MTRC

What MTRC does

MTRC (legal name: European Med Tech and IVD Reimbursement Consulting Ltd.) is a privately-held, UK-registered boutique consultancy founded in 2017 in Stockholm by Oleg Borisenko, MD, PhD, that provides reimbursement analysis, market access strategy, health economic modelling, evidence synthesis, value dossier development, and HTA submission support exclusively to medical technology, in-vitro diagnostics (IVD), and digital health companies operating in Europe. The firm operates across 14 European countries with a stated team of 24 full-time employees plus over twenty dedicated consultants and analysts in six countries, supported by offices in Leeds (UK HEOR), Alicante (Spain market access), and Sofia (Bulgaria, contracting and billing). Its core technology layer is the MTRC Access Intelligence platform, which monitors 71 reimbursement organizations across 15 European countries and 85 HTA organizations across 38 countries, and is paired with proprietary methodologies — the Three Pillars of Market Access and Evidence Gap Analysis frameworks — codified across country-specific dossiers and a published Med Tech EU Market Access Attractiveness Index (MAAI).

MTRC monetizes through three revenue streams: (1) NDA-based professional consulting projects (reimbursement analysis, market access strategy, evidence gap analysis, HEOR modelling, value dossiers, HTA submissions) priced on a quote basis; (2) the MTRC Access Intelligence subscription service with three tiers (Essential, Professional, Enterprise) delivered via email alerts, online database access, and advisory support; and (3) the European Market Access Training program, sold as a free quarterly cohort plus paid individual (€3,500) and corporate (€12,000 annual) licenses. The firm has executed 1,057+ completed projects for 239 clients since founding, with a customer mix of approximately 74% large MedTech corporations, 34% SMEs, and 14% IVD-focused companies, generating 78% repeat business and serving 19 of the top 30 MedTech companies including Johnson & Johnson, Abbott, Medtronic, Intuitive Surgical, BD, Boston Scientific, Philips, Stryker, Edwards Lifesciences, and Illumina. MTRC is ISO 9001:2015 certified by UKAS and is a member of ABHI; it has disclosed no external funding rounds and remains founder-controlled.

Name

MTRC

Legal name

European Med Tech and IVD Reimbursement Consulting Ltd.

Website

https://mtrconsult.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

MTRC is a privately-held European boutique consultancy that provides reimbursement analysis, market access strategy, HEOR, evidence synthesis, and HTA submission support exclusively to medical device, IVD, and digital health companies across 14 European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services (Reimbursement Analysis, Market Access Strategy, HEOR): Professional consulting services providing reimbursement analysis, market access strategy, health economic modeling, evidence synthesis, and value dossier development for medical device and IVD companies across Europe. Projects are performed under strict NDAs with pricing quote-based.
2. MTRC Access Intelligence Subscription: Subscription-based market access intelligence service with three tiers: Essential (early-warning system), Professional (structured tracking with database access), and Enterprise (institutional intelligence system). Delivered via email alerts, online database, and advisory support.
3. Market Access Training Programs: Structured online learning program for MedTech professionals. Quarterly cohort is free; instant access corporate license at €3,500 per individual or €12,000 annual company license for unlimited internal access. Customized corporate training programs also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MTRC is a boutique European consultancy that provides market access, reimbursement analysis, health economics, and evidence synthesis services exclusively to the medical technology and in-vitro diagnostics (IVD) industry. It analyzes coding, payment mechanisms, tariffs, policy, and HTA considerations across 14 European countries and develops market access strategies, value dossiers, and health economic models to help manufacturers obtain reimbursement and adoption.

Product overview

MTRC operates as a boutique European Med Tech market access and HEOR consultancy offering a portfolio of consulting services. The core offerings include Reimbursement Analysis, Market Access Strategy, and MTRC Access Intelligence (a structured intelligence system for monitoring reimbursement and HTA developments). Supporting services include Value Dossiers, Evidence Gap Analysis, Health Economic Modelling, Systematic Literature Reviews, and Reimbursement/HTA Submissions. The company also provides proprietary methodologies (Three Pillars of Market Access and Evidence Gap Analysis Framework), training programs (European Market Access Training), and knowledge resources (Knowledge Zone with Country and Technology Summaries, Analytical White Papers, and Pocket Briefs). MTRC Access Intelligence is available in three tiers: Essential, Professional, and Enterprise, providing email alerts, online database access, and advisory support respectively.

