Pure Chocolate

What Pure Chocolate does

Pure Chocolate (legal entity SIA "Pure Chocolate", headquartered in Pūre, Latvia) is a privately held premium chocolate truffle manufacturer founded in 2007. The company produces more than 30 varieties of chocolate truffles using real chocolate, high-quality cream fillings, and natural decorations including freeze-dried berries sourced from Latvian gardens. Its product portfolio spans core truffle SKUs, themed collections (Peonies, Riga, Latvian Adornments, Gourmet), protein-enriched reduced-sugar variants, and gift boxes in XS through L sizes, alongside a co-branded Flow x Pure Chocolate collection developed with the creators of the Oscar-winning animated film Flow.

The business operates a vertically integrated model that combines manufacturing, headquarters, and an on-site Chocolate Museum offering history tours, masterclasses, and hands-on chocolate-making workshops. The product line relies on traditional confectionery technology — truffle shells, ganache/cream fillings, and natural garnishes — with no disclosed AI, proprietary software platform, or digital tooling beyond a standard e-commerce storefront.

Pure Chocolate generates revenue through three primary streams: direct-to-consumer e-commerce via purechocolate.lv/e-shop and saldumuveikals.lv with prices ranging from approximately €1.44 to €29.91 per unit and a €20 minimum order; B2B corporate gifting and office subscription services accessed via [email protected], with custom logo packaging, personalization, and quote-based bulk pricing; and wholesale distribution through 17+ Latvian retail and convenience chains including Rimi, Maxima, Circle K, Narvesen, Stockman, Elvi, Depo, and others. International orders are fulfilled by direct email arrangement. The company has no publicly disclosed revenue, no disclosed institutional funding beyond a 2015 round involving BaltCap, and no named enterprise customers in the input data.

Name

Pure Chocolate

Legal name

SIA "Pure Chocolate"

Website

https://purechocolate.lv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Chocolate is a Latvian premium chocolate truffle manufacturer founded in 2007, producing 30+ truffle varieties from its Pūre headquarters and selling to individual consumers, corporate gifting clients, and event planners via e-commerce, retail chains, and B2B subscriptions.

Ownership category

akta.pro rank

Product category

Premium Chocolate Truffles

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135), Confectionery Merchant Wholesalers (42445), Confectionery and Nut Retailers (445292)

SIC

Bakery Products (2050)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Premium chocolate truffles
• Artisan chocolate manufacturing
• Corporate chocolate gifting
• Chocolate confections
• Personalized chocolate gifts

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail (B2C): Direct consumer sales through owned online store at purechocolate.lv/e-shop and saldumuveikals.lv. Consumers purchase individual products, gift boxes, and collections with delivery to Latvia and international destinations.
2. Corporate Gifting & B2B Sales: Bulk orders for corporate clients with personalization options including custom logo packaging and design. Services include regular office subscription deliveries and event/corporate gift solutions.
3. Wholesale to Retail Partners: Distribution through major Latvian retail chains including Rimi, Maxima, Circle K, and convenience stores. Products sold through store shelves alongside e-commerce channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pure Chocolate manufactures and sells premium chocolate truffles using real chocolate, high-quality ingredients, and natural decorations (including freeze-dried berries from Latvian gardens). The company offers over 30 truffle varieties, themed collections, protein-enriched truffles, and gift boxes through its own e-commerce store, Latvian retail chains, convenience stores, and direct B2B corporate gifting with custom packaging and personalization. It also operates the Pure Chocolate Museum in Pūre, Latvia.

Product overview

Pure Chocolate is a premium Latvian chocolate truffle manufacturer with over 18 years of experience creating rich chocolate truffles decorated with natural ingredients. The product portfolio centers on core chocolate truffle offerings with over 30 varieties including milk chocolate truffles, dark chocolate truffles, and decorated truffles. Product lines include: standard Chocolate Truffles (with various cream fillings), Chocolate Truffle Collections (Peonies, Riga, Latvian Adornments, Latvian Patterns/Golden Pattern, Gourmet, Flow), Protein Truffles (protein-enriched reduced-sugar varieties), Gift Boxes (pre-packaged sets in XS through L sizes), Souvenir Collections (Riga and Latvian-themed products), Mini Packs (single-serve portions), Powdered Truffles, and Assorted decorated varieties. The company also offers personalization services for custom corporate gifts and runs a Chocolate Museum experience. The notable Flow x Pure Chocolate collaboration with the Oscar-winning animated film Flow represents a strategic brand partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Truffles (30+ varieties) Over 30 types of premium chocolate truffles made with real chocolate and high-quality ingredients, including milk chocolate, dark chocolate, and decorated varieties with diverse cream fillings (tiramisu, caramel, blackcurrant, cheesecake, blueberry, cranberry, cherry, mint, marzipan, pistachio, hazelnut, cognac, salted caramel, brownie, macchiato, lemon meringue, Belgian cookie, banana, peanut). Sold individually and in bulk up to 1 kg.
• Peonies Truffle Collection Premium milk and dark chocolate truffle collection featuring 6 different fillings (blackcurrant cream, cheesecake cream, blueberry cream, cranberry cream, cherry cream, passion fruit cream) with corresponding berry garnishes.
• Riga Souvenir Truffle Collection Souvenir truffle collection featuring 12 different cream fillings including tiramisu, caramel, blackcurrant, cheesecake, blueberry, cranberry, cherry, mint, zabaglione, calvados, passion fruit, and orange, with corresponding garnishes.
• Latvian Adornments Souvenir Collection Souvenir truffle collection featuring 6 different cream fillings and garnishes representing traditional Latvian berry flavors including blueberry, blackcurrant, cranberry, cherry, and mint.
• Protein Truffles Protein-enriched dark chocolate truffles with reduced sugar content in chocolate, peanut, and banana flavors, available in 40g to 1kg sizes.
• Gift Boxes (XS, S, M, L) Pre-packaged assorted chocolate truffle gift box sets in XS (€13.30) to L (€65.34) sizes with personalization customization options available, including festive gift sets (e.g., Christmas) and Riga-themed collections.
• Gourmet Truffle Collections 'Gardēžu' (Dark and Milk) Gourmet dark and milk chocolate truffle selections featuring Belgian cookie cream, mocha cream, yogurt-mango cream, yogurt-blueberry cream, caramel cream, and coconut cream fillings.
• Flow x Pure Chocolate Collection Special milk chocolate truffle collection created in collaboration with the Oscar-winning animated film Flow creators, featuring yogurt-blueberry, Belgian cookie, and coconut cream fillings, marketed as a limited-edition collection for cinema and chocolate lovers.
• Personalized Chocolate Truffles Custom chocolate truffle service that lets customers choose from 30+ truffle varieties and create personalized packaging featuring their logo or custom design for corporate gifts, weddings, and special occasions.
• Pure Chocolate Museum Chocolate museum experience in Pūre, Latvia, offering education about chocolate history, participation in workshops, and hands-on chocolate creation activities as a paid experiential offering.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Flow (Oscar-winning animated film)flagshipStrategic or Co-development Partner · 1 January 2025Collaboration with the creators of Oscar-winning animated film Flow to create the official Flow x Pure Chocolate milk chocolate truffle collection. The collection features the movie's characters and is marketed as a special edition for cinema and chocolate lovers. Dive into the world of the movie Flow with the special Flow x Pure Chocolate milk chocolate truffle collection!

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Laima: Latvia's most iconic chocolate and confectionery brand, owned by Orkla. Directly comparable as the dominant domestic premium chocolate maker competing in the same Latvian retail chains and gifting occasions that Pure Chocolate targets, but operates at materially larger scale with broader product portfolio.
• Kalev: Estonia's largest confectionery manufacturer with a heritage portfolio of filled chocolates and truffles. Directly comparable as a Baltic-region premium confectionery maker with similar positioning in souvenir/gift collections, museum/visitor experience, and retail distribution across Baltic and Nordic markets.

Direct peers

• Neuhaus: Belgian premium chocolate truffle specialist with heritage founded 1857. Closely comparable in product category (boxed/truffles), personalisation for corporate gifting, premium pricing, and reliance on brand heritage and ingredients to differentiate from mass-market chocolate.
• Godiva Chocolatier: Premium Belgian chocolate truffle maker with global boutique and gifting presence. Highly comparable in core product (assorted truffles, gift boxes, corporate gifting), pricing tier, and seasonality around celebrations - serving as a benchmark for scaling a regional premium chocolate brand.
• Hotel Chocolat: UK-based premium chocolate maker specializing in truffles, gift boxes, and subscription gifting. Comparable in premium chocolate positioning, multi-channel retail/online/e-commerce gtm, and 'discovery' collections of flavour varieties - directly relevant for benchmarking Pure Chocolate's subscription service.
• Pierre Marcolini: Belgian artisan chocolatier offering premium truffles, gift boxes, and bespoke personalization (custom designs, corporate gifting). Closely matches Pure Chocolate's premium, hand-decorated, personalized positioning for both retail and B2B clients.

Broad incumbents

• Lindt & Sprüngli: Global premium Swiss chocolate leader with extensive truffle and gift-box ranges. Comparable as the premium-segment benchmark in retail distribution and gifting, and the price/value reference against which smaller specialty makers compete.
• Ritter Sport: German chocolate maker with broad assortment of chocolate bars and filled confections sold across European grocery. Comparable as a competitor in mass retail channels in Latvia/Baltics, providing price-tiers and shelf-share reference against Pure Chocolate's core truffle range.
• Fazer: Nordic confectionery incumbent with strong Baltic heritage and retail presence across Finland, the Baltics, and Russia/CIS. Comparable as an established regional premium-to-mass chocolate competitor whose scale and retail relationships anchor the same shelves where Pure Chocolate competes.

Emerging players

• Tony's Chocolonely: Premium ethical chocolate maker that scaled from small specialty to mass-market via strong brand storytelling and retail listings. Highly comparable in using purpose/story-led positioning and progressive retail expansion to grow a regional premium brand into a multi-country category leader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/purechocolatelv
• Facebookfacebook.com/pure-chocolate-281680668550469
• LinkedInlinkedin.com/company/pure-chocolate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Chocolate