What Epic Waters Waterpark does

Epic Waters Indoor Waterpark operates a single-site, 80,000-square-foot climate-controlled indoor waterpark at 2970 Epic Place, Grand Prairie, Texas, within the 172-acre EpicCentral entertainment district in the Dallas-Fort Worth metro area. The facility — built around a retractable Open Aire roof for year-round weatherproof operation — features 11 water slides (including the Lasso Loop and Yellowjacket Drop), a FlowRider surf simulator, the Rio Grand lazy river (longest indoor lazy river in North Texas), Rascal's Round Up kiddie area, The Swimming Hole activity pool, an Epic Arcade, the Hungry Wave Cafe, and a gift shop. It primarily serves DFW families with children seeking all-weather recreation, groups hosting birthdays/private events, and staycation travelers, with the venue ranked Top 3 Indoor Waterpark in the Nation by USA TODAY Readers' Choice in 2023, 2024, and 2025 and recognized as Best Indoor Waterpark by Newsweek in 2024.

The business runs a direct-to-consumer model spanning daily online and gate admission, summer and annual pass subscriptions, cabana rentals, on-site F&B and arcade spend, birthday party packages, and full park rentals. Recent product expansion (2026) added two bundled SKUs: the EPIC Resort Pass — a $279/family vacation package combining Hilton Garden Inn or Homewood Suites overnight stays with up to four 2-day waterpark tickets and EpicCentral dining/entertainment perks — and the Epic Adventure Pass, which cross-promotes with adjacent Bolder Adventure Park. Distribution is a mix of DTC booking via a CenterEdge-powered storefront, on-site gate sales, and channel partners including Hilton hotels at EpicCentral.

The asset is city-owned by the City of Grand Prairie and operated under management agreement by American Resort Management (ARMP LLC), making it a municipal enterprise rather than a traditional investable company; sponsorship revenue is generated from Pepsi, Gallagher, Asia Times Square, and The Epic. Sponsorship sales, partnership development, and public relations are run through named operating-company contacts (John McNally, VP Sponsorship & Strategic Partnerships; Brandera Marketing handles PR). The facility is currently exposed to political risk: in 2025, Texas Governor Greg Abbott threatened to withhold $500,000–$530,000 in state Public Safety Office grants unless a private Eid booking originally advertised as 'Muslims only' was cancelled, an event that was subsequently cancelled or revised.

Name

Epic Waters Waterpark

Legal name

Epic Waters Indoor Waterpark

Website

https://epicwatersgp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Epic Waters Indoor Waterpark is a city-owned, 80,000-square-foot year-round indoor waterpark in Grand Prairie, Texas, serving DFW families with 11 slides, FlowRider, the longest indoor lazy river in North Texas, arcade, F&B, and 2026-launched bundled staycation packages with Hilton hotels within the EpicCentral entertainment district.

Ownership category

akta.pro rank

Product category

Indoor Waterpark / Amusement & Theme Parks

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Indoor waterpark
• Family entertainment
• Water slide attractions
• Group event venue
• Staycation packages

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Admission Tickets: One-day admission tickets to the indoor waterpark, sold directly to consumers at the gate or online.
2. Season and Annual Passes: Recurring seasonal and annual pass memberships offering unlimited access to the waterpark.
3. Cabana Rentals: Premium private cabana rentals within the waterpark for an enhanced experience.
4. EPIC Resort Pass Vacation Packages: Bundled hotel stay + waterpark tickets + dining perks + entertainment discounts, sold as an all-in-one family staycation package from $279 per family (up to 4 people).
5. Epic Adventure Pass: Combined day admission to Epic Waters plus a Blue Ticket to Bolder Adventure Park, creating a cross-park experience.
6. Food and Beverage: On-site dining at Hungry Wave Cafe and special event food and beverage offerings.
7. Arcade: On-site arcade with gaming attractions.
8. Group Bookings and Park Rentals: Birthday party packages, group events, and full park rentals for private functions.
9. Donations and Sponsorships: Donation program for local organizations and 501(c)(3) charities; sponsorship partnerships with brands like Pepsi and Gallagher.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Epic Waters Waterpark operates an 80,000-square-foot climate-controlled indoor waterpark in Grand Prairie, Texas, offering year-round water recreation including 11 water slides, a FlowRider surf simulator, the Rio Grand lazy river (the longest indoor lazy river in North Texas), activity pools, a kiddie area, and an arcade. Beyond walk-in admissions and season passes, the venue sells bundled vacation packages with on-site Hilton hotels, group bookings for birthdays and private events, cabana rentals, and on-site dining.

