Red Flower
Red Flower is a New York-based, founder-owned organic botanical beauty brand founded in 1999 that sells vegan, cruelty-free body care, skin care, hair care, candles, and perfumes through DTC e-commerce and luxury hotel and spa B2B partnerships.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red Flower does
Red Flower is a New York-based, founder-owned organic botanical beauty and wellness company established in 1999 by Yael Alkalay. The company designs and sells vegan, cruelty-free, biodegradable, and biocompatible body care, skin care, hair care, candles, diffusers, and organic perfumes built around flower essences, essential oils, and ritual-based experiences inspired by global bathing traditions (Japanese sento, Moroccan hammam, and Nature rituals). Its product portfolio is organized into themed collections including Nature, Hammam, Japan, Flowers Hold Life, Organic Perfume, and the premium The 10,000 Collection, with flagship offerings such as the Illuminating Rose Collagen Renewal Face Serum.
The business operates a direct-to-consumer e-commerce storefront on Shopify (redflower.com) with international shipping across 100+ countries and multi-currency support, supplemented by a Shopify Collective partner program and marketplace presence. A secondary B2B channel supplies amenity products — body washes, lotions, candles — in bulk to a curated roster of luxury hotels, resorts, cruise lines, and spa operators including The Ritz-Carlton, Virgin Voyages, Regent Seven Seas, Canyon Ranch, Equinox, Miraval, and The Greenwich Hotel.
Pricing follows a per-unit model with periodic promotional discounts (e.g., 25% off $100+ orders), gift cards, and a loyalty program for repeat purchasers. Distribution is supported by an active content marketing and earned media engine, with documented coverage in Vogue, The New York Times, Elle, Allure, Well+Good, and Oprah Magazine. The company is privately held, has no disclosed funding rounds or parent entity, and remains founder-led with a small management footprint.
Red Flower firmographics
Firmographics- Name
- Red Flower
- Legal name
- Red Flower
- Website
- https://redflower.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Flower is a New York-based, founder-owned organic botanical beauty brand founded in 1999 that sells vegan, cruelty-free body care, skin care, hair care, candles, and perfumes through DTC e-commerce and luxury hotel and spa B2B partnerships.
- Ownership category
- akta.pro rank
Red Flower industry classification
Industry- Product category
- Natural and Organic Personal Care
- NAICS
- Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Red Flower is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Flower business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue from selling body care, hair care, home fragrance, and organic perfume products directly to consumers through their e-commerce website. Products include washes, cleansers, lotions, scrubs, oils, serums, candles, diffusers, and more.
- Hotel and Spa Amenities: Bulk sales of amenity products (body washes, lotions, candles) to luxury hotels and spas for guest use, including properties like The Greenwich Hotel, Keswick Hall, Miraval, Virgin Voyages, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with sale discounts available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Red Flower product offering
Product offeringCore offering
Red Flower designs, manufactures, and sells organic botanical personal care and wellness products — including body washes, cleansers, lotions, scrubs, oils, serums, soaks, hair care, candles, diffusers, and organic perfumes — organized into ritual-based collections inspired by global bathing traditions (Nature, Hammam, Japan). The company sells direct-to-consumer through its Shopify e-commerce site and also supplies bulk amenity products to luxury hotels, resorts, cruise lines, and spas.
Product overview
Red Flower is a botanical beauty and wellness company founded in 1999, based in New York City, specializing in ritual-based face and body treatments using all-natural, biodegradable, biocompatible, and vegan ingredients. The product portfolio spans washes, cleansers, lotions, creams, scrubs, exfoliants, mists, oils, serums, soaks, buffs, hair care, masques, lip balms, candles, diffusers, and organic perfumes organized into collections including Nature, Hammam, Japan, Flowers Hold Life, and Organic Perfume. The company offers flagship products like the Illuminating Rose Collagen Renewal Face Serum and premium offerings like The 10,000 Collection, along with Spa at Home ritual protocols. Red Flower positions itself as a pioneer in beauty wellness with potent botanical formulations delivered through ritual experiences, serving both direct-to-consumer and hospitality/ship partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 25 years in business as a pioneering organic beauty brand
Companies that use Red Flower
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Red Flower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Flower partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Greenwich HotelcoreLuxury New York hotel featuring Red Flower amenities in their spa and guest rooms. Part of the brand's prestigious hospitality clientele.
- Keswick HallcoreHistoric Virginia resort known for luxury accommodations and spa services using Red Flower products.
- Miraval Resort & SpacoreLuxury wellness resort introducing The 10,000 collection as part of their exclusive spa treatments and services.
- Virgin VoyagescorePremium cruise line featuring Red Flower bath amenities and wellness products throughout their ships' spas.
- Regent Seven Seas CruisesminorLuxury cruise line featuring Red Flower amenities on their Seven Seas Explorer and other vessels.
