Emerald Tree & Shrub Care Company

What Emerald Tree & Shrub Care Company does

Emerald Tree & Shrub Care Company is a privately held, founder-led arboricultural services firm founded in 1996 by ISA Board Certified Master Arborist Steve Farrelly and headquartered in New Rochelle, NY, with additional offices in Scarsdale, NY and Stamford, CT. The company provides premium residential and commercial tree, lawn, and property care across Westchester County, NY and lower Fairfield County, CT, serving homeowners, estates, country clubs, universities, cemeteries, corporate campuses, and municipal clients including Fordham University, NYU, Columbia, PepsiCo, and the NYC Department of Parks and Recreation.

Service delivery combines core tree care (removal, trimming and pruning, cabling and bracing, hazard evaluation, 24/7 emergency response) with specialized plant-health-care offerings (deep root fertilization, vertical mulching, root zone extraction, integrated pest management for ticks, mosquitoes, deer, and invasive species, and disease prevention programs targeting spotted lanternfly, emerald ash borer, and Dutch elm disease). Technical differentiation rests on advanced physical diagnostic tools — Resistograph internal decay assessment, ground-penetrating radar for root mapping, and wood core sampling — used by ISA-certified arborists, supported by a proprietary annual tree-inventory system that produces printed folders per property. The company self-maintains a fleet of more than 34 specialized vehicles.

The business operates a field-based, direct-to-consumer model with a free in-person arborist consultation as the primary acquisition mechanism, supplemented by cross-referral partnerships with landscape companies. Revenue is generated through a mix of project-based professional services and recurring annual maintenance contracts for residential and commercial property management programs, with all pricing determined via on-site quote rather than public rate cards. The company claims more than 100 years of combined team arboricultural experience and self-describes as the most accredited tree-care firm in New York and Connecticut, holding ISA, TCIA (Gold Star Award), and BBB A+ credentials.

Name

Emerald Tree & Shrub Care Company

Legal name

Emerald Tree and Shrub Care Company

Website

https://emeraldtreecare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Emerald Tree & Shrub Care is a privately held, founder-led arboricultural services firm founded in 1996 that provides premium residential and commercial tree, lawn, and property care across Westchester County, NY and lower Fairfield County, CT.

Ownership category

akta.pro rank

Product category

Arboricultural and Tree Care Services

NAICS

Landscaping Services (56173), Exterminating and Pest Control Services (56171), Support Activities for Forestry (11531)

SIC

Services-To Dwellings & Other Buildings (7340), Forestry (800)

akta.pro primary industry

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Emergency Storm Damage Response & Hazard Mitigation (HSAIADAG), Tree Care & Arborist Services (BPABADAD)

Keywords

• Arboricultural services
• Tree care services
• Plant health care
• Landscape management
• Lawn care programs

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Tree Care Services: Core revenue from comprehensive tree care services including tree removal, trimming and pruning, cabling and bracing, hazard tree evaluation, and emergency response. Services are delivered by ISA-certified arborists and field crews using the company's own specialized fleet. Revenue is generated through project-based service engagements and ongoing maintenance contracts.
2. Lawn Care Programs: Customized, year-round lawn care programs covering soil nutrition, root health, weed control, pest management, aeration, overseeding, and seasonal treatments. Revenue derived from recurring service agreements with multiple seasonal treatments per year.
3. Integrated Pest Management (IPM) Services: Eco-friendly pest control services covering ticks, mosquitoes, deer, and general insects using horticultural oils, insecticidal soaps, beneficial nematodes, and organic spray applications. Offered both as standalone services and as add-ons to residential and commercial property management programs.
4. Residential Property Management: Ongoing outdoor property management programs for homeowners and estate properties, including two complementary property evaluations per year, arborist guidance, safety hazard prevention, diagnostic services, and 24-hour emergency response. Delivered as annual maintenance contracts with recurring revenue.
5. Commercial Property Management: Comprehensive landscape and tree care management services for commercial and institutional properties including corporate campuses, educational institutions, golf courses, cemeteries, and HOAs. Revenue generated through long-term contractual relationships with enterprise and institutional clients.
6. Soil Health and Fertilization Services: Deep root fertilization, soil enhancement, vertical mulching, root zone extraction, and custom nutrient programs delivered using proprietary injection and soil treatment techniques. Revenue from project-based treatments and integrated into broader plant health care programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Emerald Tree & Shrub Care Company provides arboricultural services including tree removal, trimming and pruning, cabling and bracing, hazard tree evaluation, and 24/7 emergency tree care, alongside plant health care, lawn care programs, integrated pest management (ticks, mosquitoes, deer, insects), and recurring residential and commercial property management programs. The company serves Westchester County, NY and lower Fairfield County, CT using ISA-certified arborists, a fleet of 34+ specialized vehicles, and advanced diagnostic technology.

