What Studio Dwell does

Studio Dwell is an interior design firm headquartered in Scottsdale, Arizona, founded around 2011 and operating with a team of 24 designers and staff. The firm specializes in four core service lines: residential design, single-family model home merchandising, build-to-rent and multi-family interior design, and commercial design. Its client base spans national homebuilders (Toll Brothers, Shea Homes, Taylor Morrison, Mattamy Homes, Camelot Homes), institutional build-to-rent developers (Zilber Residential, GTIS Partners, Empire Group, 29th Street Capital, Fundrise), commercial developers, and individual homeowners. The firm is family-led, with Bryan Marsovetra serving as CEO, Audra Freitas as CCO, and Samantha Mueller as COO.

The firm's underlying technology stack consists of standard interior design software including CAD-based design tools; there is no proprietary technology, patents, or AI/ML components disclosed. Studio Dwell's production model relies on NCIDQ-certified interior designers executing project-based deliverables including space planning, finish and fixture specification, model home staging design, and amenity programming for rental communities. The firm has accumulated multiple industry recognitions including Gold Nugget Awards and a 2024 Phoenix Business Journal ranking as the #3 interior design firm by designer headcount.

Studio Dwell generates revenue through project-based professional services fees tied to design scope per community, model, or residence. Pricing is engagement-based rather than subscription or recurring-revenue, with revenue mechanics dependent on the homebuilder community pipeline and BTR developer project schedules. Geographic concentration has historically been Arizona-focused, with active expansion into Texas (Denton) and Alabama (Huntsville) markets supported by new enterprise client wins in the build-to-rent segment. The firm's expansion into Interior Styling Services as an add-on offering extends monetization beyond pure design packages into installation and finishing work.

Name

Studio Dwell

Legal name

Studio Dwell

Website

https://studiodwell.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Dwell is a Scottsdale, Arizona-based interior design firm with 24 designers serving national homebuilders, institutional build-to-rent developers, commercial clients, and homeowners across Arizona, Texas, and Alabama.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design for residential, commercial, and multi-family projects. Services include discovery meetings, design development, documentation (CAD floorplans, elevation details, finish schedules), purchasing (wholesale direct ordering, tracking, storage, delivery), project management (coordination with trades and GCs, site visits), and installation (delivery, installation, handover).
2. FF&E Procurement and Installation: Full-service turn-key procurement of furniture, fixtures, and equipment with management of tracking, storage, and delivery until installation. Includes coordination with general contractors, submittal reviews, RFI responses, shop drawing reviews, and site visits.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Studio Dwell is a full-service interior design firm offering residential, model home merchandising, build-to-rent/multi-family, and commercial design services. Engagements span discovery meetings, design development, CAD documentation, wholesale-direct FF&E procurement, project management with general contractor coordination, and final installation. The firm serves both individual homeowners and enterprise homebuilders/developers across Arizona and select out-of-state markets.

Product overview

Studio Dwell is an interior design firm offering a unified suite of design services rather than a modular software product. Their core offerings include Residential Interior Design Services, Single Family Model Homes design, Build-to-Rent/Multi-Family Design, and Commercial Interior Design—all supported by integrated services including space planning, material/finish selections, millwork drawings, procurement management, and full FF&E installation. The company operates from Scottsdale, Arizona and serves markets across the Southwest US with a team of 24 design professionals. The products work together as end-to-end design solutions where each service category can be engaged independently or in combination for comprehensive project coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Full-service residential interior design for individual homeowners, including interior and exterior furnishings, comprehensive renovations, space planning, material selections, millwork drawings, CAD floorplans, purchasing management, project management, and installation.
• Single Family Model Homes Design Model home design services for homebuilders, including schematic design, design development, construction documents, full-service procurement, project management, and FF&E installation for single-family model homes and sales pavilions.
• Build-to-Rent/Multi-Family Design Design services for build-to-rent communities and multi-family developments, including rental homes, community amenity spaces, clubhouses, fitness centers, and pool areas, with full procurement and installation services.
• Commercial Interior Design Commercial interior design services for dynamic and engaging commercial environments, including community spaces, clubhouses, fitness centers, and mixed-use developments for property developers and managers.

Quantifiable outcome

• Multiple award-winning projects including Gold Nugget Awards and HBACA MAME recognitions demonstrating industry-leading design quality
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ethan Allen Interior Design: National furniture manufacturer and retailer offering in-house interior design services across hundreds of design centers, providing a comparable end-to-end design and FF&E procurement experience at broader scale.
• Decorating Den Interiors: Large North American franchise network for residential interior design services, offering comparable in-home design consultations and FF&E procurement, though distributed through hundreds of franchisees rather than a centralized studio.
• RH (Restoration Hardware): Luxury home furnishings retailer that has expanded into full-scale interior design services through RH Interior Design, competing for high-end residential and developer clients with a brand-driven, vertically integrated model.
• West Elm Interior Design: Williams-Sonoma-owned home furnishings brand offering virtual and in-person interior design services, competing in the mid-market residential design segment with a tech-enabled, retail-anchored model.

Emerging players

• Havenly: Online interior design platform connecting homeowners with professional designers for virtual design packages, addressing the residential segment of Studio Dwell's market through a digitally scalable, lower-cost model.
• Modsy: Tech-enabled interior design service combining 3D renderings with human designers, focused on the residential homeowner segment and competing on price-point and convenience against traditional boutique design firms.

Direct peers

• Laura U Design Collective: Full-service interior design studio offering residential and builder-focused design services, with comparable positioning as a high-end boutique firm working directly with homeowners and developers.
• Possibilities for Design: Arizona-based interior design firm specializing in builder model home merchandising and BTR community design, with a comparable client base of regional homebuilders and similar service offerings to Studio Dwell.
• J. Banks Design Group: Residential and commercial interior design firm providing model home merchandising, custom home design, and amenity space design with a comparable full-service, design-through-installation approach.
• ADORN Design: Texas-based interior design firm focused on homebuilder model merchandising and multifamily design, with a similar enterprise client base and end-to-end FF&E procurement service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiodwell
• LinkedInlinkedin.com/company/studio-dwell
• Instagraminstagram.com/studiodwell

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Dwell