What Roborobo does

Roborobo (乐博乐博) is a Beijing-based children's robotics and programming education platform operating as a subsidiary brand of A-share listed Shengtong Stock Co., Ltd. (深圳证券交易所股票代码: 002599). The company delivers a vertically integrated K-12 curriculum for students ages 3-18, spanning physical block-based robotics, visual programming (140+ instruction modules), Python, C++ for competitive programming (NOIP), AI literacy, and metaverse courses, supported by proprietary platforms including the One-School Teaching Service Platform (OMO 2.0), the Lebo Learning Center cross-platform client (Windows, macOS, iPad), and the Robosim simulation tool. Its distribution is omnichannel: approximately 1,000 learning centers across 35 Chinese provinces (20 cities direct-operated, 110 cities franchised), online live and self-paced courses, B2G kindergarten and public-school curriculum partnerships, and franchise licensing.

The business model derives revenue from multiple streams: recurring course tuition fees (subscription-like), short-term programs and seasonal camps, competition registration and equipment sales across 14 national and international contests (including AIIC, WRC, NOI, VEX, IRO), international study tours, B2G school curriculum licensing, and franchise fees. Pricing is quote-based and not publicly disclosed. Marketing operates through WeChat Official Account, WeChat Video Account, Douyin, and education media, supplemented by community events and competitions.

On the technology layer, Roborobo integrates third-party AI capabilities rather than building proprietary foundation models: AI Dialogue runs on Tsinghua University's LLM, AI Digital Humans use Tencent's Zhiying platform, and AI Painting relies on an internal Shengtong Education pipeline. Robotics hardware (UGOT, XGO, programmable drones) is integrated via partnerships with Unitree Technology and UBTECH Robotics. The company's strategic moat rests on its national physical footprint, listed-parent financial stability, full-stack curriculum, and an extensive education-and-AI partner ecosystem including New Oriental (2015), Tencent (2023), iFLYTEK, TAL/Xueersi, and UBTECH (2024).

Name

Roborobo

Legal name

北京乐博乐博教育科技有限公司

Website

https://roborobo.cn

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Roborobo is a Beijing-based K-12 children's robotics and programming education platform, operating nearly 1,000 learning centers across 35 Chinese provinces under Shengtong Stock (002599), delivering curriculum from physical blocks to C++ and AI literacy for students ages 3-18.

Ownership category

akta.pro rank

Product category

Children's STEM and Robotics Education

NAICS

All Other Schools and Instruction (61169), Computer Training (611420), Educational Support Services (611710)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), LEGO / Block-Based Robotics Programs (EDAMADAD), AI & Machine Learning for Robotics Programs (EDAMADAK), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Children's programming education
• Robotics education
• STEM coding courses
• AI literacy training
• K-12 edtech platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Course Tuition Fees: Core revenue from regular class fees for training courses. Parents pay tuition and renew subscriptions for ongoing education.
2. Short-term Programs: Revenue from short-term childcare courses, exam intensive training sessions, and winter/summer camps.
3. Competition and Certification: Fees from domestic and international competition registrations, exam registration fees, and equipment sales for competitions and assessments.
4. International Programs: Revenue from international study tours and overseas programs.
5. B2B/B2G School Partnerships: Revenue from curriculum partnerships with kindergartens and public schools.
6. Franchise Fees: Revenue from franchise partners paying for brand, curriculum, and operational support.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Roborobo (乐博乐博) is a Beijing-based children's robotics and programming education brand serving ages 3–18 through a network of nearly 1,000 offline learning centers in China, proprietary online live-streaming platforms, AI-enabled curriculum, competition preparation across 14 national and international contests, and immersive research camps. The product portfolio spans physical robotics kits (large-particle building blocks, KIRO bricks, microcontroller hardware), visual/Python/C++ programming curricula, AI enlightenment courses integrating Tsinghua LLM dialogue and Tencent Zhiying digital humans, and a metaverse course using VR headsets.

Product overview

乐博乐博 (Roborobo) is a group-level children's robotics and programming education company founded in 2012 and listed on the A-share market (stock code 002599) under 盛通股份. The brand serves ages 3–18 through a multi-product ecosystem comprising: offline courses (大颗粒电子积木, 积木KIRO, 单片机, 人工智能启蒙, C++编程) at physical learning centers; online live courses (图形化编程, Python编程, C++编程) delivered via the 乐博学习中心 proprietary platform; the AI创作课程 (AI对话/AI绘画/AI数字人) and 元宇宙课程 as featured offerings; a comprehensive 赛事体系 covering 14 national and international contests; and 研学课程 including domestic and international study camps. The platform is powered by the 一校教学服务平台 (OMO 2.0) which integrates the online assessment system, live streaming tools, and home-school communication. Programming tools include Robosim (simulation), the 图形化编程平台, and 乐博学习中心 (Windows/macOS/iPad client).

