Hereford FC
Hereford FC is a fan-owned English non-league football club competing in the National League North, operating out of MandM Edgar Street Stadium and serving the Hereford community through matchday tickets, hospitality, merchandise, sponsorship, and a Squad Builder fan-fundraising program.
- Company typePrivate
- Founded2015
- HeadquartersHereford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hereford FC does
Hereford FC is a fan-owned English non-league football club founded in 2014 as a phoenix successor following the liquidation of Hereford United FC. The club operates out of the MandM Edgar Street Stadium in Hereford, United Kingdom, and fields a first team in the Enterprise National League North (Step 2 of the English football pyramid, the fifth tier), as well as a women's team (the Bullettes) competing in the West Midlands Regional Women's Football League Division One South and Community U18s youth programs.
The club's core products and revenue streams include competitive football participation, season tickets (over 1,200 sold for 2026/27), individual match tickets, matchday hospitality, merchandise sold through a Shopify online storefront, and venue/room hire at the stadium. A distinctive feature is the Squad Builder initiative — a tiered fan-fundraising program offering monthly subscriptions (£5-£250) and one-off donations (£10-£3,000) ringfenced for the playing squad budget, which raised over £80,000 in the 2025/26 season. Commercial partnerships include a MandM stadium naming rights deal, Errea kit supply, AdVantage Sponsorship back-of-seat advertising, DAZN streaming, and a roster of local SME sponsors.
The business model is a hybrid direct-to-consumer and community-led sports entertainment operation. Revenue is generated through ticket sales, sponsorship, hospitality, merchandise, venue hire, and fan donations, with no external private equity, venture capital, or parent company ownership identified. The club is led by Chairman Chris Ammonds and managed on the pitch by Aaron Downes (appointed February 2026), who guided the team through a relegation escape in the 2025-26 season. Community engagement programs (Junior Bulls, Walking Football, Schools Project, Off the Line, charity) serve as both social impact initiatives and long-term fan development channels.
Hereford FC firmographics
Firmographics- Name
- Hereford FC
- Legal name
- Hereford FC
- Website
- https://herefordfc.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hereford FC is a fan-owned English non-league football club competing in the National League North, operating out of MandM Edgar Street Stadium and serving the Hereford community through matchday tickets, hospitality, merchandise, sponsorship, and a Squad Builder fan-fundraising program.
- Ownership category
- akta.pro rank
Hereford FC industry classification
Industry- Product category
- Professional Sports Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Association Football (Soccer) Leagues (MPAKAAAA), Team Sports Matches (Club & National) (MPAGAMAB), Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Hereford FC is headquartered
LocationHeadquarters
- HQ city
- Hereford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hereford FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from individual match tickets and season tickets for home games at MandM Edgar Street Stadium across National League North fixtures and cup matches.
- Squad Builder Donations: Voluntary fan donations through monthly subscriptions (£5-£250/month) or one-off payments (£10-£3000) ringfenced for the playing squad budget. Last season raised over £80,000 including £50,000+ from Founding Shareholders.
- Merchandise Sales: Sale of club merchandise including replica kits, clothing, and accessories through the official online shop.
- Sponsorship: Commercial partnerships with local and national businesses including front-of-shirt sponsors, stadium naming rights (MandM Edgar Street Stadium), and back-of-seat advertising.
- Matchday Hospitality: Corporate hospitality packages including pitchside dining experiences, executive boxes, and VIP matchday experiences.
- Room Hire: Rental of club facilities and function rooms for events, meetings, and private functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Squad Builder Monthly Subscriptions |
| One time/ perpetual license | Pay-as-you-go | Squad Builder One-off Donations |
| Unit Pricing | Annual | Back of Seat Sponsorship |
| Subscription | Annual | Season Tickets 2026/27 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hereford FC product offering
Product offeringCore offering
Hereford FC operates a professional men's first team competing in the Enterprise National League North and a women's team (the Bullettes) in the West Midlands Regional Women's Football League, delivering competitive football matches and community-based sports programs from the MandM Edgar Street Stadium in Hereford, UK. The club sells match tickets, season tickets, merchandise, matchday hospitality, room hire, and operates a fan-funded Squad Builder donation program ringfenced for the playing budget.
Product overview
Hereford FC is a football club offering a unified portfolio of products and services centered on competitive football participation and fan engagement. The core products include the First Team competing in the Enterprise National League North and the Women's Team (Bullettes) in the West Midlands Regional Women's Football League. The club's flagship fan initiative is the Squad Builder, a crowdfunding program that allows supporters to directly fund the playing squad through ringfenced donations. Supporting products include Season Tickets, Matchday Hospitality, Club Shop (operated via Shopify), HFC TV video content, Room Hire, and Community Programs encompassing youth development and Walking Football.
Differentiator
Problem solved
Functional benefit
Brands
- Bullettes: Hereford FC Women's team competing in West Midlands Regional Women's Football League Division One South
Products and services
- First Team Football (Bulls) Competitive professional football team competing in the Enterprise National League North, the fifth tier of English football, playing home matches at MandM Edgar Street Stadium.
- Women's Team (Bullettes) Women's football team competing in the West Midlands Regional Women's Football League Division One South, reaching the HFA Women's County Cup Final in their first season.
- Squad Builder Fan-funded donation programme offering monthly subscriptions (£5-£250/month) or one-off donations (£10-£3,000) ringfenced exclusively for the playing squad budget.
