Golftini

What Golftini does

Golftini is a U.S.-based women's golf apparel brand founded in 2005 by Susan Hess and headquartered in Chicago, Illinois. The company designs, sources, and sells performance-oriented golf apparel including skorts, pants, tops, dresses, outerwear, and accessories, with technical fabric specifications such as four-way stretch, UPF protection, and moisture-wicking properties. It has subsequently expanded into adjacent categories including a men's line, athleisure, and loungewear, and operates distinct sub-brand collections including Pink Label, Be An Athlete, and Core Store. Distribution is principally direct-to-consumer via the brand's own e-commerce site, supplemented by wholesale channels, group and corporate orders, and co-branded product partnerships.

The business model is anchored in direct-to-consumer e-commerce, with pricing ranging from $18 to $198 per SKU, free shipping offered above a $250 threshold, and a three-tier Reserve Club Rewards loyalty program. Revenue is also generated through wholesale accounts, corporate and group orders, and a co-branded product partnership with Callaway Golf producing branded golf balls, alongside a cause-marketing partnership with the American Cancer Society. The brand has been featured in Golf Digest, Forbes, Golf Magazine, and PGA Magazine, and has accumulated more than 5,500 five-star customer reviews. Shipping is fulfilled to the United States, Canada, Australia, and New Zealand, with the company remaining privately held and founder-operated with no disclosed external funding.

Name

Golftini

Legal name

Golftini

Website

https://www.golftiniwear.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Golftini offers women's golf apparel, including skirts, pants, tops, and accessories, available online and in retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Primary revenue stream from direct-to-consumer online sales of golf apparel and accessories. Products include skorts, pants, tops, dresses, outerwear, and accessories sold at fixed unit prices through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Golftini designs, manufactures, and sells women's and men's golf apparel — including skorts, tops, pants, dresses, outerwear, and accessories — through its direct-to-consumer e-commerce storefront at golftiniwear.com and via wholesale and group/corporate order channels. Products feature performance fabrics with 4-way stretch, UPF sun protection, and moisture-wicking properties, positioned for course-to-cocktail versatility.

Product overview

Golftini is a women's golf apparel brand that expanded to include men's golf wear and women's athleisure. The product portfolio centers on women's skorts (the company's heritage product), complemented by golf tops, pants, dresses, outerwear, and a complete men's collection. Supporting product lines include a men's golf apparel line, athleisure wear (Crossover collection), loungewear (Martini Pajama Matching Set), and golf accessories. The brand features several sub-lines including the performance-focused Be An Athlete Series, the essentials-focused Core Store, seasonal limited collections like Fast & Furious, and a customer loyalty program (Reserve Club). All products emphasize performance fabrics with stretch, sun protection, and moisture-wicking properties designed for both on-course and lifestyle wear.

Differentiator

Problem solved

Functional benefit

Brands

• Pink Label: A branded collection featured in the women's golf apparel line, highlighting special pink-themed products supporting Breast Cancer awareness

Products and services

• Women's Golf Skorts Golftini's signature hybrid golf/tennis skorts combining the look of a skirt with built-in shorts. Available in Be An Athlete, Pull-On Stretch, Performance Side Pleat, and 360 Full Pleat collections in multiple prints and patterns. Designed for women golfers seeking performance and style.
• Women's Golf Tops Polo shirts, sweaters, jackets, vests, pullovers, and sports bras designed for golf and athleisure wear, featuring performance fabrics with UPF sun protection and four-way stretch materials.
• Women's Golf Pants Stretch ankle pants and golf bottoms in various colors and patterns, designed for course-to-everyday versatility.
• Women's Golf and Tennis Dresses Sport and pleated dresses designed for golf and tennis, including the Timeless Pleated Dress and Tini Time Sport Dress collections.
• Men's Golf Apparel Performance polos, shorts, pants, hoodies, sweaters, and layering pieces designed for men, featuring precision-engineered performance fabrics with tailored fits and zero-restriction movement.
• Golf Accessories Hats, visors, belts, bags, gloves, golf balls, drinkware/flasks, and gift cards for both women and men. Includes co-branded Golftini x Callaway Truvis golf balls.
• Martini Pajama Matching Set Women's pajama set made from 93% Modal and 7% Spandex, featuring a dancing martini print with rose pink piping and a button-front short sleeve top. Lifestyle/loungewear extension of the core golf apparel brand.
• Crossover Athleisure Collection Multi-sport activewear collection designed for tennis, yoga, spin, workouts, and everyday activities with breathable, moisture-wicking fabrics.
• The Reserve Club Rewards Program Three-tier customer loyalty program (Shaken — free entry, Stirred — $500 annual spend, Signature — $1,000 annual spend) offering cash-back rewards, exclusive member benefits, and tiered perks on purchases.

Quantifiable outcome

• 5,500+ 5-star reviews demonstrating customer satisfaction and brand loyalty
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• American Cancer SocietycoreOthersGolftini partners with the American Cancer Society as part of its mission to raise awareness and funding for Breast Cancer research. A percentage of all sales goes to support cancer research initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/Golftini
• Instagraminstagram.com/golftiniwear
• TikToktiktok.com/@golftini
• Pinterestpinterest.com/golftiniwear
• Xx.com/golftini
• LinkedInlinkedin.com/company/golftini-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golftini