLco products, carrying the complete line of innovative tools. They distribute iTOOLco products in Alabama, Georgia, Indiana, Michigan, and Tennessee markets. Kendall Electric featured iTOOLco in their 'The Connection' newsletter highlighting the company's revolution in wire pulling with Cannon wire pullers.
• GLESCOminorChannel Partner/ Reseller/ DistributorGLESCO is an electrical distributor that shared job site photos of iTOOLco products in actual use, demonstrating Roll Jacks and Wire Pullers on their job sites.
• National Electrical Contractors AssociationcoreGTM or Marketing PartnerNECA provides the annual Showstopper Awards platform where iTOOLco has won multiple awards for innovation (2018 Swivel Lifting Coupling, 2019 Flex Wire Cart, 2023 B2 Rapid Fire Bender). The NECA Trade Show provides major visibility for product launches and customer engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Knipex: German premium hand tool manufacturer widely used by US electricians. Comparable in the high-quality, contractor-grade positioning and in the channel relationships with electrical distributors serving iTOOLco's same buyers.
• Southwire: US-based wire and cable manufacturer that also sells contractor tools and equipment, including pulling and installation accessories. Comparable end customer (electrical contractors) and overlapping distribution channels.
• Ridgid (Emerson): Emerson brand covering professional-grade plumbing, mechanical, and electrical contractor tools including benders and threading equipment. Directly comparable in the bender and material handling categories where iTOOLco competes.
• Klein Tools: Privately held US manufacturer of professional hand tools for electricians with deep contractor brand equity. Competes with iTOOLco on the electrician's tool belt and jobsite, with overlapping distribution through electrical wholesalers.
• Greenlee (Emerson): Emerson-owned manufacturer of wire pullers, conduit benders, knockout tools, and material handling equipment for electrical contractors — iTOOLco's closest direct head-to-head competitor across the wire-pulling and bending categories.
• Gardner Bender: Manufacturer of electrical tools, testers, and installation products sold primarily through electrical distribution. Overlaps with iTOOLco on the electrical wholesaler shelf and the professional electrician buyer.

Broad incumbents

• DeWalt (Stanley Black & Decker): Major professional power tool brand with broad construction trade distribution. Competes for the same electrician's tool spend via cordless platforms and accessories sold through overlapping distributor channels.
• Milwaukee Tool (Techtronic Industries): Dominant power tool brand serving electrical, mechanical, and construction trades. Larger portfolio and deeper R&D resources than iTOOLco; competes indirectly through cordless pullers, benders, and contractor ecosystems.
• Bosch Power Tools (Robert Bosch): Global power tool and accessory manufacturer serving professional contractors in the US. Comparable end customer base and overlapping distribution, though iTOOLco operates in a more specialized electrical tool niche.
• Makita: Global power tool manufacturer with strong presence among US electrical and construction contractors. Indirect competitor through cordless platforms and installation accessories that occupy adjacent contractor tool budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnG9Z7BK3Q2U2dL-go
• LinkedInlinkedin.com/company/itoolco
• Xx.com/itoolco
• Facebookfacebook.com/iTOOLco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTOOLco