Atout France
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
Atout France firmographics
Firmographics- Name
- Atout France
- Legal name
- GIE Atout France
- Website
- https://atout-france.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Atout France industry classification
Industry- Product category
- National Tourism Development Agency
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industry
- Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data) (THALAIAL)
Keywords
Where Atout France is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices27 records
Markets served
Atout France business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Membership Fees from Adhérents: Annual/recurring partnership membership fees paid by 1,200+ tourism professionals (adhérents) who gain access to data, personalized advice, and services to develop their activity in France and internationally
- Government / Public Funding: Public funding tied to the Plan Destination France (€1.9 billion budget) and government appropriations as a state-backed tourism development agency (GIE)
- Tailor-Made Operations / Bespoke Services: Custom operations ('Opérations à la carte') billed to tourism professionals and partners, covering B2B workshops, communications campaigns, training, and bespoke market activations (195+ catalogued operations)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adhésion Atout France - annual membership for tourism professionals providing privileged access to data, personalized advice and services |
| Other | — | Bespoke 'Opération à la carte' / custom operations for individual partners |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Atout France product offering
Product offeringCore offering
Atout France is the French national tourism development agency that promotes France as a destination internationally through a network of 30+ offices, runs regulated services (hotel classification, travel-operator registration, Palace distinction, state tourism labels), and provides data, engineering, training, and bespoke operations to its 1,200+ tourism professional members. It executes flagship B2B events (Rendez-vous en France, Salon Destination Vignobles, Destination Montagnes, Mediatour Francia) and the #ExploreFrance consumer campaign across 10+ European markets plus the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Choose France: The agency's MICE (Meetings, Incentives, Conferences and Exhibitions) brand promoting France as a destination for international business events.
- France Convention Bureau
- France Tourisme Observation (FTO)
- Explore France
Products and services
- France Tourisme Observation (FTO)
- Distinction Palace
- Classement des hébergements touristiques
- Immatriculation des opérateurs de voyages et de séjours
- Labels d'Etat du tourisme
- Innovation & Travel Tech
- Ingénierie & Investissement
- Professionnalisation et e-learning
- #ExploreFrance International Promotion Campaign
- France Convention Bureau (MICE International)
- Marchés émetteurs internationaux
- Rendez-vous en France
- Salon Destination Vignobles
- Destination Montagnes
- Mediatour Francia
- Contrats de destinations
Quantifiable outcome
- For every €1 invested with Atout France in Grand Est, €70 of economic returns are generated for the regional tourism ecosystem (2024)
- +5 more outcomes
Companies that use Atout France
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Atout France technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Atout France partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship and core.
- Brittany FerriesflagshipOn 14 April 2026 Atout France and Brittany Ferries signed a new cooperation agreement aboard the Saint Malo vessel in Saint-Malo to strengthen the attractiveness of France for British travellers.
- Business FranceflagshipCo-organiser of the second edition of 'Art de Vivre à la française' exhibition at India Design ID 2026 in New Delhi (Feb 18–22, 2026) as part of the India-France Year of Innovation 2026. Co-organised the Indo-French Design Dialogues with the Indo-French Chamber of Commerce and Industry and Atout France.
- Embassy of France in IndiaflagshipPartner on the 'Art de Vivre à la française' exhibition (Feb 18–22, 2026) and broader India-France Year of Innovation 2026 framework; supports France's designation as Country of Honour at India Design ID 2026.
- Indo-French Chamber of Commerce and Industry (IFCCI)coreCo-organiser of the Indo-French Design Dialogues programme as part of 'Art de Vivre à la française' at India Design ID 2026, fostering cross-cultural collaboration between French and Indian creative industries.
- Montagne Leaders & Domaines Skiables de FrancecoreAnnual survey partners for the French ski resort investment observatory; jointly published the 2025 report showing €555 million in ski resort infrastructure investment (50% above 10-year average, 32% of pre-tax turnover).
