Renee Costes

What Renee Costes does

Renée Costes (operating commercially as Costes Viager) is a French real estate firm specializing in viager (life annuity) and nue-propriété (bare ownership) transactions. Founded in 1921 and headquartered in Paris (84 rue de Lévis, 75017), the company is the self-declared n°1 in France for viager and bare ownership solutions, conducting approximately 12,000 personalized viager studies per year with a registered investor database exceeding 100,000 individuals. The firm is organized as a SASU (RCS Paris 481 431 666) under Groupe Renée Costes, with 230 salaried expert advisors distributed across France supporting both sellers (typically retirees seeking to monetize property while retaining occupancy) and buyers (investors acquiring property at a 30–60% discount through bouquet-plus-rente structures or bare ownership).

The product portfolio spans seven core solutions: Viager Occupé, Viager Libre, Nue-propriété, Vente à terme, the proprietary Cession-bail-à-vie (Maxx*Immo), Prêt Viager Hypothécaire (PVH), and Cohabitation Intergénérationnelle. These are marketed under sub-brands (Retraite*Immo, Monet*Immo, Boost*Immo). The technology stack centers on a proprietary web platform with 5,500+ active property listings and the MyReneeCostes client portal, which provides 24/7 access to contracts, tax information, rent tracking, and advisor messaging. The firm also uses the Barème Daubry calculation standard and has filed a proprietary contract instrument (Famille Protect) with a suspensive term clause.

The business model is transaction-based agency fees on viager and nue-propriété deals plus professional advisory services. Notary fees are calculated on the value of rights transferred (not full property value for occupied viager). GTM combines a 230-advisor national field sales force, an inside-sales contact center (0 800 960 900), an online self-serve platform, and a recurring webinar program (multiple 2026 sessions scheduled). Customer acquisition relies on educational content, SEO across French regional/department landing pages, a dedicated notary department that publishes a quarterly newsletter, and referrals from notaries and healthcare professionals. The company does not cold-call; sellers initiate contact, generating ~12,000 qualified studies annually against a 100,000+ investor demand pool. Reported business volume was €535M in 2022.

Name

Renee Costes

Legal name

Renée Costes SASU

Website

https://costes-viager.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

French real estate firm founded in 1921, specializing in viager (life annuity) and nue-propriété (bare ownership) transactions through 230 salaried advisors nationwide, serving retirees monetizing property and investors acquiring discounted real estate.

Ownership category

akta.pro rank

Product category

Real Estate Services (Life Annuity / Bare Ownership)

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Viager real estate
• Bare ownership sales
• Life annuity transactions
• Property monetization services
• Real estate brokerage

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Transaction-based Agency Fees: Renée Costes charges fees for facilitating viager and nue-propriété transactions. The company operates as a real estate agency specialized in lifetime annuity sales. Fees are calculated based on the transaction value and are paid by the buyer, typically including notary fees on the value of rights transferred.
2. Expert Advisory Services: Personalized viager studies and expert advisory services provided by 230 salaried expert advisors across France. Services include property valuation, annuity calculation, contract management, and ongoing client support through MyReneeCostes platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Renée Costes is a French real estate agency that brokers and facilitates viager (life annuity) and nue-propriété (bare ownership) transactions for individual sellers (typically retirees) and individual buyers (investors). Its offerings include Viager Occupé, Viager Libre, Nue-propriété, Vente à terme, Cession-bail-à-vie (Maxx*Immo), Prêt Viager Hypothécaire (PVH), and Cohabitation Intergénérationnelle, supported by 230 salaried expert advisors, an internal notary department, and the MyReneeCostes client platform.

Product overview

Renee Costes operates as France's leading provider of viager (life annuity) and nue-propriété (bare ownership) real estate solutions, offering a comprehensive portfolio of property monetization products. The core offering includes Viager Occupé (occupied life annuity), Viager Libre (free life annuity), Nue-propriété (bare ownership), Vente à terme (term sale), and the proprietary Cession-bail-à-vie (lifetime lease-to-own). These are supplemented by PVH (life annuity mortgage) and Cohabitation Intergénérationnelle (intergenerational cohabitation) solutions. Solution sub-brands including Retraite*Immo, Monet*Immo, and Boost*Immo segment offerings by seller profile. The company supports clients through MyReneeCostes, an exclusive web portal providing secure access to contracts, documents, and advisor communication throughout the contract duration.

Differentiator

Problem solved

Functional benefit

Brands

• MyReneeCostes: Exclusive web application developed by Renée Costes for clients to access their contracts, documents, and communicate with advisors throughout the duration of their viager or nue-propriété contract

Products and services

• Viager Occupé (Retraite*Immo) Occupied life annuity solution in which the seller (typically a retiree) retains the right to live in the property until death, while the buyer acquires it at a discounted price (typically 30-60% decote) by paying an upfront bouquet and a monthly lifetime rent. Aimed at sellers seeking supplemental retirement income and at investors seeking discounted real estate exposure.
• Viager Libre (Boost*Immo) Free life annuity solution in which the property is sold unoccupied, allowing the buyer to take immediate possession or rent it out. Notary fees are calculated on the full sale price. Aimed at sellers who no longer occupy the property and investors who want immediate access.
• Nue-propriété (Monet*Immo) Bare ownership sale in which the buyer acquires full ownership rights without occupation, while the seller/occupant retains the right to use the property for life. The buyer takes full ownership upon the occupant's departure. Price is set based on barème calculations. Aimed at retirees monetizing property and investors seeking long-term real estate exposure.

Quantifiable outcome

• 535 M€ annual business volume (2022)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Foncière du Viager: French viager investment firm acting as both advisor and principal buyer of life-annuity properties, competing with Renée Costes for buyer-side demand and offering similar viager products to retiree sellers.
• Groupe Opaline Viager: French group with dedicated viager activity and a salaried-advisor model, competing in the same occupied/free viager and nue-propriété categories with similar retirement-income positioning.
• Viager Consulting (formerly Viager-Conseil): One of the largest dedicated viager brokerage networks in France, competing head-to-head with Renée Costes on occupied and free viager as well as nue-propriété transactions across the same national advisor footprint.
• Béchet Viager (Cabinet Béchet): Long-established French viager specialist with a national advisor network and similar product range (occupied viager, free viager, nue-propriété), directly comparable on target customer and transaction structure.
• Cabinet Gautier (Viager & Nue-Propriété): Family-run French viager and bare-ownership specialist with national coverage, directly comparable in customer segment (retiree sellers and individual investors) and product set.
• Vendôme Viager: Boutique French viager brokerage focused on personalized advisory for viager occupied, libre, and nue-propriété — overlaps with Renée Costes on target customer and transaction type, though at smaller scale.

Broad incumbents

• Orpi France: Major French real estate franchise network offering general residential sales and rentals; relevant overlap on the traditional real estate brokerage side that some viager buyers and sellers also consider.
• Laforêt France: Established national French real estate franchise with broad residential brokerage offering; comparable as a broad incumbent for traditional property transactions that intersect with viager and nue-propriété buyer/seller prospects.
• Century 21 France: Largest franchised real estate network in France; while not viager-specialized, franchises handle viager transactions as part of broader residential brokerage services and compete for the same retiree-seller and individual-investor clients.

Emerging players

• Viager Direct: Online-focused viager platform aiming to digitize the discovery and matching process for viager transactions; overlaps with Renée Costes on product type but competes primarily on digital self-serve versus Renée Costes' heavy-advisor model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/costesviager
• Facebookfacebook.com/Renee.Costes.viager
• LinkedInlinkedin.com/company/ren%C3%A9e-costes-viager

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renee Costes