Etiqa Life and General Assurance Philippines

What Etiqa Life and General Assurance Philippines does

Etiqa Life and General Assurance Philippines, Inc. is a Philippine composite insurer — offering both life and non-life (general) insurance products — headquartered in Makati City and operating as a subsidiary of Malaysia's Maybank Group, one of Southeast Asia's largest banking groups. The company serves two primary customer segments: corporate clients (1,000+ multinational and local corporations covering 390,000+ executives, employees and dependents through group health, life, accident and employee benefits programs) and individual consumers (health/life/accident via MyLife+, motor via Auto Insurance and E-CTPL, travel, Takaful personal accident, and disease-specific plans such as E-ZY Pneumonia, E-ZY Dengue and ER Protect). Formerly known as AsianLife & General Assurance Corporation, the entity was rebranded to Etiqa in 2019 to align with the parent's regional brand across Malaysia, Singapore, Indonesia and the Philippines.

The company's core technology is a digital-first insurance platform comprising an e-commerce storefront (shop.etiqa.com.ph), an online application and KYC verification system, an online premium calculator, a multi-payment gateway integration accepting credit/debit cards, GCash and over-the-counter payments, and the Smile PH mobile application for policyholder self-service. The platform underpins a 15-working-day claims turnaround and supports instant policy issuance for travel and E-CTPL lines. Underwriting and product delivery are enabled by an extensive healthcare ecosystem of 29,000+ doctors, 1,500+ hospitals and clinics, and the Top Six Hospitals Network in the Philippines, plus ATR Asset Management as the fund manager for investment-linked products.

Etiqa's revenue model is anchored on insurance premiums collected across life, health, motor and travel lines (structured as one-time annual payments for products like MyLife+ and recurring/annual subscriptions for auto, travel and group policies), supplemented by investment fund management fees on unit-linked products (equity, bond and global multi-asset feeder funds). Distribution combines digital direct-to-consumer (e-commerce, mobile app, online premium calculators), an accredited agent network, a dedicated corporate sales force with relationship managers, and over-the-counter payment facilities, while marketing leverages Etiqapedia educational content, social channels (Facebook, LinkedIn, Instagram) and regional award credentials. The company holds NPC privacy registration and operates under documented AML/CFT, anti-bribery, whistleblowing and customer security policies.

Name

Etiqa Life and General Assurance Philippines

Legal name

Etiqa Life and General Assurance Philippines, Inc.

Website

https://etiqa.com.ph

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Etiqa Life and General Assurance Philippines is a Makati-based composite insurer and Maybank Group subsidiary offering life, health, motor, travel and group corporate insurance to individual consumers (via digital e-commerce) and 1,000+ corporations covering 390,000+ lives across the Philippines.

Ownership category

akta.pro rank

Product category

Life and General Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Life insurance products
• Health insurance plans
• Auto insurance coverage
• Group employee benefits
• Travel insurance policies

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Insurance Premiums: The primary revenue stream comes from collecting insurance premiums across life insurance, health insurance, motor insurance, travel insurance, and other non-life insurance products. Premiums are collected as one-time payments (e.g., MyLife+ annual coverage) or recurring payments for ongoing policies.
2. Group Corporate Insurance: Revenue from providing group health, life, and employee benefits insurance to corporate clients, covering executives, employees and their dependents of multinational and local corporations.
3. Investment Fund Management: Revenue generated through investment funds offered to policyholders, including equity funds, bond funds, and global multi-asset funds with associated management fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Etiqa Life and General Assurance Philippines provides a comprehensive portfolio of life and non-life insurance products for both individual consumers and corporate clients. Its offerings include health, life and accident insurance (MyLife+), motor and compulsory third-party liability (E-CTPL) coverage, travel insurance, specialty plans such as E-ZY Pneumonia and E-ZY Dengue, Takaful Personal Accident, and investment-linked products. The company also underwrites group insurance and employee benefits programs for corporations, distributing its products through its own e-commerce platform, accredited agents, and corporate sales force.

Product overview

Etiqa Life and General Assurance Philippines operates as a comprehensive life and non-life insurance provider offering a broad portfolio of products across individual and corporate segments. The product lineup centers on digital-first offerings including MyLife+ (health/life/accident), Travel Insurance with optional COVID-19 coverage, Auto Insurance, E-CTPL, and specialized plans like E-ZY Pneumonia and Dengue plans. The company also provides Takaful Personal Accident for Shari'ah-compliant coverage, DepEd Teacher Loans, and extensive corporate group insurance for employee benefits. All core products are available for online purchase through the company's e-commerce platform, with services accessible via web and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• MyLife+ Plan: Health, life and accident insurance plan with access to 29,000+ doctors and 1,500+ hospitals nationwide
• E-CTPL
• Smile PH App
• Travel Assistance Plan

