Live Payments
Live Payments is a 100% Australian-owned payment acquirer serving 10,000+ SMBs across Australia and New Zealand with payment terminals, mobile (LiveTap), online, and taxi payment solutions, differentiated by its Qantas Business Rewards loyalty partnership.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Live Payments does
Live Payments is a 100% Australian-owned payment solutions provider, headquartered in Sydney and operating as a full acquirer across Australia and New Zealand. Founded in 2006 by Macquarie Bank as a taxi-specific payments provider, the company was privatized in 2008, diversified into broader EFTPOS services in 2011, and rebrand-merged its product lines in 2022 under the unified Live Payments brand, operating today through a group of wholly-owned subsidiaries (Live Group Pty Ltd, Live Payments Pty Ltd, Live eftpos Pty Ltd, Taxi E Pay Pty Ltd trading as Live Taxi, Live Payments A&I Pty Ltd, and Live Payments Bill Payments Pty Ltd).
The company's core technology stack comprises payment terminals (the DX8000 standalone smart terminal, A920Pro portable terminal, and Verifone P400 Plus countertop terminal), mobile payment acceptance via the LiveTap smartphone-based solution and Tap on Phone, an e-commerce online payments gateway, and the Live Bill Pay platform. Underlying connectivity runs on the Telstra 4G network with PCI-DSS compliant, APCA-approved, and EMV-certified devices. The platform supports all major card networks (Visa, Mastercard, American Express, eftpos, UnionPay, Discover, WeChat Pay, Alipay+) and integrates with 750+ POS systems including Square, Shopify, Lightspeed, Vend, and Clover. Acquiring processing is partially routed through Wpay (for certain terminal products and NZ operations) and Zepto Payments (for BECS direct debit settlement).
Live Payments serves over 10,000 small and medium businesses across retail, hospitality, health, taxi, and other verticals, monetizing primarily through transaction processing fees starting at 1.20%, recurring terminal rental fees (e.g., $39/month ex GST for taxi operators below processing thresholds), and affiliate commissions from Qantas Business Rewards referrals. The flagship value proposition is the 2017 Qantas Business Rewards partnership, which allows merchants to earn Qantas Points on transactions (up to 1 point per $1 on the Black plan). The company also distributes the LiveCard reloadable Visa prepaid card (issued by Oxygen Global), merchant cash advances, instant settlement, and a virtual terminal. Distribution is sales-led via direct website and phone (1300 780 788), supplemented by Qantas referral channels, a POS reseller network, and most recently a November 2025 channel partnership with Pipe to distribute embedded finance products to Australian SMBs.
Live Payments firmographics
Firmographics- Name
- Live Payments
- Legal name
- Live Group Pty Ltd
- Website
- https://livepayments.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Live Payments is a 100% Australian-owned payment acquirer serving 10,000+ SMBs across Australia and New Zealand with payment terminals, mobile (LiveTap), online, and taxi payment solutions, differentiated by its Qantas Business Rewards loyalty partnership.
