What PRODJECT does

PRODJECT is a privately held, New York-based creative agency specializing in brand strategy, design, and execution of events and content for clients in fashion, music, art, and popular culture. The firm operates as part of The Independents Group, a network of agencies controlled by The Independents Holding Limited (UK, CRN: 10186775), with Prodject LLC (New York) serving as its primary U.S. operating entity. Its service offering spans brand strategy, content creation (photography, videography, digital content), and full-scale event production — including runway shows, museum galas (notably the Met Costume Institute Gala), brand activations, fashion weeks, gallery openings, and high-profile celebrity brand experiences.

PRODJECT serves an enterprise client base of over 50 premium global brands and cultural institutions, with disclosed clients including LOEWE, Burberry, Dior, Chanel, Prada, Gucci, Louis Vuitton, Valentino, Balenciaga, Ralph Lauren, Tom Ford, Armani, Cartier, Harry Winston, Adidas, Puma, MoMA, the Academy Museum of Motion Pictures, LACMA, Vogue, and Armand de Brignac, alongside music clients such as Rihanna, The Weeknd, Jay-Z, and Kanye West. New business is acquired primarily through reputation, word-of-mouth referrals, and a portfolio-website-driven sales motion, with client relationships managed directly by the agency's senior team. The firm has 11–50 employees, is headquartered at 52 Mercer Street, Floor 5, New York, NY 10013, and holds a registered trademark for "PRODJECT" across multiple jurisdictions.

Revenue is generated on a project-based professional services model, with pricing determined by scope, client tier, and project complexity on a quote-driven basis. No public pricing, revenue figures, funding history, or individual leadership team bios are disclosed in the source material. PRODJECT's competitive position rests on its deep specialization in the fashion/music/art intersection, its marquee client roster serving as social proof, and its integration within The Independents Group holding structure, which provides shared resources and cross-agency collaboration. The agency carries no proprietary technology platform, no AI/ML products, and no productized software offering — its deliverables are creative services executed by human talent.

Name

PRODJECT

Legal name

PRODJECT

Website

https://prodject.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PRODJECT is a New York-based creative agency specializing in brand strategy, design, and event/content execution for 50+ enterprise clients across luxury fashion, music, art, and cultural institutions, operating under The Independents Group holding company.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Event production
• Brand strategy
• Fashion marketing
• Brand activations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: The company generates revenue through professional creative services including brand strategy, design, and event production/execution for fashion, music, art, and popular culture clients. Revenue is project-based and likely contractual, driven by event production, content creation, and brand activation engagements for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PRODJECT is a creative agency that conceives, designs, and produces events and content for clients in fashion, music, art, and popular culture. Core offerings include event production (fashion shows, galas, museum events, brand activations), brand strategy and creative direction, and content creation (photography, videography, and digital content) for luxury and premium brands and cultural institutions.

Product overview

PRODJECT is a creative agency that offers a unified suite of services centered on brand strategy, design, and event/content execution. Their core offerings include event production services (producing fashion shows, galas, and brand activations), brand strategy services, and content creation (photography, videography, and digital content). The company serves a prestigious clientele in fashion, music, art, and popular culture, including LOEWE, BURBERRY, DIOR, Chanel, Louis Vuitton, Gucci, Prada, Cartier, and cultural institutions such as MoMA and the Met Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services Creative production and execution of high-profile events including fashion shows, galas, product launches, brand activations, museum openings, and runway productions for luxury fashion, music, and cultural clients.
• Brand Strategy Services Strategic brand positioning and creative direction services for fashion, music, art, and cultural institutions, underpinning event and content execution.
• Content Creation Visual content production including photography, videography, and digital content creation for brand campaigns, runway shows, and event coverage for fashion, music, and cultural clients.

Named customers35 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Independents GroupcoreStrategic or Co-development PartnerPRODJECT is part of The Independents Group, a group of agencies operating under The Independents Holding Limited (UK, CRN: 10186775). PRODJECT trades as part of this group and benefits from shared resources, group administration, and cross-agency collaboration within the holding structure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MKG: Creative experiential marketing agency working with lifestyle, fashion, and luxury-adjacent brands. Comparable offering to PRODJECT on experiential campaigns with a broader client mix.
• Anonymous Content: Larger creative content and experiential production shop with a luxury and cultural client base; overlaps with PRODJECT on content creation and brand-driven event production.
• Verve: Event production and experiential marketing agency serving premium brands; broader portfolio and greater scale than PRODJECT but competes for the same luxury brand RFPs.
• Sparks: Large-scale experiential marketing agency within the Publicis Groupe; competes for premium brand activation and event production work at a much larger scale than PRODJECT.

Direct peers

• Karla Otto: Global luxury fashion communications and events firm (formed via the KCD Worldwide merger in 2022). Directly competes for luxury brand event production and launch activations.
• Bureau Betak: Paris-based producer of high-fashion runway shows and luxury brand events; serves many of the same Chanel, Dior, and LVMH-tier clients as PRODJECT. Direct head-to-head competition for fashion tentpole production mandates.
• Villa Eugénie: Paris-founded creative event agency specializing in luxury fashion, art, and cultural institution experiences; comparable client list and event production model to PRODJECT in the European luxury market.
• Atelier Munro: Boutique production company focused on fashion events and brand activations for luxury clients. Closely comparable in scale, vertical specialization, and project-based model.

Others

• The Independents Group: PRODJECT's parent group of agencies under The Independents Holding Limited; included as a structural/portfolio peer rather than a direct competitor, useful for understanding PRODJECT's holding-company context.

Emerging players

• Heroes & Heroes Group: Boutique creative production and event agency serving fashion and lifestyle clients; overlaps with PRODJECT on brand activations and content-driven event production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/prodject

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODJECT