What Andreia Professional does

Andreia Professional is a Portugal-headquartered (Matosinhos) professional beauty brand that has operated as a color specialist for over 35 years, selling nail, hair color, and makeup products to professional beauticians and end consumers across European markets. The company organizes its portfolio into three pillars: Nails (350+ shades and exclusive collections covering gel polishes, traditional polishes, builders, nail art, nail care treatments, and extension systems), Hair (professional coloration including permanent, demi-permanent, ammonia-free, and blonde lines, plus developers, lighteners, color care, the BOND=R3 intensive repair range, styling, and dry shampoo), and Makeup (a 'Step by Step' concept spanning face, eyes, lips, accessories, removers, and gift coffrets). Many product lines carry vegan, hypoallergenic, or halal certifications, and hair color packaging uses partially recycled materials.

The company runs on a product-led growth motion combining direct-to-consumer e-commerce via a multilingual Shopify storefront (Portuguese, French, Spanish, English) with country-level selectors, a physical retail 'Onde Comprar' (Where to Buy) locator channel for third-party resellers, and community-led marketing across Instagram, Facebook, YouTube, and LinkedIn, supplemented by influencer collaborations (notably Bruna Gomes) and user-generated content. Revenue is generated through one-time product sales distributed across professional manicurists, hairstylists, makeup artists, distributors/resellers, and retail consumers, with no disclosed subscription, licensing, or recurring revenue model. Pricing is not publicly disclosed.

Andreia Professional is a privately held company with 251–500 employees, no disclosed outside funding rounds, no parent company, and no public listing. Ownership structure, management team composition, and detailed financial metrics are not available in the source material, representing material data gaps for diligence. The brand was elected Professional's Choice and Consumer's Choice 2026 across gel polish, hair color, and makeup categories.

Name

Andreia Professional

Legal name

Andreia Professional

Website

https://andreiaprofessional.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Portugal-based professional beauty brand selling vegan-formulated nail, hair color, and makeup products through its DTC e-commerce storefront, distributor network, and physical retail to professional beauticians and consumers across European markets.

Ownership category

akta.pro rank

Product category

Professional Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Professional Hair Styling & Finishing (CRABALAC)

Keywords

• Professional nail products
• Professional hair color
• Vegan beauty products
• Gel polish collections
• Professional makeup cosmetics

Headquarters

HQ city

Matosinhos

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Nails: Revenue generated from professional nail care products including gel polishes (The Gel Polish, True Pure, Effects lines), nail builders (gel and acrylic), nail art products, nail care treatments, extension systems, equipment, and professional kits. Products include vegan-formulated options and halal-certified nail polishes.
2. Product Sales - Hair: Revenue from professional hair color products including permanent coloration, demi-permanent, temporary direct color, developers, lighteners, color care products, and intensive repair treatments (BOND=R3 line). Products are 100% vegan with partially recycled packaging materials.
3. Product Sales - Makeup: Revenue from professional and consumer makeup products organized in a Step by Step concept covering face (primers, correctors, BB cream, bases, blush, bronzer, highlighters), eyes (eyeliners, shadows, mascaras, eyebrows), lips (liners, matte lipsticks, glosses), makeup accessories, and coffrets/gift sets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Andreia Professional is a Portugal-based professional beauty brand that manufactures and sells a comprehensive range of nail products (gel polishes, traditional nail polishes, builders, nail art, nail care, extension systems), hair products (professional coloration, developers, lighteners, color care, styling, and the BOND=R³ intensive repair line), and makeup products (face, eyes, lips, accessories, coffrets). The company distributes through its own e-commerce storefront and physical retail locations, targeting both professional beauticians and end consumers.

Product overview

Andreia Professional is a professional beauty brand operating as a direct-to-consumer e-commerce platform. The company offers three main product pillars: Nails (with over 350 shades and exclusive collections including gel polishes, nail polishes, builders, nail art, nail care, and extension systems), Hair (professional coloration, developers, lighteners, and care products including the BOND=R³ intensive repair line), and Makeup (organized by STEP BY STEP concept across Face, Eyes, Lips, and Essentials categories). Many products are labeled as vegan, and the hair color line uses partially recycled packaging materials. The portfolio includes sub-brands like The Gel Polish, True Pure, Effects, Nutricolor, and BOND=R³, alongside core product categories for both professional salon use and amateur consumers.