- Indian companies and public sector entitiesflagshipAtout France plans to collaborate with Indian companies and public sector entities to develop AI, data, and sustainability tools to boost tourism growth; the agency has already utilised AI for chatbots and environmental monitoring at destinations.
- UN Tourism (formerly UNWTO)flagshipCo-organised the UN Tourism Open Innovation Challenge held in Paris in collaboration with France's Ministry of Tourism, with 6 finalist partnerships between start-ups and corporations presenting tourism-tech solutions.
- Choose Paris RegioncoreCo-organiser of press conferences and joint promotion actions (e.g., official opening of the new direct Monterrey-Paris flight route with Aeromexico, Atout France, and Choose Paris Region).
- AeromexicocoreJoint press conference at Monterrey to officialise the opening of a new direct air route between Monterrey and Paris, opening new tourism perspectives between Mexico and France.
- HiSEAS International Tourism Group, Rail Europe, Sodexo Live!corePartners of the 'Focus Vietnam-Thailand' event (Jan 19-21, 2026) organised by Atout France to reinforce the French presence on these strategic Asian markets.
- Comité Régional du Tourisme de Nouvelle-AquitainecoreAtout France Spain-Portugal and the Nouvelle-Aquitaine Regional Tourism Committee jointly organised professional events in Bilbao, Madrid and Barcelona to present the destination's 2026 news to Spanish tourism prescribers.
- Paris Region Tourism Committee (Comité Régional du Tourisme Paris Île-de-France)coreAtout France Spain-Portugal organised with the Paris Region Tourism Committee and its partners an exclusive professional event in February 2026 presenting 2026 novelties including the opening of the 'Frozen' world at Disneyland Paris on March 29, 2026.
- VipariscoreOperator of 12 major event venues in the Île-de-France region with 10+ million visitors and 800+ professional and public events annually; featured MICE venue partner in Atout France's MICE promotion.
- Strasbourg Events & Orléans CO'METcoreStrasbourg Congress & Exhibition Centre (architect Kengo Kuma, 24,000 m², 4 halls) and Orléans CO'MET Exhibition and Sports Park are featured Atout France MICE venue partners.
- GL Events (Meet Toulouse)coreOne of the largest event centres in France; Toulouse exhibition centre features 40,000 m² of exhibition space across 7 modular halls; featured Atout France MICE venue partner.
- Nice Côte d'Azur Tourism / Nice Convention BureauflagshipFeatured MICE destination page on Atout France (capacity up to 6,000 delegates); new convention centre opening in 2025 hosting the United Nations Ocean Conference; contact Myriam Chokairy, Louisa Marrone, Bertrand Puissegur.
- Renault & Veolia (corporate sponsors)coreCorporate partners in the UN Tourism Open Innovation Challenge; Karacal+Renault won the 'Efficiency Through Technology' category for geolocated audio bubbles; Aquatech+Veolia won the 'Better Tourism Services' category for modular green-tech wastewater management.
- Palace Hotels Collection (33 establishments 2026)flagshipAtout France manages the official 'Palace' distinction for 33 exceptional 5-star French hotels (e.g., Four Seasons George V, Le Bristol Paris, Cheval Blanc, Airelles Courchevel, Hotel du Cap-Eden-Roc) including applications, site visits, renewals and commission hearings.
- ADN TourismecoreFederation of tourism professionals listed in the Atout France member directory; co-construction partner on collective French tourism ecosystem actions.
- Les Plus Beaux Villages de FrancecoreAdhérent member of Atout France; member of the Pôle Campagnes; laureate of the AMI Destinations Digitales 2023 call for projects; benefits from international office support for promotion of rural communes.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Atout France competitors and assessment
Company assessmentDirect peers
- Turespaña: Spain's national tourism organization under the Ministry of Industry, Trade and Tourism. Direct counterpart to Atout France for the #2 most-visited country, with parallel mandates in international promotion, market intelligence, and partnership-based governance — and a directly competing source-market footprint.