- Canyon RanchcoreIconic wellness brand featuring Red Flower products at their spa locations.
- The Ritz-CarltoncoreLuxury hotel brand providing Red Flower amenities to guests at select properties.
- The Virgin HotelminorBoutique luxury hotel brand featuring Red Flower spa and bath products.
- Pendry NatirarminorLuxury boutique hotel in New Jersey featuring Red Flower amenities and spa treatments.
- CredominorClean beauty retailer known for vetting and curating natural, non-toxic beauty products including Red Flower.
- Cliff House MaineminorLuxury coastal resort and spa in Maine featuring Red Flower products.
- Hotel Valley HominorHistoric Scottsdale hotel and spa using Red Flower amenities.
- The Cut / New York MagazineminorMajor editorial outlet with multiple Red Flower product mentions and features.
- VogueminorPremier fashion and lifestyle publication with 13 documented Red Flower mentions and features.
- Well+GoodminorLeading wellness media outlet with 10 documented mentions of Red Flower products and treatments.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Red Flower competitors and assessment
Company assessmentDirect peers
- Aromatherapy Associates: Direct peer — premium essential-oil and botanical body care brand with strong spa and luxury hotel amenity distribution. Closely mirrors Red Flower's aromatherapy-led, ritual-based positioning and B2B hospitality channel.
- Tata Harper: Direct peer — independently operated, premium-priced, organic/botanical skincare and body care brand selling direct-to-consumer and through select luxury retailers; very similar size, positioning, and customer profile to Red Flower.
- Aesop: Direct peer — botanical, ritual-driven luxury body, skin, and fragrance brand with strong hospitality and retail presence. Now owned by L'Oréal but historically operated as an independent premium house, serving as a comparable trajectory benchmark for Red Flower.
- Le Labo: Direct peer — niche fragrance and lifestyle brand (Estée Lauder-owned) with a botanical/apothecary aesthetic, premium positioning, and significant hotel amenity business — a useful aspirational comparable for Red Flower's scent portfolio and hospitality strategy.
- OSEA Malibu: Direct peer — family-founded, clean, plant-based body and skincare brand sold DTC and through spas/hotels. Highly comparable in size, channel mix, and organic botanical positioning to Red Flower.
- Herbivore Botanicals: Direct peer — natural, botanical, Instagrammable skincare and body care brand with overlapping clean beauty and DTC positioning. Comparable customer profile and price tier to Red Flower.
- Drunk Elephant: Direct peer — premium clean/biocompatible skincare brand (Shiseido-owned) that pioneered the 'biocompatible' formulation claim Red Flower uses. Comparable in positioning and customer demographic, though much larger scale.
- REN Clean Skincare: Direct peer — clean, bio-active skincare and body care brand (Unilever-owned) competing in the same clean beauty premium tier; provides a comparable benchmark on category positioning and growth post-acquisition.
Broad incumbents
- L'Occitane en Provence: Broad incumbent — global botanical beauty brand with extensive product line across body care, fragrance, and home scenting. Overlaps in body care and home fragrance categories but operates at vastly larger scale and broader distribution than Red Flower.
Others
- Credo Beauty: Adjacent — clean beauty multi-brand retailer and already a Red Flower wholesale partner (Credo). Useful comparable for clean beauty retail dynamics, assortment curation, and the wholesale route Red Flower uses to reach additional consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Flower social profiles
Digital presenceRed Flower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Flower leadership team
Management profileNumber of profiles
Profiles1 record
Red Flower funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Flower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Flower
What does Red Flower do?
Red Flower designs, manufactures, and sells organic botanical personal care and wellness products — including body washes, cleansers, lotions, scrubs, oils, serums, soaks, hair care, candles, diffusers, and organic perfumes — organized into ritual-based collections inspired by global bathing traditions (Nature, Hammam, Japan). The company sells direct-to-consumer through its Shopify e-commerce site and also supplies bulk amenity products to luxury hotels, resorts, cruise lines, and spas.
Is Red Flower a public or private company?
Red Flower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Flower founded?
Red Flower was founded in 1999. It employs 11 to 50 people.
Where is Red Flower based?
Red Flower is headquartered in New York, United States, in the North America region.
How does Red Flower make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are hotel and Spa Amenities.
Who are Red Flower's main competitors?
Direct peers on record are Aromatherapy Associates, Tata Harper, Aesop, Le Labo, OSEA Malibu, Herbivore Botanicals, Drunk Elephant and REN Clean Skincare. L'Occitane en Provence is listed as a broad incumbent. Credo Beauty is listed as an others.
Does Red Flower have an API?
No public API is recorded for Red Flower.
What industry is Red Flower in?
Red Flower's product category is Natural and Organic Personal Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 4561 and its SIC code is 2844.