Ben Moss Jewellers

What Ben Moss Jewellers does

Ben Moss Jewellers is a Canadian fine-jewellery retail banner founded in 1910 and currently owned and operated by CJ Limited (Charm Diamond Centres), which acquired the trademark in January 2017 after the original chain filed for creditor protection in May 2016. The company operates 16 physical retail stores across five provinces — Ontario, Manitoba, Saskatchewan, Alberta, and British Columbia — complemented by a Canada-wide e-commerce storefront (benmoss.com) that ships exclusively within Canada, virtual and in-store appointment booking, and a dedicated Corporate Gifts & Awards B2B programme. The head office and customer service centre are in Dartmouth, Nova Scotia, and the company is part of the CJ Limited retail group, which also runs Charm Diamond Centres and Crescent Gold and Diamonds, operating more than 88 stores and employing over 800 people across Canada.

The core product offering is fine jewellery organized around multiple sub-brands and categories: Glacier Fire (proprietary Canadian natural diamond collection with maple leaf motif), Bella Moda (18K gold-plated sterling silver and modern fashion jewellery), New Brilliance (lab-grown diamond pieces), and Julianna B (pearls and coloured gemstones), alongside core categories of engagement and bridal rings, diamond studs, hoops, bracelets, watches, and personalized/custom pieces. Underlying technology is a standard retail e-commerce platform with product catalog, inventory management, and online transaction processing; customer-facing selling is delivered primarily by Certified Diamontologists through in-store, phone, email, and video appointments, not by automated systems. After-sales is supported by the Lifetime Diamond Guarantee (chipped/lost-stone replacement, 100-day exchange, 30-day refund, lifetime trade-up), the Lifetime Extended Service Plan (sizing, prong repair, re-tipping, cleaning), and complimentary bi-annual cleaning and inspection.

The business model is one-time transactional retail jewellery sales across a wide price ladder (sub-$100 fashion pieces to $5,000+ bridal and lab-grown tennis bracelets), supplemented by deferred-revenue mechanisms rather than recurring revenue: Ben Moss FlexitiCard co-branded financing (no-interest promotional periods, sub-3-minute approvals) in partnership with Flexiti, in-store layaway (20% down, six months to pay), gift cards in $50-$1,000 denominations, and custom jewellery quotes with 4-6 week fulfilment. Pricing is unit-based by item, with $20 standard shipping (free over $99) and a tiered appraisal service ($89.99 first piece, $84.99 additional). Customer segments are dominated by Canadian bridal and engagement buyers, with secondary segments in personal/fashion gifting, corporate and institutional awards, and family/legacy jewellery; the company is privately held, ships only within Canada, and has not disclosed revenue.

Name

Ben Moss Jewellers

Legal name

CJ Limited

Website

https://benmoss.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ben Moss Jewellers is a Canadian fine-jewellery retail chain (est. 1910) operating 16 stores across five provinces and a Canada-wide e-commerce site, serving bridal, fashion, corporate gifting, and legacy jewellery customers through sub-brands including Glacier Fire (Canadian diamonds), New Brilliance (lab-grown), and Bella Moda (fashion), under parent CJ Limited (Charm Diamond Centres).

Ownership category

akta.pro rank

Product category

Fine Jewellery Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE), Pearl Jewelry (CRAKAAAC)

Keywords

• Fine jewellery retail
• Diamond jewellery
• Engagement rings
• Lab-grown diamonds
• Bridal jewellery

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail jewellery sales: Revenue is generated through the sale of fine jewellery including diamonds, gemstones, pearls, watches, and bridal pieces at retail price points ranging from under $100 to over $5,000 per item. Both in-store and online channels are used. Sales are one-time transaction-based with no recurring revenue component for standard purchases.
2. Flexible financing (FlexitiCard): Ben Moss offers financing through the Ben Moss FlexitiCard Credit Card, a partnership with Flexiti. Customers can spread payments over flexible plans, including no-interest promotional periods. This drives higher average order values by lowering the barrier to purchasing higher-priced jewellery items.
3. Layaway plans: In-store layaway option requiring 20% down payment with six months to pay off the balance, enabling customers to reserve items and convert browsers to buyers over time.
4. Gift cards: Ben Moss gift cards are sold in-store and online in denominations from $50 to $1,000, driving prepaid revenue and encouraging repeat purchases.
5. Custom jewellery orders: Custom jewellery is quoted and ordered through a bespoke process, typically taking 4-6 weeks to fulfil. Adds a premium service revenue stream beyond standard catalogue items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ben Moss Jewellers is a Canadian fine jewellery retailer operating 16 physical stores across Western and Central Canada and an e-commerce storefront. It sells diamond and gemstone jewellery, engagement rings, watches, and pearl pieces through proprietary in-house sub-brands (Glacier Fire, Bella Moda, New Brilliance, Julianna B), supported by custom design services, certified Diamontologist consultations, virtual appointments, flexible financing, and corporate gifting.