- ENIT (Agenzia Nazionale del Turismo): Italy's national tourism agency, responsible for promoting Italy internationally through a network of foreign offices, B2B trade events, and data-driven campaigns. Directly comparable in mandate, structure and competitive positioning versus Atout France.
- VisitBritain: Britain's national tourism agency, funded by UK government and DCMS, operating international offices, consumer campaigns (GREAT Britain campaign) and B2B programs. Closely comparable as a state-backed, government-funded destination promotion agency.
- Deutsche Zentrale für Tourismus (DZT / GNTB): Germany's national tourism board, promoting Germany as a travel destination internationally via foreign offices, themed campaigns (e.g., 'Germany Simply Inspiring') and partner programs. Highly comparable governance and operating model.
- Tourism Australia: Australian government tourism agency operating globally through international offices and the 'There's Nothing Like Australia' campaign. Comparable as a large, government-affiliated NTO with strong consumer brand and member-based partner ecosystem.
- Brand USA: USA's destination marketing organization under the Travel Promotion Act, running the 'United States of America' brand campaign globally. Comparable public-private partnership structure, international market development mandate, and member-driven funding model.
- JNTO (Japan National Tourism Organization): Japan's national tourism organization under the Japan Tourism Agency, managing international promotion, market intelligence, and post-COVID tourism recovery. Directly comparable in mandate and structure.
- Switzerland Tourism: Swiss national tourism board under the Federal Department of Economic Affairs, operating through international offices and strong data/research capabilities (Tourism Monitor). Closely comparable as a smaller, highly-efficient, data-driven NTO.
Broad incumbents
- Tourism Ireland: All-island tourism marketing body jointly funded by the Irish government and Northern Ireland Executive, with global office network. Comparable public-tourism-board model and international marketing remit.
Regional players
- Visit Flanders: Regional tourism organization for Flanders (Belgium), operating under Flemish government oversight with international promotion remit. Comparable as a government-backed, partner-funded tourism marketing organization — though regional rather than national in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atout France social profiles
Digital presenceAtout France compliance and trust
Trust signalCompliance2 records
Atout France financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atout France leadership team
Management profileNumber of profiles
Profiles23 records
Atout France funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atout France M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atout France
What does Atout France do?
Atout France is the French national tourism development agency that promotes France as a destination internationally through a network of 30+ offices, runs regulated services (hotel classification, travel-operator registration, Palace distinction, state tourism labels), and provides data, engineering, training, and bespoke operations to its 1,200+ tourism professional members. It executes flagship B2B events (Rendez-vous en France, Salon Destination Vignobles, Destination Montagnes, Mediatour Francia) and the #ExploreFrance consumer campaign across 10+ European markets plus the US and Canada.
Is Atout France a public or private company?
Atout France is a private company. It is classified as state government owned and is currently operating.
When was Atout France founded?
Atout France was founded in 2009. It employs 251 to 500 people.
Where is Atout France based?
Atout France is headquartered in Paris, France, in the Europe region.
How does Atout France make money?
Three revenue lines are on record. Membership Fees from Adhérents are the primary driver. The others are government / Public Funding and tailor-Made Operations / Bespoke Services.
Who are Atout France's main competitors?
Direct peers on record are Turespaña, ENIT (Agenzia Nazionale del Turismo), VisitBritain, Deutsche Zentrale für Tourismus (DZT / GNTB), Tourism Australia, Brand USA, JNTO (Japan National Tourism Organization) and Switzerland Tourism. Tourism Ireland is listed as a broad incumbent. Visit Flanders is listed as a regional player.
Does Atout France have an API?
No public API is recorded for Atout France.
What industry is Atout France in?
Atout France's product category is National Tourism Development Agency. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of THALAIAL, Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data). Its NAICS code is 561591 and its SIC code is 7900.