- Ownership category
- akta.pro rank
Live Payments industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Loyalty, Points Currency & Stored Value Payments (THALAHAK)
- akta.pro secondary industries
- Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Live Payments is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Live Payments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Transaction Processing Fees: Live Payments charges transaction fees on card payments processed through their terminals and online payment solutions. Fees vary by plan tier with rates starting from 1.20%
- Terminal Rental: Monthly rental charges for payment terminals. For taxi operators, rental fees apply with thresholds (e.g., $39 ex GST per month for standard plan if processing less than $500 in card transactions). Black plan has different thresholds based on region ($2,000 or $1,500 in lower-volume states)
- Qantas Business Rewards Partnership: Earn commission through Qantas Business Rewards membership referrals. QBR join fee of $89.50 including GST waived for Live Payments customers who join via specific referral link
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Black Plan - Premium tier with highest Qantas Points earning rate |
| Transaction based/ take rate | Monthly | Gold Plan - Mid-tier with moderate Qantas Points earning |
| Transaction based/ take rate | Monthly | Green Plan - Entry-level with lower fees |
| Transaction based/ take rate | Monthly | Fee-Free Plan - No transaction fees with Qantas Points earning |
| Subscription | Monthly | Taxi Plan - Specialized payment solution for taxi operators |
| Subscription | Monthly | Taxi Black Plan - Premium taxi payment solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Live Payments product offering
Product offeringCore offering
Live Payments is a 100% Australian-owned payment solutions provider that supplies EFTPOS hardware terminals (DX8000, A920Pro, P400 Plus), mobile (LiveTap) and online payment acceptance, taxi-specific payment processing, business bill pay, and the LiveCard reloadable Visa prepaid card. The company processes card transactions on behalf of over 10,000 Australian small and medium businesses, with a unique Qantas Business Rewards loyalty integration that lets merchants earn Qantas Points on every transaction.
Product overview
Live Payments is a 100% Australian owned payment solutions provider (established 2006, formerly part of Macquarie Bank, headquartered in Australia) offering a unified payments platform with hardware terminals, software solutions, and financial services. The core product portfolio includes payment terminals (DX8000 standalone smart terminal, A920Pro portable terminal, P400 Plus countertop terminal), mobile payments (LiveTap for smartphone-based payments), and online/e-commerce payment processing. The company provides specialized vertical solutions for taxi payments and bill payments, and issues the LiveCard prepaid Visa card through partnership with Oxygen Global. A key differentiator is the Qantas Business Rewards loyalty program partnership, enabling merchants to earn Qantas Points on transactions. The platform supports 750+ POS system integrations and processes all major card networks including Visa, Mastercard, American Express, eftpos, UnionPay, WeChat Pay, and Alipay+. Services operate over Telstra's 4G network with 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Brands
- LiveCard Prepaid Visa Card: Reloadable Visa Prepaid Card issued by Oxygen Global Pty Ltd, promoted by Live Payments, allowing users to load funds and use them anywhere Visa Prepaid is accepted globally.
- LiveTap
- Live Bill Pay
- DX8000
- A920Pro
- P400
Products and services
- DX8000 Standalone Smart Terminal Premium standalone smart terminal with fast processing, 4G SIM backup, built-in printer, 6-inch touchscreen, and all-day battery for accepting card payments anywhere, anytime. Targeted at Australian SMB merchants needing a portable, all-in-one in-store device.
- A920Pro Portable Terminal Portable PAX terminal with 5.5-inch touchscreen, integrated printer, and 4G SIM backup. Integrates seamlessly with POS systems and accepts contactless, chip + PIN, and magnetic stripe transactions. Used by Australian SMBs and taxi operators.
- P400 Plus Countertop Terminal Verifone countertop terminal optimized for integration with existing POS systems, featuring a premium PIN pad. Positioned by Live Payments as ideal for grocery, hospitality, and health industries.
- LiveTap Mobile Payments Mobile payment acceptance solution that allows Australian businesses to take card payments using their smartphone, supporting contactless, chip + PIN, and magnetic stripe transactions. Targeted at SMBs and on-the-go merchants that want to accept payments without dedicated hardware.
- Online Payments E-commerce payment gateway that enables Australian businesses to safely and securely accept online card payments. Integrates with 750+ POS and e-commerce systems.
- Live Bill Pay Business bill payment service that lets Australian businesses make and accept payments while earning Qantas Points on transactions, differentiated by the Qantas Business Rewards loyalty integration.
- Taxi Payments Specialized payment processing and EFTPOS terminal solution for Australian taxi and transport operators, with bespoke Taxi and Taxi Black plans, in-vehicle terminals, and rental-threshold pricing tailored to driver-level processing volumes.
- Fee Free EFTPOS EFTPOS payment solution with no per-transaction fees and Qantas Points earning capability (3 Qantas Points per $25 transacted). Targeted at Australian merchants prioritizing zero transaction fees.
