Baxi

Name

Baxi

Legal name

BAXI CLIMATIZACIÓN, S.L.U.

Website

https://baxi.es

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

HVAC Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ)

Keywords

• Heating and cooling systems
• HVAC equipment manufacturing
• Heat pump technology
• Condensing boilers
• Solar thermal systems

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HVAC product sales: Sale of heating, cooling, and hot water equipment including boilers (gas, diesel, hydrogen-ready), aerothermal heat pumps, air conditioning, solar thermal panels, water heaters, radiators, thermostats, underfloor heating, and fancoils. Revenue is generated through one-time product sales via the installer network.
2. Maintenance and service contracts: Recurring revenue from official maintenance plans covering inspection, repair, and replacement services for installed equipment. Offered through the official service network with multiple coverage tiers. Also includes paid repair services, commissioning (puesta en marcha), and warranty registration services.
3. Installation and financing services: BAXI facilitates equipment installation through its BAXI PRO installer network and offers financing options (up to 18 months) for equipment purchases. Financing is managed through affiliated credit entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BAXI manufactures and distributes a full range of HVAC equipment for residential and commercial applications in Spain, including condensing boilers (gas, diesel, hydrogen-ready), aerothermal heat pumps (bibloc, monobloc, and DHW variants), solar thermal panels and compact systems, air conditioning units, water heaters, radiators, fancoils, underfloor heating components, and BAXI Connect smart thermostats with cloud connectivity via the My BAXI app. Products are sold exclusively through the BAXI PRO certified installer network, complemented by maintenance subscriptions (Repara Confort), official repair services, commissioning, and financing options for end customers across all of Spain.

Product overview

BAXI offers a comprehensive portfolio of climate control solutions for residential and commercial applications. The product lineup centers on aerothermal heat pumps (bibloc and monobloc configurations), gas condensing boilers (Platinum and Neodens series), oil-fired boilers (Argenta and Lidia cast-iron series, Gavina steel series), air conditioning units (Amik, Anori series), solar thermal systems (flat panels Sol and Mediterráneo Slim, compact systems Solar Easy), electric water heaters and gas instantaneous heaters, aluminum and cast-iron radiators, smart WiFi thermostats (BAXI Connect ecosystem including AMBIZEN, TXM, GTW IoT), and underfloor heating components with fancoils. These products are designed to work independently or as integrated systems, with connected products featuring cloud connectivity via the My BAXI app and compatibility with intelligent assistants. The company is part of BDR Thermea Group and focuses on energy efficiency, renewable integration, and hydrogen-ready technologies.

Differentiator

Problem solved

Functional benefit

Brands

• BAXI PRO: Professional installer network of certified BAXI technicians and installers.
• My BAXI
• BAXI Connect

Products and services

• Aerothermal Heat Pumps (Bibloc) — Platinum BC series Bibloc (split) aerothermal heat pumps that extract thermal energy from outdoor air to provide heating, cooling, and domestic hot water. Includes models Platinum BC Smart iR32, Platinum BC Mural iR32 (with hybrid variant), Platinum BC Integra iR32, Platinum BC V200 iR32 (with 200L DHW tank), Platinum BC iPlus / iPlus Hybrid, and Platinum BC iMax for higher capacity demands. COP/EER ratios of 4-5, delivering 4-5x more energy than consumed. For residential climate control.
• Aerothermal Heat Pumps (Monobloc) — Iridium and Platinum BC Monobloc series Monobloc aerothermal heat pumps with single outdoor unit, including Iridium, Platinum BC Plus Monobloc 2, medium-power models PBM4, PBM3, PBM2-i, PBMC-i, and BAXI Connect-integrated UIMB variants (UIMB Baxi Connect, UIMB Mural, UIMB Integra). For residential climate control where split configuration is not feasible.
• Aerothermal DHW Heat Pumps — BC ACS series Aerothermal heat pumps dedicated exclusively to domestic hot water production. BC ACS 250 with 250L capacity and BC ACS 200/300 IR290 with 200-300L capacity using IR290 (propane) refrigerant. Standalone DHW solution for residential applications.
• Gas Condensing Boilers — Platinum and Neodens series High-efficiency wall-mounted and floor-standing condensing gas boilers. Platinum MAX iPlus (premium, hydrogen-ready for 20% H2 blend), Platinum iPlus, Platinum Combi iPlus (combi for heating + instantaneous DHW), Platinum iCompact (space-saving), Platinum GTF (floor-standing for higher capacity), Neodens iPlus, Neodens Plus ECO, and Neodens Lite. For residential and small commercial heating and DHW.
• Oil-fired Boilers — Argenta, Lidia, and Gavina series Cast iron and steel oil-fired condensing and non-condensing boilers for residential heating. Includes Argenta Condens GTI/GTIF, Argenta GT/GTA Condens y Eco, Lidia Confort Plus, Lidia EM Eco, Lidia Plus, and Gavina Plus Eco (steel thermal unit). For installations without natural gas access.
• Air Conditioning Systems — Amik and Anori series Residential air conditioning units. Amik (single-room split unit), Anori 2 R32 (single-room split using R32 refrigerant), and Anori Multi R-32 (multi-split system serving multiple rooms). For residential cooling and heating.
• Solar Thermal Panels — Sol, Mediterráneo Slim, AR series Flat solar thermal collectors for capturing solar energy to generate heat for DHW and space heating. Sol (standard flat panel), Mediterráneo Slim (ultra-light at 26 kg, lightest on market, single-operator installation), AR 16 and AR 24 (variant models). For residential solar thermal integration.
• Compact Solar Systems — Solar Easy and STS NEO series All-in-one compact solar thermal systems for DHW and heating support. Includes Solar Easy ACS (standard), Solar Easy ACS SLIM (slim variant), Solar Easy DB (drainback), Solar Easy PR (pressurized), Drainback grandes instalaciones (large commercial drainback), and Sistemas Termosifónicos STS NEO AP / BP (passive thermosiphonic). For residential and commercial solar thermal applications.
• Water Heaters — Gas and Electric series Domestic hot water heating solutions. Serie FI Eco (eco gas instantaneous water heater), Serie 5 / Serie 2 / Serie 7 Compact (electric storage water heaters). For residential DHW needs.
• Radiators — Aluminum, Cast Iron, and Steel Panel series Hydronic radiators for residential space heating. Aluminum models: Dubal, Astral, Kiral, Vertical TV 1800, Vertical FV 1800. Cast iron models: Epoca, Clásico, Duba. Steel panel models: Adra 11 S, Adra 22 S, Adraplan S, Paneles verticales PVS. Includes grifería (taps) and thermostatic heads.
• BAXI Connect Smart Thermostats — Connect, AMBIZEN, TXM, GTW IoT WiFi-connected modulating thermostats serving as the connectivity hub for all BAXI systems. BAXI Connect is the flagship smart thermostat; AMBIZEN provides advanced climate control; TXM is a modulating ambient thermostat; GTW IoT is an IoT-enabled gateway. Compatible with intelligent home assistants and controllable remotely via the My BAXI app, with consumption data, anomaly alerts, and system scheduling.
• Underfloor Heating Components — TFEN, Iroko, SR KL, and SR TFP panels Thermal insulation panels for underfloor radiant heating installations. Includes Panel aislante TFEN, Panel aislante termo conformado, Panel aislante termo fusionado SR TFP, Panel aislante Iroko, and Panel aislante SR KL. Component-level inputs to underfloor heating systems.
• Fancoils — Imeq series Indoor air distribution units that use water coils for cooling and heating. Imeq Conducto (ducted for concealed installation), Imeq Suelo-Techo / Suelo-Techo IQF (floor-ceiling cassette), Imeq Cassette (ceiling recessed), Imeq Pared (wall-mounted exposed). For residential and light commercial HVAC distribution.
• RoofTop — Commercial HVAC Rooftop Unit Commercial rooftop HVAC unit for large-scale heating and cooling applications in commercial buildings. Targets the Commercial Solutions (Soluciones Comerciales) segment.
• Repara Confort Maintenance Subscription Plan Recurring monthly maintenance subscription covering repairs, labor, travel, original spare parts, and annual maintenance for installed BAXI equipment. Priced from €24.70/month with up to 25% promotional discount valid until 30 September 2026. Sold through the BAXI PRO official service network.
• Official Repair and Commissioning Services Pay-as-you-go repair and commissioning services provided by the BAXI PRO official technical service network (700+ specialist technicians). Labor rate €1.74/minute, dispatch fees tiered by distance (up to 50 km = €53.24; 51-100 km = €85.91; over 100 km = €1.51/km); weekend/holiday supplement €99.70 without maintenance contract. Includes warranty registration. Prices include VAT.

