YMCA of Long Island

What YMCA of Long Island does

The YMCA of Long Island (operating under the legal name YMCA of Huntington) is a 501(c)(3) nonprofit community organization headquartered in Huntington, West Virginia, founded in 1885. Despite the firmographic label, all operational, facility, and program data point to Huntington, WV as the actual market served. The organization operates three facilities: the May Building (main fitness center with group fitness studios, two basketball gymnasiums, fitness center, free weight room, indoor pools including a warm-water therapy pool, saunas, steam rooms, and indoor cycling studio); the Phil Cline Family YMCA (youth and senior-focused facility with child care and basketball courts); and the Kennedy Center (an 80-acre outdoor recreation site on the Ohio River with seven soccer fields, a large outdoor pool, splash pool, fishing lake, walking trail, and event spaces). The organization serves Huntington-area youth and families (primary), adult fitness members, and seniors including those with health conditions such as Parkinson's Disease.

The core product portfolio spans youth development (soccer, basketball, flag football, track, swim, child care, the PROPEL enrichment program delivered in partnership with PEP, and the Kids In Motion holistic fitness program with exergaming), adult fitness (personal training, group fitness, aquatic classes, pickleball, Y Weight Loss), specialty wellness (Steady Motion Parkinson's Program, Fit3D 3D body scanning, massage therapy, Community Wellness Program), and facility rentals (event rooms, pools, the Kids In Motion studio). Underlying technology is standard for nonprofit fitness operators: the Daxko Operations platform for program registration and membership management and Netpulse-powered native iOS/Android apps for member engagement. Fit3D is the only notable proprietary-feeling hardware integration. No AI/ML, API platform, or SDK offering is disclosed.

The business model is hybrid: recurring membership dues (subscription), unit-priced program registrations (youth sports, enrichment, swim lessons, etc.), service fees (massage, personal training, Fit3D scans at $26–$36 per scan), facility rentals ($150–$2,000+ per event), and donation/fundraising revenue (notably an active $4M capital campaign at 42% funded as of November 2024). Distribution is direct-to-consumer via the three physical facilities and a self-serve online registration channel; the only disclosed strategic partnership is with PEP for the PROPEL program. Financial aid is offered, consistent with the organization's nonprofit mission.

Name

YMCA of Long Island

Legal name

YMCA of Huntington

Website

https://huntingtonymca.org

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The YMCA of Long Island (legally YMCA of Huntington) is a 501(c)(3) nonprofit operating three facilities in Huntington, West Virginia, offering youth development programs, adult fitness, senior and Parkinson's specialty wellness, and event rentals to local families, adults, and seniors.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth sports programs
• Fitness memberships
• Community wellness services
• Child care services
• Nonprofit recreation center

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual or monthly membership fees giving access to all facilities, free group fitness classes, and reduced cost for sport league registration.
2. Youth Program Registration: Fees for youth programs including track, soccer, basketball, and other sports leagues.
3. Massage Therapy Services: Licensed massage therapy services offered at various durations and rates for members and non-members.
4. Facility Rentals: Rental income from conference rooms, party rooms, and event spaces at multiple locations.
5. Personal Training and Fit3D Scanning: Individual personal training services and 3D body scanning assessments.
6. Capital Campaign Donations: Fundraising campaign to raise $4 million for new gymnasium and turf soccer fields.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The YMCA of Long Island operates a community-based nonprofit fitness, recreation, and youth development organization serving the Huntington, WV area through three facilities. It sells memberships and program registrations covering youth sports, swim lessons, child care, group fitness, personal training, aquatic and senior classes, specialty wellness programs (Steady Motion Parkinson's, Kids In Motion), massage therapy, Fit3D body scanning, and facility/event rentals.

Product overview

The YMCA of Huntington operates as a multi-facility fitness and community organization offering three distinct facilities (May Building, Phil Cline Family YMCA, and Kennedy Center). The organization provides a comprehensive portfolio of youth development programs including Youth Soccer, Youth Basketball, Youth Swim, Youth Track, NFL Youth Flag Football, PROPEL enrichment program, and Kids In Motion fitness education. Fitness services encompass Personal Training, Group Fitness Classes, Aquatic Classes, Senior Fitness, Pickleball, and the Y Weight Loss Program. Wellness offerings include a Community Wellness Program, Steady Motion Parkinson's Program, Fit3D body scanning, and Massage Therapy. Facility rentals for pools and event spaces are also available. The organization uses Daxko for program registration and membership management, with mobile apps available for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Soccer
• Youth Basketball
• Youth Swim Lessons

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PEP (Positive Education Program)coreStrategic or Co-development PartnerThe PROPEL (Preparation. Respect. Opportunity. Pride. Excellence. Leadership.) program is offered in partnership with PEP, providing an education-based program that equips youth from all backgrounds with knowledge, skills, and character development. The summer youth enrichment program includes breakfast, lunch, learning activities, and mentoring.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Largest low-cost commercial gym chain in the U.S. Competes directly for value-conscious fitness consumers with $10-$25 memberships. While lacking youth programming depth and community mission, it pressures YMCA's core fitness membership economics.
• Life Time Fitness: National premium fitness chain offering fitness centers, group classes, personal training, youth programs, and aquatic facilities. Comparable in service breadth (especially group fitness, youth, aquatics) but commercial rather than nonprofit model with higher price points.

Direct peers

• YMCA of Greater New York: Large urban YMCA branch network offering the same membership-based fitness, youth sports, child care, and community programming model. Directly comparable in service mix and nonprofit community mission, though serving a much larger urban market.
• Boys & Girls Clubs of America: National nonprofit youth development organization offering after-school programming, sports leagues, and educational enrichment. Comparable in mission focus (youth development), nonprofit funding model (memberships, donations), and community-based service delivery.
• JCC Manhattan (Jewish Community Center): Community-based membership organization offering fitness facilities, youth programs, swim lessons, and senior programming. Operates a comparable nonprofit recreation and wellness model with similar member-acquisition and program-fee revenue streams.

Regional players

• YMCA of Central Ohio: Multi-branch YMCA in Ohio offering fitness memberships, youth sports leagues, swim programs, and child care. Comparable scale, programming breadth, and nonprofit community-based operating model.
• Greater Valley Young Men's Christian Association: Regional YMCA serving the Ohio Valley with similar fitness, youth sports, and child care programs. Closely comparable in geographic profile (similar Rust Belt/Appalachian region) and operating scale.
• YMCA of Greater Cleveland: Regional YMCA serving northeast Ohio with a similar multi-facility model including fitness centers, pools, youth sports, and child care. Comparable geographic region (Rust Belt/Midwest) and member demographic profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ymcali

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Long Island