Product overview

Ben Moss Jewellers is a Canadian retail jeweller offering a comprehensive fine jewellery portfolio across multiple sub-brands and product categories. The company operates as a unified retail platform organized around distinct brand collections (Glacier Fire for Canadian diamonds, Bella Moda for fashion jewellery, New Brilliance for lab grown diamonds, Julianna B for pearl jewellery) alongside core categories including engagement rings, diamond fashion jewellery, personalized/custom pieces, watches, and corporate gifts. The product ecosystem is supported by complementary services including lifetime warranties (Lifetime Diamond Guarantee, Lifetime Extended Service Plan), flexible financing options (FlexitiCard, layaway), virtual and in-store appointments, custom jewellery design, and gift cards. The company also offers corporate gift programs targeting B2B customers. All products are available through e-commerce (Canada-wide shipping over $99) and 16 physical store locations across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Glacier Fire: Canadian diamond jewellery brand featuring exceptional sparkle and Canadian natural diamonds.
• Bella Moda

Products and services

• Glacier Fire Collection

Quantifiable outcome

• Over 100 years of brand history establishing trust
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Charm Diamond Centres (CJ Limited)flagshipStrategic or Co-development Partner · 1 January 2017Charm Diamond Centres, operating as CJ Limited, acquired the Ben Moss trademark in January 2017 and is reopening 16 Ben Moss Jewellers stores across Canada. CJ Limited, founded in 1972 by Richard Calder, operates more than 88 stores under Ben Moss, Charm Diamond Centres, and Crescent Gold and Diamonds brands, employing over 800 people. Charm Diamond Centres is a Canada Top 50 Best Managed Company. Ben Moss operates as a sister brand to Charm Diamond Centres, sharing corporate resources, head office in Dartmouth, NS, and a similar family-owned Canadian jewellery retail identity.
• Canada PostminorOthersCanada Post is used for shipping all online orders within Canada. Orders ship from Ben Moss's Dartmouth, NS warehouse. In-transit times are typically 3-10 business days. Customers are advised to track packages via canadapost.ca.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiffany & Co. (LVMH): Global luxury jewelry icon with deep bridal heritage, brand cachet, and premium price positioning. Comparable on diamond bridal assortment and after-sales service, though priced well above Ben Moss and targets a substantially higher customer segment.
• Pandora: Global mass-market jewelry brand with branded charm and fashion jewelry products sold through a wide store network and ecommerce. Comparable on omnichannel distribution, fashion/occasion gifting assortment, and Canada presence, though it competes via branded fashion pieces rather than diamond bridal.
• Signet Jewelers (Kay Jewelers, Zales, Jared): Largest North American specialty jewelry retailer with multiple banners including Peoples Jewellers in Canada. Comparable on bridal diamond focus, financing partnerships, and omnichannel model; broader footprint and category breadth makes it a dominant mid-market incumbent.

Direct peers

• Blue Nile (now part of Signet Jewelers): Online-first fine jewelry and bridal retailer (acquired by Signet) competing on price transparency and breadth of diamond selection. Comparable on diamond bridal assortment and omnichannel strategy, and now competes from within Signet's portfolio of banners that includes Peoples Jewellers.
• Charm Diamond Centres: Sister brand under CJ Limited and Ben Moss's parent operator; operates 88+ Canadian jewelry retail stores with nearly identical fine jewelry assortment, bridal focus, financing, and Lifetime Diamond Guarantee model. Most directly comparable peer given shared parentage, corporate resources, and product overlap.
• Peoples Jewellers: Canada's largest mid-market fine jewelry chain (owned by Signet Jewelers), specializing in diamond bridal and fashion jewelry across physical stores and ecommerce. Directly comparable in assortment (diamond bridal, fashion), financing partnerships, and omnichannel model.
• Birks Group (Bijouterie Birks): Iconic Canadian fine jewelry retailer with premium assortment, bridal focus, and long heritage. Comparable in country-specific positioning, bridal diamond category emphasis, and omnichannel retail model, though skews more luxury and higher price points than Ben Moss.
• Crescent Gold and Diamonds: Sister retail banner under CJ Limited alongside Charm Diamond Centres and Ben Moss; offers Canadian diamond jewelry with similar in-store service model. Comparable as part of the same parent's multi-banner fine jewelry retail network with overlapping geographic footprint.

Emerging players

• Mejuri: Canadian-founded direct-to-consumer fine jewelry brand targeting millennials and Gen-Z with transparent pricing, lab-grown and natural stones, and a digital-first model. Comparable on Canadian origin, fine jewelry assortment, and bridal-adjacent offerings, though lacking physical retail and legacy bridal service infrastructure that Ben Moss has.
• Vrai & Oro (VRAI): Direct-to-consumer lab-grown diamond jewelry brand vertically integrated with Diamond Foundry. Comparable on diamond bridal assortment, sustainability/provenance messaging, and digital-first positioning; competes specifically with New Brilliance in the lab-grown bridal tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BenMossJeweller
• Facebookfacebook.com/benmossjewellers
• LinkedInlinkedin.com/company/ben-moss-jewellers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Moss Jewellers