Product overview

Epic Waters Indoor Waterpark operates as a single unified indoor waterpark destination, not a modular software platform. The core product is the 80,000-square-foot climate-controlled waterpark featuring 11 water slides, a FlowRIDER surf simulator, wave pool, The Rio Grand lazy river (longest in North Texas), Rascal's Round Up kiddie area, The Swimming Hole activity pool, Epic Arcade, Hungry Wave Cafe, and Gift Shop. Supporting products include ticketing variants (daily tickets, season passes), the Epic Adventure Pass (bundled with Bolder Adventure Park), EPIC Resort Pass (vacation packages bundling hotel stays at Hilton Garden Inn or Homewood Suites with waterpark tickets and dining perks), cabana rentals, group events (birthday parties, park rentals), and a community donation program. The attraction portfolio is centered on the Grand Prairie, TX location within the EpicCentral entertainment district.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Waters Indoor Waterpark An 80,000-square-foot climate-controlled indoor waterpark in Grand Prairie, Texas, featuring 11 water slides, a FlowRIDER surf simulator, wave pool, the longest indoor lazy river in North Texas, kiddie areas, arcade, and dining facilities, targeted at families in the Dallas-Fort Worth metroplex.
• Daily Admission Tickets One-day general admission tickets sold online and at the gate, providing single-visit access to all waterpark attractions, pools, and arcade.
• Summer and Annual Passes Recurring seasonal and annual pass memberships providing unlimited access to the indoor waterpark for repeat visitors and local families.
• EPIC Resort Pass Vacation Packages Bundled family staycation package including overnight hotel stay at a participating EpicCentral Hilton hotel, up to four 2-day Epic Waters admission tickets, dining perks at EpicCentral restaurants, and entertainment discounts across the district. Priced from $279 per family of up to 4.
• Epic Adventure Pass Combined ticket bundling one day admission to Epic Waters Indoor Waterpark (all 11 slides, FlowRider, lazy river, activity pool, arcade) with a Blue Ticket to Bolder Adventure Park (jump pad, tree house nets, exploration play area, blaster zone, bumper cars, tubing slides).
• Cabana Rentals Premium private cabana rentals within the waterpark providing guests with a reserved, semi-private space and enhanced visit experience.
• Birthday Party Packages Group event booking service for birthday celebrations at Epic Waters, including reserved access to waterpark attractions and dedicated party facilities for hosts and their guests.
• Park Rentals Private full-park rental options for group events and celebrations, providing exclusive use of the Epic Waters facility for corporate functions, community gatherings, and large private events.
• Red, Wave & Blue Seasonal Event Seasonal summer event running June 19 through July 5 with patriotic-themed programming, limited-time food and beverage items, and themed photo moments, included with General Admission, Summer Passes, and eligible tickets.
• Donation Program Community giving program accepting donation requests from 501(c)(3) organizations, with submissions required 45 days prior to events, supporting local organizations and charities.

