SBD
Sports Betting Dime is a US-based digital sports betting media and affiliate platform that provides free odds, betting analysis, public betting trends, sportsbook reviews, and promo codes to sports bettors, monetising via affiliate commissions and advertising; it is owned by Sportradar Solutions LLC and covers US, Canada, and Brazil markets.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SBD does
Sports Betting Dime (SBD) is a US-based digital sports betting media and affiliate platform founded in 2012 and headquartered in Las Vegas. The company operates a web and mobile-app destination at sportsbettingdime.com that provides free betting analysis, real-time odds and lines, public betting trends, ATS records, player props, futures odds, sportsbook reviews, promo codes, and educational betting guides across NFL, NBA, MLB, NHL, NCAAF, NCAAB, soccer, golf, tennis, MMA, boxing, and other sports. SBD also covers adjacent verticals including Daily Fantasy Sports, prediction markets, and online casino. The platform is supported by free utility tools (Bad Beat Calculator, Odds Converter) and proprietary data features (NFL Public Betting Trends, NFL Player Props, ATS Records, Futures Odds Trackers) that aggregate data from multiple approved North American and global sportsbooks.
SBD does not operate a sportsbook itself; it monetises exclusively through affiliate referral commissions when users click through to sportsbook partners (DraftKings, FanDuel, BetMGM, bet365, Caesars, theScore Bet, ESPN BET, Fanatics, Hard Rock Bet, BetRivers, Bet99, TonyBet, and others) and sign up or wager, supplemented by display advertising and sponsored content. Distribution is digital-first across web, iOS, Android, YouTube, X, TikTok, Facebook, and Instagram, with a state-by-state content structure aligned to the US legal sports betting map plus dedicated Canada and Brazil coverage. SBD became part of Sportradar Solutions LLC, a subsidiary of publicly-listed Swiss sports technology group Sportradar AG, around 2024.
The business is editorially led, with a named Editor-in-Chief, Managing Editor, sport-specific editors, and dedicated writers covering regulatory, news, and evergreen content verticals. Geographic reach is concentrated in the United States and Canada, with Brazil as a growth market; operations in California and Texas are restricted to prediction-market content via Kalshi. SBD is a private company; revenue, funding history, and ownership terms are not publicly disclosed.
SBD firmographics
Firmographics- Name
- SBD
- Legal name
- Sports Betting Dime
- Website
- https://sportsbettingdime.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sports Betting Dime is a US-based digital sports betting media and affiliate platform that provides free odds, betting analysis, public betting trends, sportsbook reviews, and promo codes to sports bettors, monetising via affiliate commissions and advertising; it is owned by Sportradar Solutions LLC and covers US, Canada, and Brazil markets.
- Ownership category
- akta.pro rank
SBD industry classification
Industry- Product category
- Sports Betting Media & Information Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
Keywords
Where SBD is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SBD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Affiliate/Referral Commissions: The company earns commissions when users click through to sportsbook partners and sign up or wager. This includes promo code partnerships with DraftKings, FanDuel, BetMGM, bet365, Caesars, theScore Bet, ESPN BET, Fanatics, Hard Rock Bet, BetRivers, and others.
- Advertising: Display advertising and sponsored content on the website, including sportsbook banner ads and promotional placements for betting apps and services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SBD product offering
Product offeringCore offering
Sports Betting Dime operates a free digital content platform that delivers expert sports betting analysis, real-time odds and lines, public betting trends, sportsbook reviews, promo codes, and educational betting guides for the US, Canada, and Brazil markets. The site aggregates data from multiple sportsbooks and refers users to operator partners via affiliate links, supplemented by display advertising revenue. It also publishes free utility tools such as a Bad Beat Calculator and an Odds Converter.
Product overview
Sports Betting Dime is a sports betting information and content platform that provides expert betting analysis, real-time odds, news, and educational guides across multiple sports leagues. The core offering consists of the main website aggregating betting data and content, supported by free tools (Bad Beat Calculator, Odds Converter) and data features (Public Betting Trends, Player Props, ATS Records, Futures Odds Trackers). The platform also provides editorial content including sportsbook reviews, betting guides, DFS coverage, prediction market information, and online casino coverage. SBD operates as a content and information service, not as a sportsbook itself.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting Dime Website (sportsbettingdime.com) The flagship web platform serving as the primary distribution channel for SBD's editorial content, odds comparison, public betting data, sportsbook reviews, and promo codes, accessible on desktop and mobile browsers with state-specific landing pages.
