The Children's Society

What The Children's Society does

The Children's Society (legally Church of England Children's Society, Charity Registration No. 221124) is a UK-registered nonprofit founded in 1881 and headquartered at Whitecross Studios, 50 Banner Street, London EC1Y 8ST. It supports vulnerable children and young people facing poverty, mental health challenges, abuse (including online), exploitation, and multiple disadvantage, providing direct services such as mental health support, child exploitation prevention, young carers support, refugee and migrant support, and an Access to Records service for adopted individuals and former care recipients (rated Outstanding by OFSTED in November 2024). The organization ceased residential care operations in 1997 and now operates across England and Wales through community-based services, policy advocacy, and its flagship annual research publication, The Good Childhood Report. It maintains one wholly-owned trading subsidiary, The Children's Society (Trading) Limited (registration number 885496). Its markets served are confined to England and Wales.

The charity's business model is diversified fundraising rather than commercial revenue. Income streams include individual donations (monthly recurring gifts at suggested £5/£10/£20 tiers and one-time gifts at suggested £10/£26/£50), corporate partnerships, legacies and bequests, community fundraising events (marathons, charity cycles, Christingle), charity shop retail (online and physical), and campaign marketing. Its technology stack is a standard nonprofit web platform: Engaging Networks for CRM and donation processing, Google Analytics and Microsoft Clarity for web analytics, Imperva/Incapsula and Cloudflare for security, and New Relic for monitoring. Marketing is multi-channel — organic social (Facebook, Instagram, LinkedIn, Bluesky, YouTube), email newsletters, website content, corporate partnerships, and agency-driven campaigns (Good Agency was appointed for the 2026 campaign in October 2025, replacing MullenLowe after under a year). GTM is direct-to-consumer donation-based, supplemented by strategic partnerships (e.g., BBC Children in Need for mental health listening tips) and an OFSTED-rated records service that doubles as both mission delivery and regulatory credential.

Name

The Children's Society

Legal name

The Children's Society (Church of England Children's Society)

Website

https://childrenssociety.org.uk

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Children's Society is a UK nonprofit (founded 1881, London HQ) supporting vulnerable children and young people facing poverty, mental health issues, and exploitation through direct services, policy advocacy, and the annual Good Childhood Report.

Ownership category

akta.pro rank

Product category

Children's Social Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Child Rights & Protection (BPADAGAG), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Children's social services
• Youth mental health support
• Child welfare advocacy
• Charity fundraising services
• Nonprofit retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Recurring monthly donations and one-time gifts from individual supporters via website, with preset amounts (£5, £10, £20, £26, £50) and custom options
2. Corporate Partnerships: Partnerships with businesses for fundraising, volunteering, and cause marketing
3. Legacies and Bequests: Gifts left in wills by supporters, honored in the Book of Remembrance
4. Fundraising Events: Charity challenges including marathons, fun runs, charity cycles, skydives, and community events
5. Charity Shops: Local charity shops selling donated goods
6. Campaign Services: Marketing agency relationships for campaign development and execution

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Children's Society provides direct social services to vulnerable children and young people in England and Wales, including mental health support, child exploitation prevention, support for young carers, refugees and migrants, and poverty alleviation. It is funded primarily through individual donations, corporate partnerships, legacy gifts, community fundraising events, and retail sales from a network of charity shops and an online shop. The charity also publishes the annual Good Childhood Report and runs an Access to Records service for adopted individuals and former care recipients.

Product overview

The Children's Society is a UK children's charity offering services to support vulnerable young people. Its primary offerings include an online donation platform for receiving charitable contributions, a network of charity shops for physical donations and retail, and an Access to Records Service (rated Outstanding by OFSTED in November 2024) for adopted individuals and former care recipients. The organization publishes The Good Childhood Report as its flagship annual research publication, maintains an online shop for merchandise sales, and operates a Corporate Partnerships Programme for business collaborations. The portfolio also includes formal complaints and feedback mechanisms for young people.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Good AgencycoreGTM or Marketing Partner · 15 October 2025Selected as the charity's agency for the 2026 campaign, replacing MullenLowe which worked with the charity for less than a year. Good Agency will handle campaign development and execution.
• BBC Children in NeedcoreStrategic or Co-development PartnerPartnership to share practical listening tips for parents and carers to encourage meaningful conversations with young people. Part of The Children's Society's mental health and wellbeing initiatives.
• MullenLoweminorGTM or Marketing PartnerPrevious marketing agency that worked with The Children's Society for less than a year before being replaced by Good Agency.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjd-RLECOUdYLdy9_bgzQ6Q
• Facebookfacebook.com/childrenssociety
• LinkedInlinkedin.com/company/the-children%27s-society
• Instagraminstagram.com/thechildrenssociety
• Xx.com/childrensociety

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Children's Society