- LiveCard Prepaid Visa Card Reloadable Visa prepaid card issued by Oxygen Global Pty Ltd (AFSL 452 187) and promoted by Live Payments. Allows users to load funds and use them anywhere Visa Prepaid is accepted globally, including ATM withdrawals, online purchases, and card-to-card transfers.
- Triple Qantas Points Promotion Limited-time promotional offer for new Australian customers providing triple Qantas Points for 30 days on Live Payments transactions, with maximum earn rates of 3 Qantas Points per $1 on the Black plan.
Quantifiable outcome
- Earn up to 1 Qantas Point per $1 transacted on Black plan
- +2 more outcomes
Companies that use Live Payments
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Live Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability1 record
Feature8 records
Live Payments partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and supporting.
- PipecorePipe announced expansion into the Australian market through a partnership with Live Payments. This partnership allows Pipe to offer its embedded financing products to Australian small businesses through Live Payments' existing merchant network.
- Qantas Business RewardsflagshipLive Payments has a strategic partnership with Qantas Business Rewards enabling businesses to earn Qantas Points on all payment transactions. This partnership was a first for earning Qantas Points on payment devices. Businesses must be QBR members to earn points, with the join fee typically $89.50 including GST but waived for Live Payments customers.
- TelstracoreLive Payments leverages Telstra's 4G mobile network for connectivity. Using Australia's largest mobile network delivers high quality and efficient services to all Live Payments customers. Terminals include 4G SIM backup for reliable connectivity.
- Oxygen GlobalsupportingOxygen Global Pty Ltd issues the Live Payments Reloadable Visa Prepaid Card. Oxygen Global is the Issuer (AFSL 452 187) while Live Payments acts as the promoter arranging for the promotion and sale of the prepaid product on behalf of Oxygen Global.
- Zepto PaymentssupportingZepto Payments Pty Ltd (ACN 604 057 598) handles direct debit request processing for merchant settlements and fee collections through the Bulk Electronic Clearing System (BECS) in Australia and Payments NZ Direct Debit system in New Zealand.
- WpaysupportingWpay serves as the acquiring partner for certain Live Payments terminal products (PAX A920, A80, A77, A35 for specific installations; Verifone P400 and V400m; and New Zealand products including Verifone P630 and V660 for Visa, Mastercard, and eftpos).
Scale indicators5 records
Recent moves14 records
Expansion highlights5 records
Live Payments competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Live Payments social profiles
Digital presenceLive Payments compliance and trust
Trust signalCompliance3 records
Live Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Payments leadership team
Management profileNumber of profiles
Live Payments subsidiaries and ownership
Company hierarchySubsidiaries5 records
Live Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Payments
What does Live Payments do?
Live Payments is a 100% Australian-owned payment solutions provider that supplies EFTPOS hardware terminals (DX8000, A920Pro, P400 Plus), mobile (LiveTap) and online payment acceptance, taxi-specific payment processing, business bill pay, and the LiveCard reloadable Visa prepaid card. The company processes card transactions on behalf of over 10,000 Australian small and medium businesses, with a unique Qantas Business Rewards loyalty integration that lets merchants earn Qantas Points on every transaction.
Is Live Payments a public or private company?
Live Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Live Payments founded?
Live Payments was founded in 2006. It employs 51 to 100 people.
Where is Live Payments based?
Live Payments is headquartered in Sydney, Australia, in the Oceania region.
How does Live Payments make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are terminal Rental and qantas Business Rewards Partnership.
Does Live Payments have an API?
No public API is recorded for Live Payments.
What industry is Live Payments in?
Live Payments's product category is Payment Processing Services. Its primary akta.pro industry code is THALAHAK, Loyalty, Points Currency & Stored Value Payments, with a secondary code of CRAFALAJ, Invoicing, Pay-by-Link & Virtual Accounts. Its NAICS code is 52232.