Differentiator

Problem solved

Functional benefit

Brands

• MTRC Access Intelligence: Structured MedTech Market Access Intelligence service for reimbursement, HTA, payer, and access changes in Europe and globally
• European Market Access Training
• Three Pillars of Market Access
• Evidence Gap Analysis
• MAAI (Med Tech EU Market Access Attractiveness Index)
• Gateway to Europe

Products and services

• Reimbursement Analysis Analysis of procedure coding, payment mechanisms, reimbursement tariffs, policy, and HTA considerations across 14 European countries to define the current market access situation for medical technologies.
• Market Access Strategy Strategic recommendations on pathways to establish reimbursement, funding, and obtain endorsement in HTA programs across 14 European markets, based on comprehensive reimbursement analysis.
• MTRC Access Intelligence Structured market access intelligence system providing monitoring of global HTA developments and European reimbursement, payer, coding, and access changes for medical technologies, delivered through email alerts, online database, and advisory support.
• Value Dossiers Evidence packages distilling clinical, economic, and organizational proof points for medical technologies to support marketing, reimbursement, HTA, and procurement efforts across the product lifecycle.
• Evidence Gap Analysis Fact-based assessment of evidence requirements for reimbursement and HTA submissions, benchmarking available evidence against prior reimbursement decisions by payers and HTA bodies for comparable technologies.
• Health Economic Modelling Early and comprehensive decision-analytic models to determine economic value proposition, including cost-effectiveness analysis, budget impact analysis, and ROI assessments for healthcare decision-makers.
• Systematic Literature Reviews Evidence synthesis services providing systematic literature reviews for the medical device industry to support reimbursement and HTA submissions.
• Reimbursement and HTA Submissions Preparation and submission of documentation for reimbursement and health technology assessment processes across European markets.
• European Market Access Training Structured online learning program designed to help MedTech professionals understand how medical technologies achieve reimbursement and adoption in European healthcare systems, delivered as an 8-week cohort-based training with expert-led webinars.
• Cost Analysis Service Cost analysis service to support economic modelling or full adaptation of health economics models across 19 European countries.

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ABHI (Association of British Health-Tech Industries)coreOthersMTRC is a proud member of ABHI, the UK's leading industry association for health technology (HealthTech). ABHI supports the HealthTech community to save and enhance lives. Members include both multinationals and small and medium-sized enterprises (SMEs) supplying products from syringes and wound dressings to surgical robots and digitally enhanced technologies. MTRC's membership reinforces commitment to supporting medical technology companies with high-quality insights and strategic guidance.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Synergus AB: Nordic MedTech market access and health economics consultancy founded by MTRC founder Oleg Borisenko's prior employer; offers very similar European reimbursement, HTA and HEOR services to medical device manufacturers and is the closest direct comparable in size and scope.
• CBPartners: Specialist market access, pricing and health economics consultancy serving global pharma and MedTech; comparable boutique position with cross-country payer engagement similar to MTRC's 14-country European focus.
• BresMed Health Solutions: Health economics and market access consultancy delivering HTA submissions, economic modelling and evidence synthesis to MedTech and pharma; overlapping service portfolio and similar project-based delivery model to MTRC.
• PHMR (Public Health Management & Research): Independent market access consultancy providing HTA, health economics and reimbursement support to medical device and pharmaceutical manufacturers; comparable boutique consulting model in Europe.
• Metis Market Access: MedTech market access consultancy founded by Strategic Advisor Markus Siebert (former MTRC advisor); operates in the same European reimbursement / HEOR niche with similar MedTech-only positioning.

Broad incumbents

• Evidera (PPD/Thermo Fisher): Large HEOR and market access consultancy within Thermo Fisher's PPD group offering value evidence, HTA submissions and real-world evidence; competes with MTRC in HEOR and value dossiers at a much larger scale.
• IQVIA: Global CRO and life-sciences consultancy with a substantial MedTech market access and HEOR practice; competes broadly with MTRC on multi-country European reimbursement strategy.
• RTI Health Solutions: Health economics and outcomes research consultancy within RTI International; offers HTA, evidence synthesis and economic modelling services overlapping with MTRC's HEOR/value dossier offering.
• Guidehouse (formerly Navigant): Global management consultancy with a life-sciences practice providing market access, reimbursement strategy and HEOR support to MedTech manufacturers across Europe.

Emerging players

• Quantium Health: Health analytics and market access advisory applying data-driven evidence and real-world data to reimbursement decisions; overlaps with MTRC's evidence generation work for MedTech clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mtr_consult

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTRC