Semetis
Semetis is a Brussels-based digital marketing agency that delivers paid-media advertising across Search, Display, Programmatic, Social and Video, plus web analytics and dashboarding, to enterprise clients in Belgium and selected European markets, operating as an Omnicom Media Group subsidiary.
- Company typePrivate
- Founded2009
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Semetis does
Semetis is a Brussels-headquartered digital marketing agency founded in 2009 by the first employees of Google Belgium and operating as a subsidiary of Omnicom Media Group since 2015. The firm employs approximately 38 people and serves enterprise advertisers in Belgium across retail, finance, consumer goods, manufacturing, healthcare, telecommunications, and government, with documented campaign execution across at least five European countries (Belgium, Netherlands, UK, France, Germany).
The company's offering spans two core service lines. Digital Advertising delivers integrated paid-media strategy and execution across Search, Display, Programmatic, Mobile, Video, and Social channels. Digital Business Intelligence provides web analytics, tag management, data interpretation, dashboarding, and SEO. These are supported by a Technology Services function built on a dense third-party stack (Google, Microsoft, Meta, Adobe, Funnel, SegmentStream, Tealium, Segment, Mixpanel, Looker Studio, Criteo) and a Digital Journey Programs training offering (including the internal Octopus Program). Work is organized into five client teams overseen by Business Managers and a Business and Client Director, with dedicated account managers and Digital Business Consultants managing multi-channel campaigns for named logos including IKEA Belgium, AXA, Total, Decathlon, Colruyt (Collect&Go), KitchenAid, Quick-Step, Orange, Toyota Insurance, and Korian.
Revenue comes from professional-services fees and media management for B2B enterprise engagements on a quote-by-quote basis. Pricing is not publicly disclosed and there is no software/SaaS revenue line. Distribution is direct enterprise field sales. The firm monetizes AI/ML capability primarily through integration of third-party platforms — most notably SegmentStream conversion modeling (used to deliver a documented 15% ROAS lift for KitchenAid across 11 European countries) and AI-powered audience creation via Kairos AI — rather than through proprietary foundation models.
Semetis firmographics
Firmographics- Name
- Semetis
- Legal name
- Semetis
- Website
- https://semetis.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semetis is a Brussels-based digital marketing agency that delivers paid-media advertising across Search, Display, Programmatic, Social and Video, plus web analytics and dashboarding, to enterprise clients in Belgium and selected European markets, operating as an Omnicom Media Group subsidiary.
- Ownership category
- akta.pro rank
Semetis industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Semetis is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Semetis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising Services: Professional services for digital advertising including Search Engine Advertising (SEA), programmatic display and video, social media advertising, and local marketing. Revenue generated through service fees and media management.
- Digital Business Intelligence Services: Analytics, web analytics, tag management, data interpretation, dashboarding and SEO solutions provided as consulting services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Semetis product offering
Product offeringCore offering
Semetis is a data-driven digital marketing agency that plans and executes fully integrated advertising campaigns across Search, Display, Programmatic, Mobile, Video, and Social channels. It also provides Digital Business Intelligence services including web analytics, tag management, data interpretation, dashboarding, and SEO. The agency leverages in-house and third-party technologies to deliver measurable business outcomes such as ROAS optimization and conversion modeling for enterprise clients in Belgium and internationally.
Product overview
Semetis is a data-driven digital marketing agency offering two core services: Digital Advertising (SEA, programmatic display and video, social media advertising, local marketing) and Digital Business Intelligence (web analytics, tag management, data interpretation, dashboarding, SEO). These are supported by Technology Services powered by in-house and third-party technologies, and Digital Journey Programs for team training. The agency operates as a unified service offering where all components work together to deliver measurable business outcomes for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Advertising
Quantifiable outcome
- 15% ROAS increase achieved for KitchenAid using modeled conversions across 11 European countries
- +4 more outcomes
Companies that use Semetis
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Semetis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature4 records
Semetis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- FunnelcoreStrategic partnership with Funnel, a leading marketing intelligence platform. Semetis achieved Level 1 certification as Funnel's partner in December 2025, strengthening their data capabilities. Funnel helps Semetis provide better marketing measurement and dashboarding for clients.
- Omnicom Media Group (OMG)flagshipSemetis joined Omnicom Group's international network of communication agencies in 2015. As part of Omnicom Media Group, Semetis has access to global know-how combined with local market expertise to drive real impact and foster long-term partnerships with ambitious brands. OMG provides advertising, strategic planning, media buying, digital marketing, and specialized communication services worldwide.
- GooglecorePremier Partner with full certifications in Google Ads, Analytics, and API. Official Google Partner with Premier Badge status.
- Microsoft AdvertisingcoreElite Agency status with Microsoft Advertising/Bing Ads, demonstrating expertise in search advertising platforms.
- Meta (Facebook)coreOfficial Meta Business Partner for campaign management, enabling social advertising services.
- AdobecoreSolution Partner with Adobe for analytics and marketing solutions integration.
- SegmentStreamcoreConversion Modeling Platform partner using machine learning to predict user likelihood to convert and counter cookie tracking limitations. Successfully implemented for KitchenAid achieving 15% ROAS increase.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Semetis competitors and assessment
Company assessmentDirect peers
- Emakina: Belgian-headquartered digital agency offering digital marketing, e-commerce, and technology services across Europe. Directly comparable to Semetis as a Brussels-rooted full-service digital agency competing for the same Belgian enterprise clients.
- Wavemaker (WPP): Global media agency within WPP focused on multi-channel campaign planning, programmatic, and data-driven advertising. Comparable to Semetis in SEM, programmatic, and digital business intelligence services for enterprise clients.
- iProspect (Dentsu): Global digital performance marketing agency within Dentsu, specialized in SEO, paid search, paid social, and conversion optimization. Directly comparable to Semetis's SEM and performance marketing core offering.
- Jellyfish (Brandtech Group): Global digital marketing agency offering media, creative, analytics, and technology services with strong Google and platform partnerships. Comparable to Semetis in SEM, programmatic, and digital business intelligence offerings.
- Croud: Digital marketing agency offering paid media, SEO, content, and data services powered by a proprietary tech platform and in-house Croud Luxe network. Comparable to Semetis in SEM, SEO, and digital business intelligence for mid-market and enterprise clients.
- Dept Agency: Amsterdam-based digital agency offering end-to-end services including digital marketing, technology, and creative. Comparable to Semetis in multi-channel digital advertising and analytics services, with broader geographic reach.
Broad incumbents
- GroupM (WPP): WPP's media investment group encompassing multiple agency brands. Comparable as a broader incumbent operating in the same paid media and digital advertising space as Semetis but at significantly greater scale.
- Publicis Groupe Belgium: Belgian arm of global advertising group Publicis, offering creative, media, and digital services. Comparable in geography and full-service digital marketing scope; competes with Semetis for the same Belgian enterprise clients.
- Havas Media: Global media agency network within Havas offering media planning, buying, and digital marketing services. Comparable to Semetis in digital advertising and analytics services, but operates at significantly larger global scale.
- Dentsu Belgium: Belgian operations of global advertising group Dentsu, providing media, creative, and digital services. Directly comparable to Semetis as a full-service digital marketing competitor in the Belgian market with greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Semetis social profiles
Digital presenceSemetis compliance and trust
Trust signalCompliance20 records
Semetis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semetis leadership team
Management profileNumber of profiles
Profiles10 records
Semetis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semetis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semetis
What does Semetis do?
Semetis is a data-driven digital marketing agency that plans and executes fully integrated advertising campaigns across Search, Display, Programmatic, Mobile, Video, and Social channels. It also provides Digital Business Intelligence services including web analytics, tag management, data interpretation, dashboarding, and SEO. The agency leverages in-house and third-party technologies to deliver measurable business outcomes such as ROAS optimization and conversion modeling for enterprise clients in Belgium and internationally.
Is Semetis a public or private company?
Semetis is a private company. It is classified as corporate owned and is currently operating.
When was Semetis founded?
Semetis was founded in 2009. It employs 11 to 50 people.
Where is Semetis based?
Semetis is headquartered in Brussels, Belgium, in the Europe region.
How does Semetis make money?
Two revenue lines are on record. Digital Advertising Services are the primary driver. The others are digital Business Intelligence Services.
Who are Semetis's main competitors?
Direct peers on record are Emakina, Wavemaker (WPP), iProspect (Dentsu), Jellyfish (Brandtech Group), Croud and Dept Agency. Broad incumbents are GroupM (WPP), Publicis Groupe Belgium, Havas Media and Dentsu Belgium.
Does Semetis have an API?
No public API is recorded for Semetis.
What industry is Semetis in?
Semetis's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its SIC code is 7311.