Product overview

Emerald Tree & Shrub Care Company operates as a premium tree and property care service provider offering a comprehensive suite of arboricultural services. The company delivers its services through a unified operational model combining core tree care services (removal, trimming, pruning, emergency response) with specialized services (cabling, hazard evaluation, disease prevention, soil health) and property management programs. The portfolio includes diagnostic technologies (Resistograph, Ground-Penetrating Radar, Tree Inventory System) that support the core and specialized service lines. The company serves both residential (estates, private homes, townhomes) and commercial (corporate campuses, educational institutions, golf courses, cemeteries) segments across Westchester County, NY and Fairfield County, CT.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal Safe, carefully planned removal services for trees that are dead, dangerous, storm-damaged, or no longer suitable for the site, including directional felling, crane-assisted removal, and technical rigging. Target customers include residential property owners and commercial/institutional clients.
• Tree Trimming & Pruning Expert pruning and trimming services performed by certified arborists to improve tree health, reduce risk, and refine landscape shape and balance through selective branch removal. For residential and commercial property owners.
• Emergency Tree Services 24-hour emergency response tree care for storm damage, fallen limbs, unstable trees, and urgent property hazards, including debris removal and immediate property restoration. Includes a dedicated emergency service truck.
• Plant Health Care Plans Year-round plant health care programs focused on monitoring, prevention, and support for trees and shrubs under stress, including disease prevention and pest management. Offered to residential and commercial clients.
• Residential Property Management Premium ongoing outdoor property care for homes, estates, and residential landscapes, including two complimentary property evaluations per year, dedicated arborist support, and tailored maintenance programs delivered through annual contracts.
• Commercial Property Management Comprehensive landscape and tree care management for commercial and institutional properties including corporate campuses, educational institutions, country clubs, cemeteries, and HOAs, delivered through long-term contractual relationships.
• Lawn Care Comprehensive year-round lawn care programs covering soil testing, fertilizer applications, aeration, overseeding, weed control, pest management, and seasonal treatments customized to property needs, with 4-6 treatments per year.
• Pest Control Integrated pest management for trees, shrubs, and properties using horticultural oils, insecticidal soaps, beneficial nematodes, and organic spray applications to address ticks, mosquitoes, deer, and general insects.
• Deer Control Humane, practical deer control services including strategically placed temporary fencing and deer-resistant material applications to protect residential and commercial plantings from browsing damage.
• Mosquito Control Integrated mosquito management approach using natural spray blends and targeted applications to reduce mosquito activity on residential and commercial properties.
• Tick Control Integrated tick control using CDC-recognized bait boxes and Damminix Tick Tubes with all-natural spray blends targeting Lyme disease-carrying ticks, shown in studies to reduce tick exposure risk by up to 97%.
• Cabling & Bracing Structural support systems using braided wire cables threaded through rods to provide supplemental support for structurally weak areas of mature trees.
• Hazard Tree Evaluation Professional risk assessment of trees using wood core sample analysis and resistograph technology to detect internal decay and structural weaknesses, supporting proactive hazard mitigation.
• Fertilization & Soil Health Services Custom fertilization programs including deep root injection of custom-blended liquid fertilizers with macro- and micro-nutrients and beneficial fungi, pH balancing, ornamental shrub fertilization, and nutrient deficiency corrections.
• Tree Disease Prevention Early monitoring and treatment strategies for tree diseases including Spotted Lanternfly, Emerald Ash Borer, Dutch Elm Disease, Oak Wilt, Boxwood Blight, and Beech Leaf Disease.
• Invasive Vine Management Identification and management of invasive vines including bittersweet, wisteria, and ivy that threaten landscape health and tree stability.
• Vertical Mulching Soil-improvement technique drilling narrow vertical holes filled with compost and organic amendments to relieve soil compaction and restore root health.
• Root Zone Extraction Targeted below-ground work using air excavation tools to improve root conditions when compacted or unhealthy soil is limiting tree performance.
• Tree Planting & Transplanting Strategic tree planting and transplanting services considering species selection, site conditions, and long-term landscape goals.
• Tree Inventory System Annual tree inventory system providing printed folders with updated information on every tree including species, location, health status, and recommended care to support long-term preservation planning for property owners.

