What Green & Black's does

Green & Black's is a UK-based organic chocolate brand founded in 1991 by food pioneer Craig Sams, who discovered organic cocoa and built the company around certified organic ingredients and high-quality organic soil sourcing. The company is currently owned by Cadbury (part of Mondelez International) and operates as Cadbury's premium organic chocolate sub-brand. Its product portfolio centers on organic chocolate bars offered across a cacao intensity spectrum from Smooth 50% to Dark 85%, with flavor variants including Ginger, Hazelnut and Currant, Smooth Mint, Butterscotch, Milk, and White. The range extends into a layered gifting business: tasting collections (£15-£28), themed bar gift sets (£24), premium baskets (£40), and ultimate hampers with wine, beer, and Prosecco pairings priced up to £65.

The brand's commercial model is direct-to-consumer-led, with the primary sales channel being the Cadbury Gifts Direct e-commerce platform (cadburygiftsdirect.co.uk), which supports next-day UK delivery and occasion-based merchandising for birthdays, Valentine's Day, Mother's Day, Father's Day, Easter, anniversaries, thank-you occasions, and Christmas. Green & Black's does not list pricing tiers, subscriptions, or contract-based pricing; all evidence points to one-time unit and hamper pricing. Customer segments are dominated by gift-buyers and health-conscious consumers, with secondary segments in chocolate enthusiasts (high cacao content) and vegan/vegetarian consumers seeking dairy-free options. Marketing relies on email newsletters (Treat Your Inbox), organic search, and direct e-commerce merchandising under the Cadbury Gifts Direct umbrella.

The brand's primary proprietary asset is its Intensity Scale flavor-profiling system, developed alongside taste experts to guide consumers across the cacao spectrum. The team size is reported at 11-50 employees, consistent with a brand-management and product-development unit rather than a vertically integrated manufacturing operation, with distribution, logistics, and payments infrastructure inherited from the Cadbury/Mondelez network. The geographic footprint is concentrated in the UK and Europe, with no public disclosure of active US, APAC, or other international direct-to-consumer expansion.

Name

Green & Black's

Legal name

Green & Black's

Website

https://greenandblacks.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Green & Black's is a UK organic chocolate brand founded in 1991, owned by Cadbury (Mondelez International), producing certified organic chocolate bars and premium gift hampers sold via the Cadbury Gifts Direct e-commerce platform to gift-buyers and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Premium Organic Chocolate Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Organic chocolate bars
• Chocolate gift hampers
• Premium confectionery
• Chocolate tasting collections
• Occasion chocolate gifts

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Organic Chocolate Bars: Sale of organic chocolate bars including Dark 85%, Dark 70%, Ginger, Hazelnut and Currant, Smooth Mint, Smooth 50, Butterscotch, Milk, and White varieties at price points ranging from approximately £3.50 for single bars to gift sets.
2. Chocolate Hampers and Gift Sets: Sale of premium hamper products combining organic chocolate with complementary items such as wine, beer, and Prosecco. Hampers range from £25 to £65, targeting gift occasions like birthdays, anniversaries, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green & Black's produces and sells certified organic chocolate bars across multiple cacao percentages (from Smooth 50 to Dark 85%) and flavor variants, along with premium chocolate gift hampers, tasting collections, themed occasion gift sets, and hot chocolate products. The brand targets gifting occasions such as birthdays, Valentine's Day, anniversaries, and thank-you moments through the Cadbury Gifts Direct platform.

Product overview

Green & Black's is an organic chocolate brand owned by Cadbury, established in 1991 by food pioneer Craig Sams who discovered organic cocoa. The product portfolio centers on organic chocolate bars offered in multiple cocoa percentages (Dark 85%, Dark 70%, Smooth 50%, Milk, and White) with various flavor additions (Ginger, Hazelnut and Currant, Smooth Mint, Butterscotch). The range extends into gift-oriented offerings including themed hampers (Ultimate Organic Chocolate Hamper, Chocolate & Wines Hamper, Chocolate Lovers Hamper), tasting collections (Chocolate Lovers Collection, Chocolate Tasting Collection 360g), and occasion-specific gift sets (Birthday, Valentine's, Thank You). The brand also offers a Hot Chocolate Gift Box and utilizes an Intensity Scale feature to guide consumers through flavor profiles. The company emphasizes organic ingredients sourced from high-quality soil, positioning around natural, artisanal chocolate with rich, complex flavors.