Differentiator

Problem solved

Functional benefit

Brands

• The Gel Polish: Vegan gel polish product line featuring over 350 shades.
• True Pure
• Nutricolor
• BOND=R³
• Power Blonde

Products and services

• The Gel Polish (Verniz Gel) 100% vegan professional gel polish line with 350+ shades and exclusive collections, used by professional manicurists and consumers for gel nail applications.
• Traditional Nail Polish (Verniz) Traditional nail polish line including Nutricolor Color + Treatment, Hybrid Gel, hypoallergenic, and halal-certified variants for everyday use.
• Nail Builders (Gel and Acrylic) Gel and acrylic builder products (e.g., Hard Gel 2 in 1) for nail extension and reconstruction, used by professional nail technicians.
• Nail Art Products Nail decoration products including Gel Paint, Spider Gel, and Chrome Illusion Pen for artistic nail designs.
• Nail Extension Systems Duo Shape Forms and Pro Extend Tips systems for professional nail extensions.
• Professional Kits (Pro Kits) Bundled professional starter and complete kits targeting professional beauticians and nail technicians.
• Professional Permanent Hair Color Professional permanent hair coloration, including 0% Ammonia Permanent Color and Permanent Power Blonde, used by professional hairstylists.
• Demi-Permanent Hair Color Semi-permanent hair coloration with less processing than permanent color, used by professional hairstylists and colorists.
• Hair Lighteners and Developers Hair bleaching, lightening powders (including Lightening Powder 9), and cream/powder developers for hair color activation.
• BOND=R³ Intensive Hair Repair Line Intensive hair repair product line including shampoo, mask, leave-in treatment, and elixir for bond reconstruction, used by professional hairstylists.
• Hair Color Care and Styling Products Post-color hair care (shampoo, conditioner, mask, leave-in, protective serum) plus styling products (hairsprays, texturizing sprays, gels, waxes, volume powder) and dry shampoo.
• Professional Face Makeup Face makeup including primers, correctors, BB cream, foundations, blush, bronzer, highlighters, and fixers/mattifiers, used by professional makeup artists and consumers.
• Professional Eye Makeup Eye makeup including eyeliners, eyeshadows, mascaras, and eyebrow products, used by professional makeup artists and consumers.
• Professional Lip Makeup Lip makeup including lip liners, matte no-transfer lipsticks, matte lip crayons, and lip glosses, used by professional makeup artists and consumers.
• Makeup Coffrets / Gift Sets Curated makeup bundles and gift sets (e.g., Silky Matte Lip Crayon Set, The Little Black Eye Set, Red Obsession Lip Kit, Illusion Eye Set, Makeup Brush Set) for professional use and gifting.

Quantifiable outcome

• Over 350 nail shades and exclusive collections available
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bruna GomesminorGTM or Marketing PartnerInfluencer collaboration with Bruna Gomes for product launches and brand visibility. The influencer partnered with Andreia Professional for new product releases and promotional content.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OPI: Global professional gel and lacquer nail polish brand. Directly comparable as a flagship gel polish brand used by professional manicurists, overlapping with Andreia's The Gel Polish, True Pure, and Effects ranges.
• CND (Creative Nail Design): Professional nail brand behind Shellac and Brisa gel systems. Comparable in target customer (salon professionals), category focus (gel polish, builders, nail art), and education-led go-to-market.
• Essie: Mass-premium nail lacquer and gel polish brand with strong salon presence. Overlaps with Andreia's nail polish and gel polish portfolio and competes for the same professional and consumer nail color shelf.
• Gelish: Professional gel polish and nail products brand owned by Akzentz. Direct competitor in gel polish systems, soak-off products, and professional nail accessories.
• Morgan Taylor: Professional nail lacquer and gel polish line targeting salons. Comparable breadth of shades and salon channel, similar position to Andreia as a multi-shade nail color specialist.

Broad incumbents

• Coty Professional Beauty: Multi-brand professional beauty group (Wella, OPI, ghd). Highly comparable as an aggregator of professional hair and nail brands and a likely consolidator peer for Andreia.
• L'Oréal Professionnel: Global professional hair color and care brand. Overlaps with Andreia's professional hair coloration, developers, lighteners, and color care categories, and operates a much larger professional-academy network.
• Wella Professionals: Global professional hair color, care, and styling brand under Wella Company. Directly comparable in professional hair color systems, bond-repair care (similar to Andreia's BOND=R³ line), and stylist education programs.
• Kering Beauté (Kering Beauty): Kering's beauty division that houses acquired professional and luxury beauty brands (e.g., Creed, former Coty Professional Beauty assets). A likely strategic acquirer peer for a multi-category professional beauty brand like Andreia.
• Schwarzkopf Professional: Professional hair color, care, and styling brand. Competes with Andreia's permanent and demi-permanent coloration, lighteners, developers, and styling line in salons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Andreia_Pro
• YouTubeyoutube.com/channel/UC_GtpltKUh1fnokKVKymHVA
• Facebookfacebook.com/Andreia.Professional
• LinkedInpt.linkedin.com/company/andreiaprofessional
• Instagraminstagram.com/andreia.professional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andreia Professional