- Bad Beat Calculator A free utility tool that helps sports bettors calculate and analyze bad beat scenarios, supporting the platform's editorial offering for US sports betting audiences.
- Odds Converter A free utility tool that converts betting odds between American, Decimal, and Fractional formats and calculates implied probabilities for sports bettors across markets.
- Sports Betting Dime Mobile App Native iOS and Android mobile applications delivering SBD's sports betting analysis, odds, news, and tools to users on mobile devices, complementing the desktop website.
Companies that use SBD
Customer profileSegments1 record
Ideal customer profiles1 record
SBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sportradar Solutions LLCcoreSports Betting Dime is a part of the sports technology company Sportradar Solutions LLC. Sportradar is a major sports data and technology provider that also operates Sports Betting Dime as part of its portfolio.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SBD competitors and assessment
Company assessmentDirect peers
- RotoGrinders: RotoGrinders is a daily fantasy sports and sports betting content platform offering picks, tools, and affiliate-driven promotions. It overlaps with SBD's DFS coverage and sportsbook affiliate content.
- Pickswise: Pickswise is a free sports betting picks and predictions site with sportsbook affiliate monetization. Directly comparable to SBD's expert picks and affiliate-driven content offering for US sports.
- Bookies.com: Bookies.com is a US sportsbook comparison and review site providing odds, bonuses, and affiliate referrals to legal US sportsbooks. Directly comparable to SBD in affiliate/comparison positioning.
- World Sports Network (WSN): WSN is a sports betting media and affiliate site offering news, picks, and sportsbook referrals. It is comparable to SBD in content-led affiliate model and US sports coverage.
- Action Network: Action Network is a US sports betting media and analytics platform providing odds, picks, public betting data, and sportsbook affiliate referrals. It is the most direct head-to-head competitor to SBD in content-led sportsbook affiliate monetization, and was acquired by Better Collective in 2021.
- Covers: Covers is a long-standing sports betting media site offering odds, picks, consensus data, sportsbook reviews, and affiliate referrals across US and Canadian markets. It is directly comparable to SBD in content scope, monetization model, and target audience of recreational and sharp sports bettors.
- OddsChecker: OddsChecker is a global odds comparison and sportsbook affiliate platform covering US, UK, and other regulated markets. It competes directly with SBD in aggregating odds from multiple sportsbooks and monetizing via affiliate referrals.
- BettingPros: BettingPros is a US sports betting content and picks platform that aggregates odds, expert picks, and public betting data from multiple sportsbooks. Directly comparable to SBD's public betting trends, odds comparison, and affiliate-driven content model.
- VSiN (Vegas Stats & Information Network): VSiN is a sports betting media and broadcast network providing betting analysis, odds, and picks, owned by DraftKings-related investors and operators. It competes directly with SBD in editorial sports betting content and expert-driven analysis targeting US bettors.
Broad incumbents
- Sportradar AG: Sportradar is the publicly traded parent of Sports Betting Dime and a global B2B sports data and technology provider. While not a direct affiliate-site competitor, it is the parent ecosystem in which SBD operates and provides data, tech, and sportsbook relationships that differentiate SBD from standalone affiliates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SBD social profiles
Digital presenceSBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBD leadership team
Management profileNumber of profiles
Profiles10 records
SBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBD
What does SBD do?
Sports Betting Dime operates a free digital content platform that delivers expert sports betting analysis, real-time odds and lines, public betting trends, sportsbook reviews, promo codes, and educational betting guides for the US, Canada, and Brazil markets. The site aggregates data from multiple sportsbooks and refers users to operator partners via affiliate links, supplemented by display advertising revenue. It also publishes free utility tools such as a Bad Beat Calculator and an Odds Converter.
Is SBD a public or private company?
SBD is a private company. It is classified as corporate owned and is currently operating.
When was SBD founded?
SBD was founded in 2012. It employs 101 to 250 people.
Where is SBD based?
SBD is headquartered in Las Vegas, United States, in the North America region.
How does SBD make money?
Two revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are advertising.
Who are SBD's main competitors?
Direct peers on record are RotoGrinders, Pickswise, Bookies.com, World Sports Network (WSN), Action Network, Covers, OddsChecker, BettingPros and VSiN (Vegas Stats & Information Network). Sportradar AG is listed as a broad incumbent.
Does SBD have an API?
No public API is recorded for SBD.
What industry is SBD in?
SBD's product category is Sports Betting Media & Information Services. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAG, SEO/Content Publishing Networks for Betting Leads. Its NAICS code is 7132 and its SIC code is 7900.