Products and services

• MyLife+ Plan A comprehensive health, life, and accident insurance plan for individuals ages 0-70 providing access to 29,000+ doctors and 1,500+ hospitals nationwide, with death and accidental death/dismemberment benefits up to Php 100,000.
• E-CTPL (Compulsory Third Party Liability) Online vehicle compulsory third-party liability insurance that allows customers to obtain mandatory CTPL coverage entirely through the company's e-commerce platform.
• Auto Insurance Comprehensive motor insurance covering Own Damage, Third-Party Bodily Injury, Third-Party Property Damage, and Acts of God risks with premiums based on vehicle make, model, year, sum insured, and deductible selection.
• Travel Insurance Comprehensive travel coverage for domestic and international trips protecting against flight cancellation, medical emergencies, emergency accommodation, baggage issues, and vehicle accidents, with optional COVID-19 coverage for international travelers aged 0-65.
• E-ZY Pneumonia Plan Focused health insurance plan providing coverage specifically for pneumonia-related medical expenses and hospitalization for individuals.
• E-ZY Dengue Plan Focused health insurance plan providing coverage specifically for dengue-related medical expenses and hospitalization for individuals.
• ER Protect Plan Emergency room protection plan covering medical expenses incurred from emergency room visits and treatments for individuals.
• Takaful Personal Accident Shari'ah-compliant ethical personal accident insurance providing protection for individuals and families based on Islamic financing principles.
• Individual Life Insurance Personal life insurance products including term life, whole life, and investment-linked plans for individual policyholders.
• Individual Non-Life Insurance Non-life insurance products for individuals including fire, home, and other property insurance coverage.
• DepEd Teacher Loans Financial assistance loan products specifically designed for educators under the Department of Education, providing accessible loan facilities.
• Group Health and Accident Insurance Corporate employee benefits insurance covering group health, accident, and related coverage for organizations and their employees.
• Corporate Non-Life Insurance Business insurance products including commercial property, liability, and other non-life coverage for corporate clients.
• Travel Assistance Plan Comprehensive travel protection covering flight delay, trip cancellation, missed connections, baggage delay/loss, medical expenses, hospitalization, emergency evacuation, repatriation, and personal accident for travelers aged 0-80.

Quantifiable outcome

• Claims processing turnaround of 15 working days after submission of complete requirements
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ATR Asset Management (ATRAM)coreTechnology or IntegrationATRAM serves as the fund manager for Etiqa's investment fund products including the ETIQA PH Peso Asia Equity Dividend Paying Fund, ETIQA PH Peso Global Bond Dividend Paying Fund, ETIQA PH Dollar Global Bond Dividend Paying Fund, and other feeder funds. ATRAM provides fund management, unit income distribution notices, and fund performance data.
• Philippine Insurance Restoration Agency (PIRA)minorOthersEtiqa Philippines is a member of PIRA, an industry organization for insurance companies in the Philippines focused on industry standards and professional development.
• Philippine Life Insurance Association (PLIA)minorOthersEtiqa Philippines is a member of PLIA, the industry association for life insurance companies in the Philippines, participating in industry initiatives and adhering to industry standards.
• Top Six Hospitals Network (Philippines)coreOthersEtiqa has partnerships with the top six hospitals in the Philippines including Asian Hospital Medical Center, St. Luke's Global City, St. Luke's QC, Makati Medical Center, The Medical City, and Cardinal Santos Medical Center. These partnerships provide MyLife+ policyholders with access to premium healthcare facilities across the country.
• Extensive Medical Provider NetworkcoreOthersEtiqa's MyLife+ plan provides access to over 29,000 doctors and 1,500+ hospitals and clinics nationwide through its network of accredited medical providers. This extensive network enables broad geographic coverage and choice for policyholders seeking healthcare services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sun Life of Canada (Philippines): One of the largest life insurance providers in the Philippines, offering individual life, group insurance, and wealth solutions through a multi-channel distribution model. Directly comparable to Etiqa in life, health, and group employee benefits.
• Manulife Philippines: Provides individual life, group benefits, and wealth management products in the Philippines. Similar composite insurer profile to Etiqa, targeting both retail and corporate clients.
• Insular Life Assurance Company: Largest Filipino-owned life insurer with broad life, health, and group insurance offerings. Recently acquired Generali Life Assurance Philippines, increasing its competitive overlap with Etiqa.
• AXA Philippines: Leading global insurer with a sizeable Philippine operation offering life, health, and general insurance. Overlaps with Etiqa across life, accident & health, and digital distribution.
• BPI-Philam Life Assurance: Joint venture between Bank of the Philippine Islands and AIA, offering life and health insurance distributed through BPI's banking channels. Direct peer leveraging bancassurance, similar to Etiqa's Maybank relationship.
• Pru Life Insurance Philippines: Major composite insurer in the Philippines offering life, health, and investment-linked products, with strong digital capabilities (PRUlife). Competes head-to-head with Etiqa across retail and group segments.
• FWD Life Insurance Philippines: Digital-first life insurer with strong focus on customer experience and online purchase flows. Competes directly with Etiqa's digital insurance positioning in the Philippines.
• Allianz PNB Life Insurance: JV between Allianz and Philippine National Bank offering life and health products, distributed via bancassurance. Comparable to Etiqa in life/health and bank-led distribution.

Regional players

• Malayan Insurance: One of the largest non-life insurers in the Philippines, owned by the Yuchengco Group. Overlaps with Etiqa's auto, fire, and travel insurance products across the domestic market.

Broad incumbents

• MAPFRE Insular Insurance: Non-life insurance leader in the Philippines (part of MAPFRE Group). Direct competitor to Etiqa's non-life lines (motor, travel, fire) but does not focus on life insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/etiqaphilippines
• LinkedInlinkedin.com/company/etiqaphilippines
• Instagraminstagram.com/etiqaphilippines

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etiqa Life and General Assurance Philippines