What KTVK does

KTVK is a local broadcast television station licensed to virtual channel 3 in Phoenix, Arizona, operating since 1955 and currently owned by Gray Television, Inc. (NYSE: GTN) under the "Arizona's Family" brand. The station operates in a duopoly with KPHO CBS 5, providing two channels — an independent 3TV station and a CBS affiliate — that collectively deliver local news, weather, sports, and entertainment programming across the Phoenix DMA and broader Arizona market via over-the-air broadcast, cable/satellite carriage, the azfamily.com digital platform, and dedicated iOS, Android, and Smart TV applications. Its weather coverage, anchored by the First Alert Weather brand and a 250-meter-resolution radar system, plus an investigative "On Your Side" consumer-protection unit, constitute distinguishing content franchises. Distribution is free to consumers; revenue is generated exclusively through advertising — broadcast spot sales, sponsorships, integrated segments, product placement, and a growing portfolio of digital and over-the-top (OTT) advertising products (display, rich media, email marketing, audience targeting), with sales led by a VP of Sales and managed via multi-year contracts. The station also produces an expanding slate of original podcasts (True Crime Arizona, Politics Unplugged, On Your Side, Generation AI, Sonoran Sky, etc.) and operates within Gray Television's broader corporate infrastructure, which provides technology, ad systems, and operational support across a national station portfolio.

Name

KTVK

Legal name

Gray Local Media, Inc.

Website

https://azfamily.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

KTVK is a Phoenix-based local broadcast television station operating as part of the "Arizona's Family" duopoly with KPHO CBS 5, owned by Gray Television, generating advertising revenue through broadcast, digital, and OTT channels serving Arizona viewers and regional advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television advertising sales
• Digital advertising services
• Local news broadcasting
• Weather broadcasting services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Television Advertising: Revenue generated from commercial advertising aired during news programming and other broadcast content, including standard commercial spots, sponsorships, and integrated segments.
2. Digital Advertising: Revenue from online advertising including display ads, rich media, email marketing campaigns, audience targeting services, and OTT (over-the-top) streaming advertisements.
3. Sponsorships and Product Placement: Revenue from branded content integrations within programming, news segments, and station sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KTVK (Arizona's Family) is a Phoenix-based local broadcast television station that delivers free over-the-air news, weather, sports, and entertainment programming on KTVK 3TV and KPHO CBS 5, supplemented by a multi-platform digital ecosystem (azfamily.com, mobile apps, Smart TV apps, OTT streaming, podcasts, and SMS alerts). Revenue is generated by selling on-air and digital advertising — including display ads, rich media, email marketing, audience targeting, and OTT streaming ads — to local, regional, and national advertisers.

Product overview

Arizona's Family (KTVK 3TV & KPHO CBS 5) is a dual-station television broadcast operation in Phoenix, Arizona, owned by Gray Television. The company operates two broadcast channels—a 3TV independent station and a CBS-affiliated KPHO station—along with a comprehensive digital ecosystem. The digital portfolio includes the AZFamily.com website, mobile and Smart TV applications, the First Alert Weather app with high-resolution radar, and original podcast content. Programming spans local news, investigative reporting (On Your Side), sports coverage (Arizona's Family Sports Network), morning shows (Good Morning Arizona), and livestreaming. Revenue is generated through over-the-air advertising, digital advertising services (display ads, OTT), and content syndication partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: News and weather content brand for the Phoenix market

Products and services

• KTVK 3TV Broadcast Television Service Over-the-air independent television broadcast station delivering local Phoenix-area news, sports, weather, and entertainment programming free to viewers across the Arizona market. Distributed via over-the-air transmission, cable, satellite, OTT streaming, and digital platforms.
• KPHO CBS 5 Broadcast Television Service CBS-affiliated television station providing national CBS network programming, local Phoenix news coverage, and sports content for the Phoenix metropolitan area as part of Arizona's Family duopoly.
• Digital Advertising Services Targeted online advertising solutions including display ads, rich media, email marketing, audience targeting, and over-the-top (OTT) streaming advertising sold to local, regional, and national businesses seeking to reach Arizona audiences.
• On-Air Commercial Advertising Television commercial spots aired during news programming and other broadcast content, with pricing varying by time slot, program placement, and audience reach. Sold on multi-year contract terms.
• Sponsorships and Product Placement Branded content integrations including news segment sponsorships, station sponsorships, and product placement opportunities within Arizona's Family programming.
• First Alert Weather Service Proprietary weather forecasting and severe weather alert service providing real-time weather updates, 250-meter resolution radar, hourly and 10-day forecasts, rainfall totals, and First Alert Weather Days for extreme Arizona conditions including monsoon storms, wildfire smoke, and extreme heat.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Gray Television, Inc.coreOthersKTVK is owned and operated by Gray Television, Inc., a major broadcast television company. Gray Television provides corporate infrastructure, technology, advertising systems, and operational support for the station as part of a national network of local stations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KSAZ-TV (FOX 10 Phoenix): FOX-affiliated local station and a competing Phoenix DMA broadcaster delivering comparable news, weather, and sports coverage to Arizona viewers; offers overlapping broadcast and digital inventory.
• KASW (CW Arizona): CW-affiliated Phoenix-market broadcast station that competes for younger demographics and entertainment advertisers alongside KTVK's independent lineup.
• KAET (Arizona PBS): Public broadcasting station serving the same Phoenix DMA with educational programming and local content; competes for viewer attention and corporate underwriting dollars in the same market.
• KPNX (12News NBC Phoenix): NBC-affiliated local television station in Phoenix and one of KTVK's closest head-to-head competitors for news, weather, and sports audiences across the same Phoenix metro and Arizona geography, owned by Tegna.
• KNXV-TV (ABC 15 Phoenix): ABC-affiliated local television station and a primary direct competitor of KTVK in the Phoenix DMA, operating under E.W. Scripps with comparable local news, weather, and digital platform coverage.

Broad incumbents

• Tegna Inc. National broadcast group and parent of KPNX in Phoenix; competes for local and political advertising with similar multi-platform distribution strategy and local content focus.
• Sinclair Broadcast Group: Major US broadcast television group with a portfolio of local news, weather, and sports stations; comparable business model and digital/OTT expansion strategy to KTVK's operations within Gray.
• Hearst Television: Major national broadcast group operating local news and weather stations across US markets; comparable operating model, content focus, and multi-platform distribution approach.
• E.W. Scripps Company: Diversified media company operating broadcast stations including KNXV in Phoenix; overlapping local news, weather, and digital strategy with KTVK's Arizona's Family operations.
• Nexstar Media Group: Largest US television broadcasting group with overlapping broadcast capabilities, advertising scale, and operational strategy; competes for national ad budgets and political dollars across local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azfamily
• Facebookfacebook.com/3TVPhoenix
• LinkedInlinkedin.com/company/suburban-insurance-services-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTVK