Experience Commerce

What Experience Commerce does

Experience Commerce (EC) is a full-service digital marketing agency headquartered in Mumbai, India, with additional offices in Gurugram and Hyderabad. Founded in 2007, the company has operated for over 17 years as an integrated marketing services provider and became part of South Korea-based Cheil Worldwide's network in 2019, joining the Cheil SWA Group (the second-largest integrated agency group in India per afaqs!) as its dedicated digital agency. EC serves 50-100+ brands including Fortune 500 enterprises and major Indian corporations such as Lenovo, Castrol, Samsung, Parle, Britannia, Wipro Consumer, MRF, VIP Industries, Linen Club (Aditya Birla Group), BRITA, and HOLCIM, delivering work through multi-agency competitive pitches and retainer-based annual mandates.

The company's service architecture is organized into six integrated units: ec.creative (brand strategy, integrated digital campaigns, social media management), ec.etail (e-commerce marketplace services for Amazon, Flipkart with A+ content, sponsored brand/display videos), ec.media (SEO/SEM, PPC, social advertising, influencer partnerships, performance marketing, media planning & buying), ec.production (CYLNDR India, an in-house production and post-production studio with 3D animation, CGI/VFX, and live commerce sets), ec.ai (AI Studio integrating generative AI into creative design, video production, and brand-specific AI models), and a Global Capability Center / Offshore Development Center that serves as a dedicated technology and operations hub — notably the preferred ODC partner for Samsung, Cheil, and Cheil partners. The technology stack combines social listening and analytics, predictive engagement platforms (e.g., Castrol Connekt mobile app with 500,000+ registered mechanics), and omni-channel partner management systems (e.g., Lenovo Evolve with 10,000+ PAN-India retailers).

EC generates revenue primarily through professional services on a retainer and project basis: digital marketing services, media planning and buying, technology and ODC services. Pricing is quote-based and not publicly disclosed. The agency wins business through sales-led enterprise field sales, competitive multi-agency pitches for annual social media and digital mandates, and inbound referrals from the Cheil Worldwide network. The GTM motion targets enterprise and mid-market brands with custom solutions rather than standardized product offerings. EC.tech functions as a managed services / offshore development arm, providing longer-cycle, recurring revenue exposure that complements the project-based creative and media work.

Name

Experience Commerce

Legal name

Experience Commerce

Website

https://experiencecommerce.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Experience Commerce is a Mumbai-based full-service digital marketing agency and part of Cheil Worldwide, serving 50-100+ enterprise and mid-market brands in India with integrated creative, media, e-commerce marketplace, production, AI, and offshore technology services through six specialized service units.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: EC generates revenue through providing integrated digital marketing services including social media marketing, performance marketing, content and creative services, video production, technology solutions, and AI-led marketing services to enterprise and mid-market brands on retainer and project basis.
2. Media Planning and Buying: Revenue from media planning and buying services, including SEO/SEM, PPC management, social media advertising, influencer partnerships, and performance marketing campaigns with media spend management.
3. Technology and ODC Services: EC.tech serves as preferred ODC (Offshore Development Center) partner for Samsung, Cheil, and partners, providing technology solutions, enterprise digital platforms, and dedicated offshore development services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Experience Commerce is a full-service digital marketing agency delivering integrated digital, social, content, performance, and production services to enterprise and mid-market brands. The agency operates six service units (ec.creative, ec.etail, ec.media, ec.production, ec.ai, and a Global Capability Center) that combine creative, technology, media, AI, and production capabilities under one roof. It also builds bespoke enterprise digital platforms (loyalty, partner engagement, mobile apps) and operates a dedicated in-house production studio (CYLNDR India) for end-to-end content creation.

Product overview

Experience Commerce (EC) is a full-service digital marketing agency offering six integrated service units under its parent company Cheil Worldwide: ec.creative (creative and content services), ec.etail (e-commerce and marketplace solutions), ec.media (media planning and performance marketing), ec.production (video content production), ec.ai (AI-driven creative and marketing solutions), and a Global Capability Center / ODC (offshore tech and operations hub). Its content production arm CYLNDR India delivers end-to-end production, CGI/VFX, live commerce, and social commerce services. The agency also delivers enterprise tech solutions such as the Lenovo Evolve partner management platform and Castrol Connekt mobile engagement app as client case studies. These units operate as a unified ecosystem designed to build brand visibility, engagement, and conversions across digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• ec.creative: Creative services unit focusing on brand strategies, compelling content, integrated digital campaigns, and dynamic social media management.
• ec.etail
• ec.media
• ec.production
• ec.ai
• CYLNDR India

Products and services

• ec.creative Award-winning creative services unit offering brand strategy, integrated digital campaigns, social media management, and compelling content creation aimed at high audience engagement and exceptional ROI for brands.
• ec.etail E-tail studio offering tailored solutions for online marketplaces like Amazon and Flipkart, including e-tail strategies, performance creatives, A+ content, carousels, sponsored display videos, sponsored brand videos, and targeted ads to drive marketplace sales.
• ec.media Comprehensive media and marketing services including SEO/SEM, PPC management, social media advertising, influencer partnerships, performance marketing, media planning and buying, and digital listening with social CRM to elevate online presence and drive conversions.
• CYLNDR India (ec.production) Premium production and post-production services for brands, advertisers, and content creators. The state-of-the-art studio features ready-to-use sets for live commerce and video shoots, along with in-house editing, 3D animation, and CGI capabilities, offering end-to-end production for new-age media, web 3.0, and live/social commerce.
• ec.ai (AI Studio) AI Studio integrating generative AI into creative content design and video production, specializing in bespoke brand-specific AI models, transformative AI technology solutions, and AI-driven marketing strategies for brand campaigns.
• Global Capability Center (GCC) / Offshore Development Center Dedicated offshore hub for technology, data, CRM, and commerce operations, helping global businesses scale with agility, expertise, and efficiency. EC.tech serves as preferred ODC partner for Samsung and Cheil, providing enterprise digital platforms and managed offshore development services.

Quantifiable outcome

• 25% sales increase for Castrol MAGNATEC through digital engagement platform
• +10 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Cheil Worldwide / Cheil SWA GroupcoreOthers · 1 January 2019Since 2019, EC has been part of the Cheil SWA Group as its expert digital agency within the Cheil Business Connected Model. Cheil SWA Group is the second-largest and leading integrated agency in India as ranked by afaqs! Top 50 Marketing Agencies, serving as South-West Asia HQ for the global Cheil Worldwide Network. EC leverages global insights, resources, and network credibility for strategic brand activations, D2C live commerce, and integrated campaigns.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Schbang: Mumbai-based independent full-service digital and creative agency offering integrated marketing, content, and technology solutions to enterprise brands. Closest India-based independent peer to EC in scale, service mix, and target client profile.
• WATConsult: Mumbai-headquartered digital marketing agency and part of Dentsu India, offering social media, performance marketing, content, and creative services. Directly competes with EC for Indian enterprise digital mandates and shares a similar full-service positioning.
• Digitas India: Publicis-owned digital-first agency in India focused on data, technology, media, and creative for enterprise clients. Closely comparable to EC on the integrated digital-services axis, with stronger global platform and data infrastructure.
• BC Web Wise: Mumbai-based full-service digital marketing and advertising agency offering creative, media, social, and technology solutions. Similar mid-tier positioning to EC within the Indian digital agency landscape.
• Performics India: Publicis-owned performance marketing agency in India specializing in SEO, paid media, e-commerce, and analytics. Directly overlaps with EC's ec.media and ec.etail service units in performance-driven digital marketing for enterprise brands.

Broad incumbents

• Ogilvy India: India arm of WPP-owned Ogilvy, one of the largest creative and integrated marketing networks in the country. Competes with EC for top-tier enterprise mandates with substantially greater scale, global reach, and proprietary platforms.
• Leo Burnett India: Publicis-owned Indian creative agency network offering integrated advertising, digital, and brand solutions. Directly competes with EC in Indian pitches but operates with significantly larger scale and global holding-company resources.
• Dentsu Creative India: Creative arm of Dentsu India, offering brand-led integrated campaigns across digital, media, and production. Overlaps with EC on creative, media, and production services but with the backing of a global holding company.
• MediaMonks (Monks): Global digital-first production and creative agency (S4 Capital) offering content, media, and technology services at scale. Comparable to EC's CYLNDR India production capabilities and integrated service model but with global delivery footprint.
• Publicis India: India operations of Publicis Groupe, one of the world's largest advertising holding companies. Competes with EC for enterprise mandates and offers overlapping creative, media, and digital capabilities under a global network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/experience.commerce
• Xx.com/EC_Digital
• Facebookfacebook.com/HelloEC.Official
• LinkedInlinkedin.com/company/experience-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Commerce