Quantifiable outcome

• Top 3 Indoor Waterpark in the Nation — USA TODAY Readers' Choice (2023, 2024, 2025)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Hilton Garden Inn Grand Prairie (EpicCentral)coreChannel Partner/ Reseller/ Distributor · 7 June 2026Hilton Garden Inn Grand Prairie is a participating hotel in the EPIC Resort Pass program. Guests receive overnight stays bundled with waterpark tickets and dining perks. Located within EpicCentral walking distance to the waterpark.
• Homewood Suites by Hilton Grand Prairie (EpicCentral)coreChannel Partner/ Reseller/ Distributor · 7 June 2026Homewood Suites by Hilton Grand Prairie is a participating hotel in the EPIC Resort Pass program, offering all-suite accommodations with free hot breakfast and full kitchens. Bundled packages include waterpark tickets and dining perks.
• PepsiminorGTM or Marketing PartnerPepsi is listed as a sponsor of Epic Waters Indoor Waterpark. As a sponsor, Pepsi likely provides beverage products and branding exposure within the park in exchange for marketing presence.
• Gallagher (Arthur J. Gallagher & Co.)minorGTM or Marketing PartnerGallagher is listed as a sponsor of Epic Waters Indoor Waterpark, providing insurance or risk management services in exchange for branding visibility.
• Asia Times SquareminorGTM or Marketing PartnerAsia Times Square is listed as a sponsor, providing cross-marketing and community engagement with the Asian-American demographic in the DFW area.
• The Epic (jointhepic.com)minorGTM or Marketing PartnerListed as a sponsor providing community branding and cross-promotional partnership.
• John McNally — Vice President of Sponsorship & Strategic Partnerships (ARMP LLC)coreOthersJohn McNally serves as Vice President of Sponsorship & Strategic Partnerships representing American Resort Management (ARMP LLC), the operating company for Epic Waters. Contact: [email protected]
• Radici Wood-Fired ItalianminorGTM or Marketing PartnerRadici is a partner restaurant within EpicCentral providing dining perks to Resort Pass guests. Offers a $33 full-course meal deal for Resort Pass holders on the waterfront.
• Chicken N PickleminorGTM or Marketing PartnerChicken N Pickle is a partner restaurant within EpicCentral offering Resort Pass dining perks (save $10 on a purchase of $20 or more) and pickleball + lunch activities.
• Portillo's Hot DogsminorGTM or Marketing PartnerPortillo's Hot Dogs is a partner restaurant within EpicCentral providing Resort Pass dining perks including a free sandwich offer for guests.
• Bolder Adventure ParkcoreChannel Partner/ Reseller/ DistributorBolder Adventure Park is a partner attraction adjacent to Epic Waters. The Epic Adventure Pass bundles waterpark admission with Bolder Adventure Park tickets. Bolder features rock climbing, zip lines, ropes courses, and family attractions.
• EpicCentral District (172-acre entertainment district)coreStrategic or Co-development PartnerEpicCentral is a 172-acre entertainment district in Grand Prairie housing Epic Waters, hotels, restaurants, Andretti Karting & Games, PlayGrand Adventures, the free nightly Illuvia water & light show, Jambox Music Stage, The GrandLawn, and Paths Lake Trails. Epic Waters is a flagship anchor tenant of this district.
• American Resort Management (ARMP LLC)coreOthersARMP LLC (American Resort Management) is the operating company managing Epic Waters Indoor Waterpark. John McNally serves as VP of Sponsorship & Strategic Partnerships for ARMP.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilderness Resort (Wisconsin Dells): Large indoor + outdoor waterpark resort complex in Wisconsin Dells with hotel, dining, and attractions bundled. Direct comparable on the indoor waterpark + resort + family entertainment center combination that Epic Waters mirrors at a smaller scale.
• Kalahari Resorts & Conventions: Operates large indoor waterpark resorts in Ohio, Wisconsin, Pennsylvania, Texas (Round Rock), and Virginia. Directly comparable to Epic Waters on indoor waterpark + hotel + dining + family entertainment center model; closest like-for-like competitor in the indoor waterpark resort category.
• Camelback Resort (Aquatopia): Pennsylvania-based indoor waterpark resort (Aquatopia) with hotel, snow tubing, and family activities. Comparable indoor waterpark + lodging + family entertainment model to Epic Waters, particularly on climate-controlled year-round waterpark operations.
• Schlitterbahn (Cedar Fair / Schlitterbahn New Braunfels): Iconic Texas-based waterpark brand (New Braunfels and Galveston) known for innovative slides, lazy rivers, and family appeal. Comparable as a regional waterpark competitor; differs in being predominantly outdoor and seasonal versus Epic Waters' indoor year-round model.
• Massanutten Resort Indoor WaterPark: Virginia resort with an indoor waterpark integrated with hotel rooms, dining, and ski/golf amenities. Direct comparable as a resort-integrated indoor waterpark destination; smaller scale and East Coast geography differentiate it.

Broad incumbents

• Great Wolf Lodge: Largest indoor waterpark resort chain in North America, with 20+ resort properties integrating indoor waterparks, hotel rooms, dining, and attractions. Most directly comparable to Epic Waters on indoor waterpark product, family target market, and staycation model; differs in being a national multi-site chain rather than a single venue.
• Aquatica San Antonio (SeaWorld): SeaWorld-owned waterpark in Texas offering slides, wave pools, and family attractions. Comparable on regional Texas family waterpark demand; broader corporate ownership and outdoor-seasonal operation differ from Epic Waters.

Regional players

• Six Flags Hurricane Harbor (Arlington, TX): Large outdoor waterpark operated by Six Flags in Arlington, TX, within Epic Waters' DFW primary market. Competes directly for the same family waterpark-day segment during warm months, but operates seasonally outdoors.

Others

• Andretti Karting & Games (EpicCentral): Co-located entertainment operator within the EpicCentral district offering karting, arcade, and dining. Comparable as an EpicCentral ecosystem partner that contributes to the integrated destination demand Epic Waters monetizes through its Resort Pass and Adventure Pass bundles.
• Bolder Adventure Park (EpicCentral): Co-located indoor adventure park within EpicCentral featuring climbing, zip lines, ropes courses, and jump pads. Cross-promotion partner via the Epic Adventure Pass; comparable as a family entertainment venue helping anchor the EpicCentral destination cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epicwatersgp
• Facebookfacebook.com/EpicWatersGP

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Waters Waterpark