Differentiator

Problem solved

Functional benefit

Brands

• 乐博学习中心: Online learning platform for students - Windows, macOS, and iPad versions available
• 乐博在线
• 一校教学平台
• 点学
• AI创作平台

Products and services

• 乐博乐博少儿编程 (Roborobo Children's Programming Education) - Offline Courses

Quantifiable outcome

• Nearly 1,000 learning centers established nationwide
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• iFLYTEK (科大讯飞)coreTechnology or Integration · 1 January 20242024 partnership with iFLYTEK for AI intelligent learning solutions and educational technology integration.
• TAL Education (学而思优)coreStrategic or Co-development Partner · 1 January 20242024 partnership with TAL Education for AI smart learning collaboration and educational content development.
• UBTech Robotics (优必选)coreStrategic or Co-development Partner · 1 January 2024Strategic partnership in 2024 with UBTech Robotics, a leading humanoid and service robot company, for robotics education program development.
• Tencent Education (腾讯教育)coreTechnology or Integration · 1 January 2023Partnership in 2023 with Tencent Education for AI series course development and deployment. AI digital human technology powered by Tencent Zhiying platform.
• Unitree Technology (宇树科技)coreTechnology or Integration · 1 January 2022Strategic partnership in 2022 with Unitree Technology, a leading quadruped robot company, for advanced robotics education content and hardware integration.
• New Oriental Education (新东方教育)coreStrategic or Co-development Partner · 1 January 2015Strategic cooperation established in 2015 with New Oriental Education Group, a major Chinese education company, for joint development of the robotics education business.
• Tsinghua University (清华大学)coreTechnology or IntegrationTsinghua University's large language model integrated into Roborobo's AI dialogue course for natural language interaction and educational Q&A.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Unitree Technology (宇树科技): Unitree is a leading quadruped robot maker that partnered with Roborobo in 2022 for educational content. While primarily a hardware company, its educational integrations overlap with Roborobo's advanced robotics curriculum offerings.

Broad incumbents

• iFLYTEK (科大讯飞): iFLYTEK is a leading Chinese AI and speech technology company that signed a 2024 strategic partnership with Roborobo. It also runs AI-driven education products and could expand more directly into children's coding/robotics AI tutoring.
• UBTech Robotics (优必选): UBTech is a leading humanoid and educational robot manufacturer that also runs educational robotics programs. As a 2024 strategic partner of Roborobo, it is both a competitor (curriculum-led humanoid education) and an enabler (robot hardware).
• DJI Education / Robomaster: DJI's RoboMaster line and education programs target school-aged robotics and AI learners with hardware-plus-curriculum bundles. It is a broader incumbent in the educational robotics hardware space that overlaps with Roborobo's AI enlightenment and drone programming courses.

Direct peers

• Makeblock (童心制物): Makeblock is a Chinese STEAM education solutions provider offering programmable robots, coding software, and K-12 curriculum. It is a direct competitor to Roborobo across both hardware kits (mBot, Codey Rocky) and curriculum delivery.
• DotKids (西瓜创客): Xigua Chuangke is an online-first children's programming platform with AI-enhanced scratch and Python courses. It targets a similar parent-paid demographic and competes with Roborobo's online courses.
• Tongcheng Tongmei (编程猫 / CodeMao): CodeMao is a leading Chinese children's programming education platform targeting ages 7-16 with both online and offline offerings. It is one of the closest direct competitors to Roborobo in visual programming, Python, and AI literacy content.
• New Oriental Education & Technology Group (新东方教育): New Oriental signed a 2015 strategic cooperation with Roborobo and is one of the most established Chinese K-12 education brands. Its expanded children's programming and STEM offerings place it as a direct competitor in coding/robotics education for the same parent demographic.
• Wanren Aiqi (核桃编程 / Walnut Coding): Walnut Coding is an AI-driven children's coding education platform with strong online distribution and AI tutoring features. It competes head-on with Roborobo Online's live and AI-enabled coding courses.
• TAL Education (Xueersi Youka / 学而思): TAL is one of China's largest K-12 after-school education groups and a 2024 strategic AI partner of Roborobo's parent ecosystem. It operates large-scale children's coding and STEM programs that directly compete with Roborobo's curriculum, and has substantially larger marketing and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roborobo