Quantifiable outcome

• Damminix Tick Tubes have been shown in studies to reduce the risk of exposure to an infected tick by up to 97% on a treated property.
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Landscape Companies (Strategic Partner Network)coreStrategic or Co-development PartnerEmerald Tree & Shrub Care actively cultivates strategic partnerships with landscape companies across Westchester County and Fairfield County. These partnerships are designed to be mutually beneficial: landscape companies refer their clients to Emerald for specialized tree and shrub care services, and Emerald refers clients needing broader landscape design and maintenance services back to its partners. The collaboration enables seamless project management, integrated service delivery, and cross-referrals that expand the client base for all parties. Emerald provides specialized arboricultural expertise, advanced diagnostics, and certified arborist guidance as its contribution to these partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SavATree / SavATree Consulting Group: One of the largest independently owned tree and shrub care companies in the Northeast, offering plant health care, lawn care, and pest management services to residential and commercial clients across multiple states. Directly comparable to Emerald in service mix, geographic overlap (NY/CT), and customer profile (estates, institutional clients).
• Bartlett Tree Experts: Major national arboricultural services firm founded on scientific tree care, providing pruning, removal, plant health care, and consulting to residential, commercial, and institutional clients. Closely comparable in service breadth, ISA-certified arborist positioning, and emphasis on diagnostics; broader geographic footprint than Emerald.
• Rainbow Tree Care Scientific Solutions: Minnesota-based tree and shrub care company offering plant health care, fertilization, pest management, and consulting services to residential and commercial clients. Comparable service mix and ISA-certified arborist positioning to Emerald, though geographically focused on the Upper Midwest.
• Spring-Green Lawn Care: National franchised lawn and tree care provider offering fertilization, weed control, and tree/shrub services to residential customers on a recurring program basis. Comparable to Emerald's lawn care program and pest control subscription revenue streams, though Emerald is more deeply specialized in arboriculture.

Broad incumbents

• The Davey Tree Expert Company: One of the largest employee-owned tree care companies in North America, offering residential and commercial tree care, lawn care, and environmental consulting. Comparable service lines (plant health care, pest management, arborist consulting) but operates at national scale versus Emerald's regional focus.
• Asplundh Tree Expert Company: Large utility vegetation management and tree care services firm with extensive commercial and municipal client base. Comparable in core tree care capability, particularly around emergency response and municipal work (NYC Parks-style contracts), but much larger and primarily focused on utility line clearance.
• TruGreen: Largest U.S. lawn care company offering fertilization, weed/pest control, and tree and shrub services across all 50 states. Overlaps with Emerald on the lawn care and integrated pest management subscription revenue streams; differentiated by Emerald's deeper arboricultural expertise and institutional client base.

Emerging players

• Arborjet / ArborSystems: Specialty provider of tree injection technology and plant health care products (including the Mauget-style trunk injection systems referenced by Emerald). Comparable on the plant health care and tree treatment product dimension, with overlap on advanced arboricultural techniques used by Emerald's team.

Regional players

• Mr. Tree Service Westchester: Local tree removal, pruning, and emergency service provider in the Westchester County market. Directly comparable in service territory, residential customer base, and core service offerings, though typically without the diagnostic technology stack and institutional client roster of Emerald.
• New England Tree Masters: Regional tree care company serving Connecticut, Massachusetts, and Rhode Island with residential and commercial tree services. Comparable in adjacent service geography (CT overlap with Emerald's Fairfield County territory) and similar service mix of removal, pruning, and plant health care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Emerald-Tree-Shrub-Care-Company-61570213880352
• LinkedInlinkedin.com/company/emeraldtree&shrubcare
• Instagraminstagram.com/emeraldtreeco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Tree & Shrub Care Company