Differentiator

Problem solved

Functional benefit

Products and services

• Dark 85% Chocolate Bar High-intensity certified organic dark chocolate bar with 85% cocoa content, positioned at the strongest end of the brand's Intensity Scale, targeting chocolate enthusiasts and health-conscious consumers.
• Dark 70% Chocolate Bar Certified organic dark chocolate bar with 70% cocoa content, offering a rich flavor profile in the mid-range of the Intensity Scale.
• Smooth 50 Chocolate Bar Certified organic dark chocolate bar with 50% cocoa content, offering a smoother taste experience at the lower end of the Intensity Scale.
• Milk Chocolate Bar Certified organic milk chocolate bar with a smooth, creamy texture made using organic dairy milk.
• White Chocolate Bar Certified organic white chocolate bar made with organic cocoa butter and organic dairy ingredients.
• Ginger Chocolate Bar Certified organic chocolate bar flavored with ginger, adding spiced warmth to the chocolate flavor profile.
• Hazelnut and Currant Chocolate Bar Certified organic chocolate bar combined with hazelnuts and currants, adding fruity and nutty elements to the flavor profile.
• Smooth Mint Chocolate Bar Certified organic chocolate bar flavored with mint, providing a cooling, refreshing taste.
• Butterscotch Chocolate Bar Certified organic chocolate bar flavored with butterscotch, adding sweet caramel notes.
• Organic Ultimate Chocolate Hamper Premium organic chocolate gift basket containing a selection of Green & Black's products, designed for gifting occasions, priced at £50.00 (regularly £60.00).
• Organic Chocolate & Wines Hamper Organic chocolate hamper paired with wine selections for premium gifting, priced at £55.00 (regularly £65.00).
• Organic Chocolate Lovers Hamper Basket Chocolate-focused gift hamper containing multiple Green & Black's certified organic chocolate products, priced at £40.00.
• Organic Chocolate Lovers Collection - Large Large organic chocolate tasting collection featuring multiple Green & Black's chocolate varieties, designed for sampling and gifting, priced at £28.00.
• Organic Chocolate Tasting Collection 360g Curated certified organic chocolate tasting collection weighing 360g, designed to showcase the brand's flavor range, priced at £15.00.
• Organic Ultimate Chocolate Bar Gift Set Premium organic chocolate gift set featuring multiple Green & Black's bars, priced at £24.00.
• Hot Chocolate Gift Box Organic hot chocolate gift set containing chocolate for preparing hot cocoa beverages, priced at £25.00 (currently out of stock).
• Organic Chocolate & Beer Hamper Organic chocolate hamper paired with beer selections for premium gifting, priced at £25.00.
• Organic Chocolate Tasting Collection & Red Wine Organic chocolate tasting collection bundled with red wine for premium gifting occasions, priced at £40.00.
• Organic Tasting Collection & Prosecco Organic chocolate tasting collection bundled with Prosecco sparkling wine for premium gifting, priced at £40.00.
• Organic Chocolate Tasting Collection & White Wine Organic chocolate tasting collection bundled with white wine for premium gifting occasions, priced at £40.00.
• 'Happy Birthday' Chocolate Basket Birthday-themed certified organic chocolate gift basket, priced at £40.00.
• Valentine's Day Chocolate Basket Valentine's Day themed certified organic chocolate gift basket, priced at £40.00.
• 'Thank You' Chocolate Basket Thank you themed certified organic chocolate gift basket, priced at £40.00.
• Ultimate Birthday Chocolate Bar Gift Birthday-themed organic chocolate bar gift set, priced at £24.00.
• Ultimate Thank You Chocolate Bar Gift Thank you themed organic chocolate bar gift set, priced at £24.00.
• Ultimate Valentines Chocolate Bar Gift Set Valentine's Day themed certified organic chocolate bar gift set, priced at £24.00.
• 'I Love You' Milk 90g Bar Valentine's Day themed organic milk chocolate bar (90g) with love messaging, priced at £3.50.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CadburycoreChannel Partner/ Reseller/ DistributorGreen & Black's is now owned and distributed by Cadbury. The brand is marketed through Cadbury Gifts Direct, utilizing Cadbury's distribution infrastructure, e-commerce platform, and marketing channels. Cadbury positions Green & Black's as its premium organic chocolate sub-brand.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lindt & Sprüngli: Global premium chocolate manufacturer with extensive dark chocolate range (including Lindt Excellence 70%/85%/90%) and mastery chocolate bars. Directly comparable to Green & Black's premium dark chocolate positioning and intensity-based product architecture, though Lindt operates at much larger global scale.

Direct peers

• Hotel Chocolat: UK-based premium chocolate brand and retailer offering dark chocolate ranges, tasting selections, hampers, and themed gifts via direct-to-consumer e-commerce. Closest direct competitor to Green & Black's in the UK premium organic chocolate and gift occasion space.
• Divine Chocolate: UK-headquartered Fairtrade and ethical chocolate brand with dark and milk chocolate bars sold through UK retailers and D2C. Direct comparable on ethical/sustainable sourcing positioning targeting similar health-conscious and values-driven consumers.
• Tony's Chocolonely: Ethical chocolate brand with strong mission-driven positioning around slave-free cocoa supply chains, offering dark and milk chocolate bars. Comparable to Green & Black's on ethical/sustainable premium positioning and appeal to conscious consumers.
• Montezuma's Chocolate: UK-based premium and organic chocolate brand offering dark chocolate bars, gift collections, and hampers via D2C and retail. Direct competitor in the UK premium organic chocolate segment with similar product range and gift occasion strategy.

Emerging players

• Beyond Good: Direct-trade single-origin chocolate brand with strong ethical sourcing narrative and premium dark chocolate bars. Comparable to Green & Black's on premium positioning and ethical sourcing, with a more direct-trade focused model.
• Cocoa Loco: UK organic and Fairtrade chocolate brand offering bars and gift collections. Comparable to Green & Black's on organic certification and UK retail presence, operating at a smaller scale as an emerging organic chocolate challenger.
• Willie Harcourt-Cooze / Willie''s Cacao: UK-based premium single-origin chocolate brand offering dark chocolate bars with high cacao percentages (70%-100%). Comparable to Green & Black's on premium dark chocolate and intensity-led product positioning, with a more craft/artisanal orientation.

Others

• Cadbury (Mondelez): Parent company and the dominant mass-market chocolate brand in the UK, operating Dairy Milk and other chocolate ranges. Relevant as the corporate parent and channel partner via Cadbury Gifts Direct, though positioned differently as a mainstream rather than premium organic brand.
• Green & Black's Intensity Scale (brand feature): Not a peer but noted as the brand's proprietary consumer education framework. Included only for completeness; no separate comparable peer entity exists for this feature.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenandblacks
• Facebookfacebook.com/GreenandBlacks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green & Black's