Quantifiable outcome

• Aerothermal systems reduce energy consumption by up to 70%
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BDR Thermea GroupflagshipStrategic or Co-development PartnerBAXI is an integral brand within BDR Thermea Group, one of Europe's largest HVAC companies. The group provides BAXI with R&D investment (3% of revenue), manufacturing scale, and strategic direction. BAXI's sustainability strategy, product development, and operational infrastructure are aligned with group-wide policies including the BDR Thermea Code of Conduct and Compliance Committee.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wolf (part of Bosch): Wolf is a German HVAC manufacturer (now part of Bosch) offering boilers, heat pumps, solar thermal, and ventilation systems with a presence in the Spanish commercial and residential heating market. Their product portfolio and professional distribution model make them a direct competitor in the HVAC space.
• Immergas: Immergas is an Italian manufacturer of condensing boilers, heat pumps, and solar thermal systems with a direct presence in Spain. Their installer-led distribution model and residential focus align closely with BAXI's BAXI PRO network approach in the Spanish market.
• Viessmann: Viessmann is a German family-owned HVAC manufacturer with a strong presence in Spain, offering condensing boilers, heat pumps, solar thermal, and integrated climate solutions. Their product strategy, installer-led distribution model, and smart home ecosystem (ViCare) closely mirror BAXI's approach, making them a direct peer in the Spanish premium residential segment.
• Bosch Thermotechnology: Bosch Thermotechnology, including the legacy Junkers brand in Spain, is a major HVAC manufacturer with a directly overlapping product portfolio of boilers, heat pumps, solar thermal, and air conditioning. They distribute through professional installer networks in Spain and compete directly with BAXI across residential and commercial segments.
• Ferroli: Ferroli is an Italian HVAC manufacturer with significant operations in Spain, offering boilers, heat pumps, solar thermal, and air conditioning products. They serve residential and commercial customers through a professional installer network and compete directly with BAXI in the Spanish mid-market residential heating segment.
• Vaillant Group (Saunier Duval in Spain): Vaillant Group, operating as Saunier Duval in Spain, is one of BAXI's closest direct competitors in the Spanish residential heating market. They offer a comparable portfolio of condensing boilers, heat pumps, solar thermal, and smart controls distributed through certified installer networks. Saunier Duval competes head-to-head with BAXI in boilers and aerothermal solutions across Spain.
• Ariston Group: Ariston Group is an Italian HVAC manufacturer with a Spanish subsidiary offering condensing boilers, heat pumps, and water heaters. Their product portfolio, distribution through professional installers, and focus on energy efficiency directly overlap with BAXI's offerings in the Spanish market.

Broad incumbents

• Daikin: Daikin is a global HVAC leader headquartered in Japan with a strong Spanish presence, particularly in air conditioning and heat pumps. While broader in scope and scale, Daikin competes with BAXI in the heat pump and air conditioning segments as the Spanish market shifts toward electrification.
• Panasonic Heating & Cooling: Panasonic is a global HVAC manufacturer with a presence in Spain offering air-to-water heat pumps and air conditioning systems. While broader in scope, Panasonic's Aquarea heat pump line competes directly with BAXI's aerothermal portfolio in the Spanish residential electrification segment.
• Mitsubishi Electric: Mitsubishi Electric is a global HVAC manufacturer with operations in Spain, particularly strong in air conditioning and heat pumps. As a broad incumbent in climate control, they compete with BAXI in residential and commercial heat pump and AC segments as the Spanish market transitions toward electrification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baxi_es
• LinkedInlinkedin.com/company/baxi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baxi