- Season Tickets 2026/27 Season ticket packages for the 2026/27 campaign offering access to all home league matches at MandM Edgar Street Stadium, available with early-bird discounts.
- Matchday Hospitality
Quantifiable outcome
- Over £80,000 raised through Squad Builder fan donations in 2025/26 season
- +2 more outcomes
Companies that use Hereford FC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hereford FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hereford FC partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- MandM (Main Stadium Sponsor)coreMandM is the naming rights partner for the stadium (MandM Edgar Street Stadium) and appears to be a key commercial sponsor of the club.
- Enterprise National LeaguecoreEnterprise is the title sponsor of the National League North division in which Hereford FC competes.
- DAZNminorDAZN is a streaming partner that broadcasts National League matches and may have content rights agreements.
- AutopackminorLocal packaging company and official partner of Hereford FC.
- Central GroupminorOfficial partner listed on the club's official partners section.
- Magna Electronics LTDminorOfficial partner of Hereford FC.
- Montgomery WatersminorOfficial partner of Hereford FC.
- Westons CiderminorOfficial partner of Hereford FC - local cider manufacturer.
- MandM DirectminorListed as official partner with discount offerings for club members.
- Goodlife+minorOfficial partner advertising on the club website.
- SpecsaversminorOfficial partner providing eye care services to the club.
- The National League TrustminorCharitable arm of the National League providing funding for community and youth initiatives.
- AdVantage SponsorshipminorBack-of-seat advertising partner selling stadium seat sponsorships at £24/seat with 75% going to the club.
- ErreaminorKit supplier providing match kits and training wear for the club.
- MitreminorBall supplier for match balls and training equipment.
- KingspanminorOfficial partner listed on the club website.
- GrangeminorHeating solutions company and official partner.
- Able LocksmithsminorSecurity services partner for the club.
- West Mercia Air ConditioningminorClimate control services partner and home sponsor for Keziah Martin player.
- Arkwright OwensminorProperty services partner.
- TIC HealthminorHealth services partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hereford FC competitors and assessment
Company assessmentBroad incumbents
- Wrexham AFC: A phoenix-club and community-owned football club that scaled rapidly from the National League to League One. Comparable fan-led narrative and small-town origin story, though now a much larger and more capitalized operation.
- Salford City FC: A non-league / lower-league English club that scaled from Step 7 to the Football League. Comparable as a non-league commercial growth case study with structured ownership and a similar regional English catchment.
Direct peers
- Chester FC: Another phoenix club in the National League system, similarly fan-owned and community-driven. Useful comparator for the sustainability of the supporter-funded model at Step 2.
- King's Lynn Town FC: Fellow National League North side with similar stadium-based revenue structure and community-ownership ethos. Direct peer for matchday revenue, ticket pricing, and sponsorship benchmarking.
- Marine FC: Direct National League North opponent with a comparable small-community, volunteer-driven operating model and modest stadium capacity. Useful for benchmarking matchday yield and grassroots commercial revenue.
- AFC Telford United: Fellow National League North club in the same division, comparable in scale, fan-funded operating model, and Step 2 English non-league status. Both compete for similar season ticket and sponsorship revenue in the West Midlands region.
- Kidderminster Harriers FC: National League North club with a longer football pyramid history, providing a benchmark for what sustainable mid-tier non-league operations look like once commercial and matchday revenues stabilize.
- South Shields FC: National League North peer and one of the better-resourced clubs in the division. Comparable in pyramid position and competition schedule, providing a useful reference for upper-end non-league commercial economics.
- Macclesfield FC: Direct National League North competitor and fellow phoenix club, formed after the liquidation of Macclesfield Town. Similar fan-ownership narrative, comparable scale, and identical league context.
Regional players
- Bedford Town FC: Peer National League North competitor (noted in the same division per company data) with comparable community-focused operating model and similar southern England regional catchment profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hereford FC social profiles
Digital presenceHereford FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hereford FC leadership team
Management profileNumber of profiles
Profiles3 records
Hereford FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hereford FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hereford FC
What does Hereford FC do?
Hereford FC operates a professional men's first team competing in the Enterprise National League North and a women's team (the Bullettes) in the West Midlands Regional Women's Football League, delivering competitive football matches and community-based sports programs from the MandM Edgar Street Stadium in Hereford, UK. The club sells match tickets, season tickets, merchandise, matchday hospitality, room hire, and operates a fan-funded Squad Builder donation program ringfenced for the playing budget.
Is Hereford FC a public or private company?
Hereford FC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hereford FC founded?
Hereford FC was founded in 2015. It employs 11 to 50 people.
Where is Hereford FC based?
Hereford FC is headquartered in Hereford, United Kingdom, in the Europe region.
How does Hereford FC make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are squad Builder Donations, merchandise Sales, sponsorship, matchday Hospitality and room Hire.
Who are Hereford FC's main competitors?
Broad incumbents on record are Wrexham AFC and Salford City FC. Direct peers are Chester FC, King's Lynn Town FC, Marine FC, AFC Telford United, Kidderminster Harriers FC, South Shields FC and Macclesfield FC. Bedford Town FC is listed as a regional player.
Does Hereford FC have an API?
No public API is recorded for Hereford FC.
What industry is Hereford FC in?
Hereford FC's product category is Professional Sports Club Services. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.